Focus On Regional Events

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Sports Marketing

Author : Matthew D. Shank,Mark R. Lyberger
Publisher : Routledge
Page : 702 pages
File Size : 53,8 Mb
Release : 2014-10-03
Category : Business & Economics
ISBN : 9781317743453

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Sports Marketing by Matthew D. Shank,Mark R. Lyberger Pdf

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Festival and Event Management in Nordic Countries

Author : Tommy D. Andersson,Donald Getz,Reidar Johan Mykletun
Publisher : Routledge
Page : 374 pages
File Size : 49,9 Mb
Release : 2014-06-11
Category : Business & Economics
ISBN : 9781317977896

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Festival and Event Management in Nordic Countries by Tommy D. Andersson,Donald Getz,Reidar Johan Mykletun Pdf

This book on events-related research marks a watershed in the development of a "Nordic School" of festival and event research. Each of the chapters presents a new and interesting approach to the study of events, in terms of methods, perspectives or content. It is mostly rooted in management theory but also incorporating other perspectives that enhance our understanding of the phenomena. Implications for real-world applications in tourism, hospitality, and community development are also at the fore. The scholarship is comprehensive, not focused on only tourism or economic aspects. Management theory, including stakeholder management, social networks, and institutionalization processes is being applied. Attention is being given to the multiple roles festivals and events play in society, and to evaluation of their worth and impacts. Innovative methods are being developed to examine event experiences, innovation processes, and success factors. There is now a critical mass of scholars in the Nordic countries that share a strong interest in event studies, and they are engaged in collaborative research, making it an appealing and innovative region for other event students and researchers to visit. It can be expected that the Nordic school will take an increasingly important place in the development of event studies, which is now truly global in terms of scholarship and university degree programs. This book was originally published as a special issue of Scandinavian Journal of Hospitality and Tourism.

Membership Directory

Author : Association of Conference and Events Directors-International
Publisher : Unknown
Page : 152 pages
File Size : 40,5 Mb
Release : 1997
Category : Congresses and conventions
ISBN : PSU:000031288149

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Membership Directory by Association of Conference and Events Directors-International Pdf

Shock Waves

Author : Kazuyoshi Takayama
Publisher : Springer Science & Business Media
Page : 735 pages
File Size : 50,6 Mb
Release : 2012-12-06
Category : Science
ISBN : 9783642776489

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Shock Waves by Kazuyoshi Takayama Pdf

Shock wave research covers important inderdisciplinary areas which range from basic topics on gasdynamics, combustion and detonation, physico-chemistry of high temperature gases, plasma physics, astro and geophysics, materials science, astronautics and space technology to medical and industrial applications. This book includes 202 papers presented at the 18th the International Symposium on Shock Waves which describe the research frontier of shock wave phenopmena and 14 plenary lectures which show the state of the art of various fields of shock wave research. This proceedings is a unique collection of most important and updated shock wave research.

Asymmetric Events

Author : Barbara Lewandowska-Tomaszczyk
Publisher : John Benjamins Publishing
Page : 308 pages
File Size : 52,9 Mb
Release : 2008
Category : Language Arts & Disciplines
ISBN : 9027238995

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Asymmetric Events by Barbara Lewandowska-Tomaszczyk Pdf

The book introduces the concept of asymmetric events, an important concept in language and cognition, which, for the first time in linguistic literature, is identified in a more systematic way and analyzed in a number of different languages, including typologically or genetically unrelated ones. Asymmetric events are two or more events of unequal status in an utterance and papers in the volume present ways in which a linguistic description of main events in a sentence is different (morphologically, syntactically, discursively) from a description of backgrounded events. The prototypical asymmetries involving perception, cognition, and language are identified in subordination, nominalization and modification of various kinds but they extend to coordinate structures, serial verbs, spatial language and viewing arrangement, as well as part - whole relations. The perspective is broadly cognitive and functional, the authors use different though complementing methodologies, some include corpus data, and the asymmetries are shown to have a variety of stylistic and ideological implications.An in-depth analysis of manifold asymmetries in structure and function of diverse languages makes this volume of interest to linguists of different persuasion, philosophers, cognitive researchers, discourse analysts and students of language and cognition.

Accessions List, Pakistan

Author : American Libraries Book Procurement Center, Karachi
Publisher : Unknown
Page : 204 pages
File Size : 54,5 Mb
Release : 1985
Category : Pakistan
ISBN : UIUC:30112085297551

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Accessions List, Pakistan by American Libraries Book Procurement Center, Karachi Pdf

Keeping the Lights on

Author : United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Oversight of Government Management, the Federal Workforce, and the District of Columbia
Publisher : Unknown
Page : 496 pages
File Size : 50,8 Mb
Release : 2004
Category : Electric power distribution
ISBN : UOM:39015089029279

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Keeping the Lights on by United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Oversight of Government Management, the Federal Workforce, and the District of Columbia Pdf

Intelligent Video Event Analysis and Understanding

Author : Jianguo Zhang,Ling Shao,Lei Zhang,Graeme A. Jones
Publisher : Springer Science & Business Media
Page : 254 pages
File Size : 47,9 Mb
Release : 2011-01-19
Category : Computers
ISBN : 9783642175534

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Intelligent Video Event Analysis and Understanding by Jianguo Zhang,Ling Shao,Lei Zhang,Graeme A. Jones Pdf

With the vast development of Internet capacity and speed, as well as wide adop- tion of media technologies in people’s daily life, a large amount of videos have been surging, and need to be efficiently processed or organized based on interest. The human visual perception system could, without difficulty, interpret and r- ognize thousands of events in videos, despite high level of video object clutters, different types of scene context, variability of motion scales, appearance changes, occlusions and object interactions. For a computer vision system, it has been be very challenging to achieve automatic video event understanding for decades. Broadly speaking, those challenges include robust detection of events under - tion clutters, event interpretation under complex scenes, multi-level semantic event inference, putting events in context and multiple cameras, event inference from object interactions, etc. In recent years, steady progress has been made towards better models for video event categorisation and recognition, e. g. , from modelling events with bag of spatial temporal features to discovering event context, from detecting events using a single camera to inferring events through a distributed camera network, and from low-level event feature extraction and description to high-level semantic event classification and recognition. Nowadays, text based video retrieval is widely used by commercial search engines. However, it is still very difficult to retrieve or categorise a specific video segment based on their content in a real multimedia system or in surveillance applications.

Nationwide Response Issues After an Improvised Nuclear Device Attack

Author : Institute of Medicine,Board on Health Sciences Policy,Forum on Medical and Public Health Preparedness for Catastrophic Events
Publisher : National Academies Press
Page : 257 pages
File Size : 51,8 Mb
Release : 2014-01-26
Category : Medical
ISBN : 9780309286015

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Nationwide Response Issues After an Improvised Nuclear Device Attack by Institute of Medicine,Board on Health Sciences Policy,Forum on Medical and Public Health Preparedness for Catastrophic Events Pdf

Our nation faces the distinct possibility of a catastrophic terrorist attack using an improvised nuclear device (IND), according to international and U.S. intelligence. Detonation of an IND in a major U.S. city would result in tens of thousands to hundreds of thousands of victims and would overwhelm public health, emergency response, and health care systems, not to mention creating unprecedented social and economic challenges. While preparing for an IND may seem futile at first glance, thousands of lives can be saved by informed planning and decision making prior to and following an attack. In 2009, the Institute of Medicine published the proceedings of a workshop assessing the health and medical preparedness for responding to an IND detonation. Since that time, multiple federal and other publications have added layers of detail to this conceptual framework, resulting in a significant body of literature and guidance. However, there has been only limited planning effort at the local level as much of the federal guidance has not been translated into action for states, cities and counties. According to an informal survey of community preparedness by the National Association of City and County Health Officials (NACCHO), planning for a radiation incident ranked lowest in priority among other hazards by 2,800 local health departments. The focus of Nationwide Response Issues After an Improvised Nuclear Device Attack: Medical and Public Health Considerations for Neighboring Jurisdictions: Workshop Summary is on key response requirements faced by public health and health care systems in response to an IND detonation, especially those planning needs of outlying state and local jurisdictions from the detonation site. The specific meeting objectives were as follows: - Understand the differences between types of radiation incidents and implications of an IND attack on outlying communities. -Highlight current planning efforts at the federal, state, and local level as well as challenges to the implementation of operational plans. -Examine gaps in planning efforts and possible challenges and solutions. -Identify considerations for public health reception centers: how public health and health care interface with functions and staffing and how radiological assessments and triage be handled. -Discuss the possibilities and benefits of integration of disaster transport systems. -Explore roles of regional health care coalitions in coordination of health care response.

Social Change in the Southwest, 1350-1880

Author : Thomas D. Hall
Publisher : Unknown
Page : 308 pages
File Size : 52,9 Mb
Release : 1989
Category : History
ISBN : STANFORD:36105040917275

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Social Change in the Southwest, 1350-1880 by Thomas D. Hall Pdf

Late Paleozoic Glacial Events and Postglacial Transgressions in Gondwana

Author : Oscar R. López-Gamundí,Luis A. Buatois
Publisher : Geological Society of America
Page : 218 pages
File Size : 55,8 Mb
Release : 2010
Category : Science
ISBN : 9780813724683

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Late Paleozoic Glacial Events and Postglacial Transgressions in Gondwana by Oscar R. López-Gamundí,Luis A. Buatois Pdf