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Emoti-Coms by Xavier Quattrocchi-Oubradous,Charles Bal Pdf
"Emoti-Coms" studies the role of emotions in marketing and communicating and offers leaders the knowledge, understanding, and tools to successfully use emotions in their communication to their stakeholders.
Providing an in-depth discussion of emoji use in a global context, this volume presents the use of emoji as a hugely important facet of computer-mediated communication, leading author Jieun Kiaer to coin the term 'emoji speak'. Exploring why and how emojis are born, and the different ways in which people use them, this book highlights the diversity of emoji speak. Presenting the results of empirical investigations with participants of British, Belgian, Chinese, French, Japanese, Jordanian, Korean, Singaporean, and Spanish backgrounds, it raises important questions around the complexity of emoji use. Though emojis have become ubiquitous, their interpretation can be more challenging. What is humorous in one region, for example, might be considered inappropriate or insulting in another. Whilst emoji use can speed up our communication, we might also question whether they convey our emotions sufficiently. Moreover, far from belonging to the youth, people of all ages now use emoji speak, prompting Kiaer to consider the future of our communication in an increasingly digital world.
B2B Relationship Marketing Management in Trade Fair Activity by Marcin Gębarowski,Dariusz Siemieniako Pdf
The issues of B2B management and B2B marketing are becoming of increasing interest to business scholars and practitioners. This book is the first publication dedicated solely to the connection between relationship marketing management and trade fair activity management, two essential marketing concepts. It investigates the role of trade fairs with regard to B2B relationship marketing management in the era of the world economic crisis using the example of the retail real estate industry. A vital issue tackled in this book refers to the exploration of the characteristics of retail real estate trade fairs from the perspective of creating conditions favourable for developing business relationships. The book begins by presenting the issue of contemporary retail real estate trade fairs and the methods of researching into the marketing activity of exhibitors. It then uses a four-stage primary research method to propose a model of managing retail real estate trade fair participants’ relationships with customers and other trade fair participants. The results of this study are then used to present the issue of trade fair activity management in a project life cycle, before the book goes on to explore the general problem of relationship marketing management in B2B services. In addition, it also discusses marketing activities participated in during trade fairs, such as experiential marketing and a trade fair conversation. As such, the book provides an extensive perspective on the researched phenomenon, and its findings will also be useful in other industries.
Scribble, stick, doodle, draw and design your way through this awesome emoji sticker book. Inside you'll find all kinds of activities to complete as imaginatively as you can. Colour in pages of your favourite emojis, write secret messages with your emoji stickers, complete emoji translation challenges - plus much more! Also contains over a 1,000 emoji stickers which can be used inside the book OR on anything else you'd like to emoji-fy.
Emoticons, Kaomoji, and Emoji by Elena Giannoulis,Lukas R.A. Wilde Pdf
This collection offers a comprehensive treatment of emoticons, kaomoji, and emoji, examining these digital pictograms and ideograms from a range of perspectives to comprehend their increasing role in the transformation of communication in the digital age. Featuring a detailed introduction and eleven contributions from an interdisciplinary group of scholars, the volume begins by outlining the history and development of the field, situating emoticons, kaomoji, and emoji – expressing a variety of moods and emotional states, facial expressions, as well as all kinds of everyday objects– as both a topic of global relevance but also within multimodal, semiotic, picture theoretical, cultural and linguistic research. The book shows how the interplay of these systems with text can alter and shape the meaning and content of messaging and examines how this manifests itself through different lenses, including the communicative, socio-political, aesthetic, and cross-cultural. Making the case for further study on emoticons, kaomoji, and emoji and their impact on digital communication, this book is key reading for students and scholars in sociolinguistics, media studies, Japanese studies, and language and communication.
Artificial intelligence. Robot workers. Commercial space travel. These are no longer ideas of science fiction. They are increasingly the headlines in the daily news. From Hollywood to higher education, everyone is racing to figure out how to exploit these new technologies and use them to solve all our problems—especially problems related to another subject dominating headlines: the climate change crisis. Given the existential threat of environmental disaster, we now look to the technologies we once thought impossible to do the impossible, to save us from climate change. Of course, looking to superhuman beings to save us from ourselves is nothing new. This is why turning to Friedrich Nietzsche’s philosophy of nihilism can help us to understand our current predicament, to understand the danger of trying to escape from reality by embracing technological fantasies. This updated edition expands the investigation into the relationship between nihilism and technology to include new topics like why AI doesn’t exist, why ChatGPT shouldn’t exist, and why climate change can’t be solved by nihilism.
A World Without "Whom" by Emmy J. Favilla,BuzzFeed Pdf
"A provocative and jaunty romp through the dos and don'ts of writing for the internet" (NYT)--the practical, the playful, and the politically correct--from BuzzFeed copy chief Emmy Favilla. A World Without "Whom" is Eats, Shoots & Leaves for the internet age, and BuzzFeed global copy chief Emmy Favilla is the witty go-to style guru of webspeak. As language evolves faster than ever before, what is the future of "correct" writing? When Favilla was tasked with creating a style guide for BuzzFeed, she opted for spelling, grammar, and punctuation guidelines that would reflect not only the site's lighthearted tone, but also how readers actually use language IRL. With wry cleverness and an uncanny intuition for the possibilities of internet-age expression, Favilla makes a case for breaking the rules laid out by Strunk and White: A world without "whom," she argues, is a world with more room for writing that's clear, timely, pleasurable, and politically aware. Featuring priceless emoji strings, sidebars, quizzes, and style debates among the most lovable word nerds in the digital media world--of which Favilla is queen--A World Without "Whom" is essential for readers and writers of virtually everything: news articles, blog posts, tweets, texts, emails, and whatever comes next . . . so basically everyone.
The SAGE Handbook of Social Media Marketing by Annmarie Hanlon,Tracy L. Tuten Pdf
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
Gender, Race, and Social Identity in American Politics by Lori L. Montalbano Pdf
Gender, Race, and Social Identity in American Politics: The Past and Future of Political Access explores the ways in which cultural expression is represented in American politics as it intersects with issues of gender, race, and the construction of social identity. Specifically, this body of work examines how representations in the media and larger culture can establish and diminish the status of diverse communities of American politicians. Contributors analyze the rhetorical and performative changes that have occurred in America as it has shifted politically from growing acceptance and tolerance to an obscure—and often hostile—conservative ideology. This book contributes to the growing dialogue surrounding American politics by citing specific cases of gender and race-based infringements of the current political system, as purported by media and party players. This book will be especially useful to scholars of political science, media studies, gender studies, and critical race studies.
Artificial Intelligence For Dummies by John Paul Mueller,Luca Massaron Pdf
Step into the future with AI The term "Artificial Intelligence" has been around since the 1950s, but a lot has changed since then. Today, AI is referenced in the news, books, movies, and TV shows, and the exact definition is often misinterpreted. Artificial Intelligence For Dummies provides a clear introduction to AI and how it’s being used today. Inside, you’ll get a clear overview of the technology, the common misconceptions surrounding it, and a fascinating look at its applications in everything from self-driving cars and drones to its contributions in the medical field. Learn about what AI has contributed to society Explore uses for AI in computer applications Discover the limits of what AI can do Find out about the history of AI The world of AI is fascinating—and this hands-on guide makes it more accessible than ever!
Fonts and Special Characters for Websites by Dale Stubbart Pdf
Need to use additional fonts on your website? How about special characters? Want to use Canvas and SVG on your website? I use simple CSS, HTML, Javascript to achieve this. This book will tell you how to easily do this and more.
Language, Corpora, and Technology in Applied Linguistics by Muhammad Afzaal,Swaleha Bano Naqvi,Geng Qiang Pdf
As culture and society has become more digitalized, especially when computer science and digital technologies have entered a new era in the twenty-first century, translation studies began to utilize a wide range of tools to enhance its reading of texts and contexts, without which translation both as a practice and as a theorization could barely persist. It has become more apparent that two extreme poles between macro and micro visions have formed the diversified terrains of translation studies. On the one hand, technologies like NLP, topic modeling, network analysis and data visualization make distant reading become possible, thus allowing us to have a paradigmatic view of how human’s ideas, beliefs, values, knowledge and even emotions have spread in some patterns across cultural, geographical and language divides in world history. On the other hand, corpus methods, such as the use of keywords, collocates and concordance lines changed the way by which texts were closely read from linear to vertical. With microscope like corpus tools, we could go deeper into the texture for perception of nuanced meaning. While considering a fact that translation is seldom mono modal in conveying meaning, we have to reconceptualize context as a multimodal environment where audio, visual and other resources interact to convey and make meaning. With regard to the fast development of digital technology, translation studies take an active role in gaining an enhanced capability in promoting transformation. Complexity has been favored in terms of theoretical framework and methodology. New questions are asked; old ones revisited with novel tools; but more areas wait to be cultivated and more questions to be approached by combining quantitative and qualitative methods. We could ask if digital technologies would bring new innovation to study of translation history, a heavily-walled land for traditional humanists who tend to repeat “so-what” to question the less significance of data-driven studies. The idea of high-quality machine translation has become so realistic in today’s market that translation educators have to face the shock wave it brought to translation learners and practitioners and rethink the relation between human translators and algorithms. Machine-translation-assisted communication could help remove boundaries for better communication; but at the same time, it also creates conflicts and leads to confrontation. Thus understood, it is imperative to give a concerned attention to digital translation studies, that is, to study translation by resorting to and drawing on the digital technologies. This Research Topic is intended to promote current directions and new developments in cross-disciplinary critical discourse research. We welcome papers which, from a critical-analytical perspective, deal with contemporary social, scientific, political, economic, or professional discourses and genres. Papers addressing the highlighted topics are especially welcome. In giving weight to these topics, we wish to call to attention some of the most pressing problems currently facing the world.
Text the pizza emoji with a question mark, and you've got dinner sorted out. Don't know what to use when you're running late, or when you want to organize a fun night out? How to Speak Emoji will help you win at texting. Featuring everyday greetings, pickup lines, workplace expressions, and tried-and-true insults, this book is perfect for the novice user or those looking to test their knowledge. With a collection of useful and hilarious phrases and a handy dictionary to demonstrate what the emojis really mean, you’ll never feel out of your depth again - or make the embarrassing mistake of putting an eggplant symbol next to a peach. Includes sections such as everyday greetings, in the workplace, in relationships and asking for help and directions, as well as how to translate song titles and film quotes, this is your complete guide to the bright new world of the emoji.
If you can't say something nice... say it in emoji. Shock your friends and family with this brilliantly offensive collection of emoji put-downs and comebacks. With this handy guide, the endless potential for a punishing emoji burn will be opened to you like never before – far beyond just relying on the classic middle finger symbol. From everyday insults to brutal Shakespearean zingers, classic movie put-downs to the best ‘your mum’ jokes, this is your complete phrasebook for the ever more savage world of emoji insults.
In Reading in the Wild, reading expert Donalyn Miller continues the conversation that began in her bestselling book, The Book Whisperer. While The Book Whisperer revealed the secrets of getting students to love reading, Reading in the Wild, written with reading teacher Susan Kelley, describes how to truly instill lifelong "wild" reading habits in our students. Based, in part, on survey responses from adult readers as well as students, Reading in the Wild offers solid advice and strategies on how to develop, encourage, and assess five key reading habits that cultivate a lifelong love of reading. Also included are strategies, lesson plans, management tools, and comprehensive lists of recommended books. Copublished with Editorial Projects in Education, publisher of Education Week and Teacher magazine, Reading in the Wild is packed with ideas for helping students build capacity for a lifetime of "wild" reading. "When the thrill of choice reading starts to fade, it's time to grab Reading in the Wild. This treasure trove of resources and management techniques will enhance and improve existing classroom systems and structures." —Cris Tovani, secondary teacher, Cherry Creek School District, Colorado, consultant, and author of Do I Really Have to Teach Reading? "With Reading in the Wild, Donalyn Miller gives educators another important book. She reminds us that creating lifelong readers goes far beyond the first step of putting good books into kids' hands." —Franki Sibberson, third-grade teacher, Dublin City Schools, Dublin, Ohio, and author of Beyond Leveled Books "Reading in the Wild, along with the now legendary The Book Whisperer, constitutes the complete guide to creating a stimulating literature program that also gets students excited about pleasure reading, the kind of reading that best prepares students for understanding demanding academic texts. In other words, Donalyn Miller has solved one of the central problems in language education." —Stephen Krashen, professor emeritus, University of Southern California
