Exploring Communication Through Qualitative Research
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Exploring Communication through Qualitative Research by Monica Bîră,Corina Daba-Buzoianu,Alina Duduciuc,George Tudorie Pdf
This volume offers an insight into contemporary communication studies, as seen through the lens of qualitative research. It presents existing studies on qualitative research, current research programs, and trends for future expansion of this methodological approach. It also offers a series of practical examples of applying methods and techniques of qualitative research, to teach readers about the social world and to answer pressing problems related to applied communication. In terms of research, the studies within the book use focus-group interviews, in-depth interviews, qualitative content analyses, critical discourse analyses, and dispositif analyses. The volume covers areas such as education, public relations, advertising, strategic communication, heritage and museum management and intercultural dialogue. It will be a useful aid for students of qualitative research in the social sciences and humanities, but also for professionals in the field of communication.
Qualitative Research Methods in Public Relations and Marketing Communications by Christine Daymon,Immy Holloway Pdf
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
Author : Marta Najda-Janoszka,Corina Daba-Buzoianu Publisher : Cognitione Foundation for the Dissemination of Knolwedge and Science Page : 129 pages File Size : 53,6 Mb Release : 2018-01-01 Category : Business & Economics ISBN : 9788395108297
Exploring Management Through Qualitative Research by Marta Najda-Janoszka,Corina Daba-Buzoianu Pdf
Our intention with this special issue is to continue a rich, scholarly dialogue on producing insightful qualitative research in the management field. Being engaged in fieldwork through varied research endeavors, we have experienced challenges and uncertainties when doing qualitative research (e.g., Najda-Janoszka, 2016a, 2016b; Daba-Buzoianu, Bira, Tudorie & Duduciuc, 2017; Daba-Buzoianu & Bira, 2017). Despite a growing number of studies pertaining to the interpretative approach, there are no universal standards for conducting qualitative inquiry (Bluhm, Harman, Lee, & Mitchell, 2010; Cassell & Symon, 2015). Moreover, advocates of qualitative research have been arguing against development of such standards (Sinkovics & Alfoldi, 2012; Pratt, 2009), because it could put at risk the fluid and emergent nature of qualitative research (Cassell & Symon, 2015). Hence, the enduring dilemma relates to the balance between the creative, inherent messiness of qualitative research and methodological rigor (Cyfert, 2014; Sinkovics & Alfoldi, 2012). We agree with the standpoint of Symon,- Cassell and Johnson (2016) that evaluation criteria should not marginalize alternative perspectives nor impose unified normative practices. Representing different research backgrounds (strategic management, communication) as well as perspectives (organizational, individual) we have discussed promising opportunities for management studies stemming from confronting distinct research traditions within an interpretive approach. The biennial conference, Qualitative Research in Communication (QRC) in Bucharest, provided the perfect environment to enhance such a debate and resulted in a call for this special issue. Papers included in the issue do not contribute to the standardization trend but are expected to show the diversity of methods used and phenomena studied in the qualitative research in management.
The SAGE Encyclopedia of Communication Research Methods by Mike Allen Pdf
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Researching Interpersonal Relationships by Jimmie Manning,Adrianne Kunkel Pdf
Researching Interpersonal Relationships: Qualitative Methods, Studies, and Analysis, by Jimmie Manning and Adrianne Kunkel, explores and demonstrates methodological tools and theories used to guide relationships research, especially studies of interpersonal communication. Featuring chapters illustrated by research studies conducted by leading communication scholars, this book introduces both classic and cutting-edge methodological approaches to qualitative inquiry and analysis. Each chapter highlights a particular method, context, and analytical tool. Through the methodological and analytical overviews, illustrative research studies, and post-study interviews with the researchers, readers can better understand how qualitative research approaches can expand and solidify understandings of personal relationships.
Boris H. J. M. Brummans,Bryan C. Taylor,Anu Sivunen
Author : Boris H. J. M. Brummans,Bryan C. Taylor,Anu Sivunen Publisher : SAGE Publications Limited Page : 915 pages File Size : 44,9 Mb Release : 2024-01-06 Category : Business & Economics ISBN : 9781529679502
The Sage Handbook of Qualitative Research in Organizational Communication by Boris H. J. M. Brummans,Bryan C. Taylor,Anu Sivunen Pdf
The Sage Handbook of Qualitative Research in Organizational Communication is a state-of-the-art resource for scholars, students, and practitioners seeking to deepen their understanding and expertise in this dynamic field. Written by a global team of established and emerging experts, this Handbook provides a comprehensive exploration of the field’s foundational traditions of epistemology and theory, as well as its latest methodologies, methods, issues, and debates. The volume reflects a diverse range of approaches (e.g., mixed-methods, ethnographic, rhetorical, pragmatist, phenomenological, feminist, critical race, postcolonial, queer, and engaged), and covers a broad spectrum of topics ranging from data collection and analysis, to representation. Additionally, this Handbook addresses emerging trends such as digital forensics, post-qualitative research, and the transformative impact of COVID-19 on the conduct of qualitative research in organizational communication. As the first volume of its kind in this field, The Sage Handbook of Qualitative Research in Organizational Communication is a cornerstone text for scholars, students, and practitioners interested in understanding the vital role of communication in organizational life. Part 1: Approaches to Qualitative Organizational Communication Research Part 2: Data Collection in Qualitative Organizational Communication Research: Methods and Issues Part 3: Data Analysis and Representation in Qualitative Organizational Communication Research: Methods and Issues Part 4: The Future of Qualitative Organizational Communication Research
Temporality in Qualitative Inquiry by Bryan C. Clift,Julie Gore,Stefanie Gustafsson,Sheree Bekker,Ioannis Costas Batlle,Jenny Hatchard Pdf
Temporality in Qualitative Inquiry explores the relationship between time and qualitative research and unpacks some of the conceptual, methodological, practical, and pragmatic areas of qualitative inquiry related to time and temporality. This book advances the understanding and re-evaluation of research practice by examining the passage of time, temporal feeling, and conceptualising of time/temporality in research practice with participants. It provides theoretical and practical insights into how to navigate the concepts of time and temporality in qualitative inquiry. With authors from across the globe and from an array of social sciences including cultural studies, education, health, management and business, psychology, sociology, and sport and exercise, the book explores theoretical, methodological, and practical discussions of time and temporality in order to unpack and elicit meaning and understanding. The editors champion the call for the existence of slow and quick qualitative methodologies and methods. As such, this book is suitable for graduate students and researchers interested in qualitative inquiry, and in disciplines such as education, health research, management, psychology, sociology, and communication studies. Chapter 2 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license at https://doi.org/10.4324/9781003083504-3
Mass Communications Research Methods by H.J. Hsia Pdf
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Qualitative Research Methods for Media Studies by Bonnie Brennen Pdf
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
UX Research Methods for Media and Communication Studies by Angela M. Cirucci,Urszula M. Pruchniewska Pdf
"A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students. Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, and each methods chapter includes a step-by-step breakdown, discussions of in-person vs. virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity. This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates"--
Qualitative Research Methods for Media Studies by Bonnie S. Brennen Pdf
Reflexivity -- Analyzing and Interpreting Ethnographic Material -- Ethical Considerations -- Research Using Ethnography -- Participant Observation Exercises -- Chapter 8 Textual Analysis -- What Is a Text? -- The Development of Textual Analysis -- The Influence of Semiotics -- Theory and Interpretation -- Encoding and Decoding -- Ideological Analysis -- Genre Analysis -- Rhetorical Analysis -- Using New Technologies in Textual Analysis -- Ethical Considerations -- Research Using Textual Analysis -- Textual Analysis Exercises -- Acknowledgments -- Index
Engaging Crystallization in Qualitative Research by Laura L. Ellingson Pdf
Drawing upon her multi-award winning research and book using crystallization, Laura Ellingston presents a step-by-step guide to employing this cutting-edge methodology in qualitative research.
Qualitative Research by Sandra L. Herndon,Gary L. Kreps Pdf
Explores the use of qualitative research methods to study organizational communication and to generate data for enhancing organizational performance and to help organizational representatives and/or consultants demystify the complexities of communicative influence on organizational studies.
Qualitative Research in Technical Communication by James Conklin,George F. Hayhoe Pdf
Brings together a representative sample from the growing body of work in qualitative research in technical communication. This book includes examples of qualitative methodologies - including ethnography, case study, focus groups, action research, grounded theory, and interview research.
Qualitative Research by Johnny Saldana,Matt Omasta Pdf
Qualitative Research: Analyzing Life presents a fresh approach to teaching and learning qualitative methods for social inquiry—one that focuses on analysis from the very beginning of the text. By exploring qualitative research through a unique analytic lens, then cumulatively elaborating on methods in each successive chapter, this innovative work cultivates a skill set and literacy base that prepares readers to work strategically with empirical materials in their own fieldwork. Renowned authors Johnny Saldaña and Matt Omasta combine clear, accessible writing and analytic insight to show that analysis, in its broadest sense, is a process undertaken throughout the entire research experience.