Event Marketing And Management

Event Marketing And Management Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Event Marketing And Management book. This book definitely worth reading, it is an incredibly well-written.

Event Marketing And Management

Author : Sanjaya S Gaur
Publisher : Vikas Publishing House
Page : 260 pages
File Size : 50,5 Mb
Release : 2009-11-01
Category : Special events
ISBN : 9788125914495

Get Book

Event Marketing And Management by Sanjaya S Gaur Pdf

This Remarkable Book Targets The Event Professional As Well As The Novice In Highlighting The Efforts Needed To Conduct An Event Of Any Nature. India-Centric, In Its Focus, The Book Also Has A Plethora Of International Examples Aimed At Providing An Indepth Understanding Of Events As A Strategic Communication Tool At The Generic Level.

Events Marketing Management

Author : Ivna Reic
Publisher : Routledge
Page : 358 pages
File Size : 40,6 Mb
Release : 2016-09-19
Category : Business & Economics
ISBN : 9781136289798

Get Book

Events Marketing Management by Ivna Reic Pdf

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

Event Planning

Author : Alex Genadinik
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 44,7 Mb
Release : 2015-11-07
Category : Special events
ISBN : 1519178204

Get Book

Event Planning by Alex Genadinik Pdf

Become an event planning pro & create a successful event series

Impact of ICTs on Event Management and Marketing

Author : Birdir, Kemal,Birdir, Sevda,Dalgic, Ali,Toksoz, Derya
Publisher : IGI Global
Page : 357 pages
File Size : 52,8 Mb
Release : 2020-12-04
Category : Business & Economics
ISBN : 9781799849551

Get Book

Impact of ICTs on Event Management and Marketing by Birdir, Kemal,Birdir, Sevda,Dalgic, Ali,Toksoz, Derya Pdf

Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.

Event Marketing And Management

Author : Sanjaya S Gaur
Publisher : Vikas Publishing House
Page : 264 pages
File Size : 44,5 Mb
Release : 2009-11-01
Category : Special events
ISBN : 8125914498

Get Book

Event Marketing And Management by Sanjaya S Gaur Pdf

This Remarkable Book Targets The Event Professional As Well As The Novice In Highlighting The Efforts Needed To Conduct An Event Of Any Nature. India-Centric, In Its Focus, The Book Also Has A Plethora Of International Examples Aimed At Providing An Indepth Understanding Of Events As A Strategic Communication Tool At The Generic Level.

Marketing Your Event Planning Business

Author : Judy Allen
Publisher : John Wiley & Sons
Page : 277 pages
File Size : 40,9 Mb
Release : 2010-05-20
Category : Business & Economics
ISBN : 9780470963821

Get Book

Marketing Your Event Planning Business by Judy Allen Pdf

Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.

Trade Show and Event Marketing

Author : Ruth P. Stevens,Ruth Stevens
Publisher : Texere
Page : 376 pages
File Size : 55,5 Mb
Release : 2005
Category : Business & Economics
ISBN : UCLA:L0090878554

Get Book

Trade Show and Event Marketing by Ruth P. Stevens,Ruth Stevens Pdf

Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.

Event Marketing

Author : C. A. Preston
Publisher : Wiley Global Education
Page : 322 pages
File Size : 46,8 Mb
Release : 2012-10-16
Category : Business & Economics
ISBN : 9781118514214

Get Book

Event Marketing by C. A. Preston Pdf

event marketing CATERING & EVENTS THE WILEY EVENT MANAGEMENT SERIES practical guidance for launching highly visible event marketing campaigns The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event—from small conferences and expositions to giant fairs and festivals. Designing a campaign that attracts attention, motivates people to attend, and achieves the goals of the event organizers requires creativity, effort, and the kind of informed guidance you’ll find here. Event Marketing covers every form of promotion, advertising, and public relations, in both traditional and online media. This edition has been thoroughly revised and expanded to include the very latest on social media and online marketing, consumer behavior patterns, and corporate sponsorships. Modern case studies and exhaustive resources make it ideal as both a textbook for students and as an everyday resource for working practitioners. Features include: In-depth coverage of promotions, advertising, PR, and both traditional and online marketing strategies, as well as budget financing Detailed case studies and analyses of marketing plans for specific events, such as conferences, corporate meetings, large festivals, and more The very latest in current trends and innovations, including digital marketing strategies and social media Comprehensive appendices offering online resources and links to event marketing associations and societies, media tracking services, electronic marketing services, and more

Events Marketing Management

Author : Ivna Reic
Publisher : Taylor & Francis
Page : 292 pages
File Size : 40,7 Mb
Release : 2016-09-19
Category : Business & Economics
ISBN : 9781136289804

Get Book

Events Marketing Management by Ivna Reic Pdf

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

Events Management

Author : Razaq Raj,Paul Walters,Tahir Rashid
Publisher : SAGE
Page : 402 pages
File Size : 43,5 Mb
Release : 2013-02-28
Category : Business & Economics
ISBN : 9781446290408

Get Book

Events Management by Razaq Raj,Paul Walters,Tahir Rashid Pdf

Electronic Inspection Copy available to instructors here Praise for the previous edition: ′This is an excellent publication that correctly reviews the external environment associated with events, both in the context of the theoretical and operational′ - Neil Robinson, Salford Business School, University of Salford, UK The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set. Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text. As well as updated examples and legislation, this edition introduces new chapters on: Event entrepreneurship Project management and financing New Multimedia technology for events organisers Sustainable festivals and events Long term legacy and impacts The future of the industry An accompanying Companion Website provides students with discussion questions and video links. The website also provides an Instructor′s Manual and PowerPoint slides for lecturers. This text is an ideal resource for undergraduate students who are studying Events Management for the first time. Visit the Companion Website at www.sagepub.co.uk/raj

Event Marketing

Author : Diego Rinallo
Publisher : EGEA spa
Page : 155 pages
File Size : 44,6 Mb
Release : 2019-02-20T00:00:00+01:00
Category : Business & Economics
ISBN : 9788899902445

Get Book

Event Marketing by Diego Rinallo Pdf

What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions: the book has been written bearing in mind the knowledge needs of companies that want to use events as part of their marketing communication mix. It will be a stimulating reading for brand, product, communication, and event managers, for account managers and creative directors in event agencies, for marketing and communication students, and for all those looking for a job in the world of marketing events.

Events Management

Author : Glenn A. J. Bowdin,Johnny Allen,Rob Harris,Leo Jago,William O'Toole,Ian McDonnell
Publisher : Taylor & Francis
Page : 1056 pages
File Size : 45,5 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9781000904451

Get Book

Events Management by Glenn A. J. Bowdin,Johnny Allen,Rob Harris,Leo Jago,William O'Toole,Ian McDonnell Pdf

A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.

Events Management

Author : Nicole Ferdinand,Paul J. Kitchin
Publisher : SAGE
Page : 446 pages
File Size : 54,6 Mb
Release : 2016-10-11
Category : Business & Economics
ISBN : 9781473988002

Get Book

Events Management by Nicole Ferdinand,Paul J. Kitchin Pdf

Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector. Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides, case studies, and a "Diary of an Events Manager" to give students a window into the real life of a practitioner. Brand new to the Second Edition: Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events New case studies in every chapter illustrating real-life and diverse practical applications of each topic Updated theory about the critical global issues affecting events and the main drivers of change in the industry A Companion Website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning. Suitable for courses in Events Management and International Events Management.

The Event Marketing Playbook - Everything You'll Ever Need to Know About Events

Author : Adella Pasos
Publisher : Adella Pasos
Page : 37 pages
File Size : 51,5 Mb
Release : 2020-08-12
Category : Reference
ISBN : 9781648584695

Get Book

The Event Marketing Playbook - Everything You'll Ever Need to Know About Events by Adella Pasos Pdf

Are you interested in learning how event marketing can drastically improve your business and profits? Are you tired of getting nowhere fast? The event marketing playbook is a strategic guide that explains how to setup, promote and profit from events. Whether you are planning events for a nightclub, conference, trade show, executive retreat, golf outing, corporate or customer appreciation events, company dinner, holiday party, fundraising gala, team building events or even product launch events, this book will teach you how to create events that attract new customers, referrals and a consistent flow of sales that you can rely on. This book will teach you the importance of event marketing, reveal 26 ideas on how to get paid more money, and best practice examples and templates for the event planning process. If you want to learn everything you’ll ever need to know about event marketing, this is the book for you! What is inside of this book? >> Event Marketing Basics Benefits of Event Marketing 26 Ideas for Getting Paid More Event Marketing Goal Guide Examples of the Event Planning Process Sample Event Action Plan >> 3 Month Event Marketing Timeline Top 10 Ways to Generate Sales at the Event 5 Social Media Strategies for Event Promotion Top 3 Event Management & Ticketing Systems 10 Questions You Need to Ask Venues 21 Types of Venues Who Will Accommodate >>How to Attract Corporate Sponsors 15 Types of Staff You Need to Hire 11 Reasons Sponsors Will Give You Money 8 Strategies to Generate Massive Exposure Where to Hire Temporary Event Staff >> Top Revenue Generation Strategies 10 Ways to Increase Revenue on Event Day Over 15 Event Marketing Resources with Links FAQ's on Events and Getting Started