Ethics Social Responsibility And Sustainability In Marketing

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Ethics, Social Responsibility and Sustainability in Marketing

Ipek Altinbasak-Farina,Sebnem Burnaz
Ethics Social Responsibility and Sustainability in Marketing Book PDF

Author : Ipek Altinbasak-Farina,Sebnem Burnaz
Publisher : Springer
Page : 279 pages
File Size : 48,9 Mb
Release : 2019-07-03
Category : Business & Economics
ISBN : 9789811379246

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Ethics, Social Responsibility and Sustainability in Marketing by Ipek Altinbasak-Farina,Sebnem Burnaz Pdf

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.

Sustainability Marketing

Rishi Raj Sharma,Tanveer Kaur,Amanjot Singh Syan
Sustainability Marketing Book PDF

Author : Rishi Raj Sharma,Tanveer Kaur,Amanjot Singh Syan
Publisher : Emerald Group Publishing
Page : 210 pages
File Size : 52,7 Mb
Release : 2021-05-05
Category : Business & Economics
ISBN : 9781800712461

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Sustainability Marketing by Rishi Raj Sharma,Tanveer Kaur,Amanjot Singh Syan Pdf

Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

Corporate Responsibility, Sustainability and Markets

Cláudia Simões,Alin Stancu,Georgiana Grigore
Corporate Responsibility Sustainability and Markets Book PDF

Author : Cláudia Simões,Alin Stancu,Georgiana Grigore
Publisher : Springer Nature
Page : 266 pages
File Size : 49,8 Mb
Release : 2021-12-10
Category : Business & Economics
ISBN : 9783030796600

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Corporate Responsibility, Sustainability and Markets by Cláudia Simões,Alin Stancu,Georgiana Grigore Pdf

This book explores the interaction between sustainability, corporate responsibility, consumers, and the market. It aims to discover if consumers are seeking out small, ethical, socially responsible firms to buy from rather than large corporations; if markets and organisations are supported by a new sensitivity to social responsibility and sustainability ideas; if the integration of corporate responsibility strategies and practices change how market sectors are assembled. Bringing together international case studies – including research on the Italian wine industry, German butchers, Spanish football, Polish marketing and the Portuguese financial sector – this book is valuable reading for scholars working on corporate social responsibility, sustainability, and good governance. Chapter 12 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Corporatesocialresponsibility,ethicsandsustainableprosperity

Boubaker Sabri,Nguyen Duc Khuong
Corporatesocialresponsibility ethicsandsustainableprosperity Book PDF

Author : Boubaker Sabri,Nguyen Duc Khuong
Publisher : World Scientific
Page : 500 pages
File Size : 46,5 Mb
Release : 2019-06-06
Category : Business & Economics
ISBN : 9789811206894

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Corporatesocialresponsibility,ethicsandsustainableprosperity by Boubaker Sabri,Nguyen Duc Khuong Pdf

Corporate activities are not only drivers of economic growth but also key actors of the changes towards more sustainable markets and environment as well as inclusive development. Significant efforts have recently been devoted to transform private and public firms alike from pure economic-oriented organizations to entities that deliberately and diligently create value without neglecting social and environmental implications of their activities. Firm performance, resilience, and survival are nowadays, more than ever before, dependent on how they consciously and purposefully engage in appropriate corporate social responsibility (CSR) strategies and actions.This book, Corporate Social Responsibility, Ethics and Sustainable Prosperity, will provide all readers, including investors, managers, lawmakers, and policymakers with an up-to-date, comprehensive, and thoughtful coverage of CSR and ethical issues at the crossroads of different finance and management disciplines. It contains a rich collection of insightful studies covering a wide range of topics in corporate ethics, CSR, and sustainable prosperity. Together, these studies help readers deepen their knowledge on different country environments and various organizational forms, policies, and activities. The book is composed of 16 chapters which are divided into two interconnected parts: Part I addresses ESG and ethical issues in corporate decision-making, while Part II provides insights towards sustainable prosperity.

Sustainable Branding

Pantea Foroudi,Maria Palazzo
Sustainable Branding Book PDF

Author : Pantea Foroudi,Maria Palazzo
Publisher : Routledge
Page : 399 pages
File Size : 50,9 Mb
Release : 2021-01-28
Category : Business & Economics
ISBN : 9781000327076

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Sustainable Branding by Pantea Foroudi,Maria Palazzo Pdf

A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range of perspectives and their application to branding, the authors go beyond sustainable branding to question the role brands play in a wider sustainable society. Structured around three core parts – People, Planet and Prosperity - contributions from experts in the field consider the human dimensions of environmental change, identity and reputation, technology and innovation, waste management, public and brand engagement, environmental ecosystems and the circular economy. Combining theoretical insight and empirical research with practical application, each chapter includes real-life international cases and reflective questions to allow discussion, best-practice examples and actionable suggestions on how to implement sustainable branding activities. This book is perfect for academics, postgraduate and final-year undergraduate students in sustainable branding, sustainable business, corporate social responsibility, brand management and communications. It provides a comprehensive treatment of the nature of relationships between environmental, economic, social, companies, brands, and stakeholders in different areas and regions of the world.

Consumers, Society and Marketing

Dilip S. Mutum,Ezlika M. Ghazali
Consumers Society and Marketing Book PDF

Author : Dilip S. Mutum,Ezlika M. Ghazali
Publisher : Springer Nature
Page : 184 pages
File Size : 51,8 Mb
Release : 2023-10-09
Category : Business & Economics
ISBN : 9783031393594

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Consumers, Society and Marketing by Dilip S. Mutum,Ezlika M. Ghazali Pdf

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more

Corporate Social Responsibility

Kolja Paetzold
Corporate Social Responsibility Book PDF

Author : Kolja Paetzold
Publisher : Diplomica Verlag
Page : 96 pages
File Size : 53,5 Mb
Release : 2010
Category : Business & Economics
ISBN : 9783836696159

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Corporate Social Responsibility by Kolja Paetzold Pdf

This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business. It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that are not. The potential of CSR is illustrated by several aspects, followed by a comparison of the results. Greenwashing is of great interest for the everyday person who buys products with the thought of doing something good, for example, in connection with the environment, human rights, etc. One chapter solely concentrates on this subject, demonstrating how people can avoid paying more for a product with false claims, thus abusing their good will to care about social aspects. Greenwashing is part of this book, because it can also be seen as a marketing strategy, misleading conscious consumers, bluntly called fraud. This book demonstrates how CSR can be seen as a marketing tool on an international level, through which organizations can increase not only their assets, but also their reputation making it more attractive for potential new partners and employees.

Dictionary of Corporate Social Responsibility

Samuel O. Idowu,Nicholas Capaldi,Matthias S. Fifka,Liangrong Zu,René Schmidpeter
Dictionary of Corporate Social Responsibility Book PDF

Author : Samuel O. Idowu,Nicholas Capaldi,Matthias S. Fifka,Liangrong Zu,René Schmidpeter
Publisher : Springer
Page : 603 pages
File Size : 43,5 Mb
Release : 2015-02-03
Category : Business & Economics
ISBN : 9783319105369

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Dictionary of Corporate Social Responsibility by Samuel O. Idowu,Nicholas Capaldi,Matthias S. Fifka,Liangrong Zu,René Schmidpeter Pdf

This book is a concise and authoritative reference work and dictionary in the field of corporate social responsibility, sustainability, business ethics and corporate governance. It provides reliable definitions to more than 600 terms and concepts for researchers and professionals alike. By its definitions the dictionary helps users to understand the meanings of commonly used terms in CSR, and the roles and functions of CSR-related international organizations. Furthermore, it helps to identify keynotes on international guidelines, codes and principles relevant to CSR. The role of CSR in the business world has developed from a fig leaf marketing front into an important and indispensable aspect of corporate behavior over the past years. Sustainable strategies are valued, desired and deployed more and more by relevant players in business, politics, and societies all over the world. Both research and corporate practice therefore see CSR as a guiding principle for business success.

Corporate Social Responsibility

Abel Monfort de Bedoya
Corporate Social Responsibility Book PDF

Author : Abel Monfort de Bedoya
Publisher : ESIC Editorial
Page : 154 pages
File Size : 52,5 Mb
Release : 2021-09-28
Category : Business & Economics
ISBN : 9788418944031

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Corporate Social Responsibility by Abel Monfort de Bedoya Pdf

This book is a comprehensive guide to the fundamentals of corporate social responsibility and sustainability management in organizations. It describes the concepts and the process for developing a CSR strategy and its subsequent communication. The book develops the most relevant international initiatives and the theories that support strategic CSR decisions.

Corporate Social Responsibility

Stephen Vertigans,Samuel O. Idowu
Corporate Social Responsibility Book PDF

Author : Stephen Vertigans,Samuel O. Idowu
Publisher : Springer
Page : 244 pages
File Size : 52,6 Mb
Release : 2016-08-02
Category : Business & Economics
ISBN : 9783319350837

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Corporate Social Responsibility by Stephen Vertigans,Samuel O. Idowu Pdf

This book highlights the multi-faceted nature of corporate social responsibility and the need for greater engagement across academia to help develop the mechanisms needed to encourage socially responsible approaches across the board. The product of a cross-disciplinary collaboration of authors from various academic disciplines, the book reflects the emergent diversity of academics now studying corporate social responsibility (CSR). Accordingly, it includes contributions from economists to social anthropologists, from accountants to philosophers, and from clinical psychologists to social geographers. Together they provide new insights into aspects that challenge, hinder and enable CSR practitioners and corporations with regard to their financial impact and accountability, governance and supply chains. The book is divided into four parts focusing on the practical, sociological, theoretical and environmental aspects of corporate social responsibility.

Key Concepts in Corporate Social Responsibility

Suzanne Benn,Dianne Bolton
Key Concepts in Corporate Social Responsibility Book PDF

Author : Suzanne Benn,Dianne Bolton
Publisher : SAGE Publications
Page : 257 pages
File Size : 45,7 Mb
Release : 2011-01-28
Category : Business & Economics
ISBN : 9781847879295

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Key Concepts in Corporate Social Responsibility by Suzanne Benn,Dianne Bolton Pdf

Introducing the key concepts in corporate social responsibility, Suzanne Benn brings together the essential issues relevant to the responsible management of businesses, not-for-profit organizations and government. With detailed coverage and cross-referencing for each concept and over 50 concepts introduced, this guide to both the theory and implementation of CSR and sustainability, provides an indispensable reference for any student of the subject.

Philosophy of Management and Sustainability

Jacob Dahl Rendtorff
Philosophy of Management and Sustainability Book PDF

Author : Jacob Dahl Rendtorff
Publisher : Emerald Publishing Limited
Page : 0 pages
File Size : 41,5 Mb
Release : 2022-09-05
Category : Business & Economics
ISBN : 1789734568

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Philosophy of Management and Sustainability by Jacob Dahl Rendtorff Pdf

Using an interdisciplinary focus, this book combines the research disciplines of philosophy, business management and sustainability to aid and advance scholar and practitioner understanding of the United Nations' Sustainable Development Goals (SDGs).

Ethics and Corporate Social Responsibility in the Meetings and Events Industry

Elizabeth V. Henderson,Mariela McIlwraith
Ethics and Corporate Social Responsibility in the Meetings and Events Industry Book PDF

Author : Elizabeth V. Henderson,Mariela McIlwraith
Publisher : Wiley Global Education
Page : 325 pages
File Size : 47,7 Mb
Release : 2012-10-16
Category : Business & Economics
ISBN : 9781118476857

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Ethics and Corporate Social Responsibility in the Meetings and Events Industry by Elizabeth V. Henderson,Mariela McIlwraith Pdf

Ethics and Corporate Social Responsibility in the Meetings and Events Industry is a comprehensive roadmap that prepares event professionals for the economic, environmental, and social challenges ahead, and transforms the industry for the long run. This timely text inspires us to view Corporate Social Responsibility, ethics, and sustainability as no longer just best practices, but as business standards. With its practical tools and insights, readers are compelled to build an industry where meetings and events contribute positively and ethically to communities and cultures.Ethics and Corporate Social Responsibility in the Meetings and Events Industry presents a wide range of topics, bringing insights from environmental science to corporate responsibility. Intended to build sustainable leaders in the industry, this book offers the knowledge to get started and the momentum to continue.

Handbook of Research on Marketing and Corporate Social Responsibility

Ronald Paul Hill,Ryan Langan
Handbook of Research on Marketing and Corporate Social Responsibility Book PDF

Author : Ronald Paul Hill,Ryan Langan
Publisher : Edward Elgar Publishing
Page : 432 pages
File Size : 42,7 Mb
Release : 2014-07-31
Category : Business & Economics
ISBN : 9781783476091

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Handbook of Research on Marketing and Corporate Social Responsibility by Ronald Paul Hill,Ryan Langan Pdf

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f

Marketing In and For a Sustainable Society

Anonim
Marketing In and For a Sustainable Society Book PDF

Author : Anonim
Publisher : Emerald Group Publishing
Page : 248 pages
File Size : 42,7 Mb
Release : 2016-07-05
Category : Business & Economics
ISBN : 9781786352811

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Marketing In and For a Sustainable Society by Anonim Pdf

This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.