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Book publication is just the beginning. Everyday Book Marketing is for the published author who is not only a writer but who also may have another career, a family, and any number of other obligations that require fitting book promotion into a budget where both hours and dollars may be hard to find. This book will guide you on the journey from Writer to Marketing Pro, offering essential marketing tools along the way--including such book promotion basics as how to schedule a book tour and how to make the most of social media to how to keep the buzz going long after your launch date. Everyday Book Marketing is divided into easily accessible sections that cover not only what you'll need to handle before publication, such as establishing a blog and website, but what you can do during your book launch and beyond. It also offers tips and advice for how to keep the never-ending tasks of book promotion manageable, whether you have ten minutes a day or two hours a day. Also included are Q&As with a range of authors and industry experts--from fiction authors and poets to librarians and event managers--who provide such invaluable tips as how to present yourself as an author, how to reach out to event coordinators, and how to find new readers both within your community and beyond.
90 Days of Promoting Your Book Online by Angela J. Hoy,Richard D. Hoy Pdf
With more than a decade of successful online book selling experience under their belts, the authors explain how to promote a book effectively onlineNthrough techniques that primarily are free.
Winner of the Spokane Prize for Short Fiction In this new, expanded edition of her prize-winning collection, which includes a reading group guide, Midge Raymond stretches the boundaries of place as she explores the indelible imprint of home upon the self and the ways in which new frontiers both defy and confirm who we are. The characters who inhabit these stories travel for business or for pleasure, sometimes out of duty and sometimes in search of freedom, and each encounters the unexpected. From a biologist navigating the stark, icy moonscape of Antarctica to a businesswoman seeking refuge in the lonely islands of the South Pacific, the characters in these stories abandon their native landscapes—only to find that, once separated from the ordinary, they must confront new interpretations of whom they really are, and who they’re meant to be.
Seeking comfort in traditional family culinary practices after the early deaths of her parents, twenty-six-year-old Asperger's patient Ginny struggles with her domineering sister's decision to sell the house, troubling secrets, and the ghost of a dead ancestor.
A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supernatural power that strikes when they turn thirteen. Grandpa Bomba moves mountains, her older brothers create hurricanes and spark electricity . . . and now it’s the eve of Mibs’s big day. As if waiting weren’t hard enough, the family gets scary news two days before Mibs’s birthday: Poppa has been in a terrible accident. Mibs develops the singular mission to get to the hospital and prove that her new power can save her dad. So she sneaks onto a salesman’s bus . . . only to find the bus heading in the opposite direction. Suddenly Mibs finds herself on an unforgettable odyssey that will force her to make sense of growing up—and of other people, who might also have a few secrets hidden just beneath the skin.
Twelve tense hours, three women, and the suicide standoff that turns one family's little piece of heaven into a scene from hell Ronnie Farnham's husband is supposed to move out today. But when Jeff pulls into the driveway drunk, with a shotgun in the front seat, she realizes nothing about the day will go as planned. The next few hours spiral down in a flash, unlike the slow disintegration of their marriage-and whatever part of that painful unraveling is Ronnie's fault, not much else matters now but these moments. Her family's lives depend on the choices she will make-but is what's best for her best for everyone? Based on a real event from the author's life, The Far End of Happy is a chilling contemporary novel. Fans of Mary Kubica, Diane Chamberlin, and Rosalind Noonan will be on the edge of their seats during this story of one troubled man, the family that loves him, and the suicide standoff that will change them all forever. Also From Kathryn Craft: The Art of Falling-/strongPenelope Sparrow, a 28-year-old dancer, has spent her entire life focusing on the perfection of her body. But when she wakes up in a Philadelphia hospital unable to move after a near-fatal accident, she can't remember the events leading up to her crushing 14-story fall. What readers are saying about The Far End of Happy "This is one hell of a powerful book with a message. It's a work of fiction but by God it's near to truth." "The story is tense and heartbreaking as it takes you through the twelve hours Ronnie has to endure as she waits for Jeff's fate to be decided." "This is the kind of story that makes you appreciate what you have and see the world a little differently than you did before." "The Far End of Happy is a tragic, yet hopeful story of human resilience." "THE FAR END OF HAPPY is an extraordinarily compelling book, founded in an extraordinary comprehension of human nature, addiction, denial-and love, familial bonds, and character strength and integrity." What reviewers are saying about The Far End of Happy "This novel is the very definition of a page-turner as it follows a twelve hour stand-off between a man threatening suicide and the police."-Huffington Post "This title is based on the author's experience with a standoff involving her husband, which adds real, raw, emotion to the plot. Framing the novel within a 12-hour period keeps the pages turning"-Library Journal "...a heartbreaking story packed with tension and brimming with humanity."-Lori Nelson Spielman, #1 international bestselling author of The Life List "A compelling read, an unflinching exploration of one of life's most inexplicable horrors."-New York Journal of Books "Kathryn Craft keeps the tension edge-of-your-seat suspenseful in The Far End of Happy..."- Kate Moretti, author of the New York Times bestselling Thought I Knew You, and Binds That Tie "A complex and gripping story of broken hearts, lives, and marriages that will tear you apart from beginning to end."-Steena Holmes, New York Times and USA Today bestselling author of The Memory Child and Finding Emma "An incredibly honest and courageous exploration of a marriage torn apart by neglect and threats of suicide."-Mary Kubica, author of The Good Girl
"It is only at the end of the world--among the glacial mountains, cleaving icebergs, and frigid waters of Antarctica--where Deb Gardner and Keller Sullivan feel at home. For the few blissful weeks they spend each year studying the habits of emperor and Adaelie penguins, Deb and Keller can escape the frustrations and sorrows of their separate lives and find solace in their work and in each other. But Antarctica, like their fleeting romance, is tenuous, imperiled by the world to the north"--Dust jacket flap.
Everyday Business Storytelling by Janine Kurnoff,Lee Lazarus Pdf
A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Colgage-Palmolive, Nestlé, T-Mobile, Medtronic and Meta—bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence the conversation in your next meeting with an executive, or have to communicate with data, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives that meet diverse audience needs. You'll discover how to use a simple, repeatable framework to transform your ideas, data, and insights into an authentic, persuasive story. Within this professional development book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an audience connection, leading to improved presentation skills and better data literacy. Whether you're looking to enhance your executive presence, align teams, become an expert at converting data analysis into data insights, or want to communicate change and influence audiences, Everyday Business Storytelling is for you. Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. It enables you to display confidence and communicate with clarity regardless of how complex your message is. If you're a busy, talented businessperson looking for tactics to improve your executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.
90+ Days of Promoting Your Book Online: Your Book's Daily Marketing Plan - THIRD EDITION by Angela J. Hoy,Richard D. Hoy Pdf
90+ DAYS OF PROMOTING YOUR BOOK ONLINE: Your Book's Daily Marketing Plan. Promote Your New Book ~ OR ~ Breathe Life Back Into an Older One! Do you want to generate sales for your book, but just aren't sure what steps to take? This is for you! Promoting your book online should be considered at least a part-time job. Highly successful authors spend more time promoting a book than they do writing it - a lot more. We know what you're thinking. You're an author, not a marketer. Not to worry! We have more than 20 years of successful online book selling experience under our belts and we're going to teach you how to promote your book effectively online...and almost all of our techniques are FREE! WHAT'S THE BIGGEST MISTAKE AUTHORS MAKE? If you really want to sell books, don't do what most authors do - dump your book at a few websites and walk away, hoping it'll catch on some day. With more than a million books published each year now, that doesn't work. Promote your book aggressively using the easy tips and schedule provided in this book! Online book promotion is not only simple but, if you have a step-by-step, day-to-day marketing plan (this book!), it can also be a very artistic endeavor, which makes it fun for creative folks like you! Yes, online book promoting can be EASY and FUN! Let us show you how, from Day 1 through Day 90...and beyond!
The Revenue Marketing Book by Yaagneshwaran Ganesh Pdf
The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team. - Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness “A must-read operating manual for marketers who want to deliver exponential revenue.” - Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the world “All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag’s book gives you an approach to make your marketing count.” - Vinod Muthukrishnan, Chief Growth Officer at Cisco It doesn’t matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with. The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome. Make an impact. Build a predictable recurring revenue engine.
From the New York Times bestselling author, an exciting psychological thriller about a woman whose attempt to shake up her life may cost her everything. Bold and adventurous in her work as owner of one of Manhattan's boutique interior design firms, Kit Finn couldn't be tamer in her personal life. While on vacation in the Florida Keys, Kit resolves to do something risky for once. When she literally bumps into a charming stranger at her hotel, she decides to make good on her promise and act on her attraction. But back in New York, when Kit arrives at his apartment ready to pick up where they left off in the Keys, she doesn't recognize the man standing on the other side of the door. Was this a cruel joke, or something truly sinister happening? Kit soon realizes that she's been thrown into a treacherous plot, which is both deeper and deadlier than she could have ever imagined. Now the only way to protect herself, her business, and the people she loves is to find out the true identity of the man who has turned her life upside down. Adrenaline-charged and filled with harrowing twists at every turn, The Wrong Man will keep readers riveted until the final page.
Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
Plug Your Book! Online Book Marketing for Authors by Steve Weber,Laurie Jackson Pdf
> Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction > Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns > Blog to connect with readers, driving them to Amazon and bookstores > Boost your visibility with Google, use MySpace for viral marketing > Ignite word of mouth with Web social networks > Capitalize on peer content and "amateur" book reviews Here's what the experts say about this book: "A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere." -- Jane Corn, Amazon.com Top Reviewer "I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away." -- Scott Sigler, # 1 bestselling author "An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly." -- Aaron Shepard, author: Aiming at Amazon ..".The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!" - Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else." -- Dave Taylor, author: 'Growing Your Business with Google' "I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual." -- Steve O'Keefe, author: 'Publicity on the Internet' ..".Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses." -- Marion Gropen, president, Gropen Associates
Book Review and Book Store Description: Book Marketing 101 for writers and published authors is an awesome book full of interesting and beneficial facts designed to help writers and published authors become successful. Larry King demonstrates his own personal step by step proven marketing strategies to ensure positive results in the realm of becomming a successful published author. This book will be a valuuable tool and reference point to those of you who want to become a well established published author. Almost anyone can become a published author these days, however not everyone can become a best selling author. Lawrence J. King illustrates page after page of successful book marketing tips and pointers that will guide the published author in the direction of focus, determination, and a straight forward goal oriented book marketing specialist to ensure countless numbers of book sales and the happy ever after best selling published author success story. Rose C. Nardi, Vice President Peoples Bank
Book Marketing for the First-Time Author by M.K. Williams Pdf
Use this concise how-to guide from M.K. Williams to jumpstart your book marketing and lay a foundation for success! You’ve written the best book ever and now everyone will be racing to read it. Or, that was the plan. As a first-time author, you walk a fine line between planning for and marketing your book for success and the crushing reality of low sales. Book Marketing for the First-Time Author breaks down the most important elements that you need to market your book. Master the fundamentals covered here to set your book up for success. M.K. Williams has compiled 5 plus years of experience writing, publishing, and creating successful marketing campaigns for a multitude of books. Before you get excited about the opportunities that will present themselves to you, read this book. Online gurus will tell you that they wrote a book, sent a notice to their email list, and realized 6 figure royalties overnight. They skipped a few steps in their story. First-time authors have a lot of details to manage to promote their books; this book simplifies the process and helps you weed through all the noise to make sure the marketing essentials are covered.