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Author : William L. Shanklin,John K. Ryans
Publisher : Lexington Books
Page : 390 pages
File Size : 44,5 Mb
Release : 1987
Category : Business & Economics
ISBN : 0669132128
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author : Ira S. Kalb
Publisher : K&A Press
Page : 347 pages
File Size : 48,9 Mb
Release : 1997
Category : High technology
ISBN : 9780924050084
Author : Jakki J. Mohr,Sanjit Sengupta,Stanley F. Slater
Publisher : Pearson Prentice Hall
Page : 584 pages
File Size : 43,9 Mb
Release : 2010
Category : Business & Economics
ISBN : 0136049966
This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Author : Thomas Fotiadis
Publisher : Routledge
Page : 211 pages
File Size : 41,9 Mb
Release : 2018-05-08
Category : Business & Economics
ISBN : 9781351363808
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.
Author : Patrick Corsi,Mike Dulieu
Publisher : John Wiley & Sons
Page : 229 pages
File Size : 55,6 Mb
Release : 2013-03-04
Category : Business & Economics
ISBN : 9781118617656
This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights and selling and distributing products and services. It also shows how to develop formatted business plans which will prove attractive to investors. It is rare that technology professionals fully understand the esoteric world of marketing and, similarly, few marketers are familiar with advanced technology. As such, this title is uniquely focused on the critical technology/market interface and provides an executive introduction to the competitive marketing of products and services. Modern managers and technology professionals who need to understand marketing in technology-intensive business worlds will find this an indispensable source of information.
Author : Paul Baines,Chris Fill,Kelly Page
Publisher : Oxford University Press
Page : 438 pages
File Size : 52,8 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780199646500
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
Author : Oliver Bürgel
Publisher : Springer Science & Business Media
Page : 236 pages
File Size : 40,8 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9783642576713
The present study analyses the international activities of British start-up companies in high-technology industries. The research makes the following contributions. First, it is the first study that establishes the prevalence of internationally operating start-up companies in a particular country. Accordingly, we find that the majority of British high-tech start-ups have engaged in international activities within a few years since formation. Second, it consolidates the existing knowledge in the fields of international entrepreneurship and subjects it to empirical testing. Third, it assesses the power of different theories in international business to explain the cross-border activities of start-up companies. Overall, the research lends support to a resource-based perspective of international entrepreneurship since the proxies for transaction cost-based arguments and the internationalisation process theory are of limited explanatory power.
Author : Thomas Fotiadis,Adam Lindgreen,George J. Siomkos,Christina Öberg,Dimitris Folinas
Publisher : SAGE
Page : 527 pages
File Size : 54,7 Mb
Release : 2022-12-08
Category : Business & Economics
ISBN : 9781529785593
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece. Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa. George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece. Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.
Author : Hossein Bidgoli
Publisher : John Wiley & Sons
Page : 961 pages
File Size : 50,9 Mb
Release : 2010-01-12
Category : Business & Economics
ISBN : 9780470249482
The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners
Author : Hakan sson,Alexandra Waluszewski,Frans Prenkert,Enrico Baraldi
Publisher : Emerald Group Publishing
Page : 392 pages
File Size : 47,9 Mb
Release : 2009-03-03
Category : Business & Economics
ISBN : 9781848554757
Shows the multifaceted and interactive character of the relationship between science and technology on the one hand, and business and innovation on the other. This book explores this non-linear relationship through a selection of case studies and discusses its implications for science as well as for business.
Author : François Thérin
Publisher : Edward Elgar Publishing
Page : 380 pages
File Size : 52,6 Mb
Release : 2007-01-01
Category : Business & Economics
ISBN : 1847205550
Techno-entrepreneurship is defined as the entrepreneurial and intrapreneurial activities of both existing companies and new businesses operating in technology-intensive environments. This is an ideal text for advancing an understanding of the theory and practice of research in this area.
Author : Gary L. Lilien,Rajdeep Grewal
Publisher : Edward Elgar Publishing
Page : 801 pages
File Size : 49,9 Mb
Release : 2012-01-01
Category : Business & Economics
ISBN : 9781781002445
This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations Ð from businesses to government agencies to not-for-profit organizations Ð and the many individuals within them. Comprising 38 chapters written by internationally renowned scholars, this Handbook presents perspectives of a variety of issue areas from both an academic and a managerial perspective (state of theory and state of practice). The material in this compendium includes theoretical and practical perspectives in business-to-business marketing, marketing mix and strategy, interfirm relationships, personal selling and sales management, technology marketing, and methodological issues central to business-to-business markets. Published in conjunction with Penn StateÕs Institute for the Study of Business Markets, this extensive volume will expand research and teaching in business-to-business marketing in academia and will improve the practice of business-to-business marketing for firms in the industry. This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a complete overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Author : Edmund Jerome McCarthy,William D. Perreault
Publisher : Irwin Professional Publishing
Page : 524 pages
File Size : 54,8 Mb
Release : 1988
Category : Business & Economics
ISBN : PSU:000014008788
Author : Ronald McTavish
Publisher : Marketing Classics Press
Page : 50 pages
File Size : 50,8 Mb
Release : 2011-10-15
Category : Business & Economics
ISBN : 9781613112229
Author : William L. Shanklin
Publisher : Unknown
Page : 0 pages
File Size : 45,7 Mb
Release : 1984
Category : High technology
ISBN : OCLC:1409370956