Entrepreneurship And Big Data

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Entrepreneurship and Big Data

Author : Meghna Chhabra,Rohail Hassan,Amjad Shamim
Publisher : CRC Press
Page : 288 pages
File Size : 42,5 Mb
Release : 2021-09-30
Category : Business & Economics
ISBN : 9781000455700

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Entrepreneurship and Big Data by Meghna Chhabra,Rohail Hassan,Amjad Shamim Pdf

The digital age has transformed business opportunities and strategies in a resolutely practical and data-driven project universe. This book is a comprehensive and analytical source on entrepreneurship and Big Data that prospective entrepreneurs must know before embarking upon an entrepreneurial journey in this present age of digital transformation. This book provides an overview of the various aspects of entrepreneurship, function, and contemporary forms. It covers a real-world understanding of how the entrepreneurial world works and the required new analytics thinking and computational skills. It also encompasses the essential elements needed when starting an entrepreneurial journey and offers inspirational case studies from key industry leaders. Ideal reading for aspiring entrepreneurs, Entrepreneurship and Big Data: The Digital Revolution is also useful to students, academicians, researchers, and practitioners.

Big Data Analytics for Entrepreneurial Success

Author : Sedkaoui, Soraya
Publisher : IGI Global
Page : 300 pages
File Size : 47,5 Mb
Release : 2018-11-09
Category : Business & Economics
ISBN : 9781522576105

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Big Data Analytics for Entrepreneurial Success by Sedkaoui, Soraya Pdf

In a resolutely practical and data-driven project universe, the digital age changed the way data is collected, stored, analyzed, visualized and protected, transforming business opportunities and strategies. It is important for today’s organizations and entrepreneurs to implement a robust data strategy and industrialize a set of “data-driven” solutions to utilize big data analytics to its fullest potential. Big Data Analytics for Entrepreneurial Success provides emerging perspectives on the theoretical and practical aspects of data analysis tools and techniques within business applications. Featuring coverage on a broad range of topics such as algorithms, data collection, and machine learning, this publication provides concrete examples and case studies of successful uses of data-driven projects as well as the challenges and opportunities of generating value from data using analytics. It is ideally designed for entrepreneurs, researchers, business owners, managers, graduate students, academicians, software developers, and IT professionals seeking current research on the essential tools and technologies for organizing, analyzing, and benefiting from big data.

Big Data

Author : Bill Schmarzo
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 41,9 Mb
Release : 2013-10-07
Category : Business & Economics
ISBN : 9781118739570

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Big Data by Bill Schmarzo Pdf

Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.

Big Data for Entrepreneurship and Sustainable Development

Author : Mohammed El Amine Abdelli,Wissem Ajili-Ben Youssef,Uğur Özgöker,Imen Ben Slimene
Publisher : CRC Press
Page : 222 pages
File Size : 51,9 Mb
Release : 2021-12-10
Category : Technology & Engineering
ISBN : 9781000454406

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Big Data for Entrepreneurship and Sustainable Development by Mohammed El Amine Abdelli,Wissem Ajili-Ben Youssef,Uğur Özgöker,Imen Ben Slimene Pdf

This book provides insight for researchers and decision-makers on the application of data in the entrepreneurship and sustainable development sector. This book covers how Big Data for Industry 4.0 and entrepreneurship are effective in resolving business, social, and economic problems. The book discusses how entrepreneurs use Big Data to cut costs and minimize the waste of time. It offers how using Big Data can increase efficiency, enables the studying of competitors, can improve the pricing of products, increase sales and loyalty, and can ensure the right people are hired. The book presents how decision-makers can make use of Big Data to resolve economic and social problems. Analyze the development of the economy and enhance the business climate. This book is for researchers, PhD students, and entrepreneurs and can also be of interest for transforming governments as well as businesses.

Big Data in Small Business

Author : Lund Pedersen, Carsten,Lindgreen, Adam,Ritter, Thomas,Ringberg, Torsten
Publisher : Edward Elgar Publishing
Page : 272 pages
File Size : 55,9 Mb
Release : 2021-09-21
Category : Business & Economics
ISBN : 9781839100161

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Big Data in Small Business by Lund Pedersen, Carsten,Lindgreen, Adam,Ritter, Thomas,Ringberg, Torsten Pdf

This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.

Big Data MBA

Author : Bill Schmarzo
Publisher : John Wiley & Sons
Page : 312 pages
File Size : 48,7 Mb
Release : 2015-12-11
Category : Computers
ISBN : 9781119238843

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Big Data MBA by Bill Schmarzo Pdf

Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce. Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. Understand where and how to leverage big data Integrate analytics into everyday operations Structure your organization to drive analytic insights Optimize processes, uncover opportunities, and stand out from the rest Help business stakeholders to “think like a data scientist” Understand appropriate business application of different analytic techniques If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.

Business Intelligence and Big Data

Author : Celina M. Olszak
Publisher : CRC Press
Page : 156 pages
File Size : 45,6 Mb
Release : 2020-11-17
Category : Computers
ISBN : 9781000218305

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Business Intelligence and Big Data by Celina M. Olszak Pdf

The twenty-first century is a time of intensifying competition and progressive digitization. Individual employees, managers, and entire organizations are under increasing pressure to succeed. The questions facing us today are: What does success mean? Is success a matter of chance and luck or perhaps is success a category that can be planned and properly supported? Business Intelligence and Big Data: Drivers of Organizational Success examines how the success of an organization largely depends on the ability to anticipate and quickly respond to challenges from the market, customers, and other stakeholders. Success is also associated with the potential to process and analyze a variety of information and the means to use modern information and communication technologies (ICTs). Success also requires creative behaviors and organizational cleverness from an organization. The book discusses business intelligence (BI) and Big Data (BD) issues in the context of modern management paradigms and organizational success. It presents a theoretically and empirically grounded investigation into BI and BD application in organizations and examines such issues as: Analysis and interpretation of the essence of BI and BD Decision support Potential areas of BI and BD utilization in organizations Factors determining success with using BI and BD The role of BI and BD in value creation for organizations Identifying barriers and constraints related to BI and BD design and implementation The book presents arguments and evidence confirming that BI and BD may be a trigger for making more effective decisions, improving business processes and business performance, and creating new business. The book proposes a comprehensive framework on how to design and use BI and BD to provide organizational success.

Big Data Analytics

Author : Kiran Chaudhary,Mansaf Alam
Publisher : CRC Press
Page : 275 pages
File Size : 48,7 Mb
Release : 2022-01-19
Category : Computers
ISBN : 9781000523577

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Big Data Analytics by Kiran Chaudhary,Mansaf Alam Pdf

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance. The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including: Big data analytics and algorithm Market basket analysis Anticipating consumer purchase behavior Variation in shopping patterns Big data analytics for market intelligence The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. The fourth part of the book examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing. This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.

Big Data For Small Business For Dummies

Author : Bernard Marr
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 41,5 Mb
Release : 2016-01-05
Category : Business & Economics
ISBN : 9781119027034

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Big Data For Small Business For Dummies by Bernard Marr Pdf

Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.

The Elements of Big Data Value

Author : Edward Curry,Andreas Metzger,Sonja Zillner,Jean-Christophe Pazzaglia,Ana García Robles
Publisher : Springer Nature
Page : 399 pages
File Size : 48,6 Mb
Release : 2021-08-01
Category : Computers
ISBN : 9783030681760

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The Elements of Big Data Value by Edward Curry,Andreas Metzger,Sonja Zillner,Jean-Christophe Pazzaglia,Ana García Robles Pdf

This open access book presents the foundations of the Big Data research and innovation ecosystem and the associated enablers that facilitate delivering value from data for business and society. It provides insights into the key elements for research and innovation, technical architectures, business models, skills, and best practices to support the creation of data-driven solutions and organizations. The book is a compilation of selected high-quality chapters covering best practices, technologies, experiences, and practical recommendations on research and innovation for big data. The contributions are grouped into four parts: · Part I: Ecosystem Elements of Big Data Value focuses on establishing the big data value ecosystem using a holistic approach to make it attractive and valuable to all stakeholders. · Part II: Research and Innovation Elements of Big Data Value details the key technical and capability challenges to be addressed for delivering big data value. · Part III: Business, Policy, and Societal Elements of Big Data Value investigates the need to make more efficient use of big data and understanding that data is an asset that has significant potential for the economy and society. · Part IV: Emerging Elements of Big Data Value explores the critical elements to maximizing the future potential of big data value. Overall, readers are provided with insights which can support them in creating data-driven solutions, organizations, and productive data ecosystems. The material represents the results of a collective effort undertaken by the European data community as part of the Big Data Value Public-Private Partnership (PPP) between the European Commission and the Big Data Value Association (BDVA) to boost data-driven digital transformation.

Big Data MBA

Author : Bill Schmarzo
Publisher : John Wiley & Sons
Page : 326 pages
File Size : 43,8 Mb
Release : 2015-12-21
Category : Computers
ISBN : 9781119181118

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Big Data MBA by Bill Schmarzo Pdf

Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce. Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. Understand where and how to leverage big data Integrate analytics into everyday operations Structure your organization to drive analytic insights Optimize processes, uncover opportunities, and stand out from the rest Help business stakeholders to “think like a data scientist” Understand appropriate business application of different analytic techniques If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.

Big Data, Data Mining, and Machine Learning

Author : Jared Dean
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 49,8 Mb
Release : 2014-05-07
Category : Computers
ISBN : 9781118920701

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Big Data, Data Mining, and Machine Learning by Jared Dean Pdf

With big data analytics comes big insights into profitability Big data is big business. But having the data and the computational power to process it isn't nearly enough to produce meaningful results. Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners is a complete resource for technology and marketing executives looking to cut through the hype and produce real results that hit the bottom line. Providing an engaging, thorough overview of the current state of big data analytics and the growing trend toward high performance computing architectures, the book is a detail-driven look into how big data analytics can be leveraged to foster positive change and drive efficiency. With continued exponential growth in data and ever more competitive markets, businesses must adapt quickly to gain every competitive advantage available. Big data analytics can serve as the linchpin for initiatives that drive business, but only if the underlying technology and analysis is fully understood and appreciated by engaged stakeholders. This book provides a view into the topic that executives, managers, and practitioners require, and includes: A complete overview of big data and its notable characteristics Details on high performance computing architectures for analytics, massively parallel processing (MPP), and in-memory databases Comprehensive coverage of data mining, text analytics, and machine learning algorithms A discussion of explanatory and predictive modeling, and how they can be applied to decision-making processes Big Data, Data Mining, and Machine Learning provides technology and marketing executives with the complete resource that has been notably absent from the veritable libraries of published books on the topic. Take control of your organization's big data analytics to produce real results with a resource that is comprehensive in scope and light on hyperbole.

Keeping Up with the Quants

Author : Thomas H. Davenport,Jinho Kim
Publisher : Harvard Business Review Press
Page : 241 pages
File Size : 46,9 Mb
Release : 2013-06-11
Category : Business & Economics
ISBN : 9781422187258

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Keeping Up with the Quants by Thomas H. Davenport,Jinho Kim Pdf

A renowned thought-leader and a professor of statistics team up to provide the essential tools for enhancing thinking and decision-making in today's workplace in order to be more competitive and successful. 25,000 first printing.

Too Big to Ignore

Author : Phil Simon
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 43,5 Mb
Release : 2015-11-02
Category : Business & Economics
ISBN : 9781119217848

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Too Big to Ignore by Phil Simon Pdf

Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.

Big Data and Business Analytics

Author : Jay Liebowitz
Publisher : CRC Press
Page : 304 pages
File Size : 43,5 Mb
Release : 2016-04-19
Category : Business & Economics
ISBN : 9781466565791

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Big Data and Business Analytics by Jay Liebowitz Pdf

"The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions todo this, avoid that.'"-From the Foreword by Joe LaCugna, Ph.D., Enterprise Analytics and Business Intelligence, Starbucks Coffee CompanyWith the growing barrage of "big data," it becomes vitally important for organizations to mak