Field Guide To Strategy

Author : Jocko Willink
Publisher : St. Martin's Press
Page : 212 pages
File Size : 43,9 Mb
Release : 2023-10-03
Category : Business & Economics
ISBN : 9781250334800

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Leadership Strategy and Tactics by Jocko Willink Pdf

The instant #1 New York Times, #1 Wall Street Journal, #1 USA Today bestseller answers the world’s most complex question: How do you lead? Leadership is the most challenging of human endeavors. It is often misunderstood. It can bewilder, mystify, and frustrate even the most dedicated practitioners. Leaders at all levels are often forced to use theoretical guesswork to make decisions and lead their troops. IT DOESN’T HAVE TO BE THAT WAY. There are principles that can be applied and tenets that can be followed. There are skills that can be learned and maneuvers that can be practiced and executed. There are leadership strategies and tactics that have been tested and proven on the battlefield, in business, and in life. Retired U.S. Navy SEAL officer Jocko Willink delivers his powerful and pragmatic leadership methodology, which teaches how to lead any team in any situation to victory. This new expanded edition contains a protocol to develop and hone critical decision-making instincts and make them habitual.

Author : Anne T. Coughlan
Publisher : Createspace Independent Publishing Platform
Page : 206 pages
File Size : 41,6 Mb
Release : 2016-11-16
Category : Marketing channels
ISBN : 1539987744

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A Field Guide to Channel Strategy by Anne T. Coughlan Pdf

Building a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. Many channel strategies are built like the wood towers used in popular stacking games. You hope your tower is sturdy and strong. But over time, you may replace or add partners, add or subtract routes to market, and change your product lines - so your channel strategy must adapt in order to prevent your tower from collapsing or breaking apart. This Field Guide introduces you to the channels landscape, helps you understand your building block options, and unpacks the physics of adding and subtracting channel components, to give you the tools you need to keep your go-to-market strategy resilient, responsive, and a source of competitive advantage.

Author : Robin Landa
Publisher : Routledge
Page : 157 pages
File Size : 55,8 Mb
Release : 2022-06-01
Category : Business & Economics
ISBN : 9781000586640

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Strategic Creativity by Robin Landa Pdf

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time. This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.

Author : Robert Hoekman Jr.
Publisher : New Riders
Page : 266 pages
File Size : 53,9 Mb
Release : 2015-11-21
Category : Business & Economics
ISBN : 9780134399058

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Experience Required by Robert Hoekman Jr. Pdf

For all the resources on great design, there is almost nothing on how to be a great design professional. For all the schools and classes and workshops on what constitutes a good user experience, there is not one bit of formalized education on how to earn the respect of your team and get your recommendations out the door. Sure, they’ll teach you how to do user research and testing and interaction design. They’ll teach you about process. But where’s the book on how to convince people you’re right? On what skills will make you the most valuable? How to fend off the bad ideas and fight for the good ones? How to move from junior to senior? How to become a UX leader? In Experience Required, veteran UX strategist Robert Hoekman Jr reveals the following and much more: • the pros and cons of generalists, specialists, and “unicorns” • the art and imperative of forming a good argument • why communication may be your biggest obstacle • the qualities and actions of effective design leaders • why being unreasonable might be the key to your success Whatever your role, Experience Required teaches you to become the UX leader you’ve always wanted to be. Take charge of your next project starting right now.

Author : Louis Carter,Roland L. Sullivan,Marshall Goldsmith,Dave Ulrich,Norm Smallwood
Publisher : John Wiley & Sons
Page : 839 pages
File Size : 47,6 Mb
Release : 2013-06-11
Category : Business & Economics
ISBN : 9781118416372

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The Change Champion's Field Guide by Louis Carter,Roland L. Sullivan,Marshall Goldsmith,Dave Ulrich,Norm Smallwood Pdf

Nearly a decade later, leading change pioneers in the field have realigned to bring you the second edition of the Change Champion's Fieldguide. This thoroughly revised and updated edition of the Change Champion's Field Guide is filled with the information, tools, and strategies needed to implement a best practice change or leadership development initiative where everyone wins. In forty-five chapters, the guide's contributors, widely acknowledged as the "change champions" and leaders in the fields of organizational change and leadership development, explore the competencies and practices that define an effective change leader. Change Champions such as Harrison Owen, Edgar Schein, Marv Weisbord, Sandra Janoff, Mary Eggers, William Rothwell, Dave Ulrich, Marshall Goldsmith, Judith Katz, Peter Koestenbaum, Dick Axelrod, David Cooperrider, and scores of others provide their sage advice, practical applications, and examples of change methods that work. Change Champion's Field Guide examines the topic of leadership and change within four main topics including: Key elements of leading successful and results-driven change Tools, models, instruments, and strategies for leading change Critical success and failure factors Trends and research on innovation, change, and leadership Guidelines on how to design, implement, and evaluate change and leadership initiatives Fresh case studies that highlight leading companies who are implementing successful change in innovative and inspired ways.

Author : Jay Levinson,Jeannie Levinson
Publisher : Entrepreneur Press
Page : 202 pages
File Size : 42,6 Mb
Release : 2013-02-01
Category : Business & Economics
ISBN : 9781613081860

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Guerrilla Marketing Field Guide by Jay Levinson,Jeannie Levinson Pdf

Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.

Author : Tim Hindle
Publisher : Unknown
Page : 225 pages
File Size : 42,7 Mb
Release : 1994-01-01
Category : Business
ISBN : 0875844367

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Field Guide to Strategy by Tim Hindle Pdf

Author : Peter Skarzynski,David Crosswhite
Publisher : John Wiley & Sons
Page : 293 pages
File Size : 52,8 Mb
Release : 2014-02-19
Category : Business & Economics
ISBN : 9781118644393

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The Innovator's Field Guide by Peter Skarzynski,David Crosswhite Pdf

A step-by-step guide to successfully transforming any organization It is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call “innovation” is messy and difficult and too often lacks the rigor and discipline of other management processes. The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges changes that. It is a practical guide that moves beyond the “why” to the “how” of making innovation happen, for leaders and practitioners inside organizations of all sizes. Written by two pioneers in the field of embedding innovation in organization, The Innovator's Field Guide focuses on the most pressing innovation problems and specific challenges innovation leaders will face and offers concrete solutions, tools, and methods to overcome them. Each chapter describes a specific innovation challenge and details proven ways to address that challenge Includes practical ideas, techniques, and leading practices Describes common obstacles and offers practical solutions Any leader or professional who needs concrete solutions—right now—to the critical challenges of innovation will find invaluable aid in the practical, easy-to-understand, and market-tested approaches of The Innovator's Field Guide.

Author : Dan S. Cohen
Publisher : Harvard Business Press
Page : 256 pages
File Size : 49,9 Mb
Release : 2005
Category : Business & Economics
ISBN : 9781591397755

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The Heart of Change Field Guide by Dan S. Cohen Pdf

The practical implementation guide to John Kotter’s revolutionary 8-step change process and the “See-Feel-Change” approach as introduced in Leading Change and The Heart of Change. John Kotter’s change bible Leading Change has sold nearly 490,000 copies since publication in 1996 and The Heart of Change, co-written with Dan Cohen, has sold nearly 125,000 copies. Now, Dan Cohen delivers a highly practical, hands-on complement to both of these books in The Heart of Change Field Guide. Filled with practical tools, checklists and advice, this book will guide leaders and managers step-by-step through real change programs within their organisations.

Author : David Vance,Peggy Parskey
Publisher : Association for Talent Development
Page : 521 pages
File Size : 47,8 Mb
Release : 2021-12-28
Category : Business & Economics
ISBN : 9781952157691

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Measurement Demystified Field Guide by David Vance,Peggy Parskey Pdf

The Bridge to Your L&D Measurement and Reporting Strategy Building measurement skills is critical for talent development professionals who seek to align their L&D programs to business outcomes for organizational success. Designed to improve your measurement capability and advance the measurement maturity of your organization, the Measurement Demystified Field Guide presents a refresher on the talent development reporting principles framework and measurement strategy. While the Field Guide serves as a standalone volume, it is also a companion to the authors’ first book, Measurement Demystified. In an easy-to-use workbook style, the Field Guide provides nearly 100 skill-building exercises of varying types to help you uncover what measurement work your organization is doing; assess organizational maturity and gaps; understand how to apply specific concepts; and determine what’s right for your organization moving forward. It also offers interview questions to better understand users’ wants and needs; case study exercises to test your knowledge gaps; and reflection questions that focus on your deepening knowledge and skill. You can write your answers in the book or use the resource on ATD’s website. Achieving measurement maturity is a change effort requiring commitment and discipline. Understanding your current capabilities and gaps is an essential first step followed by determining where your organization wants to go in this area. Once both are achieved, you will be able to develop your desired measurement and reporting strategy—the bridge between where you are today and where you aspire to be. The Measurement Demystified Field Guide is that bridge.

Author : David J. Bland,Alexander Osterwalder
Publisher : John Wiley & Sons
Page : 369 pages
File Size : 46,9 Mb
Release : 2019-11-06
Category : Business & Economics
ISBN : 9781119551416

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Testing Business Ideas by David J. Bland,Alexander Osterwalder Pdf

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Author : Barrett Hazeltine,Christopher Bull
Publisher : Elsevier
Page : 874 pages
File Size : 53,6 Mb
Release : 2003-04-09
Category : Technology & Engineering
ISBN : 9780080469805

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Field Guide to Appropriate Technology by Barrett Hazeltine,Christopher Bull Pdf

Field Guide to Appropriate Technology is an all-in-one "hands-on guide" for nontechnical and technical people working in less developed communities. It has been developed and designed with a prestigious team of authors, each of whom has worked extensively in developing societies throughout the world. This field guide includes: Step-by-step instructions and illustrations showing how to build and maintain a vast array of appropriate technology systems and devices Unique coverage on healthcare, basic business and project management, principles of design, promotion, scheduling, training, microlending, and more Teachers, doctors, construction workers, forest and agricultural specialists, scientists and healthcare workers, and religious and government representatives will find this book a first source for advice Step-by-step instructions and illustrations showing how to build and maintain a vast array of appropriate technology systems and devices Unique coverage on healthcare, basic business and project management, principles of design, promotion, scheduling, training, microlending, and more Teachers, doctors, construction workers, forest and agricultural specialists, scientists and healthcare workers, and religious and government representatives will find this book a first source for advice

Author : M. R. Islam,Niaz A. Khan,Siti H.A.B. Ah,Haris A. Wahab,Mashitah B. Hamidi
Publisher : Edward Elgar Publishing
Page : 264 pages
File Size : 50,8 Mb
Release : 2021-05-28
Category : Social Science
ISBN : 9781800376328

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Field Guide for Research in Community Settings by M. R. Islam,Niaz A. Khan,Siti H.A.B. Ah,Haris A. Wahab,Mashitah B. Hamidi Pdf

This insightful book offers practical advice to fieldworkers in social research, enabling robust and judicious applications of research methods and techniques in data collection. It also outlines data collection challenges that are commonly faced when working in the field.

Author : Dhakal, Subas,Cameron, Roslyn,Burgess, John
Publisher : Edward Elgar Publishing
Page : 367 pages
File Size : 42,8 Mb
Release : 2022-10-18
Category : Business & Economics
ISBN : 9781800379008

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A Field Guide to Managing Diversity, Equality and Inclusion in Organisations by Dhakal, Subas,Cameron, Roslyn,Burgess, John Pdf

Organisations across the private, public, and not-for-profit sectors require active Diversity, Equality and Inclusion (DEI) policies and programs, and are increasingly subject to meeting legislative standards around the DEI principles of equal opportunity, anti-discrimination, and human rights. Bringing together more than 20 insightful contributions from a diverse range of researchers, this dynamic Field Guide examines the theories, practices, and policies of diversity management.

Author : Woody Wade
Publisher : John Wiley & Sons
Page : 212 pages
File Size : 52,7 Mb
Release : 2012-03-27
Category : Business & Economics
ISBN : 9781118170151

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Scenario Planning by Woody Wade Pdf

Is your business ready for the future? Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some current (and possible future) trends. This book will help you: Outline (and help you prepare for) any trends that could play out in the future that could change the political, social, and economic landscapes and significantly impact your business Explore the impact of technological advances and the emergence of new competitors to your business Examine challenges that are only dimly recognizable as potential problems today This visual book will help you answer this question: Is my organization ready for every possibility?