Ethnicity Commodity In Corporation

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Ethnicity, Commodity, In/Corporation

Author : George Paul Meiu,Jean Comaroff,John L. Comaroff
Publisher : Indiana University Press
Page : 278 pages
File Size : 43,7 Mb
Release : 2020-08-04
Category : Social Science
ISBN : 9780253047960

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Ethnicity, Commodity, In/Corporation by George Paul Meiu,Jean Comaroff,John L. Comaroff Pdf

In the economics of everyday life, even ethnicity has become a potential resource to be tapped, generating new sources of profit and power, new ways of being social, and new visions of the future. Throughout Africa, ethnic corporations have been repurposed to do business in mining or tourism; in the USA, Native American groupings have expanded their involvement in gaming, design, and other industries; and all over the world, the commodification of culture has sown itself deeply into the domains of everything from medicine to fashion. Ethnic groups increasingly seek empowerment by formally incorporating themselves, by deploying their sovereign status for material ends, and by copyrighting their cultural practices as intellectual property. Building on ethnographic case studies from Kenya, Nepal, Peru, Russia, and many other countries, this collection poses the question: Does the turn to the incorporation and commodification of ethnicity really herald a new historical moment in the global politics of identity?

Ethnicity, Commodity, In/Corporation

Author : George Paul Meiu,Jean Comaroff,John L. Comaroff
Publisher : Indiana University Press
Page : 243 pages
File Size : 51,8 Mb
Release : 2020-08-04
Category : Social Science
ISBN : 9780253047953

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Ethnicity, Commodity, In/Corporation by George Paul Meiu,Jean Comaroff,John L. Comaroff Pdf

In the economics of everyday life, even ethnicity has become a potential resource to be tapped, generating new sources of profit and power, new ways of being social, and new visions of the future. Throughout Africa, ethnic corporations have been repurposed to do business in mining or tourism; in the USA, Native American groupings have expanded their involvement in gaming, design, and other industries; and all over the world, the commodification of culture has sown itself deeply into the domains of everything from medicine to fashion. Ethnic groups increasingly seek empowerment by formally incorporating themselves, by deploying their sovereign status for material ends, and by copyrighting their cultural practices as intellectual property. Building on ethnographic case studies from Kenya, Nepal, Peru, Russia, and many other countries, this collection poses the question: Does the turn to the incorporation and commodification of ethnicity really herald a new historical moment in the global politics of identity?

Ethnicity, Inc.

Author : John L. Comaroff,Jean Comaroff
Publisher : University of Chicago Press
Page : 250 pages
File Size : 44,8 Mb
Release : 2009-09-15
Category : Social Science
ISBN : 9780226114736

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Ethnicity, Inc. by John L. Comaroff,Jean Comaroff Pdf

In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland’s efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San “Bushmen” with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs’ incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation—while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity.

Shopping for Identity

Author : Marilyn Halter
Publisher : Random House Digital, Inc.
Page : 258 pages
File Size : 51,9 Mb
Release : 2000
Category : Business & Economics
ISBN : 9780805210934

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Shopping for Identity by Marilyn Halter Pdf

In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--in other words, all of us. As immigrant groups gain economic security, they tend to reinforce--not relinquish--their ethnic identification. Marilyn Halter demonstrates that, to a great extent, they do it by shopping. And their purchasing power is enormous. How has the marketplace responded to this hunger? Instantly and wholeheartedly: tweaking old products and inventing new ones; launching new brands in supermarkets, new music groups, vacation itineraries, language courses, toys, greeting cards, et cetera. This nexus of business and ethnicity is already seen as the hottest consumer development of this decade, and Halter is uniquely qualified to describe its origins, the exponential growth of products and advertising, and the phenomenal sales of items from salsa to Chieftains CDs. She addresses her subject with an abundance of anecdotal evidence, telling examples of ethnic marketing, and interviews with entrepreneurs (many of them immigrants) who are vigorously seizing the opportunities offered by the business of ethnicity. Shopping for Identity is provocative, intriguing, and farseeing, illuminating an important aspect of our contemporary way of life while validating the yearning we all feel for connection to our roots. "From the Hardcover edition.

Commodity Activism

Author : Roopali Mukherjee,Sarah Banet-Weiser
Publisher : NYU Press
Page : 316 pages
File Size : 51,8 Mb
Release : 2012-02
Category : Law
ISBN : 9780814764008

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Commodity Activism by Roopali Mukherjee,Sarah Banet-Weiser Pdf

Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.

Race and the Cultural Industries

Author : Anamik Saha
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 51,6 Mb
Release : 2018-01-08
Category : Social Science
ISBN : 9781509505340

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Race and the Cultural Industries by Anamik Saha Pdf

Studies of race and media are dominated by textual approaches that explore the politics of representation. But there is little understanding of how and why representations of race in the media take the shape that they do. How, one might ask, is race created by cultural industries? In this important new book, Anamik Saha encourages readers to focus on the production of representations of racial and ethnic minorities in film, television, music and the arts. His interdisciplinary approach combines critical media studies and media industries research with postcolonial studies and critical race perspectives to reveal how political economic forces and legacies of empire shape industrial cultural production and, in turn, media discourses around race. Race and the Cultural Industries is required reading for students and scholars of media and cultural studies, as well as anyone interested in why historical representations of 'the Other' persist in the media and how they are to be challenged.

The Oxford Handbook of Nigerian History

Author : Toyin Falola,Matthew Heaton
Publisher : Oxford University Press
Page : 793 pages
File Size : 48,7 Mb
Release : 2022
Category : History
ISBN : 9780190050092

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The Oxford Handbook of Nigerian History by Toyin Falola,Matthew Heaton Pdf

This book reads the narrative of the national politics alongside deeper histories of political and social organization, as well as in relation to competing influences on modern identity formation and inter-group relationships, such as ethnic and religious communities, economic partnerships, and immigrant and diasporic cultures

Black Culture, Inc.

Author : Patricia A. Banks
Publisher : Stanford University Press
Page : 301 pages
File Size : 52,9 Mb
Release : 2022-04-19
Category : Social Science
ISBN : 9781503631250

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Black Culture, Inc. by Patricia A. Banks Pdf

A surprising and fascinating look at how Black culture has been leveraged by corporate America. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corporations like American Express. Visit the website for the Apollo Theater, and you'll notice acknowledgments to corporations like Coca Cola and Citibank. The Martin Luther King, Jr. Memorial and the National Museum of African American History and Culture, owe their very existence to large corporate donations from companies like General Motors. And while we can easily make sense of the need for such funding to keep cultural spaces afloat, less obvious are the reasons that corporations give to them. In Black Culture, Inc., Patricia A. Banks interrogates the notion that such giving is completely altruistic, and argues for a deeper understanding of the hidden transactions being conducted that render corporate America dependent on Black culture. Drawing on a range of sources, such as public relations and advertising texts on corporate cultural patronage and observations at sponsored cultural events, Banks argues that Black cultural patronage profits firms by signaling that they value diversity, equity, and inclusion. By functioning in this manner, support of Black cultural initiatives affords these companies something called "diversity capital," an increasingly valuable commodity in today's business landscape. While this does not necessarily detract from the social good that cultural patronage does, it reveals its secret cost: ethnic community support may serve to obscure an otherwise poor track record with social justice. Banks deftly weaves innovative theory with detailed observations and a discerning critical gaze at the various agendas infiltrating memorials, museums, and music festivals meant to celebrate Black culture. At a time when accusations of discriminatory practices are met with immediate legal and social condemnation, the insights offered here are urgent and necessary.

Foundational Concepts of Decolonial and Southern Epistemologies

Author : Sinfree Makoni,Anna Kaiper-Marquez,Magda Madany-Saá,Bassey E. Antia
Publisher : Channel View Publications
Page : 352 pages
File Size : 50,6 Mb
Release : 2023-10-06
Category : Political Science
ISBN : 9781800418875

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Foundational Concepts of Decolonial and Southern Epistemologies by Sinfree Makoni,Anna Kaiper-Marquez,Magda Madany-Saá,Bassey E. Antia Pdf

This book brings together 11 prominent scholars and political activists to discuss and explore issues around postcolonialism, decoloniality, Theories of the South and Epistemologies of the South. These wide-ranging discussions touch upon issues from academic research methods and writing conventions to global struggles for justice. Together the chapters, as well as the interventions from forum participants which are characteristic of this series, paint a complex and dynamic picture of areas of thought and action that are constantly evolving in response to the demands of a world in flux. The book is a major intervention in current debates about the geopolitics of knowledge, as well as an illustration of the ways in which scholarship in the Global North(s) is indebted to the diverse traditions of scholarship in the Global South(s).

The Body: A Very Short Introduction

Author : Chris Shilling
Publisher : Oxford University Press
Page : 144 pages
File Size : 43,9 Mb
Release : 2016-01-28
Category : Social Science
ISBN : 9780191059490

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The Body: A Very Short Introduction by Chris Shilling Pdf

The human body is thought of conventionally as a biological entity, with its longevity, morbidity, size and even appearance determined by genetic factors immune to the influence of society or culture. Since the mid-1980s, however, there has been a rising awareness of how our bodies, and our perception of them, are influenced by the social, cultural and material contexts in which humans live. Drawing on studies of sex and gender, education, governance, the economy, and religion, Chris Shilling demonstrates how our physical being allows us to affect the material and virtual world around us, yet also enables governments to shape and direct our thoughts and actions. Revealing how social relationships, cultural images, and technological and medical advances shape our perceptions and awareness, he exposes the limitations of traditional Western traditions of thought that elevate the mind over the body as that which defines us as human. Dealing with issues ranging from cosmetic and transplant surgery, the performance of gendered identities, the commodification of bodies and body parts, and the violent consequences of competing conceptions of the body as sacred, Shilling provides a compelling account of why body matters present contemporary societies with a series of urgent and inescapable challenges. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Advanced Introduction to Economic Anthropology

Author : Peter D. Little
Publisher : Edward Elgar Publishing
Page : 175 pages
File Size : 41,5 Mb
Release : 2023-11-03
Category : Social Science
ISBN : 9781789902716

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Advanced Introduction to Economic Anthropology by Peter D. Little Pdf

Expertly navigating the interdisciplinary field of economic anthropology, Peter D. Little illustrates how an anthropological perspective can deepen understandings of customary and global markets; different types of money; diversified livelihoods of the poor; gendered and racialized labor; climate change and other global issues. By questioning common dichotomies, such as the informal versus formal sectors and customary versus modern institutions, the book uncovers those hidden connections, power relations, and economic actors and processes that underpin real economies throughout the world.

Political Legitimacy in Postcolonial Mali

Author : Dorothea E. Schulz
Publisher : Boydell & Brewer
Page : 255 pages
File Size : 44,5 Mb
Release : 2021
Category : Political Science
ISBN : 9781847012685

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Political Legitimacy in Postcolonial Mali by Dorothea E. Schulz Pdf

An innovative examination of our understanding of political legitimacy in Mali, and its wider implications for democratization and political modernity in the Global South.

Acts of Growth

Author : Eric Hirsch
Publisher : Stanford University Press
Page : 365 pages
File Size : 55,6 Mb
Release : 2022-03-15
Category : Social Science
ISBN : 9781503630956

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Acts of Growth by Eric Hirsch Pdf

Over the last decade, Peru has experienced a spectacular mining boom and astronomical economic growth. Yet, for villagers in Peru's southern Andes, few have felt the material benefits. With this book, Eric Hirsch considers what growth means—and importantly how it feels. Hirsch proposes an analysis of boom-time capitalism that starts not from considerations of poverty, but from the premise that Peru is wealthy. He situates his work in a network of villages near new mining sites, agricultural export markets, and tourist attractions, where Peruvian prosperity appears tantalizingly close, yet just out of reach. This book centers on small-scale development investments working to transform villagers into Indigenous entrepreneurs ready to capitalize on Peru's new national brand and access the constantly deferred promise of national growth. That meant identifying as Indigenous, where few actively did so; identifying as an entrepreneur, in a place where single-minded devotion to a business went against the tendency to diversify income sources; and identifying every dimension of one's daily life as a resource, despite the unwelcome intimacy this required. Theorizing growth as an affective project that requires constant physical and emotional labor, Acts of Growth follows a diverse group of Andean residents through the exhausting work of making an economy grow.

Queer Objects to the Rescue

Author : George Paul Meiu
Publisher : University of Chicago Press
Page : 239 pages
File Size : 55,9 Mb
Release : 2023
Category : Citizenship
ISBN : 9780226830582

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Queer Objects to the Rescue by George Paul Meiu Pdf

Examines forms of intimate citizenship that have emerged in relation to growing anti-homosexual violence in Kenya. Campaigns calling on police and citizens to purge their countries of homosexuality have taken hold across the world. But the "homosexual threat" they claim to be addressing is not always easy to identify. To make that threat visible, leaders, media, and civil society groups have deployed certain objects as signifiers of queerness. In Kenya, for example, bead necklaces, plastics, and even diapers have come to represent the danger posed by homosexual behavior to an essentially "virile" construction of national masculinity. In Queer Objects tothe Rescue, George Paul Meiu explores objects that have played an important and surprising role in both state-led and popular attempts to rid Kenya of various imagined threats to intimate life. Meiu shows that their use in the political imaginary has been crucial to representing the homosexual body as a societal threat and as a target of outrage, violence, and exclusion, while also crystallizing anxieties over wider political and economic instability. To effectively understand and critique homophobia, Meiu suggests, we must take these objects seriously and recognize them as potential sources for new forms of citizenship, intimacy, resistance, and belonging.

Gender and Sexuality in Kenyan Societies

Author : Besi Brillian Muhonja,Babacar M’Baye
Publisher : Rowman & Littlefield
Page : 257 pages
File Size : 48,9 Mb
Release : 2022-07-07
Category : Social Science
ISBN : 9781666917482

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Gender and Sexuality in Kenyan Societies by Besi Brillian Muhonja,Babacar M’Baye Pdf

In Gender and Sexuality in Kenyan Societies: Centering the Human and the Humane in Critical Studies, edited by Besi Brillian Muhonja and Babacar M’Baye, contributors explore the application of ubuntu/utu responsive perspectives and methods to critical studies. Through the lens of ubuntu/utu, the contributors to this Kenya-focused volume draw from the diverse fields of postcolonial studies, literary studies, history, anthropology, sociology, political science, environmental studies, media studies, and development studies, among others, to demonstrate the urgency and necessity of humane scholarship/research in gender and queer studies. By centering decolonial approaches and the human and humane, concentrating on subjects and identities that have been largely neglected in national and scholarly debates, the chapters are subversive, complex, and inclusive. They advance within Kenyan studies themes and elements of alternative, non-binary, variant, and non-heteronormative gender identities, sexualities, and voices, as well as approaches to doing knowledge. Underscoring the timeliness of such a text is evidence rendered in sections of the collection highlighting the significance of ubuntu/utu-centric scholarship. Challenging the erasure of the human in academic works, the chapters in this volume look inward and locate the voices and experiences of Kenyan peoples as the pivotal locus of analysis and epistemological derivation.