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Author : Debbie Qaqish
Publisher : Unknown
Page : 128 pages
File Size : 40,8 Mb
Release : 2020-08-17
Category : Electronic
ISBN : 1631838903
Author : Debbie Qaqish
Publisher : Forbesbooks
Page : 0 pages
File Size : 46,7 Mb
Release : 2021-05-25
Category : Business & Economics
ISBN : 1950863689
From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.
Author : Emiko Banfield
Publisher : John Wiley & Sons
Page : 390 pages
File Size : 50,7 Mb
Release : 1999-08-05
Category : Business & Economics
ISBN : 0471349755
Der Begriff 'strategische Akquisition' findet gegenwärtig große Beachtung, auch in der Fachliteratur. Dieses Buch kann als Ergänzung zur vorhandenen Literatur dienen, denn es bietet eine schrittweise Anleitung für die Einführung erfolgreicher Kaufprogramme für Unternehmen jeder Größe. Als Grundlage dient das strategische Akquisitionsprogramm, das bei SCE - dem drittgrößten Versorgungsunternehmen in den USA - läuft. Mit vielen nützlichen Anleitungen und Beispielen sowie Arbeitsblättern und Vorlagen für eigene Akquisitionsprogramme. (08/99)
Author : V Pattabhi Ram
Publisher : Notion Press
Page : 319 pages
File Size : 46,5 Mb
Release : 2021-01-30
Category : Business & Economics
ISBN : 9781637145791
This book is about the various career choices that lie before graduates, MBAs, and Accounting & Financial professionals. Beyond 2020… walks you through options in the traditional, the modern, and the emerging spaces. A structured format plus interviews with experts should make it an enjoyable read. CA, CMA, CMA(USA), CISA, Cs, MBA, CFE, CFP, and CFS professionals, as well as commerce graduates must read this. There is a foreword by P R Ramesh, Former Chairman, Deloitte India.
Author : Vincent P. Barabba
Publisher : Oxford University Press
Page : 280 pages
File Size : 41,6 Mb
Release : 2004-08-26
Category : Business & Economics
ISBN : 0195346815
How did a major corporation manage to turn itself around while Wall Street and others continued to predict its slow death? The answer may surprise you, and it provides a model for corporate transformation for any company or government agency operating in a world of accelerating change. The company is General Motors, and this book tells how it was able to change the way important decisions were made, leading to resurgence in business across its many product lines. At the beginning of the 1990s, GM was perceived by nearly everyone as falling behind its competitors at an alarming rate. By the beginning of the twenty-first century, though, the company had come storming back with successful new automobiles and new business concepts that captured new markets, while simultaneously holding on to many of its existing customers. What GM did is not just the story of a single automaker, but rather a compelling insight into an approach for any business organization that is faced with the need for a true transformation. As many companies have discovered, efforts at transformation too often fail. GM's successful transformation illustrates the importance of management's ability to change its mindset and make the tough decisions that revitalize business with bold new products and business concepts. At the heart of successful transformation is the imagination, courage and leadership required to visualize the kind of company an organization wants to become and then work toward that goal. With the destination set and understood by those who will need to implement the changes, decision-makers find it less difficult to overcome impediments to achieving their goal while finding creative ways of doing what may seem impossible. The lessons from GMs turnaround can help any business organization change and keep pace with today's turbulent marketplace.
Author : Wayne C. Burkan
Publisher : Van Nostrand Reinhold Company
Page : 192 pages
File Size : 52,8 Mb
Release : 1991
Category : Business & Economics
ISBN : IND:30000027294424
Author : Anonim
Publisher : Unknown
Page : 320 pages
File Size : 55,8 Mb
Release : 2001
Category : College trustees
ISBN : UVA:X006144864
Author : Anonim
Publisher : Unknown
Page : 428 pages
File Size : 48,5 Mb
Release : 1965
Category : Graphic arts
ISBN : UOM:39015035598880
Author : Robert H. Stambaugh
Publisher : Rector-Duncan
Page : 172 pages
File Size : 41,5 Mb
Release : 2000
Category : Business & Economics
ISBN : 0967923905
Author : Debbie Qaqish
Publisher : BookLogix
Page : 160 pages
File Size : 46,8 Mb
Release : 2013-10-21
Category : Business & Economics
ISBN : 9781610054096
This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?" This one question begins the transformation of marketing from a cost center to a revenue center, a journey for which most executives are not fully prepared. To describe this transformation, Debbie Qaqish and The Pedowitz Group coined the term Revenue Marketing in 2010. This book was written as a Playbook for the executive responsible for leading this change. Marketing executives reading this book will: gain insight from the Revenue Marketing practices of twenty-four marketing executives interviewed for this book; learn about a new discipline called Revenue Marketing and how it transforms marketing from a cost center to a revenue center; find out how to move Revenue Marketing from a strategy to an executable plan; discover how to manage the key areas of change required on this journey; and understand and be able to apply the key plays for building a repeatable, predictable, and scalable Revenue Marketing practice.
Author : Chad Maurice,Jeremy Thompson,William Copeland,Anthony Particini
Publisher : Packt Publishing Ltd
Page : 246 pages
File Size : 48,6 Mb
Release : 2022-06-17
Category : Computers
ISBN : 9781803237282
Build and mature a threat hunting team capable of repeatably stalking and trapping advanced adversaries in the darkest parts of an enterprise Key Features • Learn foundational concepts for effective threat hunting teams in pursuit of cyber adversaries • Recognize processes and requirements for executing and conducting a hunt • Customize a defensive cyber framework needed to grow and mature a hunt team Book Description Threat hunting is a concept that takes traditional cyber defense and spins it onto its head. It moves the bar for network defenses beyond looking at the known threats and allows a team to pursue adversaries that are attacking in novel ways that have not previously been seen. To successfully track down and remove these advanced attackers, a solid understanding of the foundational concepts and requirements of the threat hunting framework is needed. Moreover, to confidently employ threat hunting in a business landscape, the same team will need to be able to customize that framework to fit a customer's particular use case. This book breaks down the fundamental pieces of a threat hunting team, the stages of a hunt, and the process that needs to be followed through planning, execution, and recovery. It will take you through the process of threat hunting, starting from understanding cybersecurity basics through to the in-depth requirements of building a mature hunting capability. This is provided through written instructions as well as multiple story-driven scenarios that show the correct (and incorrect) way to effectively conduct a threat hunt. By the end of this cyber threat hunting book, you'll be able to identify the processes of handicapping an immature cyber threat hunt team and systematically progress the hunting capabilities to maturity. What you will learn • Understand what is required to conduct a threat hunt • Know everything your team needs to concentrate on for a successful hunt • Discover why intelligence must be included in a threat hunt • Recognize the phases of planning in order to prioritize efforts • Balance the considerations concerning toolset selection and employment • Achieve a mature team without wasting your resources Who this book is for This book is for anyone interested in learning how to organize and execute effective cyber threat hunts, establishing extra defense capabilities within their company, and wanting to mature an organization's cybersecurity posture. It will also be useful for anyone looking for a framework to help a hunt team grow and evolve.
Author : Atal Malviya,Mike Malmgren
Publisher : Routledge
Page : 198 pages
File Size : 48,8 Mb
Release : 2018-12-07
Category : Business & Economics
ISBN : 9780429952609
In today’s fast growing digital world, the web, mobile, social networks and other digital platforms are producing enormous amounts of data that hold intelligence and valuable information. Correctly used it has the power to create sustainable value in different forms for businesses. The commonly used term for this data is Big Data, which includes structured, unstructured and hybrid structured data. However, Big Data is of limited value unless insightful information can be extracted from the sources of data. The solution is Big Data analytics, and how managers and executives can capture value from this vast resource of information and insights. This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyze data, and produce meaningful analytics to make informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance. The authors provide multiple case studies on global industries and business units, chapter summaries and discussion questions for the reader to consider and explore. Big Data for Managers also presents small cases and challenges for the reader to work on – making this a thorough and practical guide for students and managers.
Author : Francis Spufford
Publisher : Faber & Faber
Page : 386 pages
File Size : 53,7 Mb
Release : 2010-11-25
Category : Technology & Engineering
ISBN : 9780571266449
A brilliant, beautiful account of how British boffins triumphed across the decades in creating everything from computer games to Martian landers. The book contains chapters on the Beagle II, Elite - the 80s computer game, the Blue Streak missile, Concorde, mobile phone technology and the Human Genome Project, among others. Britain is the only country in the world to have cancelled its space programme just as it put its first rocket into orbit. Starting with this forgotten episode, 'Backroom Boys' tells the bittersweet story of how one country lost its industrial tradition and got back something else. Sad, inspiring, funny and ultimately triumphant, it follows the technologists whose work kept Concorde flying, created the computer game, conquered the mobile-phone business, saved the human genome for the human race - and who now are sending the Beagle 2 probe to burrow in the cinnamon sands of Mars. 'Backroom Boys' is a vivid love-letter to quiet men in pullovers, to those whose imaginings take shape not in words but in mild steel and carbon fibre and lines of code. Above all, it is a celebration of big dreams achieved with slender means.
Author : Evan Forster,David St. John Thomas
Publisher : Penguin
Page : 298 pages
File Size : 46,5 Mb
Release : 2010-04-06
Category : Business & Economics
ISBN : 9781101186497
A no-nonsense guide to getting into business school at a time when the industry requirements are evolving and competition is at a record level. MBA programs are redefining their mission and seeking a new generation of business visionaries. No longer simply about grades or test scores, top schools now look for students with a transformative vision. The MBA Reality Check covers everything from the specifics of the application process to how applicants can position themselves among the crop of tomorrow's business innovators. Through their work with hundreds of MBA hopefuls, Forster and Thomas have shown what it takes to succeed in today's highly competitive marketplace, including: ?How applicants can find their own exceptional story to set them apart ?What to include in an MBA application-and what to leave out ?What b-schools really want to learn about candidates ?How to turn any question into an opportunity to illustrate unique leadership qualities
Author : Anonim
Publisher : Unknown
Page : 666 pages
File Size : 48,6 Mb
Release : 1997
Category : Commerce
ISBN : UOM:39015036594177
