Female Fans Of The Nfl

Author : Anne Cunningham Osborne,Danielle Sarver Coombs
Publisher : Routledge
Page : 230 pages
File Size : 45,7 Mb
Release : 2015-09-16
Category : Sports & Recreation
ISBN : 9781317663799

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Female Fans of the NFL by Anne Cunningham Osborne,Danielle Sarver Coombs Pdf

In the past, sport, particularly football, has been defined as a male domain. Women’s interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their teams, and have become highly desirable audiences for sport organizations and merchandisers. Football provides a unique site at which to examine the complex interplay between three theoretical areas: identity formation and maintenance, commercialization of cultural practices, and gender hegemony. This book explores how women experience their fandom, and what barriers exist for the female fan.

Author : Anne Cunningham Osborne,Danielle Sarver Coombs
Publisher : Routledge
Page : 262 pages
File Size : 47,5 Mb
Release : 2015-09-16
Category : Sports & Recreation
ISBN : 9781317663782

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Female Fans of the NFL by Anne Cunningham Osborne,Danielle Sarver Coombs Pdf

In the past, sport, particularly football, has been defined as a male domain. Women’s interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their teams, and have become highly desirable audiences for sport organizations and merchandisers. Football provides a unique site at which to examine the complex interplay between three theoretical areas: identity formation and maintenance, commercialization of cultural practices, and gender hegemony. This book explores how women experience their fandom, and what barriers exist for the female fan.

Author : Kim Toffoletti,Peter Mewett
Publisher : Routledge
Page : 217 pages
File Size : 51,5 Mb
Release : 2012
Category : Social Science
ISBN : 9780415883818

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Sport and Its Female Fans by Kim Toffoletti,Peter Mewett Pdf

Why do women follow sports? What can female fandom tell us about gender relations in sport? This book explores these questions by bringing together the varied strands of research being conducted internationally across the social sciences and humanities on this emerging and topical field.

Author : Kim Toffoletti
Publisher : Routledge
Page : 165 pages
File Size : 40,5 Mb
Release : 2017-06-26
Category : Sports & Recreation
ISBN : 9781317280774

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Women Sport Fans by Kim Toffoletti Pdf

Women worldwide are making their presence felt as sport fans in rapidly increasing numbers. This book makes a distinctive and innovative contribution to the study of sport fandom by exploring the growing visibility and interest in women who follow sport. It presents the latest data on women’s sport spectatorship in different regions of the world, posing new theoretical paradigms to study the globalised nature of female sport fandom. This book goes beyond conventional approaches to analysing the practices of women sport fans. By using a critical feminist perspective to investigate cultural conditions and social contexts (including globalisation, digital networked technologies, consumerism, neoliberalism and postfeminism), it brings into view a diversity of women’s voices and experiences as sport fans. It sheds new light on the power dynamics of gender, ethnicity and sexuality influencing women’s participation in sport spectatorship and interrogates the ways female sport fandom is made visible through transnational media networks. Women Sport Fans: Identification, Participation, Representation is fascinating reading for all those interested in sport and gender, the sociology of sport, or women’s studies.

Author : Stacey Pope
Publisher : Taylor & Francis
Page : 280 pages
File Size : 46,7 Mb
Release : 2017-05-08
Category : Sports & Recreation
ISBN : 9781317425397

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The Feminization of Sports Fandom by Stacey Pope Pdf

Women fans have entered the traditionally male domain of the sports stadium in growing numbers in recent years. Watching professional sport is important for women for so many reasons, but their expectations and experiences have been largely ignored by academics. This book tackles these shortcomings in the literature and sheds new light on the many ways in which women become sports fans. This groundbreaking study is the first to focus on the phenomenon of the feminization of sports fandom. Including original research on football and rugby union in the UK, it looks at the increasing opportunities for women to become sports fans in contemporary society and critically examines the way this form of leisure is valued by women. Drawing upon feminist thinking and intersectionality, it shows how women from different social classes and age groups consume the spectacle of sport. This book is fascinating reading for any student or scholar interested in sport and leisure studies, sociology and gender or women’s studies.

Author : Matthew D. Shank,Mark R. Lyberger
Publisher : Routledge
Page : 672 pages
File Size : 50,7 Mb
Release : 2014-10-03
Category : Business & Economics
ISBN : 9781317743453

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Sports Marketing by Matthew D. Shank,Mark R. Lyberger Pdf

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Author : Nancy Lough,Andrea N. Geurin
Publisher : Routledge
Page : 556 pages
File Size : 53,9 Mb
Release : 2019-05-21
Category : Business & Economics
ISBN : 9781351333948

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Routledge Handbook of the Business of Women's Sport by Nancy Lough,Andrea N. Geurin Pdf

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport. An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.

Author : Betsy Berns
Publisher : Unknown
Page : 162 pages
File Size : 45,9 Mb
Release : 1998
Category : Sports & Recreation
ISBN : 0965388220

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The Ultimate Female Fan Guide to Pro Football by Betsy Berns Pdf

Author : Kim Toffoletti,Holly Thorpe,Jessica Francombe-Webb
Publisher : Springer
Page : 334 pages
File Size : 53,7 Mb
Release : 2018-06-25
Category : Sports & Recreation
ISBN : 9783319724812

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New Sporting Femininities by Kim Toffoletti,Holly Thorpe,Jessica Francombe-Webb Pdf

This edited collection critically explores new and emerging models of female athleticism in an era characterised as postfeminist. It approaches postfeminism through a critical lens to investigate new forms of politics being practised by women in physical activity, sport and online spaces at the intersections of gender, ethnicity, sexuality and ability. New Sporting Femininities features chapters on celebrity athletes such as Serena Williams and Ronda Rousey, alongside studies of the online fitspo movement and women’s growing participation in activities like roller derby, skateboarding and football. In doing so, it highlights key issues and concerns facing diverse groups of women in a rapidly changing gender-sport landscape. This collection sheds new light on the complex and often contradictory ways that women’s athletic participation is promoted, experienced and embodied in the context of postfeminism, commodity feminism and emerging forms of popular feminism.

Author : Linda E. Swayne,Mark Dodds
Publisher : SAGE Publications
Page : 1960 pages
File Size : 50,7 Mb
Release : 2011-08-08
Category : Business & Economics
ISBN : 9781506320373

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Encyclopedia of Sports Management and Marketing by Linda E. Swayne,Mark Dodds Pdf

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Author : Amy Trask,Michael Freeman
Publisher : Triumph Books
Page : 181 pages
File Size : 51,5 Mb
Release : 2016-09-15
Category : Biography & Autobiography
ISBN : 9781633195967

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You Negotiate Like a Girl by Amy Trask,Michael Freeman Pdf

The Princess of Darkness. Former NFL team executive Amy Trask has held many titles during her career &– including chief executive, analyst, and author &– but this nickname is what she is first and foremost known by to Raiders fans. Trask joined the Raiders as an intern during law school after the team moved from Oakland to Los Angeles &– the position the result of a cold call she made to the team. From there, she worked her way up through the ranks of the organization, to the post she would eventually hold as chief executive. Along the way, Trask worked extremely closely with the late Al Davis, a man who treated her and others on his team without regard to gender, race, and age. Trask may have been the highest-ranking female executive in the NFL during her tenure with the Raiders, but in You Negotiate Like a Girl: Reflections on a Career in the National Football League, she shares how she found success by operating without regard to gender. Replete with insider tales about being part of the Raiders' front office, behind the closed doors of NFL owners meetings, and Davis himself, Trask's book is a must-read not only for football fans, but anyone who wants to succeed in business.

Author : Frankie de la Cretaz,Lyndsey D'Arcangelo
Publisher : Bold Type Books
Page : 280 pages
File Size : 51,7 Mb
Release : 2021-11-02
Category : Sports & Recreation
ISBN : 9781645036616

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Hail Mary by Frankie de la Cretaz,Lyndsey D'Arcangelo Pdf

The groundbreaking story of the National Women’s Football League, and the players whose spirit, rivalries, and tenacity changed the legacy of women’s sports forever. In 1967, a Cleveland promoter recruited a group of women to compete as a traveling football troupe. It was conceived as a gimmick—in the vein of the Harlem Globetrotters—but the women who signed up really wanted to play. And they were determined to win. Hail Mary chronicles the highs and lows of the National Women’s Football League, which took root in nineteen cities across the US over the course of two decades. Drawing on new interviews with former players from the Detroit Demons, the Toledo Troopers, the LA Dandelions, and more, Hail Mary brings us into the stadiums where they broke records, the small-town lesbian bars where they were recruited, and the backrooms where the league was formed, championed, and eventually shuttered. In an era of vibrant second wave feminism and Title IX activism, the athletes of the National Women’s Football League were boisterous pioneers on and off the field: you’ll be rooting for them from start to finish.

Author : Southwest and Texas Popular Culture Associations. Meeting
Publisher : Cambridge Scholars Publishing
Page : 256 pages
File Size : 47,6 Mb
Release : 2009
Category : Social Science
ISBN : UOM:39015079357888

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Presentations of the 29th Annual SW/Texas Regional Meeting of the Popular Culture and American Culture Association by Southwest and Texas Popular Culture Associations. Meeting Pdf

Proceedings of the 29th Annual SW/Texas Regional Meeting of the Popular Culture and American Culture Association, held Feb. 13-16, 2008 in Albuquerque.

Author : Travel and Tourism Research Association (U.S.)
Publisher : Unknown
Page : 614 pages
File Size : 44,7 Mb
Release : 1997
Category : Tourism
ISBN : NWU:35556028236396

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Annual Conference by Travel and Tourism Research Association (U.S.) Pdf

Author : Blythe Brumleve
Publisher : Lulu.com
Page : 209 pages
File Size : 43,8 Mb
Release : 2013-12-03
Category : Sports & Recreation
ISBN : 9781304534583

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GuysGirl's Football Fanaticism Guide by Blythe Brumleve Pdf

Football is more than just rules. It's an entire culture. And when 45% of the NFL fan base is female, the number only continues to grow. Read about the infamous players, how a typical NFL game is played out, tailgating, rules and unwritten rules, culture, getting gameday ready, and the rise of the female fan. We're introducing a first of its kind for football guides -a complete up-to-date digital resource. From the day you get your hands on this book, key URL's are placed within the pages that are constantly updated. History-making moments, Superbowl rings, a new way to craft a gameday outfit or updates on the female fan base, if they're updated in real life, they'll be updated on the digital pages of GuysGirl.com to ensure that staying up to date on the game isn't a hassle. So stop sitting on the sidelines! Learn about why fans are so passionate about the nation's most popular sport.