Ending Status Quo The Path And Process Of Disruptive Marketing

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The CEO’s Breakthrough And Vibrant Path

Author : K.N.Krishna Swamy
Publisher : Zorba Books
Page : 221 pages
File Size : 42,9 Mb
Release : 2023-04-09
Category : Business & Economics
ISBN : 9789395217491

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The CEO’s Breakthrough And Vibrant Path by K.N.Krishna Swamy Pdf

THE CEO’s BREAKTHROUGH AND VIBRANT PATH by K.N.Krishna Swamy “The Book - “THE CEO’S BREAKTHROUGH AND VIBRANT PATH” exclusively designed in the simplest form for achieving “Super Profits, Super Growth & Super Value Leadership; is surely the Rarest & Very Unusual E-book in the history of 21st Century’s Corporate World. An exciting daily reference guide for CEO’s, Entrepreneurs, Top Executives & Start-Up’s to Enhance Business Performance by over 300% WITHOUT ANY INVESTMENTS and has the Potential to transform ordinary entrepreneurs into Billion Dollar Business Get Goers. The Challenging CEO’s will have even the unique opportunity to Build Path-breaking and Transformational Visions, Missions, Innovations & Strategies on 360 degrees to drive Businesses beyond Boundaries with this very Un-conventional Profit & Growth Leadership Guide, meaning that the Businesses could be taken towards Building 100 Billion Dollar Entrepreneurship with the Least Possible Investments. A book for every CEO, Entrepreneur, Top Executive, Start-Up and Women Social Entrepreneur to cherish the great learning process and to get enlightened constantly with the true spirit of entrepreneurial leadership to ultimately achieve the Greatest Possible Business Results, Qualitatively, in the shortest possible time with Extra-ordinary Quality, Delivery & Continuous Excellence… Never Miss this Great Life-time Opportunity…”

Entrepreneurial Life: The Path From Startup to Market Leader

Author : Robert L. Luddy
Publisher : Lulu.com
Page : 194 pages
File Size : 41,5 Mb
Release : 2018-03-06
Category : Business & Economics
ISBN : 9780989498920

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Entrepreneurial Life: The Path From Startup to Market Leader by Robert L. Luddy Pdf

Entrepreneurial Life tells the fascinating history of CaptiveAire, the largest commercial kitchen ventilation company in North America. From the beginning, CaptiveAireÕs story is not a typical one. Forged by Bob Luddy during a growing recession, with little capital, and as a newcomer to the regionÑhis startup should not have survived, much less taken the trajectory it has had. In these pages, Luddy shares some of the values he learned as one of eight children in a Òhard-scrabble, can-doÓ family and details his take on the type of leadership, innovation, financial management, and marketing strategy that has spurred his manufacturing company to grow at a remarkable pace over the course of forty-plus years at the helm. Entrepreneurial Life reveals LuddyÕs philosophy on all things entrepreneurship, character, and the skills necessary for achieving your fullest potential, no matter what your calling.

Entrepreneurship and Innovation

Author : Tim Mazzarol,Sophie Reboud
Publisher : Springer Nature
Page : 529 pages
File Size : 48,6 Mb
Release : 2019-11-27
Category : Business & Economics
ISBN : 9789811394126

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Entrepreneurship and Innovation by Tim Mazzarol,Sophie Reboud Pdf

This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.

The Journey Never Ends

Author : David Garets,Claire McCarthy Garets
Publisher : CRC Press
Page : 296 pages
File Size : 44,9 Mb
Release : 2016-03-08
Category : Business & Economics
ISBN : 9781498761475

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The Journey Never Ends by David Garets,Claire McCarthy Garets Pdf

If your health care organization is typical, you were successful in getting your electronic medical record (EMR) system installed on time and within budget. You declared victory and collected some money from meaningful use. But very quickly, you realized you were not getting the expected return on your investment. So you started the "optimization"

Disruptive Marketing

Author : Geoffrey Colon
Publisher : AMACOM
Page : 256 pages
File Size : 50,5 Mb
Release : 2016-08-09
Category : Business & Economics
ISBN : 9780814437407

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Disruptive Marketing by Geoffrey Colon Pdf

With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? How often does consumer engagement actually go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn’t just reshaped mass media; it’s altering behavior as well. Truly getting a message through to customers, and not just in front of their eyes for a split second before being fed to the trash bin, will take some radical rethinking.Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that:• Selling is dead, but ongoing conversation thrives• Consumers generate the best content about brands• People tune out noise and listen to feelings• Curiosity leads the marketing team• Growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!

The Future of Innovation

Author : Henri Swan
Publisher : ‎ Impact Ventures Press
Page : 210 pages
File Size : 45,9 Mb
Release : 2024-02-05
Category : Education
ISBN : 8210379456XXX

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The Future of Innovation by Henri Swan Pdf

This book is everything you need to know and the most comprehensive ever published covering startup, innovation, and venture capital lifecycle in one volume of over 400 pages loaded with color graphs and illustration with actionable insights from over 100 experts at leading institution, including Stanford, Harvard, MIT, Google, Apple, NASA, and other scientific and academic research institution.

Smart Materials in Additive Manufacturing, volume 1: 4D Printing Principles and Fabrication

Author : Mahdi Bodaghi,Ali Zolfagharian
Publisher : Elsevier
Page : 484 pages
File Size : 47,5 Mb
Release : 2022-06-25
Category : Technology & Engineering
ISBN : 9780128240830

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Smart Materials in Additive Manufacturing, volume 1: 4D Printing Principles and Fabrication by Mahdi Bodaghi,Ali Zolfagharian Pdf

Smart Materials in Additive Manufacturing, Volume 1 provides readers with an overview of the current smart materials widely in use and the techniques for additively manufacturing them. It demonstrates the principles developed for 4D printing in a way that is useful for students, early career researchers, and professionals. Topics covered include modeling and fabrication of 4D printed materials such as dielectric elastomer soft robots, low-voltage electroactive polymers, and stimuli-responsive hydrogels. 4D printing of light-responsive structures, gels and soft materials, and natural fiber composites are also discussed, as is origami-inspired 4D printing, 4D microprinting, and reversible 4D printing. 4D bioprinting and related biomedical applications are outlined as well as functionalized 4D printed sensor systems. Key Features:* Discusses 4D printed shape memory polymers, shape memory alloys, natural fibers, and hydrogels* Covers various types of stimuli, fabrication techniques, multi-physics modeling, and control strategies for 4D printing* Explores 4D printing of dielectric elastomers, liquid crystal elastomers, and electroactive polymers Covers the mechanics, manufacturing processes and applications of 4D-printed smart materials and structures Discusses applications in civil, mechanical, aerospace, polymer and biomedical engineering Presents experimental, numerical and analytical studies in a simple and straightforward manner, providing tools that can be immediately implemented and adapted by readers to fit their work

The Problem of Production

Author : Per L. Bylund
Publisher : Routledge
Page : 186 pages
File Size : 45,8 Mb
Release : 2015-12-22
Category : Business & Economics
ISBN : 9781317217817

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The Problem of Production by Per L. Bylund Pdf

The theory of the firm has been fertile ground for economists. Bylund proposes a new theory, rooted in Austrian economics, which examines the firm as a part of the market, and not as a free-standing entity. In this integrated view, a theory is offered which incorporates entrepreneurship, production, market process and economic development.

Disrupt

Author : Luke Williams
Publisher : FT Press
Page : 262 pages
File Size : 51,5 Mb
Release : 2015-09-22
Category : Business & Economics
ISBN : 9780134008110

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Disrupt by Luke Williams Pdf

&>Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline. Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution. Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.

Machine Tools

Author : Wasim Ahmed Khan,Khalid Rahman,Ghulam Hussain,Ghulam Abbas,Xiaoping Wang
Publisher : CRC Press
Page : 227 pages
File Size : 55,7 Mb
Release : 2023-02-02
Category : Technology & Engineering
ISBN : 9781000827545

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Machine Tools by Wasim Ahmed Khan,Khalid Rahman,Ghulam Hussain,Ghulam Abbas,Xiaoping Wang Pdf

This book introduces the applications of Industry 4.0 in machine tools through an overview of the latest available digital technologies. It focuses on digital twining, communication between industrial controls, motion, and input/output devices, along with sustainability in SMEs. Machine Tools: An Industry 4.0 Perspective focuses on the digital twining of machine tools, which improves the life of the machines and provides a method of operating a factory during times of complete lockdown resulting from various conditions. It presents an overview of the communication between industrial controls, motion, and input/output devices through standardized digital interfaces such as SERCOS and USB. The book goes on to discuss industrial cybersecurity systems applicable to discrete manufacturing, which includes cyberattacks and human errors, and address the security aspects related to software, hardware, and data. The book also explores the application of big data for different stages of production and illustrates the uses such as predictive maintenance, product quality, product life cycle management (PLM), and more. This book is an ideal reference for undergraduate, graduate, and postgraduate students of industrial, mechanical, and mechatronics engineering, along with professionals, and general readers.

Trillions

Author : Peter Lucas,Joe Ballay,Mickey McManus
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 44,8 Mb
Release : 2012-08-29
Category : Business & Economics
ISBN : 9781118240069

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Trillions by Peter Lucas,Joe Ballay,Mickey McManus Pdf

We are facing a future of unbounded complexity. Whether that complexity is harnessed to build a world that is safe, pleasant, humane and profitable, or whether it causes us to careen off a cliff into an abyss of mind-numbing junk is an open question. The challenges and opportunities--technical, business, and human--that this technological sea change will bring are without precedent. Entire industries will be born and others will be laid to ruin as our society navigates this journey. There are already many more computing devices in the world than there are people. In a few more years, their number will climb into the trillions. We put microprocessors into nearly every significant thing that we manufacture, and the cost of routine computing and storage is rapidly becoming negligible. We have literally permeated our world with computation. But more significant than mere numbers is the fact we are quickly figuring out how to make those processors communicate with each other, and with us. We are about to be faced, not with a trillion isolated devices, but with a trillion-node network: a network whose scale and complexity will dwarf that of today’s Internet. And, unlike the Internet, this will be a network not of computation that we use, but of computation that we live in. Written by the leaders of one of America’s leading pervasive computing design firms, this book gives a no-holds-barred insiders’ account of both the promise and the risks of the age of Trillions. It is also a cautionary tale of the head-in-the-sand attitude with which many of today’s thought-leaders are at present approaching these issues. Trillions is a field guide to the future--designed to help businesses and their customers prepare to prosper, in the information.

Management of Innovation and Product Development

Author : Marco Cantamessa,Francesca Montagna
Publisher : Springer Nature
Page : 495 pages
File Size : 40,6 Mb
Release : 2023-04-04
Category : Technology & Engineering
ISBN : 9781447175315

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Management of Innovation and Product Development by Marco Cantamessa,Francesca Montagna Pdf

This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents an integrated and holistic perspective on these two fields, allowing readers to understand how the phenomenon of innovation occurs – and must be managed – at different and interacting levels, from corporate strategy to design decision-making. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy, and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, management and engineering, this book is also intended for managers and entrepreneurs. The book's topics are covered by associating academic findings with examples from business. For this new second edition of the book, case studies are made available through a companion LinkedIn page that is continuously updated by authors and by readers, while pointers to complementary content available on the internet are provided throughout the text.

Digital Transformation for Improved Industry and Supply Chain Performance

Author : Khan, Muhammad Rahies,Khan, Naveed R.,Jhanjhi, Noor Zaman
Publisher : IGI Global
Page : 438 pages
File Size : 50,5 Mb
Release : 2024-05-01
Category : Business & Economics
ISBN : 9798369353776

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Digital Transformation for Improved Industry and Supply Chain Performance by Khan, Muhammad Rahies,Khan, Naveed R.,Jhanjhi, Noor Zaman Pdf

In the rapidly evolving landscape of Industry 4.0, integrating digital technologies into supply chain management (SCM) presents opportunities and challenges. While Industry 4.0 promises increased efficiency, productivity, and competitiveness, its impact on sustainability within SCM remains a pressing concern. Existing literature often needs to look more into the holistic integration of Industry 4.0 technologies with sustainable practices in SCM, leaving a critical gap in understanding and implementation. This gap not only inhibits the realization of sustainable performance but also hinders firms from aligning with global sustainability agendas such as the United Nations Sustainable Development Goals (UNSDG) 2030. Digital Transformation for Improved Industry and Supply Chain Performance offers a comprehensive solution by examining the integration of Industry 4.0 technology and SCM sustainability. It addresses the urgent need for firms to undergo digital transformation to achieve sustainable performance. It provides insights into how Industry 4.0 technologies can be strategically leveraged to promote sustainability in SCM operations. Through in-depth analysis of critical topics such as cybersecurity, resilience, circular economy practices, and ethical considerations, this book equips readers with the knowledge and tools necessary to navigate the complexities of Industry 4.0-enabled SCM sustainability.

Buying Knowledge

Author : Peter Sammons
Publisher : Routledge
Page : 166 pages
File Size : 42,5 Mb
Release : 2018-01-18
Category : Business & Economics
ISBN : 9781351162180

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Buying Knowledge by Peter Sammons Pdf

Technology acquisition, consultancy know-how, research data and services, marketing information, intellectual property ... the list of sources and types of knowledge that organizations need to acquire, share and manage is growing exponentially. The acquisition and management of knowledge as an end in itself is relatively new, but has grown in importance on most managers agendas over the past fifteen years and is something that many managers are still fundamentally ill-equipped to control effectively. Yet it is their ability to plan, source, evaluate, acquire and manage knowledge on which the success of their organizations increasingly depends Peter Sammons provides managers with a readable, highly practical guide to buying and managing knowledge. The author looks at the knowledge economy, to set the scene on the manager's growing responsibility to buy-in knowledge for their organization. He explores intellectual property rights: how they are created, transferred and protected. He sets out some alternative strategies to buying knowledge. There's advice on how to work with universities, contract research organizations and consultancy firms. And the most neglected area of all - knowledge transfer from supplier to buyer - is given exhaustive treatment. In a discipline (knowledge work) that is fraught with jargon, technology and arcane practice, Buying Knowledge enables every manager to acquire the knowledge their organization needs; in a form and at a cost that is most appropriate for them without exposing their organization to litigation or intellectual property disputes.