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With decades of experience on the front lines of law, politics and women’s issues, nine-time author and nationally syndicated columnist Susan Estrich has seen it all. The polarization and upsets in America today rarely surprise her, often seeming like a never-ending bad reality show. But nevertheless, she is relentless in confronting those in power and demanding more from our leaders. In this collection of her 2019 columns, Estrich takes on large-scale issues such as the Mueller report, those under the Me Too microscope, the 2020 presidential race, and President Donald Trump’s impeachment, and articulates them in a personal, relatable manner. Even more impactful are her columns about life, in which she brings readers into her world with refreshing honesty and vulnerability.
Author : Charles J. Fombrun,C. B. M. van Riel Publisher : FT Press Page : 316 pages File Size : 40,7 Mb Release : 2004 Category : Business & Economics ISBN : 0130937371
Fame & Fortune by Charles J. Fombrun,C. B. M. van Riel Pdf
Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners of global reputation surveys get to the top by following a set of core principles through which they build visibility, distinctiveness, consistency, authenticity, and transparency. Then, starting from where you are now, you'll learn how to implement genuine corporate initiatives that strengthen two-way dialogue with all your stakeholders, and build the "reputational capital" you will need to succeed-and thrive. Why reputations matter: the proof, in cold, hard cash. Quantifying the "unquantifiable": the value of your corporate image. The reputation audit: discovering where you stand. Six key measures of your corporate reputation. Using the "Reputation Value Cycle" to your advantage. Creating a "virtuous circle" in which reputation enhances business corporate value. Making it real: the elements of trustworthiness. Building and communicating authenticity, consistency, and transparency. Standing apart from the crowd. Improving your visibility and your distinctiveness. How FedEx did it: lessons for your organization. Reputational best practices from a company built on trust. Create quantifiable business value by building your company's reputation. The definitive business reputation guide for every corporate officer, strategist, corporate communicator, and marketing professional How to audit your reputation-and benchmark your competitor An integrated approach that cuts across communications, strategy, marketing, and organization Techniques for strengthening your reputation with investors, customers, partners, regulators, citizens, and employees Includes detailed tools from the Reputation Institute's own StellarRep(r) model, the world's #1 reputation management toolkit Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve. Drawing on unsurpassed experience and the field's best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike. You'll first review the powerful business case for actively managing your reputation. Next, you'll realistically assess where you stand in areas ranging from product quality to financial strength, vision to social responsibility... discovering how to make the most of your strengths as you overcome your weaknesses. The authors show that to improve reputation, you have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR! Want the powerful business value that arises from a world-class reputation? One book will show you how to get it: Fame and Fortune. "A strong reputation is an enduring source of competitive advantage. In Fame and Fortune, Fombrun and van Riel show how successful companies mobilize the support of employees, consumers, and investors to strengthen their reputational capital. An excellent read!" --Frederick W. Smith, Chairman, President & CEO, FedEx Corp.
Living in a garage, so poor she could barely feed her dog, and rapidly hitting bottom, author Barb Rogers was desperate to just try anything. She combated and overcame her situation by prayer, choosing to be happy, and improving the flow of chi in her life. And the results were nothing short of dramatic. In these three books, part of the Just Try This series, Rogers shares the simple methods that helped her triumph over incredible adversity. These books are down-to-earth and easy to use. Readers can incorporate Rogers' wisdom and exercises into their lives every day, and they can experience the same dramatic improvements that she did. Feng Shui in a Day offers Barb Rogers' quick and easy fixes to let the power of chi work its magic on any home, in any life. Organized room by room, the book offers invaluable tips for improving health, relationships, and careers by bringing order and serenity into any surrounding. So easy that anyone can practice feng shui for just pennies--and completely redo their home in only one day--the book contains clear, easy-to-use charts to show readers how best to direct chi in the bedroom, living room, office, bathroom, and hallways. "I did drastic feng shui and expected dramatic results... and I got them," writes Rogers. "In my mind, if you expect a little, that's what you'll get. Set your sights on the stars." By practicing the advice in Feng Shui in a Day, readers can experience the same dramatic results in all aspects of their lives.
A provocative look at the pursuit of material success and influential power from one of the twentieth century’s greatest spiritual teachers. “I want you to be rich in every possible way—material, psychological, spiritual. I want you to live the richest life that has ever been lived on the earth.”—Osho Fame, Fortune, and Ambition: What is the Real Meaning of Success? examines the symptoms and psychology of preoccupations with money and celebrity. Where does greed come from? Do values like competitiveness and ambition have a place in bringing innovation and positive change? Why do celebrities and the wealthy seem to have so much influence in the world? Is it true that money can’t buy happiness? These questions are tackled with a perspective that is thought-provoking, surprising—and particularly relevant to our troubled economic times. Osho challenges readers to examine and break free of the conditioned belief systems and prejudices that limit their capacity to enjoy life in all its richness. He has been described by the Sunday Times of London as one of the “1000 Makers of the 20th Century” and by Sunday Mid-Day (India) as one of the ten people—along with Gandhi, Nehru, and Buddha—who have changed the destiny of India. Since his death in 1990, the influence of his teachings continues to expand, reaching seekers of all ages in virtually every country of the world.
C. Julius Cæsar's Commentaries of His Wars in Gaul, and Civil War with Pompey. To which is Added, A Supplement to His Commentary ... as Also, Commentaries of the Alexandrian, African, and Spanish Wars, by Aulus Hirtius ... Adorn'd with Sculptures from the Designs of Palladio. Made English ... by Col. Martin Bladen. The Fifth Edition. With Notes, Etc by Julius Caesar Pdf
Alphabetical and user-friendly, this popular feng shui book will help you place everything correctly and confidently knowing that you are avoiding a feng shui mistake. Written by celebrity author, Angi Ma Wong, who has appeared on Oprah. Includes a foreword by Master Yap Cheng Hai, a top feng shui master of the world.
C. Julius Cæsar's Commentaries ... To which is Added Aulus Hirtius, Or Oppius's Supplement of the Alexandrian, African and Spanish Wars. With the Authors Life. Adorn'd with Sculptures from the Designs of ... Palladio. Made English ... by Captain Martin Bladen. The Second Edition, Improv'd, Etc by Julius Caesar Pdf
Designing Across Cultures shows designers how to create effective advertisements and designs for other ethnic groups by understanding which symbols, images, colors and typography they find most appealing--and which they don't. Freelancers and graphic design agencies alike will find this book invaluable. It features examples, case studies, before & after comparisons and the dos and don'ts of designing for other cultures. Also included are interviews with heads from some of the leading agencies, providing even more great advice for designers.
