Download Full eBooks in PDF
Emerging Perspectives On Services Marketing Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Emerging Perspectives On Services Marketing book. This book definitely worth reading, it is an incredibly well-written.
Author : Leonard L. Berry,G. Lynn Shostack,Gregory D. Upah
Publisher : Unknown
Page : 168 pages
File Size : 55,6 Mb
Release : 1983
Category : Marketing
ISBN : UOM:39076007024255
Author : Hooman Estelami
Publisher : Unknown
Page : 77 pages
File Size : 43,9 Mb
Release : 2007
Category : Bank marketing
ISBN : 1846634903
Author : Verma
Publisher : Pearson Education India
Page : 488 pages
File Size : 55,7 Mb
Release : 2007-09
Category : Service industries
ISBN : 8177586734
Author : Elaine L Ritch,Julie McColl
Publisher : Emerald Group Publishing
Page : 201 pages
File Size : 40,6 Mb
Release : 2021-03-01
Category : Business & Economics
ISBN : 9781839095566
Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.
Author : Audrey Gilmore
Publisher : SAGE
Page : 226 pages
File Size : 52,7 Mb
Release : 2003-06-02
Category : Business & Economics
ISBN : 0761941584
This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.
Author : Jean-Claude Dufour,Stéphane Maisonnas
Publisher : Presses Université Laval
Page : 604 pages
File Size : 42,7 Mb
Release : 1997
Category : Business & Economics
ISBN : 2763775233
Author : Sood, Tulika
Publisher : IGI Global
Page : 393 pages
File Size : 52,9 Mb
Release : 2017-03-20
Category : Business & Economics
ISBN : 9781522524762
Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Author : Aguado, Juan Miguel
Publisher : IGI Global
Page : 383 pages
File Size : 41,7 Mb
Release : 2015-09-21
Category : Technology & Engineering
ISBN : 9781466688391
In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile technology has therefore become the fastest diffusing technology in history, expanding and transforming existent possibilities by making technology accessible and ubiquitous. Emerging Perspectives on the Mobile Content Evolution seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication appeals to a broad audience within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology, audience/consumption studies, and arts. This publication presents a multi-disciplinary discussion through a collection of academic chapters covering topics such as mobile communications and entrepreneurship, reflection on wearables and innovation, personal and mobile healthcare, mobile journalism and innovation, and behavioral targeting in the mobile ecosystem.
Author : Emerald Group Publishing Limited
Publisher : Emerald Group Publishing
Page : 200 pages
File Size : 52,6 Mb
Release : 2015-10-21
Category : Business & Economics
ISBN : 9781785608186
New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.
Author : Sanjit Kumar Roy,Dilip S. Mutum,Bang Nguyen
Publisher : Springer
Page : 184 pages
File Size : 47,5 Mb
Release : 2016-09-08
Category : Business & Economics
ISBN : 9783319329703
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.
Author : Adele Berndt,Christo Boshoff
Publisher : Unknown
Page : 374 pages
File Size : 46,5 Mb
Release : 2018
Category : Customer services
ISBN : 1485129303
"Services, whether online or offline, are important in modern economics in which the understanding is that 0́8we are all in services0́9. Service Marketing, a subset of the field of marketing, has evolved and developed a range of theories and models all focused on providing superior services offerings to today0́9s market and it0́9s growing expectations of service delivery. New research provides additional contemporary insights into this dynamic and developing area. This text seeks to address the current research and its managerial implications, specifically by including new case studies and integrating new research results and new perspectives on the various aspects of services."--Back cover.
Author : Hollensen Svend,Opresnik Marc Oliver
Publisher : World Scientific
Page : 520 pages
File Size : 45,8 Mb
Release : 2019-03-15
Category : Business & Economics
ISBN : 9781944659646
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.
Author : Adrian Palmer
Publisher : McGraw Hill
Page : 514 pages
File Size : 50,6 Mb
Release : 2013-01-16
Category : Business & Economics
ISBN : 9780077152376
Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it’s been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features •Opening vignettes introduce a chapter’s key themes with short examples that present topics in familiar, everyday scenarios students can relate to •Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding •‘In Practice’ vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers •‘Thinking Around the Subject’ boxes examine the operational challenges of putting theory in to practice •‘Summary & links to other chapters’ reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject •Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice •Reflects the importance of marketing for public services and not-for-profit organizations •Includes new chapters on service systems and the experiential aspects of service consumption.
Author : Emerald Group Publishing Limited
Publisher : Emerald Group Publishing
Page : 216 pages
File Size : 48,6 Mb
Release : 2015-10-30
Category : Business & Economics
ISBN : 9781785608803
New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
Author : Goyal, Anita
Publisher : IGI Global
Page : 410 pages
File Size : 53,7 Mb
Release : 2013-10-31
Category : Business & Economics
ISBN : 9781466646728
Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.
