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Author : Mary G. Wolfe
Publisher : Goodheart-Wilcox Publisher
Page : 0 pages
File Size : 50,8 Mb
Release : 2018-02-21
Category : Business & Economics
ISBN : 1635631491
"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."
Author : Marian H. Jernigan
Publisher : Prentice Hall
Page : 618 pages
File Size : 44,9 Mb
Release : 1990
Category : Business & Economics
ISBN : WISC:89031882210
Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.
Author : Mary Gorgen Wolfe
Publisher : Goodheart-Wilcox Publisher
Page : 0 pages
File Size : 51,5 Mb
Release : 2009
Category : Fashion merchandising
ISBN : 1590709187
Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students. * Describes the latest concepts in manufacturing, mass customization, and niche specialization; trends in globalization; and environmental issues. * Explains computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing. * Fashion in Action activities encourage students to apply many of the concepts learned in the chapter to real-life situations. * Extensive glossary helps students learn terms related to fashion marketing and merchandising.
Author : Gaynor Lea-Greenwood
Publisher : John Wiley & Sons
Page : 231 pages
File Size : 55,5 Mb
Release : 2013-03-18
Category : Design
ISBN : 9781405150606
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Author : Sidney Packard
Publisher : Unknown
Page : 150 pages
File Size : 45,5 Mb
Release : 1982
Category : Self-Help
ISBN : WISC:89031126329
Author : Rosy Boardman,Rachel Parker-Strak,Claudia E. Henninger
Publisher : Routledge
Page : 241 pages
File Size : 46,7 Mb
Release : 2020-05-10
Category : Business & Economics
ISBN : 9780429868986
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
Author : Tony Hines,Margaret Bruce
Publisher : Routledge
Page : 350 pages
File Size : 55,8 Mb
Release : 2007
Category : Business & Economics
ISBN : 9780750668972
This is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the largest and most global of industries.
Author : Tim Jackson,David Shaw
Publisher : Bloomsbury Publishing
Page : 240 pages
File Size : 45,8 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9781137092717
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Author : Tim Jackson,David Shaw
Publisher : Bloomsbury Publishing
Page : 216 pages
File Size : 45,9 Mb
Release : 2017-03-14
Category : Business & Economics
ISBN : 9780230365148
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Author : V. Ramesh Babu,A. Arunraj
Publisher : Woodhead Publishing India in T
Page : 0 pages
File Size : 49,9 Mb
Release : 2019-01-30
Category : Business & Economics
ISBN : 9385059491
Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, then leads on to an examination of marketing, fashion, apparel, and retail merchandising, including costing and procedures and documentation needed for export. This book will be invaluable for all textile and fashion students on both undergraduate and postgraduate courses. It outlines the guideline and basics to the students about the activities of marketing and merchandising in apparel industry.
Author : Rosy Boardman,Rachel Parker-Strak,Claudia E. Henninger
Publisher : Routledge
Page : 225 pages
File Size : 46,9 Mb
Release : 2020-05-10
Category : Business & Economics
ISBN : 9780429868979
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
Author : Mary D. Troxell
Publisher : Gregg Division McGraw-Hill
Page : 440 pages
File Size : 55,7 Mb
Release : 1976
Category : Business & Economics
ISBN : WISC:89031126386
Includes a chapter on men's fashions.
Author : Mary Wolfe
Publisher : Goodheart-Wilcox Publisher
Page : 0 pages
File Size : 49,7 Mb
Release : 2013-09-26
Category : Electronic
ISBN : 1619604973
Designed to help students review content, apply knowledge, and develop critical-thinking skills. A wide variety of activities are provided for various learning styles. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
Author : Mike Easey
Publisher : John Wiley & Sons
Page : 280 pages
File Size : 53,6 Mb
Release : 2009-03-16
Category : Business & Economics
ISBN : 1444309560
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
Author : Mary Gorgen Wolfe
Publisher : Goodheart-Wilcox Publisher
Page : 618 pages
File Size : 51,5 Mb
Release : 1998
Category : Business & Economics
ISBN : WISC:89063830889
The World of Fashion Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This exciting new text gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of full-color photos make the world of fashion real for fashion merchandising students. -- Describes the latest concepts of manufacturing, mass customization, and niche specialization; trends in globalization, and the environment issues. -- Explains new computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing. -- Provides knowledge about the many career opportunities related to fashion that will help students enter a career in the world of fashion. -- Includes chapter learning objectives and review materials to aid learning and an extensive end-of-text glossary of fashion and apparel terms.