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Author : Arjun Chaudhuri
Publisher : Routledge
Page : 184 pages
File Size : 50,8 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780750679763
Publisher Description
Author : Arjun Chaudhuri
Publisher : Unknown
Page : 128 pages
File Size : 55,7 Mb
Release : 2008-01-01
Category : Consumer behavior
ISBN : 8131211096
Author : John O'Shaughnessy,Nicholas Jackson O'Shaughnessy
Publisher : Oxford University Press on Demand
Page : 283 pages
File Size : 45,6 Mb
Release : 2003
Category : Business & Economics
ISBN : 9780195150568
Table of contents
Author : Meral, Yurdagül
Publisher : IGI Global
Page : 395 pages
File Size : 43,8 Mb
Release : 2019-09-20
Category : Business & Economics
ISBN : 9781799800378
The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.
Author : Patricia Rossi,Nina Krey
Publisher : Springer
Page : 956 pages
File Size : 50,6 Mb
Release : 2019-04-01
Category : Business & Economics
ISBN : 9783030025687
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Avinash Kapoor
Publisher : Business Expert Press
Page : 175 pages
File Size : 43,9 Mb
Release : 2015-07-06
Category : Business & Economics
ISBN : 9781606496473
Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers’ life. Further, the challenges that marketers and researchers face in today’s global markets are to understand the expression of the emotions or consumer emotional experience. The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well being.
Author : Johnny Ch LOK
Publisher : Unknown
Page : 59 pages
File Size : 50,5 Mb
Release : 2020-06-25
Category : Electronic
ISBN : 9798656930239
Consumer behavior refers to the behavior that consumers display in searching for purchasing , using , evaluating and disposing of products and services that who expect will satisfy their needs and it's behaviors that are directly involved in the action of obtaining, consuming and spending products or services, including the decision processes that precede and follow these actions.It seems ethnographic research can helps the marketer to understand how consumer think, feel and select from alternative like products, brands and the like and how the consumers' buying behaviors are influenced by their environment, the reference group, family and salespersons. Consumer buying behavior includes that: Attitude itself is a learning experience and can lead to a change in attitude before buyers enter the buying process. Thus, attitude don't automatically guarantee all types of behavior. Attitudes based on behavioral learning follow beliefs, behaviors and effect sequence. A consumer who is high involved with a product or service category and who perceives a high level of product or service differentiation between alternatives with follow the cognitive hierarchy ( belief affect behavior). From the ethnographic research marketers perspective the sequence of attitude formation is from a communication point of views from a strategic point of view, such as it has proved useful in specifying the different elements that work to influence buyers' evaluations of attitude, product or services may be composed of attributes or qualities, some of which may be more important than others to particular people. So consumer's individual decision is to act on whose attitudes is affected by other factors, such as whether it is felt other factors, such as whether it is felt that buying a product or service would be met with approval by friends and family. According to this approach, ethnographic research marketers must concentrate an assessing the characteristics of the environment, such as the physical surroundings and product or service placement, that influence members of that target market. Such as point of purchase ( such as selling the sport shoe brand's some sample of design style shoes ) are particularly useful in predicting to find reasons why individual consumer choose to buy these styles. Hence, I recommend ethnographic research marketers can focus on measuring consumers' effective emotion response to products or services and develop offering that elicit appropriate subjective reactions and employ effective symbolism to predict how the different brand products to be designed which kind of style, to be used what kinds of colors and what kinds of materials to be produced. To decide which is the most acceptance to satisfy consumers' taste. Such as the above sport shoe brand company case showed that it attempted to use ethnographic method to research whether what the external or internal factors are influenced to the footwear brand Dr martens' other consumers to choose the Nike or Baseball brands sport shoes to buy. It discovered that what youth people whose daily wearing clothing colors, designs and materials external factors which can influence them to choose to buy which kinds of design styles, colors and materials made of sport shoes to buy. It seems famous brands of sport shoes and cheaper price and durability internal factors are not the important factors to influence them to choose to buy these brands. Otherwise, the youth people whose wearing clothing colors, design styles and material made external factors can influence their feeling to choose the most adaptable style of sport shoes to be accepted to adapt to accept to their wearing clothing fashion.
Author : Charles T. Kenny
Publisher : Trafford Publishing
Page : 130 pages
File Size : 53,5 Mb
Release : 2009-10-05
Category : Business & Economics
ISBN : 9781425130435
Dr. Kenny's Revolutionary New Book reveals the Inside Secrets of Right Brain Research... Get Inside the Mind of Your Target Audience. Learn how to access and leverage the critical emotional needs that cause consumers to choose one brand over another, access that traditional research cannot reveal. Emotional needs drive behavior. The Right Brain Way takes this powerful concept and details a proven methodology for uncovering the needs that motivate people to buy a product or a brand. Whether your objective is to increase market share or to gain a better understanding of your customers, The Right Brain Way reveals the intrinsic links between consumers' emotions and their wallets. The Right Brain Way is a must read for organizational leaders, business owners and top executives. This landmark book opens the vault on 51 years of Right Brain Research, bringing to light detailed proprietary insights previously available only to clients. The Right Brain Way will help you understand the power of emotion and how to access and leverage the key motivational drivers you need to differentiate your brand, establish the right strategy, optimize your messaging and gain a clear competitive advantage.
Author : Jacek Pogorzelski
Publisher : Emerald Group Publishing
Page : 248 pages
File Size : 49,6 Mb
Release : 2018-06-14
Category : Business & Economics
ISBN : 9781787561021
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Author : Rafaela Hillerbrand,Per Sandin,Martin Peterson
Publisher : Springer Science & Business Media
Page : 1209 pages
File Size : 45,7 Mb
Release : 2012-01-12
Category : Science
ISBN : 9789400714335
Risk has become one of the main topics in fields as diverse as engineering, medicine and economics, and it is also studied by social scientists, psychologists and legal scholars. But the topic of risk also leads to more fundamental questions such as: What is risk? What can decision theory contribute to the analysis of risk? What does the human perception of risk mean for society? How should we judge whether a risk is morally acceptable or not? Over the last couple of decades questions like these have attracted interest from philosophers and other scholars into risk theory. This handbook provides for an overview into key topics in a major new field of research. It addresses a wide range of topics, ranging from decision theory, risk perception to ethics and social implications of risk, and it also addresses specific case studies. It aims to promote communication and information among all those who are interested in theoetical issues concerning risk and uncertainty. This handbook brings together internationally leading philosophers and scholars from other disciplines who work on risk theory. The contributions are accessibly written and highly relevant to issues that are studied by risk scholars. We hope that the Handbook of Risk Theory will be a helpful starting point for all risk scholars who are interested in broadening and deepening their current perspectives.
Author : Sabine Roeser
Publisher : Springer Science & Business Media
Page : 1209 pages
File Size : 43,8 Mb
Release : 2012
Category : Decision making
ISBN : 9789400714328
Risk has become one of the main topics in fields as diverse as engineering, medicine and economics, and it is also studied by social scientists, psychologists and legal scholars. But the topic of risk also leads to more fundamental questions such as: What is risk? What can decision theory contribute to the analysis of risk? What does the human perception of risk mean for society? How should we judge whether a risk is morally acceptable or not? Over the last couple of decades questions like these have attracted interest from philosophers and other scholars into risk theory. This handbook provides for an overview into key topics in a major new field of research. It addresses a wide range of topics, ranging from decision theory, risk perception to ethics and social implications of risk, and it also addresses specific case studies. It aims to promote communication and information among all those who are interested in theoetical issues concerning risk and uncertainty. This handbook brings together internationally leading philosophers and scholars from other disciplines who work on risk theory. The contributions are accessibly written and highly relevant to issues that are studied by risk scholars. We hope that the Handbook of Risk Theory will be a helpful starting point for all risk scholars who are interested in broadening and deepening their current perspectives.
Author : Flemming Hansen,Sverre Riis Christensen
Publisher : Copenhagen Business School Press DK
Page : 474 pages
File Size : 46,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 8763001985
"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.
Author : Bert S. Moore,Alice M. Isen
Publisher : Cambridge University Press
Page : 300 pages
File Size : 42,9 Mb
Release : 1990-03-30
Category : Psychology
ISBN : 0521327687
This 1990 book provides an examination of research and theory into the role that emotion plays in influencing social behavior. The contributors investigate a number of important domains such as aggression, altruism, romantic attraction, and consumer behavior and the role that affect plays in instigating and regulating these behaviors.
Author : Dan Hill
Publisher : Kogan Page Publishers
Page : 208 pages
File Size : 48,8 Mb
Release : 2010-09-03
Category : Business & Economics
ISBN : 9780749459239
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.
Author : Leon Zurawicki
Publisher : Springer Science & Business Media
Page : 273 pages
File Size : 52,6 Mb
Release : 2010-09-02
Category : Business & Economics
ISBN : 9783540778295
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.