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Author : St. James Press
Publisher : Saint James Press
Page : 667 pages
File Size : 48,8 Mb
Release : 2012-06-15
Category : Business & Economics
ISBN : 1558622284
Looks at the history, evolution, and market status of more than two hundred fifty of the most popular brands in the world.
Author : St. James Press
Publisher : Saint James Press
Page : 667 pages
File Size : 51,9 Mb
Release : 2012-06-15
Category : Business & Economics
ISBN : 1558622292
Looks at the history, evolution, and market status of more than two hundred fifty of the most popular brands in the world.
Author : Janice Jorgensen
Publisher : Saint James Press
Page : 0 pages
File Size : 40,5 Mb
Release : 1994
Category : Brand choice
ISBN : 1558623353
Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Author : Janice Jorgensen
Publisher : Saint James Press
Page : 720 pages
File Size : 43,8 Mb
Release : 1994
Category : Business & Economics
ISBN : 1558623353
Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Author : Janice Jorgensen
Publisher : Saint James Press
Page : 714 pages
File Size : 41,9 Mb
Release : 1994
Category : Business & Economics
ISBN : UOM:49015002865674
Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.
Author : Anonim
Publisher : Saint James Press
Page : 0 pages
File Size : 52,5 Mb
Release : 2013
Category : Reference
ISBN : 1558622276
Looks at the history, evolution, and market status of more than six hundred brand name products.
Author : Robert L. Williams, Jr.,Helena A. Williams
Publisher : Springer
Page : 256 pages
File Size : 51,6 Mb
Release : 2017-03-23
Category : Business & Economics
ISBN : 9781137387219
This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations. Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely action. Profiles of over 30 companies and brands depict nearly 20 categories of the first marketing strategies ever to be used. These powerful strategies ignited competitive advantages and help explain why most of these companies are still in business today!
Author : Rossi Anastopoulo
Publisher : Abrams
Page : 343 pages
File Size : 40,6 Mb
Release : 2022-10-25
Category : Cooking
ISBN : 9781647003050
IACP AWARD WINNER • A delicious and delightful narrative history of pie in America, from the colonial era through the civil rights movement and beyond. From the pumpkin pie gracing the Thanksgiving table to the apple pie at the Fourth of July picnic, nearly every American shares a certain nostalgia for a simple circle of crust and filling. But America’s history with pie has not always been so sweet. After all, it was a slice of cherry pie at the Woolworth’s lunch counter on a cool February afternoon that helped to spark the Greensboro sit-ins and ignited a wave of anti-segregation protests across the South during the civil rights movement. Molasses pie, meanwhile, captures the legacies of racial trauma and oppression passed down from America’s history of slavery, and Jell-O pie exemplifies the pressures and contradictions of gender roles in an evolving modern society. We all know the warm comfort of the so-called “All-American” apple pie . . . but just how did pie become the symbol of a nation? In Sweet Land of Liberty: A History of America in 11 Pies, award-winning food writer Rossi Anastopoulo cracks open our relationship to pie with wit and good humor. For centuries, pie has been a malleable icon, co-opted for new social and political purposes. Here, Anastopoulo traces the pies woven into our history, following the evolution of our country across centuries of innovation and change. With corresponding recipes for each chapter and sidebars of quirky facts throughout, Sweet Land of Liberty is an entertaining, informative, and utterly charming food history for bakers, dessert lovers, and history aficionados alike. Ultimately, the story of pie is the story of America itself, and it’s time to dig in. Includes Illustrations
Author : Will Rogers
Publisher : University of Oklahoma Press
Page : 660 pages
File Size : 41,5 Mb
Release : 2005-09-28
Category : Biography & Autobiography
ISBN : 0806137045
In the early years of his performing career, Will Rogers was a vaudeville performer of limited prominence. Around the age of thirty-five, however, this Oklahoma cowboy philosopher shed his role as local stage entertainer and moved toward fame as a Broadway star and nationally beloved humorist. This documentary history, volume four in the definitive five-volume Papers of Will Rogers, reveals Rogers’s personal and professional transformation during what may have been the most productive period of his diverse career. Between 1915 and 1928—the years covered by this volume—Rogers developed his unique monologues of topical humor, sampled the relatively new medium of radio, and pursued a career in silent films. He also tried his voice in sound recordings, witnessed his work as a writer reach millions of readers of daily newspapers, became one of the most sought-after speakers on the dinner circuit, and embarked on a three-year tour of the nation’s lecture halls. In addition to Rogers’s personal correspondence with family members and friends, editors Steven K. Gragert and M. Jane Johansson present more than one hundred letters and telegrams to and from people Rogers touched both inside and outside public life, including prominent figures in politics, show business, literature, industry, government, publishing, and the arts. Much of this material, gleaned from private collections, interviews, manuscripts, and sound recordings, has never before been published.
Author : William Shurtleff; Akiko Aoyagi
Publisher : Soyinfo Center
Page : 518 pages
File Size : 45,8 Mb
Release : 2020-09-14
Category : Social Science
ISBN : 9781948436267
The world's most comprehensive, well documented and well illustrated book on this subject. With extensive subject and geographical index. 98 photographs and illustrations - mostly color. Free of charge in digital PDF format.
Author : William Shurtleff; Akiko Aoyagi
Publisher : Soyinfo Center
Page : 894 pages
File Size : 44,5 Mb
Release : 2021-07-31
Category : Reference
ISBN : 9781948436458
The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographic index. 205 photographs and illustrations - many color. Free of charge in digital PDF format.
Author : Jon Krampner
Publisher : Columbia University Press
Page : 322 pages
File Size : 44,9 Mb
Release : 2014-06-10
Category : Cooking
ISBN : 9780231162333
More than MomÕs apple pie, peanut butter is the all-American food. With its rich, roasted-peanut aroma and flavor; caramel hue; and gooey, consoling texture, peanut butter is an enduring favorite, found in the pantries of at least 75 percent of American kitchens. Americans eat more than a billion pounds a year. According to the Southern Peanut Growers, a trade group, thatÕs enough to coat the floor of the Grand Canyon (although the association doesnÕt say to what height). Americans spoon it out of the jar, eat it in sandwiches by itself or with its bread-fellow jelly, and devour it with foods ranging from celery and raisins (Òants on a logÓ) to a grilled sandwich with bacon and bananas (the classic ÒElvisÓ). Peanut butter is used to flavor candy, ice cream, cookies, cereal, and other foods. It is a deeply ingrained staple of American childhood. Along with cheeseburgers, fried chicken, chocolate chip cookies (and apple pie), peanut butter is a consummate comfort food. In Creamy and Crunchy are the stories of Jif, Skippy, Peter Pan; the plight of black peanut farmers; the resurgence of natural or old-fashioned peanut butter; the reasons why Americans like peanut butter better than (almost) anyone else; the five ways that todayÕs product is different from the original; the role of peanut butter in fighting Third World hunger; and the Salmonella outbreaks of 2007 and 2009, which threatened peanut butterÕs sacred place in the American cupboard. To a surprising extent, the story of peanut butter is the story of twentieth-century America, and Jon Krampner writes its first popular history, rich with anecdotes and facts culled from interviews, research, travels in the peanut-growing regions of the South, personal stories, and recipes.
Author : Alison K. Hoagland
Publisher : University of Virginia Press
Page : 320 pages
File Size : 45,5 Mb
Release : 2018-03-19
Category : Architecture
ISBN : 9780813940878
For roughly a century, the log cabin occupied a central and indispensable role in the rapidly growing United States. Although it largely disappeared as a living space, it lived on as a symbol of the settling of the nation. In her thought-provoking and generously illustrated new book, Alison Hoagland looks at this once-common dwelling as a practical shelter solution--easy to construct, built on the frontier’s abundance of trees, and not necessarily meant to be permanent--and its evolving place in the public memory. Hoagland shows how the log cabin was a uniquely adaptable symbol, responsive to the needs of the cultural moment. It served as the noble birthplace of presidents, but it was also seen as the basest form of housing, accommodating the lowly poor. It functioned as a paragon of domesticity, but it was also a basic element in the life of striving and wandering. Held up as a triumph of westward expansion, it was also perceived as a building type to be discarded in favor of more civilized forms. In the twentieth century, the log cabin became ingrained in popular culture, serving as second homes and motels, as well as restaurants and shops striking a rustic note. The romantic view of the past, combined with the log cabin’s simplicity, solidity, and compatibility with nature, has made it an enduring architectural and cultural icon. Preparation of this volume has been supported by Furthermore: a program of the J. M. Kaplan Fund
Author : Grace Elizabeth Hale
Publisher : Vintage
Page : 449 pages
File Size : 55,9 Mb
Release : 2010-08-25
Category : History
ISBN : 9780307487933
Making Whiteness is a profoundly important work that explains how and why whiteness came to be such a crucial, embattled--and distorting--component of twentieth-century American identity. In intricately textured detail and with passionately mastered analysis, Grace Elizabeth Hale shows how, when faced with the active citizenship of their ex-slaves after the Civil War, white southerners re-established their dominance through a cultural system based on violence and physical separation. And in a bold and transformative analysis of the meaning of segregation for the nation as a whole, she explains how white southerners' creation of modern "whiteness" was, beginning in the 1920s, taken up by the rest of the nation as a way of enforcing a new social hierarchy while at the same time creating the illusion of a national, egalitarian, consumerist democracy. By showing the very recent historical "making" of contemporary American whiteness and by examining how the culture of segregation, in all its murderous contradictions, was lived, Hale makes it possible to imagine a future outside it. Her vision holds out the difficult promise of a truly democratic American identity whose possibilities are no longer limited and disfigured by race.
Author : Lucy Heckman
Publisher : Bloomsbury Publishing USA
Page : 218 pages
File Size : 49,6 Mb
Release : 2011-07-22
Category : Business & Economics
ISBN : 9780313362811
This fact-filled guide serves as an introductory handbook or as a refresher for those who want to research a specific topic or update their research skills. The good news is that more business information is available than ever before. But for those drowning in a plethora of data, that is also the bad news. How to Find Business Information: A Guide for Businesspeople, Investors, and Researchers extends a lifeline to those inundated souls, offering sage advice about locating what one needs easily, quickly, and from trustworthy sources. Encompassing print and digital materials, journals (both online and print), online databases, reference materials, and websites, this handbook will prove invaluable to anyone who finds it necessary to research business information. The tips and tactics it offers can, of course, be used by investors, but also by those seeking information about possible business partners, potential clients and customers, or sources of goods and services. Topics covered include banking and finance, economics, company information, industry information, marketing, accounting and taxation, and management, in short, everything one needs to know to make sound business and investment decisions.