Fearless Innovation

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Fearless Innovation

Author : Alex Goryachev
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 43,7 Mb
Release : 2020-01-29
Category : Business & Economics
ISBN : 9781119579526

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Fearless Innovation by Alex Goryachev Pdf

Is Innovation just an overused buzzword? A waste of time? A mere marketing ploy? Author Alex Goryachev has a simple, resounding response to such questions: No! The Fourth Industrial Revolution is driving change at an unprecedented pace, level, and intensity that is impacting businesses across industries, not to mention our everyday lives. We are rapidly blurring the physical and the digital, transforming the way we live and, in some sense, what it even means to be human. Whether we run a startup or multinational, a nonprofit or academic institution, a city or a whole country, we need to embrace this change to not just survive but thrive under these new realities. In Fearless Innovation, Cisco’s Managing Director of Innovation Strategy and Programs explores how, no matter their function, leaders and managers can cut through the noise to understand change and deliver real results. Goryachev’s actionable, consistent, and timeless innovation principles offer a blueprint to driving growth, enacting change, increasing the bottom line, and creating clear measurable value. Featuring diverse case studies of some of today’s most innovative organizations, historical observations, first-hand experience, and a look at where innovation is thriving, and why, this down-to-earth guide provides advice and clear steps on how to: Get teams to embrace innovation beyond empty slogans Focus on execution of innovation through leadership and strategy Measure the real effects of innovation to showcase ROI and attract investment Break down org silos by empowering effective, diverse, and inclusive teams Drive co-innovation through win-win ecosystem-wide partnerships Organize innovation teams and orchestrate outcomes by leveraging organizational DNA Communicate the value of innovation to differentiate ourselves from competition Written for any organization that wants to stay relevant in the 21st Century, and even beyond, Fearless Innovation offers a step-by-step guide for getting past the confusion, overcoming fear, and getting down to business to create an environment of true innovation.

The Fearless Organization

Author : Amy C. Edmondson
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 52,9 Mb
Release : 2018-11-14
Category : Business & Economics
ISBN : 9781119477266

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The Fearless Organization by Amy C. Edmondson Pdf

Conquer the most essential adaptation to the knowledge economy The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent—but what good does this talent do if no one is able to speak their mind? The traditional culture of “fitting in” and “going along” spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule or intimidate. Not every idea is good, and yes there are stupid questions, and yes dissent can slow things down, but talking through these things is an essential part of the creative process. People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big deal, and where actual mistakes are owned and corrected, and where the next left-field idea could be the next big thing. This book explores this culture of psychological safety, and provides a blueprint for bringing it to life. The road is sometimes bumpy, but succinct and informative scenario-based explanations provide a clear path forward to constant learning and healthy innovation. Explore the link between psychological safety and high performance Create a culture where it’s “safe” to express ideas, ask questions, and admit mistakes Nurture the level of engagement and candor required in today’s knowledge economy Follow a step-by-step framework for establishing psychological safety in your team or organization Shed the “yes-men” approach and step into real performance. Fertilize creativity, clarify goals, achieve accountability, redefine leadership, and much more. The Fearless Organization helps you bring about this most critical transformation.

Be Fearless

Author : Jean Case
Publisher : Simon & Schuster
Page : 288 pages
File Size : 51,9 Mb
Release : 2020-01-21
Category : Self-Help
ISBN : 9781501196355

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Be Fearless by Jean Case Pdf

Be Fearless is researched-based call to action for those seeking to live extraordinary lives and bring about transformational change. LOS ANGELES TIMES BESTSELLER * NATIONAL BESTSELLER Weaving together storytelling, practical tips and inspiration, the book will teach you how to put the five fearless principles to work so that you too can spark the sorts of remarkable breakthroughs that can impact the world. Philanthropist, investor, and technology pioneer Jean Case brings to life the five Be Fearless principles common to the people and organizations that bring about transformational change. When National Geographic Chairman Jean Case set out to investigate the core qualities of great change makers, past and present, from inventors to revolutionaries, she found five surprising traits they all had in common. These weren’t wealth, privilege, or even genius. What all of these exceptional men and women shared was that they had chosen to make a “big bet,” take bold risks, learn from their failures, reach beyond their bubbles, and let urgency conquer fear. Throughout Be Fearless, Jean vividly illustrates these principles through storytelling—from her own transformational life experiences, to Jane Goodall’s remarkable breakthroughs in understanding and protecting chimpanzees, to celebrity chef José Andrés’ decision to be a “first responder” and take his kitchen to the sites of devastating hurricanes to feed the hungry, to Madame C.J. Walker’s vision to build a hair care empire that would employ thousands across the country, and more. She shares new insights to stories you might think you know—like Airbnb’s tale of starting from scratch to transform the hospitality industry, to John F. Kennedy’s history-making moonshot—and gems from changemakers you’ve never heard of. Be Fearless features a compelling foreword from Jane Goodall saying “there is no time in history when it has been more important to Be Fearless” and a new afterword with stories of people inspired to take action after reading the book.

In the Arena: Unleash your entrepreneurial spirit, make your idea a roaring success

Author : Saumita Banerjee,Jean-Marie Buchilly,Simon Krystman
Publisher : LetsAuthor
Page : 196 pages
File Size : 54,6 Mb
Release : 2021-09-09
Category : Business & Economics
ISBN : 9788195259021

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In the Arena: Unleash your entrepreneurial spirit, make your idea a roaring success by Saumita Banerjee,Jean-Marie Buchilly,Simon Krystman Pdf

Make Your Business Idea Come True. Imagine if you had the ability to know precisely what your customers want, and built a business around it. What if you could minimise the risk of failure when starting something of your own? What if you could act on your idea today and build it into a revenue-generating business? Written by a cohort of successful startup founders, mentors, business strategists and intrapreneurs from around the world, this book answers the question: what is the secret to building products that customers really love and willingly pay for? In this book, you'll learn: —Why you should (or shouldn't) act on your idea NOW —How to develop the mindset of a fearless entrepreneur with a strong sense of purpose —How to make better decisions when outcomes are uncertain, using the DM Canvas and the mental time travel technique —Why you should not spend your time and resources in search of investor funding, but instead delay investments as much as possible —How to design and build products with high chances of success in the real world (instead of speculating and failing) —How the "Innovator's Canvas" can help you build a flexible and robust business model —How to tell your story to get the attention of your customers —How to create valuable IP, not just patents to show in your pitch deck —BONUS: Be remarkable and stand out from your competition —BONUS: How you can build a culture of fearless innovation Each idea is unique, but there is a universal process to innovate. Buy this book to test your idea, unleash the entrepreneurial spirit within you and make your idea happen!

Fearless Innovation

Author : Taria Camerino
Publisher : Bookbaby
Page : 288 pages
File Size : 41,5 Mb
Release : 2020-08-08
Category : Electronic
ISBN : 1098319737

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Fearless Innovation by Taria Camerino Pdf

Written by Chef Taria Camerino, Fearless Innovation: Atlanta's Food Story is a cookbook packed with tips and techniques that exemplify the diversity in the Atlanta food scene. The book showcases over 30 distinct chefs with 50 fresh, foolproof and flavorful food and drink recipes designed for professionals, home chefs and foodies alike. In addition, it tells the story of Atlanta's history and how its restaurant scene helped to overcome Jim Crow on the premise that all people, regardless of race, should be encouraged to simply share a seat at the table.

Be Less Zombie

Author : Elvin Turner
Publisher : John Wiley & Sons
Page : 416 pages
File Size : 47,7 Mb
Release : 2020-02-24
Category : Business & Economics
ISBN : 9780857088246

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Be Less Zombie by Elvin Turner Pdf

Make innovation more remarkable, inevitable and profitable 'Zombie’ companies cling to what kills them: Obsolete and frustrating ways of working that crush innovation and drain people’s motivation. Be Less Zombie distils 10 years of field research amongst some of the world’s leading innovators into a pragmatic, actionable toolkit. Designed for managers who need more remarkable innovation with repeatable, scalable approaches, it shows readers how to: De-risk bolder, more profitable innovation Make innovation a predictable and measurable capability Equip managers with essential tools and skills for leading innovation and transformation Help teams find new capacity and energy to deliver today’s business whilst discovering tomorrow’s Turner’s research also delves beyond the business world. He brings insights from a wide range of unexpected, expert sources including a guerrilla negotiator, a cage-fighter trainer, an X-Factor coach, a senior emergency room doctor, and a fashion designer. His ‘Turn It On’ innovation framework gives leaders and managers tools, processes and pathways to make bolder and more profitable innovation an inevitability, not an anomaly. This book is for: CEOs who need a better, more continuous pipeline of profitable innovation Senior leaders who need more ideas, collaboration and energy across their divisions Finance executives who want to resource innovation and yet measure it effectively Strategy, change and transformation managers charged with delivering greater organisational agility and differentiation HR executives who are trying to resource and equip leaders and employees with innovation capabilities Organisational development managers tasked with shaping more agile and innovative ways of working Team leaders who need to help their people find new capacity and energy to deliver bolder ideas Individual employees who want their managers to stop blocking their best ideas ​​Elvin Turner is an award-winning innovation advisor to global corporations, government bodies, not-for-profit organisations, and start-ups around the world. He is also an associate professor at several business schools. For more information visit www.elvinturner.com “A must-read for anyone - in any business sector, at any career level - who is passionate about the serious business of innovation. A practical guide to curating a culture of innovation and navigating against the headwinds of organizational status quo.” Simon Collins, Senior Vice President, Mastercard “Most leaders struggle to get the innovation performance they need. This is the practical playbook they’ve been waiting for.” Andy Billings, Vice President Profitable Creativity, Electronic Arts “This is an invaluable step-by-step guide to sparking, scaling and sustaining a culture of bold innovation.” Ash Tailor, Global Brand & Marketing Director, LEGOLAND

ECIE 2021 16th European Conference on Innovation and Entrepreneurship Vol 1

Author : Dr Florinda Matos,Prof Maria de Fátima Ferreiro,Prof Álvaro Rosa,Prof Isabel Salavisa
Publisher : Academic Conferences limited
Page : 128 pages
File Size : 49,8 Mb
Release : 2021-09-16
Category : Business & Economics
ISBN : 9781914587108

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ECIE 2021 16th European Conference on Innovation and Entrepreneurship Vol 1 by Dr Florinda Matos,Prof Maria de Fátima Ferreiro,Prof Álvaro Rosa,Prof Isabel Salavisa Pdf

These proceedings represent the work of contributors to the 16th European Conference on Innovation and Entrepreneurship (ECIE 2021), hosted by ISCTE Business School, Instituto Universitário de Lisboa, Portugal on 16-17 September 2021. The Conference Chair is Dr. Florinda Matos and the Programme Co-Chairs are Prof Maria de Fátima Ferreiro, Prof Álvaro Rosoi and Prof Isabel Salavisa all from Instituto Universitário de Lisboa, Portugal. ECIE is a well-established event on the academic research calendar and now in its 16th year, the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The conference was due to be held at Instituto Universitário de Lisboa, Portugal, but due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research. The keynote presentation is given by Soumodip Sarkar, Vice-Rector, from University of Évora, Portugal on the topic of Social Intelligence. The second day of the conference will open with an address by Professor Vittorio Loreto, Sapienza University of Rome, Italy, who will talk about Exploring the adjacent possible: play, anticipation, surprise.

Political Participation And Institutional Innovation: A Case Study Of Zhejiang

Author : Shengyong Chen,Dongsheng Zhong,Xingzhi Wu,Bingxuan Zhang
Publisher : World Scientific
Page : 465 pages
File Size : 55,7 Mb
Release : 2020-03-19
Category : Political Science
ISBN : 9789811208621

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Political Participation And Institutional Innovation: A Case Study Of Zhejiang by Shengyong Chen,Dongsheng Zhong,Xingzhi Wu,Bingxuan Zhang Pdf

The participation of citizens in democratic politics serves as an indicator to measure a country's development, its political modernization and political civilization.To promote citizens' political participation, it is important to have them participate extensively in local governance and exercise their constitutional rights. This book analyses Zhejiang's experience in democratic consultation, hearing, people's proposal solicitation system, television and Internet political consultation, official and citizen dialogue on government websites. It studies how common people can actively participate in politics and manage the public affairs of the country through institutionalized ways and means.

The Fearless Organization

Author : Amy C. Edmondson
Publisher : John Wiley & Sons
Page : 265 pages
File Size : 46,9 Mb
Release : 2018-11-20
Category : Business & Economics
ISBN : 9781119477242

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The Fearless Organization by Amy C. Edmondson Pdf

Conquer the most essential adaptation to the knowledge economy The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent—but what good does this talent do if no one is able to speak their mind? The traditional culture of "fitting in" and "going along" spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule or intimidate. Not every idea is good, and yes there are stupid questions, and yes dissent can slow things down, but talking through these things is an essential part of the creative process. People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big deal, and where actual mistakes are owned and corrected, and where the next left-field idea could be the next big thing. This book explores this culture of psychological safety, and provides a blueprint for bringing it to life. The road is sometimes bumpy, but succinct and informative scenario-based explanations provide a clear path forward to constant learning and healthy innovation. Explore the link between psychological safety and high performance Create a culture where it’s “safe” to express ideas, ask questions, and admit mistakes Nurture the level of engagement and candor required in today’s knowledge economy Follow a step-by-step framework for establishing psychological safety in your team or organization Shed the "yes-men" approach and step into real performance. Fertilize creativity, clarify goals, achieve accountability, redefine leadership, and much more. The Fearless Organization helps you bring about this most critical transformation.

Fearless Genius

Author : Doug Menuez
Publisher : Simon and Schuster
Page : 192 pages
File Size : 53,5 Mb
Release : 2014-06-03
Category : Photography
ISBN : 9781476752730

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Fearless Genius by Doug Menuez Pdf

An award-winning documentary photographer delivers a stunning visual history of the Silicon Valley technology boom, in which he was witness to key moments in the careers of Steve Jobs and more than seventy other leading innovators as they created today’s digital world. An eye-opening chronicle of the Silicon Valley technology boom, capturing key moments in the careers of Steve Jobs and more than seventy other leading innovators as they created today’s digital world In the spring of 1985, a technological revolution was under way in Silicon Valley, and documentary photographer Doug Menuez was there in search of a story—something big. At the same time, Steve Jobs was being forced out of his beloved Apple and starting over with a new company, NeXT Computer. His goal was to build a supercomputer with the power to transform education. Menuez had found his story: he proposed to photograph Jobs and his extraordinary team as they built this new computer, from conception to product launch. In an amazing act of trust, Jobs granted Menuez unlimited access to the company, and, for the next three years, Menuez was able to get on film the spirit and substance of innovation through the day-to-day actions of the world’s top technology guru. From there, the project expanded to include the most trailblazing companies in Silicon Valley, all of which granted Menuez the same complete access that Jobs had. Menuez photographed behind the scenes with John Warnock at Adobe, John Sculley at Apple, Bill Gates at Microsoft, John Doerr at Kleiner Perkins, Bill Joy at Sun Microsystems, Gordon Moore and Andy Grove at Intel, Marc Andreessen at Netscape, and more than seventy other leading companies and innovators. It would be fifteen years before Menuez stopped taking pictures, just as the dotcom bubble burst. An extraordinary era was coming to its close. With his singular behind-the-scenes access to these notoriously insular companies, Menuez was present for moments of heartbreaking failure and unexpected success, moments that made history, and moments that revealed the everyday lives of the individuals who made it happen. This period of rapid, radical change would affect almost every aspect of our culture and our lives in ways both large and small and would also create more jobs and wealth than any other time in human history. And Doug Menuez was there, a witness to a revolution. In more than a hundred photographs and accompanying commentary, Fearless Genius captures the human face of innovation and shows what it takes to transform powerful ideas into reality.

Teaming to Innovate

Author : Amy C. Edmondson
Publisher : John Wiley & Sons
Page : 74 pages
File Size : 54,6 Mb
Release : 2013-09-05
Category : Business & Economics
ISBN : 9781118788431

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Teaming to Innovate by Amy C. Edmondson Pdf

Innovation requires teaming. (Put another way, teaming is to innovation what assembly lines are to car production.) This book brings together key insights on teaming, as they pertain to innovation. How do you build a culture of innovation? What does that culture look like? How does it evolve and grow? How are teams most effectively created and then nurtured in this context? What is a leader's role in this culture? This little book is a roadmap for teaming to innovate. We describe five necessary steps along that road: Aim High, Team Up, Fail Well, Learn Fast, and Repeat. This path is not smooth. To illustrate each critical step, we look at real-life scenarios that show how teaming to innovate provides the spark that can fertilize creativity, clarify goals, and redefine the meaning of leadership.

Fearless Growth

Author : Amanda Setili
Publisher : Red Wheel/Weiser
Page : 275 pages
File Size : 53,7 Mb
Release : 2017-09-18
Category : Business & Economics
ISBN : 9781632658975

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Fearless Growth by Amanda Setili Pdf

Is your company fast, creative, and adaptable enough to survive in today's volatile world? In our age of disruption, your company must be agile and courageous—yet it's easy to react to today's business climate with fear and indecision. Don't make that mistake. To move quickly and intelligently to the changes unfolding around us, you must be sure all levels and functions in your businesses are creative and responsive. Packed with practical examples, tools, and guidance, Fearless Growth provides new rules to enable your company to adapt faster, move faster, and grow faster. You will learn how to: Capitalize on uncertainties in your market, rather than letting them slow you down. Leverage the talent, assets, technology, and data that exist outside your company. Get in sync with customers, gain early insight into changing needs, and bring the right solutions to market. Open the floodgates of employee creativity, empowering employees to respond quickly and effectively to emerging opportunities.

Unleash Your Creative Genius

Author : Sergio Rijo
Publisher : SERGIO RIJO
Page : 127 pages
File Size : 53,6 Mb
Release : 2023-08-25
Category : Self-Help
ISBN : 8210379456XXX

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Unleash Your Creative Genius by Sergio Rijo Pdf

"Unleash Your Creative Genius: Tapping into Your Innate Imagination and Innovation" is a transformative journey into the world of creativity and innovation. In this comprehensive guide, you'll discover the keys to unlocking your innate imaginative potential and tapping into the wellspring of innovative thinking that resides within you. Drawing upon a rich tapestry of insights, strategies, and practical techniques, this book takes you step-by-step through the process of cultivating and nurturing your creative genius. From understanding the psychology of creative thinking to embracing failure as a stepping stone, each chapter offers valuable tools to ignite your creative spark. Explore the art of expanding your imagination, finding inspiration in unexpected places, and breaking through common creative blocks. Delve into the realm of cross-disciplinary thinking, and learn how to harness the power of divergent thinking to generate innovative ideas. Discover the significance of emotional intelligence in the creative process and explore strategies to communicate your ideas effectively to a wide range of audiences. Embracing a holistic approach, the book also addresses the role of mindfulness, observation, and even play in stimulating creative connections. It offers insights into creating within constraints and leveraging the iterative process for continuous refinement. Additionally, the book explores the intersection of ethics and innovation, emphasizing the importance of using your creative abilities for positive societal impact. As you journey through the pages of "Unleash Your Creative Genius," you'll find inspiration and guidance to forge a lifelong path of creative exploration. Whether you're an artist seeking fresh inspiration, an entrepreneur striving to foster innovative solutions, or simply an individual eager to enhance your problem-solving skills, this book equips you with the tools to tap into your full creative potential. Prepare to embark on a transformative voyage of self-discovery and innovation—an odyssey that promises to forever change the way you approach creativity.

Fearless Change

Author : Mary Lynn Paul Becker,Linda Rising Ph.D.,Mary Lynn Manns Ph.D.
Publisher : Pearson Education
Page : 423 pages
File Size : 53,6 Mb
Release : 2004-10-04
Category : Business & Economics
ISBN : 9780132702546

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Fearless Change by Mary Lynn Paul Becker,Linda Rising Ph.D.,Mary Lynn Manns Ph.D. Pdf

“All that have ever tried to impose change in their organization will immediately recognize and truly value the in-depth knowledge and experience captured in this book. It contains a collection of eye-openers that is a treasure chest for pioneers of new organizational ideas, A fantastic toolbox for use in future missions!” —Lise B. Hvatum, product development manager, Schlumberger “If you have need of changing your organization, and especially of introducing new techniques, then you want to understand what is in this book. It will help you avoid common pitfalls that doom many such projects and will show you a clear path to success. The techniques are derived from the experience of many individuals and organizations. Many are also fun to apply. This stuff is really cool—and really hot.” —Joseph Bergin, professor of computer science, Pace University, New York “If change is the only guarantee in life, why is it so hard to do? As this book points out, people are not so much resistant to change itself as they are to being changed. Mary Lynn and Linda have successfully used the pattern form to capture and present the recurring lessons of successful change efforts and have placed a powerful knowledge resource in the hands of their readers.” —Alan O'Callaghan, researcher, Software Technology Research Laboratory, De Montfort University, United Kingdom “The most difficult part of absorbing patterns, or any technology, into an organization is overcoming the people issues. The patterns in this book are the documentation of having gone through that experience, giving those that dare push the envelope a head start at success.”—David E. DeLano, IBM Pervasive Computing “If you have ever wondered how you could possibly foster any cultural changes in your organization, in this book you will find a lot of concrete advice for doing so. I recommend that everyone read this book who has a vast interest in keeping his or her organization flexible and open for cultural change.” —Jutta Eckstein, Independent Consultant, Objects In Action Author of Agile Software Development in the Large 48 Patterns for Driving and Sustaining Change in Your Organization Change. It's brutally tough to initiate, even harder to sustain. It takes too long. People resist it. But without it, organizations lose their competitive edge. Fortunately, you can succeed at making change. In Fearless Change, Mary Lynn Manns and Linda Rising illuminate 48 proven techniques, or patterns, for implementing change in organizations or teams of all sizes, and show you exactly how to use them successfully. Find out how to Understand the forces in your organization that drive and retard change Plant the seeds of change Drive participation and buy-in, from start to finish Choose an "official skeptic" to sharpen your thinking Make your changes appear less threatening Find the right timing and the best teaching moments Sustain your momentum Overcome adversity and celebrate success Inspired by the "pattern languages" that are transforming fields from software to architecture, the authors illuminate patterns for every stage of the change process: knowledge, persuasion, decision, implementation, and confirmation. These flexible patterns draw on the experiences of hundreds of leaders. They offer powerful insight into change-agent behavior, organizational culture, and the roles of every participant. Best of all, they're easy to use—and they work!

The Vision Code

Author : Oleg Konovalov
Publisher : John Wiley & Sons
Page : 214 pages
File Size : 52,8 Mb
Release : 2021-01-19
Category : Business & Economics
ISBN : 9781119775911

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The Vision Code by Oleg Konovalov Pdf

Noted CEOs, academics, and military personnel share their experience as visionary leaders The Vision Code explores the concept of "vision" and leadership. The book reveals the secrets of building and executing a strong vision within any organization. Oleg Konovalov—an acclaimed global thought leader—draws together in one volume in-depth interviews with nineteen extraordinary global visionaries that represent a variety of industries and organizations. These leaders explain why a vision is needed, how to implement it, how to communicate a vision effectively, and how to live by it with integrity. As Konovalov explains, vision is a key leadership skill that can be developed as a practical business tool for leading a company today and into the future. The stories of the nineteen leaders reveal how to develop a compelling vision and follow through with the vision in order to inspire an entire workforce. When a leader taps into the power of "vision," he or she creates a more meaningful business experience and ultimately, a better life. This compelling book: Offers a guide for making the concept of vision a reality Provides the information needed to develop a clear and persuasive vision Contains an accessible guide to a much-needed skill Includes interviews with Marshall Goldsmith (#1 Leadership Thinker), Martin Lindstrom (#1 Branding Expert), Garry Ridge (Chairman and CEO of WD-40 Company) and many others Written for leaders at all levels in organizations and industries of any type The Vision Code is a must-have book for anyone who wants to develop the skill to become a visionary leader.