Forecasting For The Pharmaceutical Industry

Author : Arthur G. Cook
Publisher : Routledge
Page : 179 pages
File Size : 55,7 Mb
Release : 2017-11-28
Category : Business & Economics
ISBN : 9781351158145

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Forecasting for the Pharmaceutical Industry by Arthur G. Cook Pdf

In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex 'black box' equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Art Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The text is liberally illustrated with tables, diagrams and examples. The final extended case study provides the reader with an opportunity to test out their knowledge. Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making.

Author : Arthur G. Cook
Publisher : CRC Press
Page : 234 pages
File Size : 55,8 Mb
Release : 2016-03-03
Category : Business & Economics
ISBN : 9781317134107

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Forecasting for the Pharmaceutical Industry by Arthur G. Cook Pdf

Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex ’black box’ equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Arthur G. Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The text is liberally illustrated with tables, diagrams and examples. The final extended case study provides the reader with an opportunity to test out their knowledge. The second edition has been updated throughout and includes a brand new chapter focusing on specialized topics such as forecasting for orphan drugs and biosimilars.

Author : John Lidstone,Janice MacLennan
Publisher : Taylor & Francis
Page : 169 pages
File Size : 40,8 Mb
Release : 2017-07-05
Category : Business & Economics
ISBN : 9781351919760

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Marketing Planning for the Pharmaceutical Industry by John Lidstone,Janice MacLennan Pdf

Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.

Author : Gary Johnson
Publisher : Unknown
Page : 152 pages
File Size : 51,9 Mb
Release : 2005
Category : Drugs
ISBN : 0953440427

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Forecasting Pharmaceutical Sales by Gary Johnson Pdf

Author : Frank S. David,Seth Robey,Andrew Matthews
Publisher : Pharmagellan, LLC
Page : 138 pages
File Size : 50,6 Mb
Release : 2017-01-06
Category : Business & Economics
ISBN : 099840750X

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The Pharmagellan Guide to Biotech Forecasting and Valuation by Frank S. David,Seth Robey,Andrew Matthews Pdf

If you're a biotech executive, investor, deal maker, entrepreneur, or adviser-or aspire to be one-then you need to know how to build and analyze forecasts and valuation models of R&D-stage drugs. The Pharmagellan Guide is a comprehensive, thoroughly referenced handbook for early-stage biopharma assets and companies.

Author : Alexander Schuhmacher,Markus Hinder,Oliver Gassmann
Publisher : John Wiley & Sons
Page : 511 pages
File Size : 52,6 Mb
Release : 2016-04-11
Category : Science
ISBN : 9783527339136

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Value Creation in the Pharmaceutical Industry by Alexander Schuhmacher,Markus Hinder,Oliver Gassmann Pdf

This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation. A team of editors and authors with extensive experience in academia and industry and at some of the most prestigious business schools in Europe discusses in detail the innovation process in pharma as well as common and new research and innovation strategies. In doing so, they cover collaboration and partnerships, open innovation, biopharmaceuticals, translational medicine, good manufacturing practice, regulatory affairs, and portfolio management. Each chapter covers controversial aspects of recent developments in the pharmaceutical industry, with the aim of stimulating productive debates on the most effective and efficient innovation processes. A must-have for young professionals and MBA students preparing to enter R&D in pharma or biotech as well as for students on a combined BA/biomedical and natural sciences program.

Author : Rob J Hyndman,George Athanasopoulos
Publisher : OTexts
Page : 380 pages
File Size : 41,9 Mb
Release : 2018-05-08
Category : Business & Economics
ISBN : 9780987507112

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Forecasting: principles and practice by Rob J Hyndman,George Athanasopoulos Pdf

Forecasting is required in many situations. Stocking an inventory may require forecasts of demand months in advance. Telecommunication routing requires traffic forecasts a few minutes ahead. Whatever the circumstances or time horizons involved, forecasting is an important aid in effective and efficient planning. This textbook provides a comprehensive introduction to forecasting methods and presents enough information about each method for readers to use them sensibly.

Author : Martin Austin
Publisher : Routledge
Page : 192 pages
File Size : 41,9 Mb
Release : 2016-05-06
Category : Business & Economics
ISBN : 9781317105312

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Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries by Martin Austin Pdf

Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what's gone wrong and how to succeed in the future. Martin Austin explores the challenge that the pharmaceutical (and related) industries face in terms of balancing short term, cost containment and expenditure control in areas such as internal research and development; whilst embracing in-licensing and the acquisition of innovative therapies to counteract their impending portfolio weaknesses in the mid to longer term. The first part of the book provides an engaging and convincing perspective on the context in which the industry currently finds itself; the second part is a pragmatic guide to commercialising your intellectual property; including how to recognise and value what you have as well as the new ways of working that you will need to adopt when negotiating, collaborating and contracting in partnership and alliance with others. Commentators have described in great detail the cocktail of commercial, clinical and social issues that threaten to overwhelm the pharmaceutical industry; Martin Austin's book offers a very distinctive perspective on these issues and their solution.

Author : Min Ding,Jehoshua Eliashberg,Stefan Stremersch
Publisher : Springer Science & Business Media
Page : 768 pages
File Size : 54,5 Mb
Release : 2013-10-31
Category : Medical
ISBN : 9781461478010

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Innovation and Marketing in the Pharmaceutical Industry by Min Ding,Jehoshua Eliashberg,Stefan Stremersch Pdf

The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

Author : Graham Elliott,Allan Timmermann
Publisher : Elsevier
Page : 667 pages
File Size : 55,9 Mb
Release : 2013-08-23
Category : Business & Economics
ISBN : 9780444627407

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Handbook of Economic Forecasting by Graham Elliott,Allan Timmermann Pdf

The highly prized ability to make financial plans with some certainty about the future comes from the core fields of economics. In recent years the availability of more data, analytical tools of greater precision, and ex post studies of business decisions have increased demand for information about economic forecasting. Volumes 2A and 2B, which follows Nobel laureate Clive Granger's Volume 1 (2006), concentrate on two major subjects. Volume 2A covers innovations in methodologies, specifically macroforecasting and forecasting financial variables. Volume 2B investigates commercial applications, with sections on forecasters' objectives and methodologies. Experts provide surveys of a large range of literature scattered across applied and theoretical statistics journals as well as econometrics and empirical economics journals. The Handbook of Economic Forecasting Volumes 2A and 2B provide a unique compilation of chapters giving a coherent overview of forecasting theory and applications in one place and with up-to-date accounts of all major conceptual issues. Focuses on innovation in economic forecasting via industry applications Presents coherent summaries of subjects in economic forecasting that stretch from methodologies to applications Makes details about economic forecasting accessible to scholars in fields outside economics

Author : Federico Girosi,Gary King
Publisher : Princeton University Press
Page : 294 pages
File Size : 43,7 Mb
Release : 2008-08-24
Category : Social Science
ISBN : 0691130957

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Demographic Forecasting by Federico Girosi,Gary King Pdf

Demographic Forecasting introduces new statistical tools that can greatly improve forecasts of population death rates. Mortality forecasting is used in a wide variety of academic fields, and for policymaking in global health, social security and retirement planning, and other areas. Federico Girosi and Gary King provide an innovative framework for forecasting age-sex-country-cause-specific variables that makes it possible to incorporate more information than standard approaches. These new methods more generally make it possible to include different explanatory variables in a time-series regression for each cross section while still borrowing strength from one regression to improve the estimation of all. The authors show that many existing Bayesian models with explanatory variables use prior densities that incorrectly formalize prior knowledge, and they show how to avoid these problems. They also explain how to incorporate a great deal of demographic knowledge into models with many fewer adjustable parameters than classic Bayesian approaches, and develop models with Bayesian priors in the presence of partial prior ignorance. By showing how to include more information in statistical models, Demographic Forecasting carries broad statistical implications for social scientists, statisticians, demographers, public-health experts, policymakers, and industry analysts. Introduces methods to improve forecasts of mortality rates and similar variables Provides innovative tools for more effective statistical modeling Makes available free open-source software and replication data Includes full-color graphics, a complete glossary of symbols, a self-contained math refresher, and more

Author : Janice MacLennan
Publisher : Gower Publishing, Ltd.
Page : 184 pages
File Size : 42,7 Mb
Release : 2004
Category : Brand management
ISBN : 9780566085208

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Brand Planning for the Pharmaceutical Industry by Janice MacLennan Pdf

Brand Planning for the Pharmaceutical Industry is a step-by-step guide, with examples from the pharmaceutical industry directly applicable to your own brand planning. It begins by exploring the definition of branding and why it is of importance, particularly to the pharmaceutical sector. It shows how branding can be successfully integrated into the early stages of the commercialization process for new products, both in theory and in practice.

Author : Daryl S. Paulson
Publisher : CRC Press
Page : 522 pages
File Size : 55,7 Mb
Release : 2006-12-19
Category : Mathematics
ISBN : 9781420017380

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Handbook of Regression and Modeling by Daryl S. Paulson Pdf

Carefully designed for use by clinical and pharmaceutical researchers and scientists, Handbook of Regression Analysis and Modeling explores statistical methods that have been adapted into biological applications for the quickly evolving field of biostatistics. The author clearly delineates a six-step method for hypothesis testing using data that mi

Author : Oliver Gassmann,Gerrit Reepmeyer,Maximilian von Zedtwitz
Publisher : Springer Science & Business Media
Page : 178 pages
File Size : 40,9 Mb
Release : 2013-06-05
Category : Business & Economics
ISBN : 9783540247814

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Leading Pharmaceutical Innovation by Oliver Gassmann,Gerrit Reepmeyer,Maximilian von Zedtwitz Pdf

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies. The authors focus on three sources of pharmaceutical innovation: new management methods, new technologies, and new forms of internationalization. Their findings are illustrated in the case of the Swiss pharmaceutical industry, the leading exporter of pharmaceutical products in percentage of GDP, and some of its main pharmaceutical firms such as Novartis and Hoffmann-La Roche.

Author : Alkis Thrassou,Demetris Vrontis,Yaakov Weber,S. M. Riad Shams,Evangelos Tsoukatos
Publisher : Springer
Page : 335 pages
File Size : 43,5 Mb
Release : 2019-08-07
Category : Business & Economics
ISBN : 9783030175238

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The Synergy of Business Theory and Practice by Alkis Thrassou,Demetris Vrontis,Yaakov Weber,S. M. Riad Shams,Evangelos Tsoukatos Pdf

The lack of congruence between theory and practice in business remains a widely discussed topic. This lack of synergy is quietly and elusively becoming the Achilles' heel of contemporary scholarly business research and, by extension, of business in general. Focusing on the deviation of means and ends between business theory and practice, this book comprises thirteen chapters, which present an array of theoretical and geographical contexts, and aim to bring scholarly thinking and scientific analysis together with managerial rationale and practical applications. Presenting valuable insights and demonstrating an equalised perception of the theorisation of practice, and reversely, the practicality of theory, this innovative book signifies a new philosophy of scientific work and provides thought-provoking reading for scholars in a range of business sub-disciplines.