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Ferdinand Porsche - Genesis of Genius by Karl Ludvigsen Pdf
In Ferdinand Porsche - Genesis of Genius, author Karl Ludvigsen reveals a dynamic young innovator who helped to chart the course of the automobile through the first decades of the twentieth century. As early as 1900, at the age of 25, Ferdinand Porsche pioneered hybrid technology to power his automobile designs. Once gasoline gained dominance as the power-source of choice, Porsche became relentless in his goal to design the fastest and most durable automobiles in Europe. Ferdinand Porsche - Genesis of Genius explores in depth the unique combination of ambition, determination and genius that were the genesis of an automotive dynasty which has continued to thrive and expand for over a century.
Ferdinand Porsche, Genesis of Genius by Karl E. Ludvigsen Pdf
From the author of Porsche: Excellence Was Expected comes the definitive look at the early career of Ferdinand Porsche, the legendary technical genius that spawned the Porsche automotive dynasty.
Ferdinand Porsche and the Legacy of Genius by Laurence Meredith Pdf
When Ferdinand Porsche was born Europe was peaceful, developing, capitalist and largely feudal. Britain was the world's only true 'superpower', and America would not emerge as an economic giant for at least forty-five years. Motor cars, aircraft, television, computers, ballpoint pens and other modern conveniences didn't exist. Ninety-five years after Porsche's arrival in the world, cars bearing his name were in action at Le Mans, their 4.5-litre 12-cylinder air-cooled engines propelling them to speeds of 240mph. Conventional wisdom dictated that air-cooling was unsuited to high-speeds. Under the inspired leadership of three generations of the family, Porsche proved, and continues to prove, that traditional rules are there to be broken. With more than a score of books to his credit on the great German marques, Laurence Meredith brings a unique authority to this, his eighth Porsche-related work, and the first to examine the prime movers and master engineers behind this most hallowed of motoring icons.
Porsche - Origin of the Species by Karl E. Ludvigsen Pdf
Within Jerry Seinfeld's renowned Porsche collection resides an unassuming yet extraordinary piece of Porsche history: Porsche Gmünd coupe 356/2-040. Captured exclusively for this book in a series of evocative portraits by acclaimed automotive photographer Michael Furman, 040s unsullied originality conveys with startling immediacy the combination of artistry, innovation and determination that went into its improbable creation. Porsche-Origin of the Species will appeal to all car enthusiasts who are eager to know what events really ignited the spark from which all other Porsches evolved
Author : Karl E. Ludvigsen Publisher : Princeton Book Company Publishers Page : 894 pages File Size : 48,5 Mb Release : 1977 Category : Automobile racing ISBN : STANFORD:36105131249125
The paleontologist and professor of anatomy who co-discovered Tiktaalik, the “fish with hands,” tells a “compelling scientific adventure story that will change forever how you understand what it means to be human” (Oliver Sacks). By examining fossils and DNA, he shows us that our hands actually resemble fish fins, our heads are organized like long-extinct jawless fish, and major parts of our genomes look and function like those of worms and bacteria. Your Inner Fish makes us look at ourselves and our world in an illuminating new light. This is science writing at its finest—enlightening, accessible and told with irresistible enthusiasm.
Author : Michael Thad Allen Publisher : Univ of North Carolina Press Page : 402 pages File Size : 52,7 Mb Release : 2005-02-01 Category : History ISBN : 0807856150
Conquer the most essential adaptation to the knowledge economy The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent—but what good does this talent do if no one is able to speak their mind? The traditional culture of “fitting in” and “going along” spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule or intimidate. Not every idea is good, and yes there are stupid questions, and yes dissent can slow things down, but talking through these things is an essential part of the creative process. People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big deal, and where actual mistakes are owned and corrected, and where the next left-field idea could be the next big thing. This book explores this culture of psychological safety, and provides a blueprint for bringing it to life. The road is sometimes bumpy, but succinct and informative scenario-based explanations provide a clear path forward to constant learning and healthy innovation. Explore the link between psychological safety and high performance Create a culture where it’s “safe” to express ideas, ask questions, and admit mistakes Nurture the level of engagement and candor required in today’s knowledge economy Follow a step-by-step framework for establishing psychological safety in your team or organization Shed the “yes-men” approach and step into real performance. Fertilize creativity, clarify goals, achieve accountability, redefine leadership, and much more. The Fearless Organization helps you bring about this most critical transformation.
The Onion Book of Known Knowledge by The Onion Pdf
Are you a witless cretin with no reason to live? Would you like to know more about every piece of knowledge ever? Do you have cash? Then congratulations, because just in time for the death of the print industry as we know it comes the final book ever published, and the only one you will ever need: The Onion's compendium of all things known. Replete with an astonishing assemblage of facts, illustrations, maps, charts, threats, blood, and additional fees to edify even the most simple-minded book-buyer, THE ONION BOOK OF KNOWN KNOWLEDGE is packed with valuable information-such as the life stages of an Aunt; places to kill one's self in Utica, New York; and the dimensions of a female bucket, or "pail." With hundreds of entries for all 27 letters of the alphabet, THE ONION BOOK OF KNOWN KNOWLEDGE must be purchased immediately to avoid the sting of eternal ignorance.
Ludvigsen traces the history of the Volkswagon Beetle, from its inception as a people's car for Hitler's Germany to its status as a beloved American icon, to the arrival of the New Beetle in 1998. He focuses on the car's creation, the industry-wide power struggle following the German defeat in World
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Porsche-Excellence Was Expected by Karl E. Ludvigsen Pdf
"Porsche: Excellence Was Expected explores the history of the Porsche company, its cars, and its motor racing heritage from its beginning in 1948 through its sixty years as an independent family-owned car company to its continued success in 2019 under the auspices of the Volkswagen Group. Author Karl Ludvigsen goes behind the scenes to explore the events that eventually plunged Porsche into the hands of Volkswagen. And he outlines in detail just how and why, after the final schism from the Porsche/Piech dynasty in 2012, Porsche has continued to be Porsche. New material for the 2019 edition includes the continuing evolution of the iconic Porsche 911, allocating five chapters to dissecting the design and engineering of the Type 991 production cars and GT racers. He also looks at the continuing market success of the Cayenne, Cayman, Macan and Panamera. Competition coverage is expanded to include the exotic 918 hybrid and the winning 919 Hybrid LMP1 racer. A final chapter on Porsche's high-performance, all-electric Taycan production car points the way to the iconic sports-car maker's future."--Provided by publisher.
Author : Michael C. Ruppert Publisher : New Society Publisher Page : 773 pages File Size : 40,5 Mb Release : 2004-09-15 Category : Political Science ISBN : 9781550923186
The acclaimed investigative reporter and author of Confronting Collapse examines the global forces that led to 9/11 in this provocative exposé. The attacks of September 11, 2001 were accomplished through an amazing orchestration of logistics and personnel. Crossing the Rubicon examines how such a conspiracy was possible through an interdisciplinary analysis of petroleum, geopolitics, narco-traffic, intelligence and militarism—without which 9/11 cannot be understood. In reality, 9/11 and the resulting "War on Terror" are parts of a massive authoritarian response to an emerging economic crisis of unprecedented scale. Peak Oil—the beginning of the end for our industrial civilization—is driving the elites of American power to implement unthinkably draconian measures of repression, warfare and population control. Crossing the Rubicon is more than a story of corruption and greed. It is a map of the perilous terrain through which we are all now making our way.
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
Autobiographical essays, framed by two interpretive essays by the editor, describe the power of an object to evoke emotion and provoke thought: reflections on a cello, a laptop computer, a 1964 Ford Falcon, an apple, a mummy in a museum, and other "things-to-think-with." For Sherry Turkle, "We think with the objects we love; we love the objects we think with." In Evocative Objects, Turkle collects writings by scientists, humanists, artists, and designers that trace the power of everyday things. These essays reveal objects as emotional and intellectual companions that anchor memory, sustain relationships, and provoke new ideas.These days, scholars show new interest in the importance of the concrete. This volume's special contribution is its focus on everyday riches: the simplest of objects—an apple, a datebook, a laptop computer—are shown to bring philosophy down to earth. The poet contends, "No ideas but in things." The notion of evocative objects goes further: objects carry both ideas and passions. In our relations to things, thought and feeling are inseparable. Whether it's a student's beloved 1964 Ford Falcon (left behind for a station wagon and motherhood), or a cello that inspires a meditation on fatherhood, the intimate objects in this collection are used to reflect on larger themes—the role of objects in design and play, discipline and desire, history and exchange, mourning and memory, transition and passage, meditation and new vision.In the interest of enriching these connections, Turkle pairs each autobiographical essay with a text from philosophy, history, literature, or theory, creating juxtapositions at once playful and profound. So we have Howard Gardner's keyboards and Lev Vygotsky's hobbyhorses; William Mitchell's Melbourne train and Roland Barthes' pleasures of text; Joseph Cevetello's glucometer and Donna Haraway's cyborgs. Each essay is framed by images that are themselves evocative. Essays by Turkle begin and end the collection, inviting us to look more closely at the everyday objects of our lives, the familiar objects that drive our routines, hold our affections, and open out our world in unexpected ways.
