Firms In The Fashion Industry

Author : Laura Rienda,Lorena Ruiz-Fernández,Lindsey Drylie Carey,Irene García-Medina
Publisher : Springer Nature
Page : 179 pages
File Size : 41,9 Mb
Release : 2021-10-04
Category : Business & Economics
ISBN : 9783030762551

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Firms in the Fashion Industry by Laura Rienda,Lorena Ruiz-Fernández,Lindsey Drylie Carey,Irene García-Medina Pdf

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.

Author : Veronica Manlow
Publisher : Routledge
Page : 324 pages
File Size : 49,7 Mb
Release : 2018-05-04
Category : Social Science
ISBN : 9781351522632

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Designing Clothes by Veronica Manlow Pdf

Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow considers the broader signifi cance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed. To get a true insider's perspective, she became an intern at fashion giant Tommy Hilfi ger. Th ere, she observed and recorded how a business's culture is built on a brand that is linked to the charisma and style of its leader. Fashion firms are not just in the business of selling clothing along with a variety of sidelines. Th ese companies must also sell a larger concept around which people can identify and distinguish themselves from others. Manlow defi nes the four main tasks of a fashion fi rm as creation of an image, translation of that image into a product, presentation of the product, and selling the product. Each of these processes is interrelated and each requires the eff orts of a variety of specialists, who are often in distant locations. Manlow shows how the design and presentation of fashion is infl uenced by changes in society, both cultural and economic. Information about past sales and reception of items, as well as projective research informs design, manufacturing, sales, distribution, and marketing decisions. Manlow offers a comprehensive view of the ways in which creative decisions are made, leading up to the creation of actual styles. She helps to defi ne the contribution fashion fi rms make in upholding, challenging, or redefi ning the social order. Readers will fi nd this a fascinating examination of an industry that is quite visible, but little understood.

Author : Riccardo Beltramo,Annalisa Romani,Paolo Cantore
Publisher : BoD – Books on Demand
Page : 116 pages
File Size : 55,8 Mb
Release : 2020-02-05
Category : Technology & Engineering
ISBN : 9781789841190

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Fashion Industry by Riccardo Beltramo,Annalisa Romani,Paolo Cantore Pdf

Fashion is a lot more than providing an answer to primary needs. It is a way of communication, of distinction, of proclaiming a unique taste and expressing the belonging to a group. Sometimes to an exclusive group. Currently, the fashion industry is moving towards hyperspace, to a multidimensional world that is springing from the integration of smart textiles and wearable technologies. It is far beyond aesthetics. New properties of smart textiles let designers experiment with astonishing forms and expressions. There are also surprising contrasts and challenges: a new life for natural fibers, sustainable fabrics and dyeing techniques, rediscovered by eco-fashion, and "artificial apparel," made of wearable electronic components. How is this revolution affecting the strategies of the fashion industry?

Author : Kitty G. Dickerson
Publisher : Pearson Education India
Page : 580 pages
File Size : 52,8 Mb
Release : 2004-09
Category : Fashion design
ISBN : 8131710467

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Inside the Fashion Business by Kitty G. Dickerson Pdf

Author : Francesca Sterlacci,Joanne Arbuckle
Publisher : Rowman & Littlefield
Page : 491 pages
File Size : 42,8 Mb
Release : 2009-09-28
Category : Clothing and dress
ISBN : 9780810868830

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The A to Z of the Fashion Industry by Francesca Sterlacci,Joanne Arbuckle Pdf

The history of clothing begins with the origin of man, and fashionable dress can be traced as far back as 25,000 years ago. Recent scientific explorations have uncovered graves in northern Russia with skeletons covered in beads made of mammoth ivory that once adorned clothing made of animal skin. The Ancient Egyptians, Greeks, and Romans each made major contributions to fashion's legacy from their textile innovations, unique clothing designs and their early use of accessories, cosmetics, and jewelry. During the Middle Ages, "fashion trends" emerged as trade and commerce thrived allowing the merchant class to afford to emulate the fashions worn by royals. However, it is widely believed that fashion didn't became an industry until the industrial and commercial revolution during the latter part of the 18th century. Since then, the industry has grown exponentially. Today, fashion is one of the biggest businesses in the world, with hundreds of billions of dollars in turnover and employing tens of millions of workers. It is both a profession, an industry, and in the eyes of many, an art. The A to Z of the Fashion Industry examines the origins and history of this billion-dollar industry. This is done through a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations.

Author : Annie Phizacklea
Publisher : Taylor & Francis
Page : 105 pages
File Size : 44,5 Mb
Release : 2023-01-20
Category : Social Science
ISBN : 9781000816488

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Unpacking the Fashion Industry by Annie Phizacklea Pdf

First Published in 1990 Unpacking the Fashion Industry spotlights a side of the industry the consumer never sees. What is the fashion clothing industry really like? What lies behind the glamour of the cat-walks and the glossy magazines? Annie Phizacklea focuses on the small firm sector of fashionwear production, based predominantly on ethnic entrepreneurship and cheap female labour and analyses the complex interaction of gender, class and racism in this sector of the industry. This book is a must read for scholars and researchers of sociology, gender studies and social anthropology.

Author : Holly Han,Vault (Firm)
Publisher : Vault Inc.
Page : 130 pages
File Size : 43,6 Mb
Release : 2003
Category : Design
ISBN : 9781581312010

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Vault Career Guide to the Fashion Industry by Holly Han,Vault (Firm) Pdf

From the Vault Career Library - breakdown of different functions in fashion, with detailed looks at typical days for buyers, designers, resources and training programs, interior design careers, top buying programs for department and specialty stores.

Author : Jeannette A. Jarnow,Miriam Guerreiro
Publisher : MacMillan Publishing Company
Page : 600 pages
File Size : 43,5 Mb
Release : 1991
Category : Business & Economics
ISBN : WISC:89016024119

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Inside the Fashion Business by Jeannette A. Jarnow,Miriam Guerreiro Pdf

Author : Jeannette A. Jarnow,Kitty G. Dickerson
Publisher : Prentice Hall
Page : 584 pages
File Size : 46,5 Mb
Release : 1997
Category : Business & Economics
ISBN : WISC:89058918806

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Inside the Fashion Business by Jeannette A. Jarnow,Kitty G. Dickerson Pdf

This long-time best seller is the most comprehensive fashion industry textbook available today. * NEW - Provides a new introductory chapter focusing on major trends transforming every segment of the industry, from manufacturing to retailing. * NEW - Introduces a new chapter on the consumer, covering consumers impact on the fashion industry, changing consumer demographics and new approaches to serve todays consumer. * NEW - Examines how technology has transformed every facet of the industry, from product development to delivery. * NEW - Emphasizes globalization of the industry for manufacturers and marketers. * NEW - Provides completely revised resource listings, including national and international trade associations, publications and literary sources. * NEW - Increased efforts to include gender, ethnic, and global diversity in discussion, examples, and figures. * NEW - Integrates new examples throughout the text. * Examines the various segments of the fashion industry within the unifying context of the total fashion pipeline, revealing both the individual functions and interrelationships between segments. * Emphasizes the industry from a bottom-line business perspective, highlight

Author : Anil Hira,Maureen Benson-Rea
Publisher : Springer
Page : 181 pages
File Size : 43,9 Mb
Release : 2017-05-22
Category : Business & Economics
ISBN : 9781137601797

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Governing Corporate Social Responsibility in the Apparel Industry after Rana Plaza by Anil Hira,Maureen Benson-Rea Pdf

This edited collection critically explores the efforts of the apparel industry to improve safety conditions and suggests governance reforms that will resolve lingering issues. The volume examines two consortia: the Alliance and the Accord, which set up cooperative auditing systems of supplying factories and penalties for non-compliance, and include funding to help factories comply and for workers if factories are idled during repairs, though the editors raise doubts about the long-lasting value of such efforts. In the wake of the 2013 Rana Plaza disaster, leading researchers across labor relations and industry studies tackle and debate such issues, giving their perspective of how multinationals operating in developing countries should regulate labor standards in order to resolve and improve the substandard working conditions under which much of our clothing is made.

Author : Andrea Runfola,Matilde Milanesi,Simone Guercini
Publisher : Springer Nature
Page : 208 pages
File Size : 44,8 Mb
Release : 2021-12-08
Category : Business & Economics
ISBN : 9783030887551

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Internationalization of Luxury Fashion Firms by Andrea Runfola,Matilde Milanesi,Simone Guercini Pdf

Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the internationalization of luxury fashion companies and the relationship between internationalization and business models, with a focus on small and medium-sized enterprises (SMEs) and the specific challenges they face. The book proposes cases of Italian SMEs, being Italy a country that is globally recognized as a key player in the luxury fashion industry. Specifically, the authors link internationalization with business models and discuss the business model of luxury fashion SMEs, characterized by "genetic internationalization". Finally, the authors address the main theoretical and managerial implications emerging from their empirical research and discuss the applicability of this model to luxury companies in general. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.

Author : Byoungho Jin,Elena Cedrola
Publisher : Springer
Page : 142 pages
File Size : 50,9 Mb
Release : 2016-06-28
Category : Business & Economics
ISBN : 9781137523372

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Fashion Brand Internationalization by Byoungho Jin,Elena Cedrola Pdf

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.

Author : Michele M. Granger
Publisher : A&C Black
Page : 495 pages
File Size : 55,9 Mb
Release : 2012-03-20
Category : Business & Economics
ISBN : 9781609012250

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Fashion by Michele M. Granger Pdf

Explores all fashion careers, the education and training required for each position, and how it relates to the industry as a whole.

Author : Christina H. Moon
Publisher : Routledge
Page : 272 pages
File Size : 49,7 Mb
Release : 2020-02-25
Category : Design
ISBN : 9781000025231

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Labor and Creativity in New York’s Global Fashion Industry by Christina H. Moon Pdf

This book tells the story of fashion workers engaged in the labor of design and the material making of New York fashion. Christina H. Moon offers an illuminating ethnography into the various sites and practices that make up fashion labor in sample rooms, design studios, runways, factories, and design schools of the New York fashion world. By exploring the work practices, social worlds, and aspirations of fashion workers, this book offers a unique look into the meaning of labor and creativity in 21st century global fashion. This book will be of interest to scholars in design studies, fashion history, and fashion labor.

Author : Nadine Pahl,Wiebke Mohring
Publisher : GRIN Verlag
Page : 69 pages
File Size : 40,5 Mb
Release : 2009-04
Category : Clothing trade
ISBN : 9783640303304

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Successful Business Models in the Fashion Retail Industry by Nadine Pahl,Wiebke Mohring Pdf

Research Paper (undergraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Berlin, course: Strategic Management, language: English, abstract: In the increasingly competitive and changing fashion retail market the two European fashion retailers Hennes & Mauritz (H&M) and ZARA have explored the market possibilities in different ways: Both companies have chosen unique and very opposite business models and growth strategies which had enabled them to expand quickly and successfully beyond its own borders. Whereas H&M focuses on outsourcing production, ZARA relies on controlling every step of the value chain. Whereas H&M follows an aggressive marketing and PR strategy, ZARA does virtually no advertising. But both companies known for their "fast fashion" dress fashionable people around the globe and compete for the title of the largest clothing retailer in Europe in a league of their own. Thus, two main questions arise: What makes both companies so successful and what are the fundamental differences and similarities in their business models? The following assignments starts with presenting the background and development of both companies and giving a short overview about the clothing retail industry. Chapter two explores the business models of H&M and ZARA in terms of the whole value chain. Based chapter two, the assignment ends with summarizing both business strategies to provide a reasonable answer to the key question: If you would have 100 euro to invest, in which company would you invest in: H&M or ZARA?