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The social enterprise Africa Fashion Guide has compiled the ultimate fashion guide from Africa. The book 'FASHION AFRICA' features the must-haves from just a handful of the creme de la creme of emerging and established designers who have taken their core inspiration from all corners of Africa 'FASHION AFRICA' proudly showcases 48 designers who have been influenced by the heartbeat, the many facets of history, culture, and people of Africa to bring about an aesthetic beauty which has been artistically illustrated. Featured in the book are designers such as Jewel by Lisa, Tiffany Amber, SUNO NY, Oliberte, NKWO, Loin Cloth and Ashes, Chichia London as well as ethical manufacturers such as Mantisworld and Kibotrade. You will also find fantastic modern illustrations, stunning photography and great analysis. This book - or visual guide - is the first of its kind that provides a contemporary, informative and visual overview of the African fashion and textiles industry with an ethical perspective.
Africa in Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of contemporary and avant-garde African brands. Part One looks at Africa's rich cultural heritage and place in the network of global fashion. The first chapter retells the history of African fashion, exploring Africa's textile traditions, artisanship and role as a global resource. The second chapter presents a New Africa and examines the promise and potential of Africa's markets, while challenging stereotypes and the concept of European hegemony particularly in the realm of luxury fashion. It also spotlights Africa's unique position as the global industry shifts towards a more sustainable future. Part Two ushers the reader into the spectacular world of African fashion today. It showcases a carefully curated set of the continent's most dynamic brands and, through interviews with prominent and inspiring designers, offers rare insight into their ethos and design practice. Covering unisex fashion, menswear, womenswear, accessories and jewellery the brands are each purposefully selected to contribute uniquely to the mosaic of Africa evolving creative landscape.
Gain new perspective on the vibrant and innovative world of contemporary African fashion design, bursting with fresh creativity and free from reductive stereotypes. From the runway in Lagos and music festivals in Casablanca or Nairobi, to the “image makers” of Marrakech and the influencers of Dakar or Accra, a new generation of African fashion designers, photographers, bloggers, and hair and makeup artists are redefining the aesthetic contours of the continent. Audacious, humorous, disruptive, and innovative are the bywords of these young creatives who, while drawing upon and revalorizing their heritage, offer an ultra-contemporary perspective on fashion today. A creative revolution is spreading in an extension of continental revindication through cultural reappropriation and the invention of a visual language. Appliqué figures straight from Ghanaian Asafo flags seem to chant modern slogans as they march across silk dresses, traditional textile prints give power back to women, and Xhosa beaded embroidery serves as an inspiration for modern knitwear. Body-artists transform themselves into platforms for activism, and photographers—using clothing and finery—question identity, gender, and environment. Urban neighborhoods are reframed in a new light through the lens of ubiquitous smartphones. This volume celebrates a creative, effervescent generation, which—by breaking the rules and rewriting the narrative of the African continent—is inventing a new and resolutely African chapter in the history of fashion that is now resonating across the globe.
An insight into the intricacies of contemporary fashion in four African cities. From couture to street style, from luxury to thrifting, this publication provides a shapshot of some of Africa's most exciting contemporary fashion scenes in Nairobi (Kenya), Casablanca (Morocco), Lagos (Nigeria) and Johannesburg (South Africa)
The Nigerian and West African practice of aso ebi fashion invokes notions of wealth and group dynamics in social gatherings. Okechukwu Nwafor’s volume Aso ebi investigates the practice in the cosmopolitan urban setting of Lagos, and argues that the visual and consumerist hype typical of the late capitalist system feeds this unique fashion practice. The book suggests that dress, fashion, aso ebi, and photography engender a new visual culture that largely reflects the economics of mundane living. Nwafor examines the practice’s societal dilemma, whereby the solidarity of aso ebi is dismissed by many as an ephemeral transaction. A circuitous transaction among photographers, fashion magazine producers, textile merchants, tailors, and individual fashionistas reinvents aso ebi as a product of cosmopolitan urban modernity. The results are a fetishization of various forms of commodity culture, personality cults through mass followership, the negotiation of symbolic power through mass-produced images, exchange value in human relationships through gifts, and a form of exclusion achieved through digital photo editing. Aso ebi has become an essential part of Lagos cosmopolitanism: as a rising form of a unique visual culture it is central to the unprecedented spread of a unique West African fashion style that revels in excessive textile overflow. This extreme dress style is what an individual requires to transcend the lack imposed by the chaos of the postcolonial city.
Over the course of numerous voyages to Africa's Omo Valley, Hans Silvester became fascinated by the beauty of the Surma, Mursi, Hamer and Kurma tribes, who share a taste for body painting and extravagant decorations borrowed from nature. This collection of photographs captures these accoutrements.
Creating African Fashion Histories by JoAnn McGregor,Heather M. Akou,Nicola Stylianou Pdf
Creating African Fashion Histories examines the stark disjuncture between African self-fashioning and museum practices. Conventionally, African clothing, textiles, and body adornments were classified by museums as examples of trade goods, art, and ethnographic materials—never as "fashion." Counterposing the dynamism of African fashion with museums' historic holdings thus provides a unique way of confronting ways in which coloniality persists in knowledge and institutions today. This volume brings together an interdisciplinary group of scholars and curators to debate sources and approaches for constructing African fashion histories and to examine their potential for decolonizing museums, fashion studies, and global cultural history. The editors of this volume seek to answer questions such as: How can researchers use museum collections to reveal traces of past self-fashioning that are obscured by racialized forms of knowledge and institutional practice? How can archival, visual, oral, ethnographic, and online sources be deployed to capture the diversity of African sartorial pasts? How can scholars and curators decolonize the Eurocentric frames of thinking encapsulated in historic collections and current curricula? Can new collections of African fashion decolonize museum practice? From Moroccan fashion bloggers to upmarket Lagos designers, the voices in this ground-breaking collection reveal fascinating histories and geographies of circulation within and beyond the continent and its diasporic communities.
African Fashion, Global Style by Victoria L. Rovine Pdf
African Fashion, Global Style provides a lively look at fashion, international networks of style, material culture, and the world of African aesthetic expression. Victoria L. Rovine introduces fashion designers whose work reflects African histories and cultures both conceptually and stylistically, and demonstrates that dress styles associated with indigenous cultures may have all the hallmarks of high fashion. Taking readers into the complexities of influence and inspiration manifested through fashion, this book highlights the visually appealing, widely accessible, and highly adaptable styles of African dress that flourish on the global fashion market.
Alternative Fashion Capitals by Liberty Gaither Pdf
If you are even mildly curious about the fashion industry and its inner workings, then you’ve heard of the concept of “fashion capitals”. You’ve probably heard that there are four of them: New York, London, Milan, and Paris. These cities are supposedly the ultimate authority of everything fashion-related. But isn’t it unreasonable to consider, on a planet of almost 8 billion people, that only four large cities hold the keys to an entire industry in which everyone has to take part at some level? Yes, it is. This is part of the underpinning of what inspired Manic Metallic to create an entire series on what we call “alternative fashion capitals”. We define alternative fashion capitals as “any major city across the world with an infrastructure that actively supports those in the fashion industry”; we included twenty cities that we believe have strong foundations for those wishing to enter fashion. We count the following as necessary components that make up a fashion infrastructure: Shopping Districts: Neighborhoods and/or major streets that house a critical mass of entities such as boutiques, concept stores, fashion ateliers, etc. Specific Places To Shop: Boutiques, concept stores, malls, and outdoor markets housed within a given alternative fashion capital that are both unique and relevant to that specific city Brands: Fashion designers and/or brands that exist within a given alternative fashion capital and specifically contribute to the betterment of that city’s fashion scene Events: Gatherings such as fashion weeks, festivals, and other similar events that operate specifically for the advancement of that city’s fashion industry Fashion Organizations: Organizations existing in a city that operate with the goal of furthering the development and advancement of that city’s fashion industry Fashion Publications: Media publications - primarily magazines, but not necessarily - that exist inside of an alternative fashion capital and have the purpose of disseminating fashion ideas, news, editorials, etc. Universities and Colleges: Institutions of higher learning that grant fashion-related degrees to students interested in fashion industry careers. Inside each of the twenty chapters - with one dedicated to each of the twenty alternative fashion capitals - we outline the offerings that these cities have within each of the aforementioned sections, while leading each chapter off with a brief comment on what the fashion capital is known for within the scope of the industry.
Fashion-Wise by Maria Vaccarella,Jacquelyn Foltyn Pdf
This volume was first published by Inter-Disciplinary Press in 2013. Fashion-Wise offers an interdisciplinary and transcultural approach to the phenomenon of fashion, investigating its historical, socio-political and artistic aspects. The chapters collected in the volume discuss fashion in the contexts of personal and national identity, gender politics, phenomenology, psychoanalysis, history, consumer culture, ethics, education, performance studies, authenticity, disability studies, sport and celebrity culture. The authors included in this seven-part volume not only comment on the ways in which we have been ‘consuming’ fashion across centuries and cultures but also explore its relevance as a critical subject in cultural studies.
There is a close connection between the clothes we wear and our political expression. In 'Fashioning Africa' an international group of anthropologists, historians and art historians bring rich and diverse perspectives to this fascinating topic.
African Economic Outlook 2014 Global Value Chains and Africa's Industrialisation by African Development Bank,OECD,United Nations Development Programme Pdf
The African Economic Outlook 2014 analyses the continent’s growing role in the world economy and predicts two-year macroeconomic prospects. It details the performance of African economies in crucial areas.
Fashion and Environmental Sustainability by Léo-Paul Dana,Rosy Boardman,Aidin Salamzadeh,Vijay Pereira,Michelle Brandstrup Pdf
The wide range of topics that the book covers are organised into sections reflecting a cradle to grave view of how entrepreneurial, innovative, and tech-savvy approaches can advance environmental sustainability in the fashion sector. These sections include: sustainable materials; innovation in design, range planning and product development; sustainable innovations in fashion supply chains; sustainable innovations in fashion retail and marketing; sustainable alternatives for end-of-life and circular economy initiatives; and more sustainable alternative fashion business models.
Award winning Swedish photographer Per-Anders Pettersson shows a new and unexpected side of the African continent as he examines the fast growing fashion industry in Africa. This book is the first time the emerging African fashion industry has been documented in exclusive behind the scenes photographs. The series was taken in 15 countries around Africa from 2010-2015 and celebrates a new, vibrant, colourful and unexpected view of the African continent.
