Fashion Management

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Fashion Management

Rosemary Varley,Ana Roncha,Natascha Radclyffe-Thomas,Liz Gee
Fashion Management Book PDF

Author : Rosemary Varley,Ana Roncha,Natascha Radclyffe-Thomas,Liz Gee
Publisher : Bloomsbury Publishing
Page : 359 pages
File Size : 41,8 Mb
Release : 2018-10-30
Category : Business & Economics
ISBN : 9781350315792

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Fashion Management by Rosemary Varley,Ana Roncha,Natascha Radclyffe-Thomas,Liz Gee Pdf

This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.

Handbook of Research on Global Fashion Management and Merchandising

Vecchi, Alessandra
Handbook of Research on Global Fashion Management and Merchandising Book PDF

Author : Vecchi, Alessandra
Publisher : IGI Global
Page : 862 pages
File Size : 48,6 Mb
Release : 2016-05-03
Category : Business & Economics
ISBN : 9781522501114

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Handbook of Research on Global Fashion Management and Merchandising by Vecchi, Alessandra Pdf

Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

Advanced Fashion Technology and Operations Management

Vecchi, Alessandra
Advanced Fashion Technology and Operations Management Book PDF

Author : Vecchi, Alessandra
Publisher : IGI Global
Page : 443 pages
File Size : 50,7 Mb
Release : 2017-03-01
Category : Business & Economics
ISBN : 9781522518662

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Advanced Fashion Technology and Operations Management by Vecchi, Alessandra Pdf

Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.

Managing Fashion

Kaled K. Hameide
Managing Fashion Book PDF

Author : Kaled K. Hameide
Publisher : Routledge
Page : 260 pages
File Size : 46,5 Mb
Release : 2020-11-19
Category : Business & Economics
ISBN : 9781351106849

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Managing Fashion by Kaled K. Hameide Pdf

The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges. Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking. Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.

Sustainable Fashion Management

Claudia E. Henninger,Kirsi Niinimäki,Marta Blazquez,Celina Jones
Sustainable Fashion Management Book PDF

Author : Claudia E. Henninger,Kirsi Niinimäki,Marta Blazquez,Celina Jones
Publisher : Taylor & Francis
Page : 256 pages
File Size : 47,8 Mb
Release : 2022-07-29
Category : Business & Economics
ISBN : 9781000619546

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Sustainable Fashion Management by Claudia E. Henninger,Kirsi Niinimäki,Marta Blazquez,Celina Jones Pdf

This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook, combining theory with practical application from a management perspective and underpinned by the Sustainable Development Goals throughout. The book helps students to gain a better understanding of what sustainable fashion is and how it is implemented across the fashion industry, through business model innovations, innovative designs, new technology and digital approaches, and material innovations. Global case studies are employed throughout each chapter, including fashion companies and events of all sizes, alongside other pedagogical features to aid learning, including key learning points, chapter objectives, and textboxes explaining key terminology. This is an essential textbook for those investigating sustainable fashion, whether from a design or management perspective, providing the knowledge and tools for a future career. It is designed to serve Fashion Business and Management, Fashion Marketing, Fashion Buying and Merchandising and Fashion Technology courses, at all levels, and will also be valuable reading for those already working within the fashion industry and studying for professional qualifications. Online resources include chapter-by-chapter PowerPoint slides and a test bank.

Strategic Fashion Management

Ranjit Thind
Strategic Fashion Management Book PDF

Author : Ranjit Thind
Publisher : Routledge
Page : 168 pages
File Size : 40,7 Mb
Release : 2017-11-20
Category : Business & Economics
ISBN : 9781351662215

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Strategic Fashion Management by Ranjit Thind Pdf

Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm’s growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.

The Fundamentals of Fashion Management

Susan Dillon
The Fundamentals of Fashion Management Book PDF

Author : Susan Dillon
Publisher : Bloomsbury Publishing
Page : 200 pages
File Size : 45,8 Mb
Release : 2018-10-04
Category : Business & Economics
ISBN : 9781350030831

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The Fundamentals of Fashion Management by Susan Dillon Pdf

The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.

Basics Fashion Management 01: Concept to Customer

Virginia Grose
Basics Fashion Management 01 Concept to Customer Book PDF

Author : Virginia Grose
Publisher : Bloomsbury Publishing
Page : 186 pages
File Size : 48,9 Mb
Release : 2011-12-28
Category : Business & Economics
ISBN : 9782940447398

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Basics Fashion Management 01: Concept to Customer by Virginia Grose Pdf

Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.

Fashion Supply Chain and Logistics Management

Yi Wang
Fashion Supply Chain and Logistics Management Book PDF

Author : Yi Wang
Publisher : Routledge
Page : 130 pages
File Size : 47,5 Mb
Release : 2018-11-12
Category : Business & Economics
ISBN : 9781315466514

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Fashion Supply Chain and Logistics Management by Yi Wang Pdf

The fashion industry has a dynamic, ever-changing landscape. The last decade has seen a shift in consumer expectations and a heightened dependence on efficient and effective supply chain management. These shifts in the consumer mentality have already forced apparel retailers to adapt, making changes throughout their organisations to maintain consumer loyalty. This new text provides an overview of the latest trends and advances in fashion supply chain management and logistics, including: The fundamentals of fashion supply chain management Strategic management of the fashion supply chain, including the planning aspect of management Technology in fashion supply chain management Radio-frequency identification (RFID) and interoperability Drawing on the expertise of academics, researchers and industry experts, including a wealth of real-life international cases, this book is ideal for advanced undergraduate and postgraduate students and academics of fashion management, logistics and supply chain management, as well as practising professionals.

Fashion Buying

David Shaw,Dimitri Koumbis
Fashion Buying Book PDF

Author : David Shaw,Dimitri Koumbis
Publisher : Bloomsbury Publishing
Page : 176 pages
File Size : 48,5 Mb
Release : 2017-01-12
Category : Business & Economics
ISBN : 9781474252935

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Fashion Buying by David Shaw,Dimitri Koumbis Pdf

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.

The Fashion Business

Dario Golizia
The Fashion Business Book PDF

Author : Dario Golizia
Publisher : Routledge
Page : 291 pages
File Size : 55,5 Mb
Release : 2021-07-18
Category : Business & Economics
ISBN : 9781000408904

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The Fashion Business by Dario Golizia Pdf

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.

Mastering Fashion Buying and Merchandising Management

Tim Jackson,David Shaw
Mastering Fashion Buying and Merchandising Management Book PDF

Author : Tim Jackson,David Shaw
Publisher : Bloomsbury Publishing
Page : 216 pages
File Size : 46,6 Mb
Release : 2017-03-14
Category : Business & Economics
ISBN : 9780230365148

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Mastering Fashion Buying and Merchandising Management by Tim Jackson,David Shaw Pdf

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.

Fashion Marketing and Communication

Olga Mitterfellner
Fashion Marketing and Communication Book PDF

Author : Olga Mitterfellner
Publisher : Routledge
Page : 273 pages
File Size : 44,6 Mb
Release : 2019-11-14
Category : Business & Economics
ISBN : 9780429837166

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Fashion Marketing and Communication by Olga Mitterfellner Pdf

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.

Basics Fashion Management 01

Virginia Grose
Basics Fashion Management 01 Book PDF

Author : Virginia Grose
Publisher : A&C Black
Page : 186 pages
File Size : 46,8 Mb
Release : 2011-12-01
Category : Business & Economics
ISBN : 9782940411344

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Basics Fashion Management 01 by Virginia Grose Pdf

Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates

Luxury Fashion Retail Management

Tsan-Ming Choi,Bin Shen
Luxury Fashion Retail Management Book PDF

Author : Tsan-Ming Choi,Bin Shen
Publisher : Springer
Page : 200 pages
File Size : 48,9 Mb
Release : 2016-11-26
Category : Business & Economics
ISBN : 9789811029769

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Luxury Fashion Retail Management by Tsan-Ming Choi,Bin Shen Pdf

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.