Event Success

Author : Alon Alroy,Eran Ben-Shushan,Boaz Katz
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 43,9 Mb
Release : 2022-03-29
Category : Business & Economics
ISBN : 9781119817154

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Event Success by Alon Alroy,Eran Ben-Shushan,Boaz Katz Pdf

Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events. Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales.

Author : Alon Alroy,Eran Ben-Shushan,Boaz Katz
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 48,6 Mb
Release : 2022-03-17
Category : Business & Economics
ISBN : 9781119817161

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Event Success by Alon Alroy,Eran Ben-Shushan,Boaz Katz Pdf

Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events. Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales.

Author : Paul Richards
Publisher : StreamGeeks
Page : 120 pages
File Size : 40,5 Mb
Release : 2020-03-13
Category : Reference
ISBN : 9798623333575

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The Virtual Ticket by Paul Richards Pdf

The Virtual Ticket is for anyone who wants to host next-level engaging experiences for online attendees. This book is full of detailed case studies from innovative event planners who are diversifying their revenue streams with virtual ticket sales. Whether you are a business, sports team, non-profit, event venue or a garage band, this book includes everything you need to know about planning live streams that provide audiences with experiences worth paying for. Adding a virtual ticket option for your next event does more than increase profits. Virtual tickets help expose events to global audiences by increasing convenience and accessibility with new broadcasting and translation tools that are now available. Author Paul Richards is the Chief Streaming Officer for the StreamGeeks, who detail effective strategies for transporting audiences into experiences that will keep them coming back for more. The author outlines from start to finish how conferences can add virtual ticket options to their marketing plans to help event managers budget for the new endeavor. In a fun and easy to understand manner, Richards explains how the multi-billion dollar digital experience economy has been growing year after year. Readers unfamiliar with influencer marketing, live streaming, and online community building will be encouraged to get involved to better understand modern consumer behaviors. A paradigm shift in event marketing will help readers understand how to position virtual tickets as exciting experiences worth sharing with their friends. Richards draws on innovative thinkers from books such as “Experience Economy”, “Growth Hacker Marketing”, and “Special Events” to craft a journey that is full of insights and actionable takeaways. If you want to sell virtual access to online experiences, this is the book for you.

Author : Ying Yuan,Hoang Q. Nguyen,Peter F. Thall
Publisher : CRC Press
Page : 233 pages
File Size : 49,8 Mb
Release : 2017-12-19
Category : Mathematics
ISBN : 9781315354224

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Bayesian Designs for Phase I-II Clinical Trials by Ying Yuan,Hoang Q. Nguyen,Peter F. Thall Pdf

Reliably optimizing a new treatment in humans is a critical first step in clinical evaluation since choosing a suboptimal dose or schedule may lead to failure in later trials. At the same time, if promising preclinical results do not translate into a real treatment advance, it is important to determine this quickly and terminate the clinical evaluation process to avoid wasting resources. Bayesian Designs for Phase I–II Clinical Trials describes how phase I–II designs can serve as a bridge or protective barrier between preclinical studies and large confirmatory clinical trials. It illustrates many of the severe drawbacks with conventional methods used for early-phase clinical trials and presents numerous Bayesian designs for human clinical trials of new experimental treatment regimes. Written by research leaders from the University of Texas MD Anderson Cancer Center, this book shows how Bayesian designs for early-phase clinical trials can explore, refine, and optimize new experimental treatments. It emphasizes the importance of basing decisions on both efficacy and toxicity.

Author : The Staff of Entrepreneur Media,Cheryl Kimball
Publisher : Entrepreneur Press
Page : 172 pages
File Size : 48,5 Mb
Release : 2015-04-20
Category : Business & Economics
ISBN : 9781613083062

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Start Your Own Event Planning Business by The Staff of Entrepreneur Media,Cheryl Kimball Pdf

START YOUR OWN EVENT PLANNING BUSINESS AND CELEBRATE ALL THE WAY TO THE BANK! Weddings, graduations, birthday parties, anniversaries, and conferences—what do these all have in common? Everyone would rather hire someone else to plan and run them! That someone can be you. Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more. Discover how to: Identify a niche and establish yourself within the industry Build a loyal customer base for large and small events Implement targeted strategies for planning commercial, political, civic, social events, and more Promote your business, events, and yourself with Pinterest, Instagram, and other social and online marketing tools Develop proposals, vendor agreements, contracts, and manage day-to-day operations and costs Keep within budget using money-saving tips and industry-tested ideas Plus, gain valuable insights from interviews with practicing event planners, and stay on track with checklists, worksheets, and other resources. Everything you need to make your event planning business a successful reality is right here—get the party started today!

Author : Nettie Cearlock
Publisher : Unknown
Page : 172 pages
File Size : 43,7 Mb
Release : 2021-05-18
Category : Electronic
ISBN : 9798506377764

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Embrace Strategic Event Planning by Nettie Cearlock Pdf

Strategic event planning is about data and analytics. It's about creating goals that will tell you if your event served the purpose it was meant to serve or if it flopped. You need to understand the data you can gather at your events and whether or not you're tracking what you need to track. In this book, the author clearly and definitively demonstrates how companies seeking a competitive edge can follow the "Discovery Process" and embrace strategic event planning. Dramatically transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say, and do. This book is a must-read for event professionals, CMOs, sales, or procurement executives-for anyone with bottom-line accountability. You'll gain the valuable insight you need to create a powerful paradigm shift within your organization

Author : Peter Reaburn
Publisher : CRC Press
Page : 398 pages
File Size : 53,9 Mb
Release : 2014-10-15
Category : Health & Fitness
ISBN : 9781040053492

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Nutrition and Performance in Masters Athletes by Peter Reaburn Pdf

Addresses the Aging Process and Its Effect on Sports PerformanceAge-related changes influence all physiological systems, including those used during exercise and sport. Highlighting masters athletes-older adults who train and compete in organized sports-Nutrition and Performance in Masters Athletes examines the extent to which regular physical trai

Author : Krista Turner
Publisher : Entrepreneur Press
Page : 0 pages
File Size : 48,6 Mb
Release : 2004-07-27
Category : Business & Economics
ISBN : 1932156844

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Start Your Own Event Planning Business: Your Step by Step Guide to Success by Krista Turner Pdf

Celebrate All the Way to the Bank Weddings, parades, fairs, graduations, conferences, political rallies, fashion shows, what do they have in common? Answer: Everyone would rather have someone else plan and conduct them. That someone else can be you, if you're a professional event planner who knows how to design an event, find a location, arrange entertainment, plan transportation, and do the myriad things needed to bring it off successfully. Start Your Own Event Planning Business, part of Entrepreneur magazine's highly regarded Startup Series, provides all the tools you need to start, run, and grow one of today's most profitable businesses. Why should you buy this book? If you're a highly creative person who likes working with people, event planning is a natural outlet. With gross profits in the 30-to-40 percent range, you can easily earn $50,000 to $100,000 per year planning and conducting events. You can specialize in a variety of areas, including commercial, political, civic, social and personal events. Start Your Own Event Planning Business shows you how to handle everything-conducting market research, choosing a location, financing, buying equipment, finding customers, hiring employees, and much more. It also includes useful sample forms, checklists, and worksheets to guide you through every aspect of the startup process. If you're good at planning and conducting celebrations, conferences and other events, if you like a flexible schedule, a wide variety of responsibilities and new adventures every week; and you'd like to make a living doing what you enjoy, Start Your Own Event Planning Business is a must-read.

Author : Anonim
Publisher : Unknown
Page : 1542 pages
File Size : 40,9 Mb
Release : 1952
Category : Operations research
ISBN : IOWA:31858019884042

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Journal of the Operations Research Society of America by Anonim Pdf

Author : Judy Allen
Publisher : John Wiley & Sons
Page : 448 pages
File Size : 48,7 Mb
Release : 2009-04-16
Category : Business & Economics
ISBN : 9780470156186

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Event Planning by Judy Allen Pdf

This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.

Author : Robert Hunter
Publisher : Unknown
Page : 400 pages
File Size : 54,7 Mb
Release : 1882
Category : Encyclopedias and dictionaries
ISBN : HARVARD:32044100036730

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The Encyclopædic Dictionary by Robert Hunter Pdf

Author : Mariano Velázquez de la Cadena
Publisher : Unknown
Page : 878 pages
File Size : 40,5 Mb
Release : 1877
Category : English language
ISBN : HARVARD:HN3M5W

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A Dictionary of the Spanish and English Languages, Abridged from the Author's Larger Work by Mariano Velázquez de la Cadena Pdf

Author : Mark Ciampa
Publisher : Course Technology
Page : 580 pages
File Size : 43,5 Mb
Release : 2005
Category : Computers
ISBN : 0619215666

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Security+ Guide to Network Security Fundamentals by Mark Ciampa Pdf

Mark Ciampa addresses real-world business challenges and hands-on exercises to ease students into CompTIA's Security+ latest exam objectives. Designed for an introductory network security course, this text has been completely rewritten to include new topics and additional end-of-chapter material. The accompanying lab manual will provide extensive practice for working with cryptography, common attackers, and business communications in a real-world situation. Free CoursePrep and CertBlaster Security+ exam preparation software will aid in your students' success in and out of the classroom. This edition now includes "On the Job" features to open each chapter and focus on real-world business challenges. Icons are inserted within the running text to highlight topics later applied in the hands-on projects.

Author : Anonim
Publisher : Unknown
Page : 760 pages
File Size : 44,5 Mb
Release : 2000
Category : Directory services (Computer network technology)
ISBN : PSU:000044527495

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MCSE Training Kit: Active directory services by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 602 pages
File Size : 41,9 Mb
Release : 1894
Category : Railroad engineering
ISBN : UOM:39015013032548

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Railway Locomotives and Cars by Anonim Pdf