Author : Jeremy Gutsche
Publisher : Avery
Page : 276 pages
File Size : 51,6 Mb
Release : 2009
Category : Business & Economics
ISBN : UVA:X030623620
Exploiting Chaos by Jeremy Gutsche Pdf
The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate. Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed. EXPLOITING CHAOS is the ultimate business survival guide for all those looking to change the world. Topics include: SPARKING A REVOLUTION, TREND: HUNTING, ADAPTIVE INNOVATION and INFECTIOUS MESSAGING.