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American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.
A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
The Digital Evangelicals by Travis Warren Cooper Pdf
When it comes to evangelical Christianity, the internet is both a refuge and a threat. It hosts Zoom prayer groups and pornographic videos, religious revolutions and silly cat videos. Platforms such as social media, podcasts, blogs, and digital Bibles all constitute new arenas for debate about social and religious boundaries, theological and ecclesial orthodoxy, and the internet's inherent danger and value. In The Digital Evangelicals, Travis Warren Cooper locates evangelicalism as a media event rather than as a coherent religious tradition by focusing on the intertwined narratives of evangelical Christianity and emerging digital culture in the United States. He focuses on two dominant media traditions: media sincerity, immediate and direct interpersonal communication, and media promiscuity, communication with the primary goal of extending the Christian community regardless of physical distance. Cooper, whose work is informed by ethnographic fieldwork, traces these conflicting paradigms from the Protestant Reformation through the rise of the digital and argues that the tension is culminating in a crisis of evangelical authority. What counts as authentic interaction? Who has authority over the circulation of information? While many studies claim that technology influences religion, The Digital Evangelicals reveals how Protestant metaphors and discourses shaped the emergence of the internet and explores what this relationship with global new media means for evangelicalism.
Jesus and John Wayne: How White Evangelicals Corrupted a Faith and Fractured a Nation by Kristin Kobes Du Mez Pdf
NEW YORK TIMES BESTSELLER The “paradigm-influencing” book (Christianity Today) that is fundamentally transforming our understanding of white evangelicalism in America. Jesus and John Wayne is a sweeping, revisionist history of the last seventy-five years of white evangelicalism, revealing how evangelicals have worked to replace the Jesus of the Gospels with an idol of rugged masculinity and Christian nationalism—or in the words of one modern chaplain, with “a spiritual badass.” As acclaimed scholar Kristin Du Mez explains, the key to understanding this transformation is to recognize the centrality of popular culture in contemporary American evangelicalism. Many of today’s evangelicals might not be theologically astute, but they know their VeggieTales, they’ve read John Eldredge’s Wild at Heart, and they learned about purity before they learned about sex—and they have a silver ring to prove it. Evangelical books, films, music, clothing, and merchandise shape the beliefs of millions. And evangelical culture is teeming with muscular heroes—mythical warriors and rugged soldiers, men like Oliver North, Ronald Reagan, Mel Gibson, and the Duck Dynasty clan, who assert white masculine power in defense of “Christian America.” Chief among these evangelical legends is John Wayne, an icon of a lost time when men were uncowed by political correctness, unafraid to tell it like it was, and did what needed to be done. Challenging the commonly held assumption that the “moral majority” backed Donald Trump in 2016 and 2020 for purely pragmatic reasons, Du Mez reveals that Trump in fact represented the fulfillment, rather than the betrayal, of white evangelicals’ most deeply held values: patriarchy, authoritarian rule, aggressive foreign policy, fear of Islam, ambivalence toward #MeToo, and opposition to Black Lives Matter and the LGBTQ community. A much-needed reexamination of perhaps the most influential subculture in this country, Jesus and John Wayne shows that, far from adhering to biblical principles, modern white evangelicals have remade their faith, with enduring consequences for all Americans.
The Saints of Santa Ana by Jonathan E. Calvillo Pdf
This book takes readers into the Mexican-majority neighborhoods of Santa Ana, California, a city once dubbed the hardest place to live in the U.S. Jonathan E. Calvillo explores the challenges faced by Mexican immigrants in this working-class city, highlighting how faith practices are central to social interactions and community building. How does faith shape residents' sense of ethnic identity? Drawing on five years of participant observation and in-depthinterviews, The Saints of Santa Ana offers a rich portrait of a fascinating American community.
Shaking the World for Jesus by Heather Hendershot Pdf
In 1999, the Reverend Jerry Falwell outed Tinky-Winky, the purple character from TV's Teletubbies. Events such as this reinforced in many quarters the common idea that evangelicals are reactionary, out of touch, and just plain paranoid. But reducing evangelicals to such caricatures does not help us understand their true spiritual and political agendas and the means they use to advance them. Shaking the World for Jesus moves beyond sensationalism to consider how the evangelical movement has effectively targeted Americans—as both converts and consumers—since the 1970s. Thousands of products promoting the Christian faith are sold to millions of consumers each year through the Web, mail order catalogs, and even national chains such as Kmart and Wal-Mart. Heather Hendershot explores in this book the vast industry of film, video, magazines, and kitsch that evangelicals use to spread their message. Focusing on the center of conservative evangelical culture—the white, middle-class Americans who can afford to buy "Christian lifestyle" products—she examines the industrial history of evangelist media, the curious subtleties of the products themselves, and their success in the religious and secular marketplace. To garner a wider audience, Hendershot argues, evangelicals have had to carefully temper their message. But in so doing, they have painted themselves into a corner. In the postwar years, evangelical media wore the message of salvation on its sleeve, but as the evangelical media industry has grown, many of its most popular products have been those with heavily diluted Christian messages. In the eyes of many followers, the evangelicals who purvey such products are sellouts—hucksters more interested in making money than spreading the word of God. Working to understand evangelicalism rather than pass judgment on it, Shaking the World for Jesus offers a penetrating glimpse into a thriving religious phenomenon.
The Future of Christian Learning by Mark A. Noll,James Turner Pdf
Evangelicals and Roman Catholics have been responsible for the establishment of many colleges and universities in America. Until recently, however, they have taken very different approaches to the subject of education and have viewed one another's traditions with suspicion. In this volume, Mark Noll and James Turner offer critical but appreciative reassessments of the two traditions. Noll, writing from an evangelical perspective, and Turner, from a Roman Catholic perspective, consider the respective strengths and weaknesses of each approach and what they might learn from the other. The authors then provide brief responses to each other's essays. Thoughtful readers from both traditions will find insightful and challenging ideas regarding the importance of Christian learning and the role of faith in the modern college or university. EXCERPT In many respects, the current volume . . . touch[es] upon three issues: intellectual engagement, tradition, and ecumenism. The basic idea behind the project was to bring [together] a leading American evangelical scholar and a leading American Catholic scholar, both familiar with their own tradition, with one another's tradition, and with the general landscape of "Christian learning," understood to mean what goes on at actual institutions of higher education, as well as the broader world of academic scholarship. Once this goal was formulated, two names quickly leaped to mind: Mark Noll and James Turner--scholars whom I have long suspected might be American reincarnations of the (irenic, erudite) Protestant reformer Philipp Melanchthon and the (irenic, erudite) Catholic humanist Desiderius Erasmus. . . . As planning processes got under way, however, Mark Noll accepted an endowed chair at Notre Dame, bringing his long and distinguished tenure at Wheaton [College] to an end and thereby making among his first tasks in his new post a toe-to-toe encounter with his new colleague and (then-serving) departmental chair, James Turner! Thus our dialogue lost the symbolism of confessionally contrasting institutions, even as we retained the intellectual firepower of the invitees. As readers will discover, those [at the conference] were rewarded with a heady mix of hard-earned erudition, theological commitment, and gracious eloquence--all focused on what I am persuaded are among the more interesting and consequential developments in recent decades: points of (promising) contact and (lingering) conflict between evangelical and Catholic approaches to higher education and scholarship.
Evangelical, Sacramental, and Pentecostal by Gordon T. Smith Pdf
Evangelical. Sacramental. Pentecostal. Christian communities tend to identify with one of these labels over the other two. Evangelical churches emphasize the importance of Scripture and preaching. Sacramental churches emphasize the importance of the eucharistic table. And pentecostal churches emphasize the immediate presence and power of the Holy Spirit. But must we choose between them? Could the church be all three? Drawing on his reading of the New Testament, the witness of Christian history, and years of experience in Christian ministry and leadership, Gordon T. Smith argues that the church not only can be all three, but in fact must be all three in order to truly be the church. As the church navigates the unique global challenges of pluralism, secularism, and fundamentalism, the need for an integrated vision of the community as evangelical, sacramental, and pentecostal becomes ever more pressing. If Jesus and the apostles saw no tension between these characteristics, why should we?
The cross stirs intense feelings among Christians as well as non-Christians. Robin Jensen takes readers on an intellectual and spiritual journey through the two-thousand-year evolution of the cross as an idea and an artifact, illuminating the controversies—along with the forms of devotion—this central symbol of Christianity inspires. Jesus’s death on the cross posed a dilemma for Saint Paul and the early Church fathers. Crucifixion was a humiliating form of execution reserved for slaves and criminals. How could their messiah and savior have been subjected to such an ignominious death? Wrestling with this paradox, they reimagined the cross as a triumphant expression of Christ’s sacrificial love and miraculous resurrection. Over time, the symbol’s transformation raised myriad doctrinal questions, particularly about the crucifix—the cross with the figure of Christ—and whether it should emphasize Jesus’s suffering or his glorification. How should Jesus’s body be depicted: alive or dead, naked or dressed? Should it be shown at all? Jensen’s wide-ranging study focuses on the cross in painting and literature, the quest for the “true cross” in Jerusalem, and the symbol’s role in conflicts from the Crusades to wars of colonial conquest. The Cross also reveals how Jews and Muslims viewed the most sacred of all Christian emblems and explains its role in public life in the West today.
* Winner of the 2017 National Book Critics Circle Award * National Book Award Finalist * Time magazine Top 10 Nonfiction Book of the Year * New York Times Notable Book * Publishers Weekly Best Books of 2017 This “epic history” (The Boston Globe) from Pulitzer Prize-winning historian Frances FitzGerald is the first to tell the powerful, dramatic story of the Evangelical movement in America—from the Puritan era to the 2016 election. “We have long needed a fair-minded overview of this vitally important religious sensibility, and FitzGerald has now provided it” (The New York Times Book Review). The evangelical movement began in the revivals of the eighteenth and nineteenth centuries, known in America as the Great Awakenings. A populist rebellion against the established churches, it became the dominant religious force in the country. During the nineteenth century white evangelicals split apart, first North versus South, and then, modernist versus fundamentalist. After World War II, Billy Graham attracted enormous crowds and tried to gather all Protestants under his big tent, but the civil rights movement and the social revolution of the sixties drove them apart again. By the 1980s Jerry Falwell and other southern televangelists, such as Pat Robertson, had formed the Christian right. Protesting abortion and gay rights, they led the South into the Republican Party, and for thirty-five years they were the sole voice of evangelicals to be heard nationally. Eventually a younger generation proposed a broader agenda of issues, such as climate change, gender equality, and immigration reform. Evangelicals now constitute twenty-five percent of the American population, but they are no longer monolithic in their politics. They range from Tea Party supporters to social reformers. Still, with the decline of religious faith generally, FitzGerald suggests that evangelical churches must embrace ethnic minorities if they are to survive. “A well-written, thought-provoking, and deeply researched history that is impressive for its scope and level of detail” (The Wall Street Journal). Her “brilliant book could not have been more timely, more well-researched, more well-written, or more necessary” (The American Scholar).
Counter Reformation, Catholic Reformation, the Baroque Age, the Tridentine Age, the Confessional Age: why does Catholicism in the early modern era go by so many names? And what political situations, what religious and cultural prejudices in the nineteenth and twentieth centuries gave rise to this confusion? Taking up these questions, John O'Malley works out a remarkable guide to the intellectual and historical developments behind the concepts of Catholic reform, the Counter Reformation, and, in his felicitous term, Early Modern Catholicism. The result is the single best overview of scholarship on Catholicism in early modern Europe, delivered in a pithy, lucid, and entertaining style. Although its subject is fundamental to virtually all other issues relating to sixteenth- and seventeenth-century Europe, there is no other book like this in any language. More than a historiographical review, Trent and All That makes a compelling case for subsuming the present confusion of terminology under the concept of Early Modern Catholicism. The term indicates clearly what this book so eloquently demonstrates: that Early Modern Catholicism was an aspect of early modern history, which it strongly influenced and by which it was itself in large measure determined. As a reviewer commented, O'Malley's discussion of terminology opens up a different way of conceiving of the whole history of Catholicism between the Reformation and the French Revolution.
From Roman to Early Christian Thessalonikē by Laura Nasrallah,Charalambos Bakirtzis,Steven J. Friesen Pdf
This volume brings together international scholars of religion, archaeologists, and scholars of art and architectural history to investigate social, political, and religious life in Roman and early Christian Thessalonikē, an important metropolis in the Hellenistic, Roman, and early Christian periods and beyond. This volume is the first broadly interdisciplinary investigation of Roman and early Christian Thessalonikē in English and offers new data and new interpretations by scholars of ancient religion and archaeology. The book covers materials usually treated by a broad range of disciplines: New Testament and early Christian literature, art historical materials, urban planning in antiquity, material culture and daily life, and archaeological artifacts from the Roman to the late antique period.