Fashion Business And Digital Transformation

Author : Charlene Gallery,Jo Conlon
Publisher : Taylor & Francis
Page : 256 pages
File Size : 53,9 Mb
Release : 2024-06-28
Category : Business & Economics
ISBN : 9781040037171

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Fashion Business and Digital Transformation by Charlene Gallery,Jo Conlon Pdf

Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.

Author : Anonim
Publisher : GRIN Verlag
Page : 19 pages
File Size : 40,8 Mb
Release : 2020-09-10
Category : Business & Economics
ISBN : 9783346244291

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The Digital Transformation in the Fashion Industry by Anonim Pdf

Seminar paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Düsseldorf, language: English, abstract: This paper will deal with the topic of digital transformation in the fashion industry. The term digital transformation and the effects of digitization on the entire value chain will be explained and illustrated using the example of Zalando. Over the last few years, the effects of digitization have become more and more perceptible in the daily lives of fashion consumers. New technologies and globalization open up new ways to consumption, production and commerce and have fundamentally changed the consumer behaviour. Therefore, fashion companies need to adapt and transform their business strategies. This is necessary in order to be able to stand up to new challenges, take advantage of the opportunities offered by digitization and ensure sustainable corporate success. So far, innovations are being tested in many areas, but few of the major fashion brands have managed a complete digital transformation in all areas of their value chain.

Author : George Westerman,Didier Bonnet,Andrew McAfee
Publisher : Harvard Business Review Press
Page : 303 pages
File Size : 46,7 Mb
Release : 2014-09-23
Category : Business & Economics
ISBN : 9781625272485

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Leading Digital by George Westerman,Didier Bonnet,Andrew McAfee Pdf

Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Author : Wilson Ozuem
Publisher : Springer Nature
Page : 508 pages
File Size : 50,8 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 9783031355899

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Digital Transformation for Fashion and Luxury Brands by Wilson Ozuem Pdf

Author : Anna Cabigiosu
Publisher : Springer Nature
Page : 252 pages
File Size : 53,7 Mb
Release : 2020-07-13
Category : Business & Economics
ISBN : 9783030488109

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Digitalization in the Luxury Fashion Industry by Anna Cabigiosu Pdf

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.

Author : Wilson Ozuem,Silvia Ranfagni,Michelle Willis
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 42,6 Mb
Release : 2023-09-30
Category : Business & Economics
ISBN : 3031355881

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Digital Transformation for Fashion and Luxury Brands by Wilson Ozuem,Silvia Ranfagni,Michelle Willis Pdf

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace.

Author : Vijay Karna
Publisher : Notion Press
Page : 144 pages
File Size : 55,6 Mb
Release : 2023-12-06
Category : Education
ISBN : 9798891867581

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Accelerating Circular Economy Using Digital Transformation by Vijay Karna Pdf

The book explores how digital transformation can accelerate the adoption of circular economy principles. It introduces the concept of the circular economy and its importance for sustainability. The role of digital technologies, such as IoT, big data, and blockchain, in supporting the circular economy is discussed. The book also covers circular design and product development facilitated by digital technologies, enabling easier recycling and disassembly. It explores the creation of circular supply chains and business models, such as product-as-a-service and circular leasing, that minimize waste and resource consumption while creating economic value. The book showcases the benefits of creating products that are easily disassembled and recycled, contributing to a closed-loop system. The practical insights, including case studies, provide readers with tangible examples of successful implementation. Case studies highlight successful implementation of circular economy strategies using digital technologies. The book emphasizes policy and regulatory frameworks supporting circular economy and digital transformation. This book aims to inspire business leaders, policymakers, and entrepreneurs interested in creating sustainable and circular business models. By exploring the intersection of digital transformation and the circular economy, it offers practical insights for accelerating the transition to a more sustainable future.

Author : Wilson Ozuem,Silvia Ranfagni
Publisher : Springer Nature
Page : 471 pages
File Size : 48,6 Mb
Release : 2021-07-17
Category : Business & Economics
ISBN : 9783030703240

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The Art of Digital Marketing for Fashion and Luxury Brands by Wilson Ozuem,Silvia Ranfagni Pdf

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.

Author : Andrada Stirbu
Publisher : Unknown
Page : 84 pages
File Size : 55,5 Mb
Release : 2019-03-17
Category : Electronic
ISBN : 366892287X

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Digitalization in the Fashion Industry by Andrada Stirbu Pdf

Bachelor Thesis from the year 2019 in the subject Business economics - Trade and Distribution, Ingolstadt University of Applied Sciences, language: English, abstract: The thesis will analyze the ongoing trends of fashion retail businesses all over the world and the attitudes and opinions consumers have towards fashion and how ever-developing digitalization affects their fashion experience. This thesis will also clarify how the leading fashion retailers are implementing digital transformation into their business models. The main objective of this thesis will be achieved using literature, existing sources, surveys, and reports. The results of the research suggest that digitalization has a huge impact on consumer behavior in terms of fashion. Based on the results, the thesis will then present recommendations for fashion retailers so that the marketer and the customer can reap the advantages of digitalization. Digitalization is a big part of the everyday lives of fashion consumers. In the past decades, rapidly accelerated globalization and technological developments, among other major changes in society, have modified the overall behavior of consumers. The purpose of this study is to identify the impact of digitalization on consumer behavior with particular reference to the fashion retail industry.

Author : Sabine Chrétien-Ichikawa,Karolina Pawlik
Publisher : Springer Nature
Page : 167 pages
File Size : 53,6 Mb
Release : 2022-08-17
Category : Education
ISBN : 9789811930492

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Creative Industries and Digital Transformation in China by Sabine Chrétien-Ichikawa,Karolina Pawlik Pdf

As China gains momentum in economic terms, its technological transformation, cultural confidence, and creative influence also grow steadily. This book explores socio-cultural context, in which new trends, enabled by the power of digital technology, emerge. Focused on the urban context, in China's large cities like Shanghai, and through the lens of art, design, fashion, gaming, and media industries, this book highlights innovation processes in the making, as well as ongoing shifts in Chinese identities and narratives. This collaborative work written by European authors based in China offer new insights from within. Their shared, yet multi-faceted, engagement with China and its creative industries culminates in this book written for international scholars, students, and industry players.

Author : Eirini Bazaki,Vanissa Wanick
Publisher : Springer Nature
Page : 152 pages
File Size : 55,5 Mb
Release : 2023-01-01
Category : Business & Economics
ISBN : 9783031111853

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Reinventing Fashion Retailing by Eirini Bazaki,Vanissa Wanick Pdf

This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer behaviour and customer participation strategies; and on entrepreneurship and e-tailing strategies. The book covers topics such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), fashion recommender systems, virtual fitting rooms, customer models, gamification, online shopping, mobile-shopping, videogames, digital media and virtual worlds. The book also explores the concepts of cocreation, storytelling and interactivity in real-life crowdfunding campaigns and in the digital world. Bringing a cutting-edge insight into the state of the fashion business, this book will help scholars and practitioners in fashion retailing, discover how to digitalise and gamify products, services, experiences and open new enterprising avenues through innovative strategies, leadership and management.

Author : Alessio Maria Braccini
Publisher : Springer Nature
Page : 341 pages
File Size : 49,7 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 9783031521201

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Technologies for Digital Transformation by Alessio Maria Braccini Pdf

Author : Muhammad Usman Tariq, Ph. D., Rommel Pilapil Sergio, Ph. D.
Publisher : Notion Press
Page : 629 pages
File Size : 50,5 Mb
Release : 2023-08-19
Category : Business & Economics
ISBN : 9798889359760

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Emerging Innovation: Business Transformation in the New Normal by Muhammad Usman Tariq, Ph. D., Rommel Pilapil Sergio, Ph. D. Pdf

In Emerging Innovation: Business Transformation in the New Normal, 111 Compact Case Studies, readers are taken on an enlightening journey through the rapidly changing business landscape. This comprehensive collection of compact case studies offers a unique perspective on how companies across various industries have adapted and thrived in the face of unprecedented challenges brought on by the global pandemic. With a sharp focus on innovation, adaptability, and resilience, each case study provides valuable insights into the strategies and tactics employed by businesses to not only survive but also excel in this new normal. The book's 111 compact case studies have been meticulously curated to present a diverse range of sectors, geographic locations, and company sizes, ensuring that readers can relate to and learn from the experiences of others. From leveraging cutting-edge technology and redefining business models, to fostering employee engagement and implementing robust risk management practices, this book is an essential guide intended for business leaders, entrepreneurs, and professionals looking for ways and routes to traverse these uncharted waters and emerge more robust than ever. Whether you are a seasoned executive, an aspiring entrepreneur, or one who is simply curious about the intricacies of business transformation in challenging times, this book is a must-read. Get ready to be inspired, informed, and equipped with the knowledge that will take your organization to soaring heights even amid the uncertainties of the new normal.

Author : Luciana Lazzeretti,Stefania Oliva,Niccolò Innocenti,Francesco Capone
Publisher : Taylor & Francis
Page : 254 pages
File Size : 43,6 Mb
Release : 2023-03-31
Category : Business & Economics
ISBN : 9781000852493

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Rethinking Culture and Creativity in the Digital Transformation by Luciana Lazzeretti,Stefania Oliva,Niccolò Innocenti,Francesco Capone Pdf

This book discusses the role of digital technologies in the growth and development of cultural organizations and the creative sector. It includes contributions by authoritative scholars who address this topic through different perspectives, methodologies and approaches. The first part of the volume focusses on theoretical contributions that identify the main transformations caused by the digital revolution, the use of data, outlining new possible analytic frameworks and future lines of research. The second part of the volume presents empirical contributions applied to different fields in the study of the cultural and creative sectors. These range from analyses of traditional cultural organizations such as museums, the evolution of trajectories in the fashion industry, techno-creative communities, digital services for tourism, to cultural and creative industries and wealth and creative work. This edited volume will be of great value to scholars in the fields of Economics and Management including Economic Geography and Economic Development. Students and researchers interested in learning more about new technologies and their impact on cultural and creative sectors will also benefit from this book. This book was originally published as a special issue of European Planning Studies.

Author : Anna Cabigiosu
Publisher : Palgrave Macmillan
Page : 249 pages
File Size : 52,9 Mb
Release : 2021-07-28
Category : Business & Economics
ISBN : 3030488128

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Digitalization in the Luxury Fashion Industry by Anna Cabigiosu Pdf

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.