Extended Summary Of Blitzcailing The Lightning Fast Path To Building Massively Valuable Companies Based On The Book By Reid Hoffman And Chris Yeh

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SUMMARY - Blitzscaling: The Lightning-Fast Path To Building Massively Valuable Companies By Reid Hoffman And Chris Yeh

Shortcut Edition
SUMMARY Blitzscaling The Lightning Fast Path To Building Massively Valuable Companies By Reid Hoffman And Chris Yeh Book PDF

Author : Shortcut Edition
Publisher : Shortcut Edition
Page : 28 pages
File Size : 45,9 Mb
Release : 2021-06-20
Category : Business & Economics
ISBN : 8210379456XXX

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SUMMARY - Blitzscaling: The Lightning-Fast Path To Building Massively Valuable Companies By Reid Hoffman And Chris Yeh by Shortcut Edition Pdf

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to propel a startup to the top of the race against the competition and how to get the most out of it. You will also discover : what blitzscaling is and what it is used for; how the modern economy encourages risk-taking; why it is often necessary to lose money in order to make money; the keys to long-term growth. At the end of 1996, the world's top-rated companies were still big industries: General Electric, Coca-Cola, Royal Dutch Shell and Nippon Telegraph and Telephone. Twenty years later, none of these companies are in the top five. Apple, Google, Microsoft, Amazon and Facebook are the next generation. In the meantime, the global economy has witnessed the rise of these digital companies. In Silicon Valley, the 150 most successful companies are estimated to be worth $3.5 trillion. Some of these digital companies have grown from small, hard-working startups to global giants in just a few short years. How did they achieve such tremendous growth? The main secret of this success can be summed up in one word: blitzscaling. *Buy now the summary of this book for the modest price of a cup of coffee!

Blitzscaling

Reid Hoffman,Chris Yeh
Blitzscaling Book PDF

Author : Reid Hoffman,Chris Yeh
Publisher : Currency
Page : 338 pages
File Size : 45,9 Mb
Release : 2018-10-09
Category : Business & Economics
ISBN : 9781524761417

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Blitzscaling by Reid Hoffman,Chris Yeh Pdf

Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible. When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more. Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.

Summary of Blitzscaling by Reid Hoffman and Chris Yeh

Empress Publish
Summary of Blitzscaling by Reid Hoffman and Chris Yeh Book PDF

Author : Empress Publish
Publisher : Independently Published
Page : 52 pages
File Size : 50,6 Mb
Release : 2022-02-15
Category : Electronic
ISBN : 9798417856556

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Summary of Blitzscaling by Reid Hoffman and Chris Yeh by Empress Publish Pdf

Disclaimer: hіѕ Summary bооk іnсludеѕ extensive іnfоrmаtіоn аnd аnаlуѕіѕ tо help you undеrѕtаnd thе bооk. It is nоt mеаnt tо rерlасе thе оrіgіnаl bооk but tо ѕеrvе аѕ a complement tо іt. Synopsis: Blіtzѕсаlіng (2018) lооkѕ at a rеvоlutіоnаrу dеvеlорmеnt in thе buѕіnеѕѕ world - оnе that's so unprecedented, a new word hаd to bе іnvеntеd fоr іt. It's thе рrосеѕѕ whеrеbу companies lіkе Google, Fасеbооk and Amаzоn bеgаn as ѕmаll, ѕсrарру ѕtаrt-uрѕ аnd thеn rаріdlу bаllооnеd into wоrld-соnԛuеrіng gіаntѕ within just a fеw years. Whаt'ѕ thеіr secret? In a wоrd: blitzscaling. And thаt, аѕ the title ѕuggеѕtѕ, is whаt thіѕ bооk is аll about. About Thе Authоr: Rеіd Hоffmаn wаѕ оnе оf thе соfоundеrѕ оf LіnkеdIn аnd PауPаl, аnd an аngеl investor in Facebook. Hе іѕ currently a board mеmbеr аt bоth Airbnb аnd Mісrоѕоft, аnd hе wаѕ one of thе coauthors оf Thе Start-Up of Yоu аnd Thе Alliance, bоth оf whісh were Nеw Yоrk Tіmеѕ best sellers. Chrіѕ Yеh is аlѕо a coauthor of The Allіаnсе. Hе is аn investor, еntrерrеnеur, writer and mеntоr bаѕеd іn the San Frаnсіѕсо Bау Area. Hіѕ buѕіnеѕѕ реrѕресtіvе іѕ informed by twо degrees frоm Stаnfоrd University and аn MBA frоm Harvard Buѕіnеѕѕ Sсhооl.

Summary: Reid Hoffman and Chris Yeh's Blitzscaling: the Lightning-Fast Path to Building Massively Valuable Companies

Brief Books
Summary Reid Hoffman and Chris Yeh s Blitzscaling the Lightning Fast Path to Building Massively Valuable Companies Book PDF

Author : Brief Books
Publisher : Unknown
Page : 73 pages
File Size : 49,8 Mb
Release : 2018-10-28
Category : Electronic
ISBN : 1729372082

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Summary: Reid Hoffman and Chris Yeh's Blitzscaling: the Lightning-Fast Path to Building Massively Valuable Companies by Brief Books Pdf

Are you ready to BLITZSCALE YOUR BUSINESS?! Note to Readers: This is a fan-based summary and analysis of Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Reid Hoffman and Chris Yeh. This is meant to enhance your original reading experience of the book, not supplement it. You are strongly encouraged to purchase the original book here: https://amzn.to/2Jhy3QF This book is absolutely essential for anyone hoping to start a new business, grow an existing business, or scale an already mature business even higher. There are tools and techniques herein that provide the necessary information to become a major industry player regardless of what business you operate, and this potential will only grow with time. As you'll see throughout the pages of this summary, the only drawback is that with great power comes great responsibility. Blitzscaling is not for the faint of heart, not for those hoping or needing to take it slow, and it is not for those who are not prepared for change (or diversity). This is a fast growth business model, the fastest possible really, and the success stories contained herein are technically atypical. The fact remains that many companies that attempt the blitzscaling method will fail--and badly. It is critical to blitzscale with caution, but keep an open mind as you read this book. While you may not be able to embody every aspect of blitzscaling, there will be ideas, innovations, tools and techniques that could change your life. It's definitely worth the read, regardless of where you are as a business. In this detailed summary and analysis, you'll experience business booming concepts, like: What blitzscaling is, and how you can use it to your advantage. Incredibly innovative techniques that can positively change your business, forever! When you should start, AND stop using these techniques for quick, booming growth. And much more! SCROLL TO THE TOP, AND BUY WITH 1-CLICK TODAY! Your business will thank you!

Extended Summary Of Blitzcailing: The Lightning-Fast Path to Building Massively Valuable Companies – Based On The Book By Reid Hoffman and Chris Yeh

Mentors Library
Extended Summary Of Blitzcailing The Lightning Fast Path to Building Massively Valuable Companies Based On The Book By Reid Hoffman and Chris Yeh Book PDF

Author : Mentors Library
Publisher : Mentors Library
Page : 44 pages
File Size : 52,9 Mb
Release : 2019-01-27
Category : Business & Economics
ISBN : 9783966105828

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Extended Summary Of Blitzcailing: The Lightning-Fast Path to Building Massively Valuable Companies – Based On The Book By Reid Hoffman and Chris Yeh by Mentors Library Pdf

ABOUT THE ORIGINAL BOOK: Blitzscaling is a book published in 2018 that deals with the tactics used by large modern companies to create businesses that grew at a shocking speed. Facebook and Amazon are some of the most notorious examples because, definitely, each one has entered a niche in the market that allowed them to consecrate themselves, monopolize more and more clients and, therefore, also generate more and more profits. The concept that gives the title to the book, blitzscaling, is a recent neologism that arose from the need to name the new type of development that has completely transformed the business world. The authors, Yeh and Hoffman, argue that all companies, regardless of their industry, can succeed in the current competition if leaders are willing to take action quickly and fearless, trying new business methods.

The Alliance

Reid Hoffman,Ben Casnocha,Chris Yeh
The Alliance Book PDF

Author : Reid Hoffman,Ben Casnocha,Chris Yeh
Publisher : Harvard Business Review Press
Page : 209 pages
File Size : 42,5 Mb
Release : 2014-07-08
Category : Business & Economics
ISBN : 9781625275790

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The Alliance by Reid Hoffman,Ben Casnocha,Chris Yeh Pdf

The New York Times Bestelling guide for managers and executives. Introducing the new, realistic loyalty pact between employer and employee. The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent. The solution? Stop thinking of employees as either family or as free agents. Think of them instead as allies. As a manager you want your employees to help transform the company for the future. And your employees want the company to help transform their careers for the long term. But this win-win scenario will happen only if both sides trust each other enough to commit to mutual investment and mutual benefit. Sadly, trust in the business world is hovering at an all-time low. We can rebuild that lost trust with straight talk that recognizes the realities of the modern economy. So, paradoxically, the alliance begins with managers acknowledging that great employees might leave the company, and with employees being honest about their own career aspirations. By putting this new alliance at the heart of your talent management strategy, you’ll not only bring back trust, you’ll be able to recruit and retain the entrepreneurial individuals you need to adapt to a fast-changing world. These individuals, flexible, creative, and with a bias toward action, thrive when they’re on a specific “tour of duty”—when they have a mission that’s mutually beneficial to employee and company that can be completed in a realistic period of time. Coauthored by the founder of LinkedIn, this bold but practical guide for managers and executives will give you the tools you need to recruit, manage, and retain the kind of employees who will make your company thrive in today’s world of constant innovation and fast-paced change.

Why Startups Fail

Tom Eisenmann
Why Startups Fail Book PDF

Author : Tom Eisenmann
Publisher : Currency
Page : 370 pages
File Size : 53,5 Mb
Release : 2021-03-30
Category : Business & Economics
ISBN : 9780593137024

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Why Startups Fail by Tom Eisenmann Pdf

If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

This Could Be Our Future

Yancey Strickler
This Could Be Our Future Book PDF

Author : Yancey Strickler
Publisher : Penguin
Page : 306 pages
File Size : 42,9 Mb
Release : 2019-10-29
Category : Business & Economics
ISBN : 9780525560838

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This Could Be Our Future by Yancey Strickler Pdf

A vision for building a society that looks beyond money and toward maximizing the values that make life worth living, from the cofounder of Kickstarter. Western society is trapped by three assumptions: 1) That the point of life is to maximize your self-interest and wealth, 2) That we're individuals trapped in an adversarial world, and 3) That this is natural and inevitable. These ideas separate us, keep us powerless, and limit our imagination for the future. It's time we replace them with something new. This Could Be Our Future is about how we got here, and how we change course. While the pursuit of wealth has produced innovation and prosperity, it also established an implicit belief that the right choice in every decision is whichever option makes the most money. The answer isn't to get rid of money; it's to expand our concept of value. By assigning rational value to other values besides money--things like community, purpose, and sustainability--we can refocus our energies to build a society that's generous, fair, and ready for the future. By recalibrating our definition of value, a world of scarcity can become a world of abundance. Hopeful but firmly grounded, full of concrete solutions and bursting with creativity, This Could Be Our Future brilliantly dissects the world we live in and shows us a road map to the world we are capable of making.

Masters of Scale

Reid Hoffman
Masters of Scale Book PDF

Author : Reid Hoffman
Publisher : Crown Currency
Page : 305 pages
File Size : 43,7 Mb
Release : 2021-09-07
Category : Business & Economics
ISBN : 9780593239087

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Masters of Scale by Reid Hoffman Pdf

What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn’t talent, network, or strategy. It’s an entrepreneurial mindset—and that mindset can be cultivated. “If you’re scaling a company—or if you just love a well-told story—this is a book to savor.”—Robert Iger, #1 New York Times bestselling author of The Ride of a Lifetime Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories—as well as his own experience as a founder and investor—to distill the secrets behind the most extraordinary success stories of our times. Here, Hoffman teams up with Masters of Scale’s executive producers to offer a rare window into the entrepreneurial mind, sharing hard-won wisdom from leaders of iconic companies (including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft) as well as the bold, disruptive startups (such as 23andMe, TaskRabbit, Black List, and Walker & Co.) that are solving the problems of the twenty-first century. Through vivid storytelling and incisive analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a “squirmy no”? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to keep your profits and values aligned.) Based on more than a hundred interviews and including a wealth of new material never aired on the podcast, this unique insider’s guide will inspire you to reimagine how you do business today.

Berkshire Beyond Buffett

Lawrence A. Cunningham
Berkshire Beyond Buffett Book PDF

Author : Lawrence A. Cunningham
Publisher : Columbia University Press
Page : 334 pages
File Size : 41,7 Mb
Release : 2014-10-21
Category : Business & Economics
ISBN : 9780231170048

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Berkshire Beyond Buffett by Lawrence A. Cunningham Pdf

Berkshire Hathaway, the $300 billion conglomerate that Warren Buffett built, is among the worldÕs largest and most famous corporations. Yet, for all its power and celebrity, few people understand Berkshire, and many assume it cannot survive without Buffett. This book proves that assumption wrong. In a comprehensive portrait of the distinct corporate culture that unites and sustains BerkshireÕs fifty direct subsidiaries, Lawrence A. Cunningham unearths the traits that assure the conglomerateÕs perpetual prosperity. Riveting stories recount each subsidiaryÕs origins, triumphs, and journey to Berkshire and reveal the strategies managers use to generate economic value from intangible values, such as thrift, integrity, entrepreneurship, autonomy, and a sense of permanence. Rich with lessons for those wishing to profit from the Berkshire model, this engaging book is a valuable read for entrepreneurs, business owners, managers, and investors, and it makes an important resource for scholars of corporate stewardship. General readers will enjoy learning how an iconoclastic businessman transformed a struggling shirt company into a corporate fortress destined to be his lasting legacy.

The Broken Ladder

Keith Payne
The Broken Ladder Book PDF

Author : Keith Payne
Publisher : Penguin
Page : 256 pages
File Size : 43,8 Mb
Release : 2017-05-02
Category : Social Science
ISBN : 9780698409378

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The Broken Ladder by Keith Payne Pdf

A timely examination by a leading scientist of the physical, psychological, and moral effects of inequality. Today’s inequality is on a scale that none of us has seen in our lifetimes, yet this disparity between rich and poor has ramifications that extend far beyond mere financial means. In The Broken Ladder psychologist Keith Payne examines how inequality divides us not just economically, but has profound consequences for how we think, how our cardiovascular systems respond to stress, how our immune systems function, and how we view moral ideas like justice and fairness. Experiments in psychology, neuroscience, and behavioral economics have not only revealed important new insights on how inequality changes people in predictable ways, but have provided a corrective to our flawed way of viewing poverty as the result of individual character failings. Among modern, developed societies, economic inequality is not primarily about money, but rather about relative status: where we stand in relation to other people. Regardless of their average income, countries or states with greater levels of income inequality have much higher rates of all the social problems we associate with poverty, including lower average life expectancies, serious health issues, mental illness, and crime. The Broken Ladder explores such issues as why women in poor societies often have more children, and have them younger; why there is little trust among the working class that investing for the future will pay off; why people’s perception of their relative social status affects their political beliefs, and why growing inequality leads to greater political divisions; how poverty raises stress levels in the same way as a physical threat; inequality in the workplace, and how it affects performance; why unequal societies become more religious; and finally offers measures people can take to lessen the harm done by inequality in their own lives and the lives of their children.

Performing Under Pressure

Hendrie Weisinger,J. P. Pawliw-Fry
Performing Under Pressure Book PDF

Author : Hendrie Weisinger,J. P. Pawliw-Fry
Publisher : Currency
Page : 322 pages
File Size : 51,6 Mb
Release : 2015-02-24
Category : Business & Economics
ISBN : 9780804136723

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Performing Under Pressure by Hendrie Weisinger,J. P. Pawliw-Fry Pdf

Nobody performs better under pressure. Regardless of the task, pressure ruthlessly diminishes our judgment, decision-making, attention, dexterity, and performance in every professional and personal arena. In Performing Under Pressure, Drs. Hendrie Weisinger and J.P. Pawliw-Fry introduce us to the concept of pressure management, offering empirically tested short term and long term solutions to help us overcome the debilitating effects of pressure. Performing Under Pressure tackles the greatest obstacle to personal success, whether in a sales presentation, at home, on the golf course, interviewing for a job, or performing onstage at Carnegie Hall. Despite sports mythology, no one "rises to the occasion" under pressure and does better than they do in practice. The reality is pressure makes us do worse, and sometimes leads us to fail utterly. But there are things we can do to diminish its effects on our performance. Performing Under Pressure draws on research from over 12,000 people, and features the latest research from neuroscience and from the frontline experiences of Fortune 500 employees and managers, Navy SEALS, Olympic and other elite athletes, and others. It offers 22 specific strategies each of us can use to reduce pressure in our personal and professional lives and allow us to better excel in whatever we do. Whether you’re a corporate manager, a basketball player, or a student preparing for the SAT, Performing Under Pressure will help you to do your best when it matters most.

The Startup of You (Revised and Updated)

Reid Hoffman,Ben Casnocha
The Startup of You Revised and Updated Book PDF

Author : Reid Hoffman,Ben Casnocha
Publisher : Crown Currency
Page : 274 pages
File Size : 40,5 Mb
Release : 2012-02-14
Category : Business & Economics
ISBN : 9780307888921

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The Startup of You (Revised and Updated) by Reid Hoffman,Ben Casnocha Pdf

The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition “A profound book about self-determination and self-realization.”—Senator Cory Booker “The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. Why? Startups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or résumés. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to • adapt your career plans as pandemics rage and technologies upend industries • develop a competitive advantage so that you stand out from others at work • strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships • engineer serendipity that produces life-changing career opportunities • take proactive risks to become more resilient to industry tsunamis • tap your network for information and intelligence that help you make smarter decisions The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.

The 5 Elements of Effective Thinking

Edward B. Burger,Michael Starbird
The 5 Elements of Effective Thinking Book PDF

Author : Edward B. Burger,Michael Starbird
Publisher : Princeton University Press
Page : 168 pages
File Size : 40,7 Mb
Release : 2012-08-26
Category : Self-Help
ISBN : 9781400844562

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The 5 Elements of Effective Thinking by Edward B. Burger,Michael Starbird Pdf

Simple but powerful strategies for increasing your success by improving your thinking The 5 Elements of Effective Thinking presents practical, lively, and inspiring ways for you to become more successful through better thinking. The idea is simple: You can learn how to think far better by adopting specific strategies. Brilliant people aren't a special breed—they just use their minds differently. By using the straightforward and thought-provoking techniques in The 5 Elements of Effective Thinking, you will regularly find imaginative solutions to difficult challenges, and you will discover new ways of looking at your world and yourself—revealing previously hidden opportunities. The book offers real-life stories, explicit action items, and concrete methods that allow you to attain a deeper understanding of any issue, exploit the power of failure as a step toward success, develop a habit of creating probing questions, see the world of ideas as an ever-flowing stream of thought, and embrace the uplifting reality that we are all capable of change. No matter who you are, the practical mind-sets introduced in the book will empower you to realize any goal in a more creative, intelligent, and effective manner. Filled with engaging examples that unlock truths about thinking in every walk of life, The 5 Elements of Effective Thinking is written for all who want to reach their fullest potential—including students, parents, teachers, businesspeople, professionals, athletes, artists, leaders, and lifelong learners. Whenever you are stuck, need a new idea, or want to learn and grow, The 5 Elements of Effective Thinking will inspire and guide you on your way.

The Myth of Sanity

Martha Stout
The Myth of Sanity Book PDF

Author : Martha Stout
Publisher : Penguin
Page : 227 pages
File Size : 44,9 Mb
Release : 2002-02-26
Category : Psychology
ISBN : 9781101161630

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The Myth of Sanity by Martha Stout Pdf

Why does a gifted psychiatrist suddenly begin to torment his own beloved wife? How can a ninety-pound woman carry a massive air conditioner to the second floor of her home, install it in a window unassisted, and then not remember how it got there? Why would a brilliant feminist law student ask her fiancé to treat her like a helpless little girl? How can an ordinary, violence-fearing businessman once have been a gun-packing vigilante prowling the crime districts for a fight? A startling new study in human consciousness, The Myth of Sanity is a landmark book about forgotten trauma, dissociated mental states, and multiple personality in everyday life. In its groundbreaking analysis of childhood trauma and dissociation and their far-reaching implications in adult life, it reveals that moderate dissociation is a normal mental reaction to pain and that even the most extreme dissociative reaction-multiple personality-is more common than we think. Through astonishing stories of people whose lives have been shattered by trauma and then remade, The Myth of Sanity shows us how to recognize these altered mental states in friends and family, even in ourselves.