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Author : Duncan J. Watts
Publisher : Unknown
Page : 335 pages
File Size : 45,6 Mb
Release : 2011
Category : Business & Economics
ISBN : 1848872151
From one of the world's most influential and cited sociologists, Everything is Obvious shatters the myth of common sense and points the way to a future where science promises to illuminate the shadows of the human psyche.
Author : Robert East,Malcolm Wright,Marc Vanhuele
Publisher : SAGE
Page : 345 pages
File Size : 41,7 Mb
Release : 2008-05-19
Category : Business & Economics
ISBN : 9781446241851
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.
Author : Duncan J. Watts
Publisher : Currency
Page : 369 pages
File Size : 44,8 Mb
Release : 2012-06-26
Category : Business & Economics
ISBN : 9780307951793
By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals. Watts' argument has important implications in politics, business, and marketing, as well as in science and everyday life.
Author : Brian Zahnd
Publisher : InterVarsity Press
Page : 158 pages
File Size : 52,5 Mb
Release : 2021-11-09
Category : Religion
ISBN : 9781514003343
Is it possible to hold on to faith in an age of unbelief? Intellectual certainty has long been a cornerstone of the Christian faith. But in an age of secularism, skepticism, and cynicism, our worldviews have been shaken. Various solutions exist—some double down on certainty, while others deconstruct their faith until there is nothing left at all. But Brian Zahnd offers a third way: what is needed is not a demolition but instead a renovation of faith. Written with personal and pastoral experience, Zahnd extends an invitation to move beyond the crisis of faith toward the journey of reconstruction. As the world rapidly changes in ways that feel incompatible with Christianity, When Everything's on Fire provides much-needed hope. A stronger, more confident faith is possible when it is grounded in the beauty and truth of Christ. Zahnd permits us to risk the journey of deconstruction so that God can forge something more beautiful in its place.
Author : Laura Nowlin
Publisher : Sourcebooks, Inc.
Page : 336 pages
File Size : 51,5 Mb
Release : 2013-04-02
Category : Juvenile Fiction
ISBN : 9781402277849
If he had been with me everything would have been different... I wasn't with Finn on that August night. But I should've been. It was raining, of course. And he and Sylvie were arguing as he drove down the slick road. No one ever says what they were arguing about. Other people think it's not important. They do not know there is another story. The story that lurks between the facts. What they do not know—the cause of the argument—is crucial. So let me tell you...
Author : Alice Feeney
Publisher : Flatiron Books
Page : 288 pages
File Size : 55,8 Mb
Release : 2018-03-13
Category : Fiction
ISBN : 9781250144836
My name is Amber Reynolds. There are three things you should know about me: 1. I’m in a coma. 2. My husband doesn’t love me anymore. 3. Sometimes I lie. Amber wakes up in a hospital. She can’t move. She can’t speak. She can’t open her eyes. She can hear everyone around her, but they have no idea. Amber doesn’t remember what happened, but she has a suspicion her husband had something to do with it. Alternating between her paralyzed present, the week before her accident, and a series of childhood diaries from twenty years ago, this brilliant psychological thriller asks: Is something really a lie if you believe it's the truth?
Author : Duncan J. Watts
Publisher : W. W. Norton & Company
Page : 376 pages
File Size : 44,9 Mb
Release : 2004-01-27
Category : Business & Economics
ISBN : 9780393325423
Watts, one of the principal architects of network theory, sets out to explain the innovative research that he and other scientists are spearheading to create a blueprint of this connected planet.
Author : Patrick Ness
Publisher : Candlewick Press
Page : 528 pages
File Size : 49,7 Mb
Release : 2010-10-18
Category : Young Adult Fiction
ISBN : 9780763652173
Part two of the literary sci-fi thriller follows a boy and a girl who are caught in a warring town where thoughts can be heard – and secrets are never safe. Reaching the end of their flight in The Knife of Never Letting Go, Todd and Viola did not find healing and hope in Haven. They found instead their worst enemy, Mayor Prentiss, waiting to welcome them to New Prentisstown. There they are forced into separate lives: Todd to prison, and Viola to a house of healing where her wounds are treated. Soon Viola is swept into the ruthless activities of the Answer, while Todd faces impossible choices when forced to join the mayor’s oppressive new regime. In alternating narratives the two struggle to reconcile their own dubious actions with their deepest beliefs. Torn by confusion and compromise, suspicion and betrayal, can their trust in each other possibly survive?
Author : Bill Walsh
Publisher : Caboodle
Page : 172 pages
File Size : 53,9 Mb
Release : 2012-04-01
Category : Electronic
ISBN : 0978879953
This book provides a comprehensive look at specifically what it takes to breakthrough your biggest challenges and live your biggest dreams! It gives you the keys for you to make it happen by identifying "The Universal Laws for Business Success." Once you know what they are, you can put them into action to get the results you want. Bill Walsh and Power Team International are dedicated to giving you the obvious tools (and even the not-so-obvious ones) to expedite your success. He knows firsthand what it takes to overcome challenges and make your business and lifestyle dreams happen. Bill's vision is to provide mentoring opportunities for people like you who are ready for massive success!
Author : John P. Kotter
Publisher : Harvard Business Press
Page : 209 pages
File Size : 51,6 Mb
Release : 2008
Category : Leadership
ISBN : 9781422179710
In his international bestseller "Leading Change," Kotter provided an action plan for implementing successful transformations. Now, he shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.
Author : Duncan J. Watts
Publisher : Crown Pub
Page : 335 pages
File Size : 50,5 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780385531689
A narrative exploration of how the concept of common sense is inadequate in today's complex world draws on multiple disciplines to offer insight into the sources of such topics as popularity, economics and self-deception.
Author : James Clear
Publisher : James Clear
Page : 39 pages
File Size : 52,6 Mb
Release : 2024-05-25
Category : Self-Help
ISBN : 8210379456XXX
SUMMARY: ATOMIC HABITS: An Easy & Proven Way to Build Good Habits & Break Bad Ones. This book is not meant to replace the original book but to serve as a companion to it. ABOUT ORIGINAL BOOK: Atomic Habits can help you improve every day, no matter what your goals are. As one of the world's leading experts on habit formation, James Clear reveals practical strategies that will help you form good habits, break bad ones, and master tiny behaviors that lead to big changes. If you're having trouble changing your habits, the problem isn't you. Instead, the issue is with your system. There is a reason bad habits repeat themselves over and over again, it's not that you are not willing to change, but that you have the wrong system for changing. “You do not rise to the level of your goals. You fall to the level of your systems” - James Clear I’m a huge fan of this book, and as soon as I read it I knew it was going to make a big difference in my life, so I couldn’t wait to make a video on this book and share my ideas. Here is a link to James Clear’s website, where I found he uploads a tonne of useful posts on motivation, habit formation and human psychology. DISCLAIMER: This is an UNOFFICIAL summary and not the original book. It designed to record all the key points of the original book.
Author : Aristotle
Publisher : ReadHowYouWant.com
Page : 430 pages
File Size : 54,7 Mb
Release : 2006
Category : Philosophy
ISBN : 9781425000868
Aristotle's "Nicomachean Ethics" is considered to be one of the most important treatises on ethics ever written. In an incredibly detailed study of virtue and vice in man, Aristotle examines one of the most central themes to man, the nature of goodness itself. In Aristotle's "Nicomachean Ethics," he asserts that virtue is essential to happiness and that man must live in accordance with the "doctrine of the mean" (the balance between excess and deficiency) to achieve such happiness.
Author : Tyrus
Publisher : Simon and Schuster
Page : 173 pages
File Size : 44,7 Mb
Release : 2022-04-26
Category : Biography & Autobiography
ISBN : 9781637580677
New York Times and Wall Street Journal Bestseller! Pro wrestler and political commentator Tyrus goes deep into his wild but triumphant life story, from his painfully dysfunctional upbringing to bodyguarding for Snoop Dogg, to becoming a wrestling icon and one of the most provocative on-air voices today. “The author relates all of his adventures through a series of vividly memorable anecdotes…. A revealing glimpse of a multifaceted entertainer who defies easy labeling.” —Kirkus “I loved Just Tyrus. I read it in one day and cheered for him when I got to the end. Tyrus has written a book that is at once raw, tender, intelligent, candid, and hilarious. Tyrus took a very rough start to his life and used perseverance, confident humility, and accountability to land firmly on his feet. What a triumph!” —Dana Perino, former White House Press Secretary to George W. Bush and Fox News anchor and host The product of a 1970s mixed marriage, George Murdoch learned to fight early in life, fending off both race-baiting bullies and the demons of a dysfunctional home. Couch surfing all through high school and most of college, the quick-witted, sharp-tongued giant played football, ran drugs, and bounced at clubs to try to survive. After a false start with the WWE, he eventually became Snoop Dogg’s bodyguard and traveled the world with the hip hop legend, biding his time and honing his rap. When the WWE urged him to return, George became “Brodus Clay” and, for the next several years, reinvented himself numerous times under the watchful mentorship of the legendary Dusty Rhodes, “the American Dream.” He was eventually christened “Tyrus,” and shortly after, a chance social media encounter with Greg Gutfeld at Fox News resulted in Tyrus finding a new skill: sage social commentator. Ferociously funny, blunt, and tenacious, Just Tyrus traces his unlikely and spectacular rise. As always with Tyrus, it’s in-your-face and offers no apologies. “George aka Tyrus aka the realest most blunt human being on the face of planet earth. Never had a problem telling you what was on his mind or how he felt, good or bad. Tough exterior but a heart of gold. Front liner, great friend, and excellent coach for my youth football team. His work ethic is obvious, taking him from football to bodyguard to pro wrestler to a superb personality on Fox News. I’ve seen him climb the ladder of success, and I’m happy that I was along for the journey.” —Snoop Dogg
Author : Duncan J. Watts
Publisher : Princeton University Press
Page : 128 pages
File Size : 42,6 Mb
Release : 2018-06-05
Category : Mathematics
ISBN : 9780691188331