Ethnography And The Corporate Encounter

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Ethnography and the Corporate Encounter

Melissa Cefkin
Ethnography and the Corporate Encounter Book PDF

Author : Melissa Cefkin
Publisher : Berghahn Books
Page : 268 pages
File Size : 43,5 Mb
Release : 2010
Category : Business & Economics
ISBN : 1845457773

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Ethnography and the Corporate Encounter by Melissa Cefkin Pdf

Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.

Ethnography and Encounter

Guido van Meersbergen
Ethnography and Encounter Book PDF

Author : Guido van Meersbergen
Publisher : BRILL
Page : 330 pages
File Size : 48,9 Mb
Release : 2021-10-18
Category : History
ISBN : 9789004471825

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Ethnography and Encounter by Guido van Meersbergen Pdf

The global operations of the East India Companies were profoundly shaped by European perceptions of foreign lands. Providing a cultural perspective absent from existing economic and institutional histories, Ethnography and Encounter is the first book to systematically explore how Company agents’ understandings of and attitudes towards Asian peoples and societies informed institutional approaches to trade, diplomacy, and colonial governance. Its fine-grained comparisons of Dutch and English activities in seventeenth-century South Asia show how corporate ethnography was produced, how it underpinned given modes of conduct, and how it illuminates connections across space and time. Ethnography and Encounter identifies deep commonalities between Dutch and English discourses and practices, their indebtedness to pan-European ethnographic traditions, and their centrality to wider histories of European expansion.

Advancing Ethnography in Corporate Environments

Brigitte Jordan
Advancing Ethnography in Corporate Environments Book PDF

Author : Brigitte Jordan
Publisher : Routledge
Page : 288 pages
File Size : 42,9 Mb
Release : 2016-06-16
Category : Social Science
ISBN : 9781315435435

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Advancing Ethnography in Corporate Environments by Brigitte Jordan Pdf

In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.

Home

Johannes Lenhard,Farhan Samanani
Home Book PDF

Author : Johannes Lenhard,Farhan Samanani
Publisher : Taylor & Francis
Page : 229 pages
File Size : 41,8 Mb
Release : 2019
Category : Ethnology
ISBN : 9781350115958

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Home by Johannes Lenhard,Farhan Samanani Pdf

"How are notions of 'home' made and negotiated by ethnographers? And how does the researcher relate to forms of home encountered during fieldwork? Rather than searching for an abstract, philosophical understanding of home, this collection asks how home gains its meaning and significance through ongoing efforts to create, sustain or remake a sense of home. The volume explores how researchers and informants alike are always involved in the process of making and unmaking home, and challenges readers to reimagine ethnographic practice in terms of active, morally complex process of home-making. Contributions reach across the globe and across social contexts, and the book includes chapters on council housing and middle-class apartment buildings, homelessness and migration, problems with accessing the field as well as limiting it, physical as well as sentimental notions of home, and objects as well as inter-human social relations. Home draws attention to processes of sociality that normally remain analytically invisible, and contributes to a growing and rich field of study on the anthropology of home."--

Collaborative Ethnography in Business Environments

Maryann McCabe
Collaborative Ethnography in Business Environments Book PDF

Author : Maryann McCabe
Publisher : Taylor & Francis
Page : 138 pages
File Size : 44,6 Mb
Release : 2016-11-25
Category : Social Science
ISBN : 9781315534565

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Collaborative Ethnography in Business Environments by Maryann McCabe Pdf

In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders; reveals the essentially dynamic process of collaborative ethnography; shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.

Ethnography as Risky Business

Kees Koonings,Dirk Kruijt,Dennis Rodgers
Ethnography as Risky Business Book PDF

Author : Kees Koonings,Dirk Kruijt,Dennis Rodgers
Publisher : Rowman & Littlefield
Page : 255 pages
File Size : 45,8 Mb
Release : 2019-04-26
Category : Social Science
ISBN : 9781498598446

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Ethnography as Risky Business by Kees Koonings,Dirk Kruijt,Dennis Rodgers Pdf

Ethnography as Risky Business: Field Research in Violent and Sensitive Contexts offers a hands-on, critical appraisal of how to approach ethnographic fieldwork on socio-political conflict and collective violence, focusing on the global south. The volume’s contributions are all based on extensive firsthand qualitative social science research conducted in sensitive--and often hazardous--field settings. The contributors reflect on real-life methodological problems as well as the ethical and personal challenges such as the protection of participants, research data and the ‘ethnographic self’. In particular, the authors highlight how ‘risky ethnography’ requires careful maneuvering before, during, and after fieldwork on the basis of a ‘situated’ ethics, yet also point to the rewards of such an endeavor. If these methodological, ethical and personal risks are managed adequately, the yields in terms of generating a deep understanding of, and critical engagement with, conflict and violence may be substantial.

Crowds

Megan Steffen
Crowds Book PDF

Author : Megan Steffen
Publisher : Routledge
Page : 216 pages
File Size : 46,7 Mb
Release : 2020-05-26
Category : Social Science
ISBN : 9781000185157

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Crowds by Megan Steffen Pdf

What exactly is a crowd? How do crowds differ from other large gatherings of people? And how do they transform emotions, politics, or faith? In Crowds, contributors draw on their experiences and expertise to reflect on their encounters with crowds. Each chapter examines a particular crowd or conception of crowdedness to provide an analysis of how, when, where—and with whom—crowds form in different contexts, as well as their purpose and the practical effect the experience has on both the participants and their environment. The wide selection of case studies ranges from the crowds that form every year during the Hajj, to New Year celebrations in China, commuters on the Delhi metro, public prayer in Nigeria, online mobs in Bangladesh, and the crowds that have emerged during protest movements in Thailand and Syria. Crowds makes a key contribution to establishing an anthropological theory of crowds and will be an essential read for both students and researchers.

Experimental Collaborations

Adolfo Estalella,Tomás Sánchez Criado
Experimental Collaborations Book PDF

Author : Adolfo Estalella,Tomás Sánchez Criado
Publisher : Berghahn Books
Page : 236 pages
File Size : 43,9 Mb
Release : 2018-04-24
Category : Social Science
ISBN : 9781785338540

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Experimental Collaborations by Adolfo Estalella,Tomás Sánchez Criado Pdf

In the accounts compiled in this book, ethnography occurs through processes of material and social interventions that turn the field into a site for epistemic collaboration. Through creative interventions that unfold what we term as “fieldwork devices”—such as coproduced books, the circulation of repurposed data, co-organized events, authorization protocols, relational frictions, and social rhythms—anthropologists engage with their counterparts in the field in the construction of joint anthropological problematizations. In these situations, the traditional tropes of the fieldwork encounter (i.e. immersion and distance) give way to a narrative of intervention, where the aesthetics of collaboration in the production of knowledge substitutes or intermingles with participant observation. Building on this, the book proposes the concept of “experimental collaborations” to describe and conceptualize this distinctive ethnographic modality.

Violence

Parvis Ghassem-Fachandi
Violence Book PDF

Author : Parvis Ghassem-Fachandi
Publisher : Routledge
Page : 246 pages
File Size : 49,9 Mb
Release : 2020-07-12
Category : Social Science
ISBN : 9781000181500

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Violence by Parvis Ghassem-Fachandi Pdf

Violence takes many forms. From large-scale acts of terrorism to assaults on single individuals, violence is a defining force in shaping human experience and a central theme in anthropological study. Violence: Ethnographic Encounters presents a set of vivid first-hand accounts of fieldwork experiences of violence. The examples range across Latin America, Asia, the Middle East and Africa, and illustrate instances of state terror, insurgency, communal violence, war, prison violence, class conflict, security measures, and sexual violence. How do these anthropologists come to know a place through such violent experience? Why do they not leave such scenes? What insights follow from such experience? Violence: Ethnographic Encounters offers readers a broad anthropological study of violence through personal encounters.

Ethnography by Design

Luke Cantarella,George E. Marcus,Christine Hegel
Ethnography by Design Book PDF

Author : Luke Cantarella,George E. Marcus,Christine Hegel
Publisher : Taylor & Francis
Page : 328 pages
File Size : 44,9 Mb
Release : 2019
Category : Social Science
ISBN : 9781350071025

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Ethnography by Design by Luke Cantarella,George E. Marcus,Christine Hegel Pdf

Ethnography by Design, unlike many investigations into how ethnography can be done, focuses on the benefits of sustained collaboration across projects to ethnographic enquiry, and the possibilities of experimental co-design as part of field research. The book translates specifically scenic design practices, which include processes like speculation, materialization, and iteration, and applies them to ethnographic inquiry, emphasizing both the value of design studio processes and "designed" field encounters. The authors make it clear that design studio practices allow ethnographers to ask and develop very different questions within their own and others' research and thus, design also offers a framework for shaping the conditions of encounter in ways that make anthropological suppositions tangible and visually apparent. Written by two anthropologists and a designer, and based on their experience of their collective endeavours during three projects, Luke Cantarella, Christine Hegel, and George E. Marcus examine their works as a way to continue a broader inquiry into what the practice of ethnography can be in the twenty-first century, and how any project distinctively moves beyond standard perspectives through its crafted modes of participation and engagement.

Ethnographic Methods

Karen O'Reilly
Ethnographic Methods Book PDF

Author : Karen O'Reilly
Publisher : Routledge
Page : 268 pages
File Size : 43,6 Mb
Release : 2012-03-12
Category : Reference
ISBN : 9781135194765

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Ethnographic Methods by Karen O'Reilly Pdf

This best-selling book, designed for researchers embarking on their first ethnographic project, has been substantially revised and updated, with lots of exercises and advice to guide the embodied and creative 'practice' of ethnography. New additions include cyber-ethnography, sensual, visual and mobile ethnographies, and 'field walking'.

Practical Ethnography

Sam Ladner
Practical Ethnography Book PDF

Author : Sam Ladner
Publisher : Routledge
Page : 167 pages
File Size : 47,8 Mb
Release : 2016-08-25
Category : Social Science
ISBN : 9781315422237

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Practical Ethnography by Sam Ladner Pdf

Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.

Encountering Entrepreneurs

Elena Sischarenco
Encountering Entrepreneurs Book PDF

Author : Elena Sischarenco
Publisher : Cambridge Scholars Publishing
Page : 225 pages
File Size : 46,6 Mb
Release : 2019-04-09
Category : Business & Economics
ISBN : 9781527532915

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Encountering Entrepreneurs by Elena Sischarenco Pdf

This book shows the daily life of businessmen in a particularly productive area of Northern Italy, Lombardy. It provides insights into their business, entrepreneurialism, and of them as individuals, allowing the reader to immerse themselves in these businessmen’s world, full of plans, ideas, hopes, and failures in the struggle to survive during a time of economic recession. The analysis reveals the importance of trust and networks as a way of opposing the vulnerability and risk involved in entrepreneurialism. As such, the book has an appeal that extends beyond anthropology. It will be of interest not only to students of sociology, Italian studies, and business studies, but also to anyone with an interest in seeing business through different lenses. Through its close ethnographic accounts of businessmen, it provides a different approach to capitalism and a reflection on human nature.

Ethnography in Organizations

Helen B. Schwartzman
Ethnography in Organizations Book PDF

Author : Helen B. Schwartzman
Publisher : SAGE
Page : 98 pages
File Size : 51,7 Mb
Release : 1993
Category : Business & Economics
ISBN : 0803943792

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Ethnography in Organizations by Helen B. Schwartzman Pdf

In this volume, Schwartzman evaluates the range of ethnographic research that has been conducted on organizations. She also examines such important topics as: the roles and methods utilized by organizational ethnographers; the problems and prospects for conducting fieldwork in organizations; and the role that everyday but often overlooked routines - like meetings and story telling - play in the production and reproduction of organizations, institutions and society.

Ethnography for Marketers

Hy Mariampolski
Ethnography for Marketers Book PDF

Author : Hy Mariampolski
Publisher : SAGE
Page : 268 pages
File Size : 54,8 Mb
Release : 2006
Category : Business & Economics
ISBN : 0761969470

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Ethnography for Marketers by Hy Mariampolski Pdf

'Ethnography for Market Research' provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications.