Encyclopedia Of Advertising

Author : John McDonough,Karen Egolf
Publisher : Routledge
Page : 2000 pages
File Size : 55,6 Mb
Release : 2015-06-18
Category : Business & Economics
ISBN : 9781135949068

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The Advertising Age Encyclopedia of Advertising by John McDonough,Karen Egolf Pdf

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Author : John McDonough
Publisher : Unknown
Page : 128 pages
File Size : 51,8 Mb
Release : 2003
Category : Electronic
ISBN : 1579581722

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The Advertising Age by John McDonough Pdf

Author : Robert E Stevens,David L Loudon,Kenneth E. Clow,Donald Baack
Publisher : Routledge
Page : 228 pages
File Size : 41,7 Mb
Release : 2014-01-02
Category : Business & Economics
ISBN : 9781317787310

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Concise Encyclopedia of Advertising by Robert E Stevens,David L Loudon,Kenneth E. Clow,Donald Baack Pdf

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

Author : John McDonough,Karen Egolf
Publisher : Unknown
Page : 1873 pages
File Size : 40,9 Mb
Release : 2003
Category : Electronic
ISBN : 1579581722

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Encyclopedia of Advertising by John McDonough,Karen Egolf Pdf

Author : Irvin Graham
Publisher : Unknown
Page : 520 pages
File Size : 52,9 Mb
Release : 1969
Category : Advertising
ISBN : UOM:49015002868066

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Encyclopedia of Advertising by Irvin Graham Pdf

Author : Robert E Stevens,David L Loudon,Kenneth E. Clow,Donald Baack
Publisher : Routledge
Page : 345 pages
File Size : 46,5 Mb
Release : 2014-01-02
Category : Business & Economics
ISBN : 9781317787303

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Concise Encyclopedia of Advertising by Robert E Stevens,David L Loudon,Kenneth E. Clow,Donald Baack Pdf

At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

Author : Irvin Graham
Publisher : Unknown
Page : 0 pages
File Size : 40,8 Mb
Release : 1969
Category : Newar painting
ISBN : OCLC:959407553

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Encyclopedia of Advertising by Irvin Graham Pdf

Author : Kenneth E. Clow,Donald Baack
Publisher : Routledge
Page : 0 pages
File Size : 48,7 Mb
Release : 2005
Category : Advertising
ISBN : 0789022117

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Concise Encyclopedia of Advertising by Kenneth E. Clow,Donald Baack Pdf

From Alternative Media to the Wheeler-Lea Amendment, this book is a handy reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. To view an excerpt online, find the book on our QuickSearch catalog at www.HaworthPress.com.

Author : Irvin Graham
Publisher : Unknown
Page : 606 pages
File Size : 41,6 Mb
Release : 1952
Category : Advertising
ISBN : OCLC:224260107

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Encyclopedia of Advertising by Irvin Graham Pdf

Author : Irvin Graham
Publisher : Unknown
Page : 494 pages
File Size : 45,6 Mb
Release : 1969
Category : Electronic
ISBN : LCCN:66014544

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Encyclopedia of Advertising by Irvin Graham Pdf

Author : Anonim
Publisher : John Wiley & Sons
Page : 1775 pages
File Size : 49,5 Mb
Release : 2011-02-07
Category : Business & Economics
ISBN : 9781405161787

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Wiley International Encyclopedia of Marketing, 6 Volume Set by Anonim Pdf

With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing

Author : David Zimmerman
Publisher : Collector Books
Page : 364 pages
File Size : 53,6 Mb
Release : 1998-10
Category : Antiques & Collectibles
ISBN : UOM:39015037761718

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Encyclopedia of Advertising Tins by David Zimmerman Pdf

This volume includes more than 1,400 color photos which were not included in the first volume--for a total of nearly 5,000 images. Information on sizes, types, shapes, manufacturers, and current market values is given, plus a complete Index which simplifies location of any tin described in the book.

Author : Linda E. Swayne,Mark Dodds
Publisher : SAGE Publications
Page : 1960 pages
File Size : 45,9 Mb
Release : 2011-08-08
Category : Business & Economics
ISBN : 9781506320373

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Encyclopedia of Sports Management and Marketing by Linda E. Swayne,Mark Dodds Pdf

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Author : John McDonough,Karen Egolf
Publisher : Unknown
Page : 128 pages
File Size : 50,7 Mb
Release : 2003
Category : Electronic
ISBN : 1579581722

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Encyclopedia of Advertising by John McDonough,Karen Egolf Pdf

Author : Thomas Riggs
Publisher : Gale Cengage
Page : 2096 pages
File Size : 51,9 Mb
Release : 2000
Category : Business & Economics
ISBN : UOM:49015003130631

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Encyclopedia of Major Marketing Campaigns by Thomas Riggs Pdf

Other features include photos and illustrations, a chronology that captures key marketing initiatives and a master index.