Author : Anonim
Publisher : Pearson South Africa
Page : 520 pages
File Size : 44,6 Mb
Release : 2006
Category : Marketing
ISBN : 1868912906
Fresh Perspectives: Marketing
Anonim
Fresh Perspectives Marketing
Fresh Perspectives Marketing Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Fresh Perspectives Marketing book. This book definitely worth reading, it is an incredibly well-written.
Does Marketing Need Reform?
Anonim
Author : Anonim
Publisher : Unknown
Page : 352 pages
File Size : 49,9 Mb
Release : 2015
Category : Marketing
ISBN : 1317472861
Does Marketing Need Reform? by Anonim Pdf
Does Marketing Need Reform?
Jagdish N Sheth,Rajendra S Sisodia
Author : Jagdish N Sheth,Rajendra S Sisodia
Publisher : Routledge
Page : 458 pages
File Size : 50,7 Mb
Release : 2015-01-28
Category : Business & Economics
ISBN : 9781317472872
Does Marketing Need Reform? by Jagdish N Sheth,Rajendra S Sisodia Pdf
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Public Relations
Anonim
Author : Anonim
Publisher : Pearson South Africa
Page : 356 pages
File Size : 43,6 Mb
Release : 2007
Category : Public relations
ISBN : 1868914836
Public Relations by Anonim Pdf
Twist
Julie Cottineau
Author : Julie Cottineau
Publisher : Panoma Press
Page : 0 pages
File Size : 50,6 Mb
Release : 2016-05-05
Category : Business & Economics
ISBN : 1784520845
Twist by Julie Cottineau Pdf
Standing out in today's crowded markets is a huge challenge for entrepreneurs, small businesses and non-profits vying for attention from consumers, clients and donors who are bombarded by thousands of messages every day. Don't waste another minute on me-too marketing until you read this book and build your own TWIST.
TWIST
Julie Cottineau
Author : Julie Cottineau
Publisher : Ecademy Press
Page : 146 pages
File Size : 46,7 Mb
Release : 2016-05-05
Category : Business & Economics
ISBN : 9781784522469
TWIST by Julie Cottineau Pdf
Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.
Fresh Perspectives: Entrepreneurship
Anonim
Author : Anonim
Publisher : Pearson South Africa
Page : 408 pages
File Size : 45,9 Mb
Release : 2006
Category : Entrepreneurship
ISBN : 186891402X
Fresh Perspectives: Entrepreneurship by Anonim Pdf
Fresh Perspectives: Business management: UJ Custom Publication
Anonim
Author : Anonim
Publisher : Pearson South Africa
Page : 520 pages
File Size : 51,8 Mb
Release : 2008
Category : Industrial management
ISBN : 1770253238
Fresh Perspectives: Business management: UJ Custom Publication by Anonim Pdf
Fresh Perspectives: Business Management
Anonim
Author : Anonim
Publisher : Pearson South Africa
Page : 436 pages
File Size : 48,6 Mb
Release : 2005
Category : Business
ISBN : 1868912868
Fresh Perspectives: Business Management by Anonim Pdf
Does Marketing Need Reform?
Jagdish N Sheth,Rajendra S Sisodia
Author : Jagdish N Sheth,Rajendra S Sisodia
Publisher : Routledge
Page : 361 pages
File Size : 48,7 Mb
Release : 2015-01-28
Category : Business & Economics
ISBN : 9781317472889
Does Marketing Need Reform? by Jagdish N Sheth,Rajendra S Sisodia Pdf
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Critical Marketing
Pauline Maclaran,Michael Saren,Christina Goulding,Richard Elliott,Miriam Caterall
Author : Pauline Maclaran,Michael Saren,Christina Goulding,Richard Elliott,Miriam Caterall
Publisher : Routledge
Page : 268 pages
File Size : 55,8 Mb
Release : 2012-06-25
Category : Business & Economics
ISBN : 9781136412929
Critical Marketing by Pauline Maclaran,Michael Saren,Christina Goulding,Richard Elliott,Miriam Caterall Pdf
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
Political Marketing
Darren G. Lilleker,Jennifer Lees-Marshment
Author : Darren G. Lilleker,Jennifer Lees-Marshment
Publisher : Manchester University Press
Page : 258 pages
File Size : 55,7 Mb
Release : 2005-08-06
Category : Business & Economics
ISBN : 0719068711
Political Marketing by Darren G. Lilleker,Jennifer Lees-Marshment Pdf
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
Beyond Multi-Channel Marketing
Maria Palazzo,Pantea Foroudi,Alfonso Siano
Author : Maria Palazzo,Pantea Foroudi,Alfonso Siano
Publisher : Emerald Group Publishing
Page : 288 pages
File Size : 54,6 Mb
Release : 2020-06-17
Category : Business & Economics
ISBN : 9781838676858
Beyond Multi-Channel Marketing by Maria Palazzo,Pantea Foroudi,Alfonso Siano Pdf
Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
Ethical and Social Marketing in Asia
Bang Nguyen,Chris Rowley
Author : Bang Nguyen,Chris Rowley
Publisher : Chandos Publishing
Page : 342 pages
File Size : 40,5 Mb
Release : 2015-02-16
Category : Business & Economics
ISBN : 9780081001042
Ethical and Social Marketing in Asia by Bang Nguyen,Chris Rowley Pdf
There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. explores the nature of ethical and social marketing from an Asian perspective discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications compares and contrasts unethical situations covering important aspects related to ethics, society and fairness includes an interesting mix of theory, research findings and practices
Marketing
Paul Baines,Chris Fill,Sara Rosengren
Author : Paul Baines,Chris Fill,Sara Rosengren
Publisher : Oxford University Press
Page : 767 pages
File Size : 52,6 Mb
Release : 2017
Category : Electronic books
ISBN : 9780198748533
Marketing by Paul Baines,Chris Fill,Sara Rosengren Pdf
Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can channel its business online? What can you learn from these practices and how could it influence your career, whether in marketing or not? Marketing, 4th edition, will provide the skills vital to successfully engaging with marketing across all areas of society, from dealing with skeptical consumers, moving a business online, and deciding which pricing strategy to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to a business advantage. In this edition, a broader range of integrated examples and market insights within each chapter demonstrate the relevance of theory to the practice, featuring companies such as Porsche, Facebook, and L'Oreal. The diversity of marketing on a global scale is showcased by examples that include advertising in the Middle East, Soberana marketing in Panama, and LEGO's expansion into emerging markets. Theory into practice boxes relate these examples back the theoretical frameworks, models, and concepts outlined in the chapter, giving a fully integrated overview of not just what marketing theory looks like in practice, but how it can be used to promote a company's success. Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. For the fourth edition, the authors speak to a range of companies, from Withers Worldwide to Aston Martin, the City of London Police to Spotify, asking marketing professionals to talk you through how they dealt with a marketing problem facing their company. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further. Employing their widely-praised writing style, the authors continue to encourage you to look beyond the classical marketing perspectives by contrasting these with the more modern services and societal schools of thought, while new author, Sara Rosengren, provides a fresh European perspective to the subject. The fourth edition of the best-selling Marketing, will pique your curiosity with a fascinating, contemporary, and motivational insight into this dynamic subject. The book is accompanied by an Online Resource Centre that features: For everyone: Practitioner Insight videos Library of video links Worksheets For students: Author Audio Podcasts Multiple choice questions Flashcard glossaries Employability guidance and marketing careers insights Internet activities Research insights Web links For lecturers: VLE content PowerPoint Slides Test bank Essay Questions Tutorial Activities Marketing Resource Bank Pointers on Answering Discussion questions Figures and Tables from the book Transcripts to accompany the practitioner insight videos.
