Ebook Corporate Communication

Author : Joep Cornelissen
Publisher : SAGE
Page : 425 pages
File Size : 41,9 Mb
Release : 2020-01-09
Category : Business & Economics
ISBN : 9781529712674

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Corporate Communication by Joep Cornelissen Pdf

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to This Edition: A revised chapter on comm′s in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

Author : Paul A Argenti
Publisher : McGraw Hill
Page : 329 pages
File Size : 47,6 Mb
Release : 2014-10-16
Category : Technology & Engineering
ISBN : 9780077172039

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Ebook: Corporate Communication by Paul A Argenti Pdf

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Author : Rudolf Beger
Publisher : Springer
Page : 677 pages
File Size : 42,9 Mb
Release : 2018-06-22
Category : Business & Economics
ISBN : 9789811304026

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Present-Day Corporate Communication by Rudolf Beger Pdf

This book serves as an easy-to-read, up-to-date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market. Therefore, this guidebook closes that gap. In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying). This is triggered not only by the recent high profile and success of targeted (political) communication in the USA, but also by the notorious export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments). In addition, the increasing importance of online communication and digital/social media is an important reason why existing guidebooks on corporate communication have to be reassessed and modernized. This book focuses on all major aspects of modern corporate communication, including online / digital communication, and covers new developments, such as “fake news”, “post-truths”, “political correctness”, “the art of bridging” and other new phenomena in the world of (corporate) communication. Simple cartoon-style drawings supplement the text in order to facilitate reading and learning. Corporate communication professional, as well as students and professors in business/management programs, will be given tools to effectively and successfully plan and implement corporate communication strategies and tactics in all major areas.

Author : Paul A. Argenti
Publisher : Unknown
Page : 0 pages
File Size : 45,6 Mb
Release : 2015
Category : Communication in management
ISBN : 125929594X

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Corporate Communication by Paul A. Argenti Pdf

Author : Sandra Oliver
Publisher : Routledge
Page : 479 pages
File Size : 43,8 Mb
Release : 2004-04-22
Category : Business & Economics
ISBN : 9781134314485

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A Handbook of Corporate Communication and Public Relations by Sandra Oliver Pdf

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy. Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover: national communication international communication image, identity and reputation management the future for corporate communication theory and practice. This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.

Author : Sandra Oliver
Publisher : Unknown
Page : 128 pages
File Size : 44,9 Mb
Release : 2004
Category : Electronic
ISBN : 020368057X

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Handbook of Corporate Communication and Public Relations by Sandra Oliver Pdf

Author : Susan L. Luck
Publisher : Business Expert Press
Page : 202 pages
File Size : 46,6 Mb
Release : 2016-09-11
Category : Business & Economics
ISBN : 9781606499573

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Zen and the Art of Business Communication by Susan L. Luck Pdf

In today’s online world, our professional image depends on our ability to communicate. Whether we’re communicating by email, text, social media, written reports or presentations, how we use our words often determines how others view us. This book offers tips and techniques that can improve anyone’s professional image. The author covers how to analyze multiple audiences and strategies for communicating your message effectively for each; structuring your message for greatest readability and effect; persuasion and tone; and how to face your own fears of writing. The content is delivered in a simple, clear style that reflects the Zen approach of the title, perfect for both the entry-level employee and the seasoned executive.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 44,8 Mb
Release : 2024-06-01
Category : Electronic
ISBN : 3125380901

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ENGLISH FOR CORPORATE COMMUNICATIONS by Anonim Pdf

Author : Amy Newman,Scot Ober
Publisher : Cengage Learning
Page : 576 pages
File Size : 49,9 Mb
Release : 2012-01-01
Category : Business & Economics
ISBN : 1111533164

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Business Communication: In Person, In Print, Online by Amy Newman,Scot Ober Pdf

BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 8TH EDITION, offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today's social media and other communication technologies. Building on core foundational written and oral communication skills, the 8th edition helps students make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Students learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author : Paul A Argenti,Janis Forman
Publisher : McGraw Hill Professional
Page : 316 pages
File Size : 47,5 Mb
Release : 2002-06-28
Category : Business & Economics
ISBN : 0071379495

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The Power of Corporate Communication by Paul A Argenti,Janis Forman Pdf

Featuring real-world examples and case studies from leading organizations such as SONY, Coke, GE and Martha Stewart, this book tackles key topics, including: how to leverage the organization's image; how to get your message to shareholders; and how to manage the media.

Author : Madhukant Jha
Publisher : Gyan Publishing House
Page : 330 pages
File Size : 47,8 Mb
Release : 2009
Category : Business communication
ISBN : 8190867555

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Business Communication by Madhukant Jha Pdf

Author : Sandra Oliver
Publisher : Kogan Page Publishers
Page : 164 pages
File Size : 41,9 Mb
Release : 2007
Category : Business & Economics
ISBN : 0749448652

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Public Relations Strategy by Sandra Oliver Pdf

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

Author : M. K. Sehgal
Publisher : Excel Books India
Page : 490 pages
File Size : 48,6 Mb
Release : 2008
Category : Business communication
ISBN : 8174465014

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Business Communication by M. K. Sehgal Pdf

Communication is the lifeblood of every business organization. This book on Business Communication aims to bring about the relevance/importance of communication in business. It highlights the different types of formal and informal communication taking place in an organization. Various forms of written and oral communication; including letters, memos, orders, interviews, group discussions, meetings etc., have been discussed in detail. Besides, the importance of non-verbal communication has also been elucidated. Effort has been made to keep the text simple and comprehensible, including a lot of examples and case studies. Students' exercise at the end of every chapter has been added to inculcate interest in readers for higher and deeper learning. There is comprehensive coverage of all topics on Business Communication prescribed for study for the students of Commerce, Management, Hotel Management and MCA etc. This book is not only helpful for the students of Business Communication, but is also a helpful guide to those who want to improve their communication skills.

Author : Kitty O. Locker,Isobel Findlay
Publisher : Unknown
Page : 128 pages
File Size : 51,5 Mb
Release : 2015-02
Category : Business communication
ISBN : 1259024717

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Business Communication Now by Kitty O. Locker,Isobel Findlay Pdf

Author : Lyn Smith,Pamela Mounter
Publisher : Kogan Page Publishers
Page : 289 pages
File Size : 41,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780749452650

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Effective Internal Communication by Lyn Smith,Pamela Mounter Pdf

Previously overlooked in the workplace, this book explores how internal communication is conducted across the different sectors and in organisations of differing sizes and complexity.