From Bricks To Clicks 5 Steps To Creating A Durable Online Brand

Author : Serge Timacheff,Douglas Rand
Publisher : McGraw Hill Professional
Page : 322 pages
File Size : 42,9 Mb
Release : 2001-07-22
Category : Business & Economics
ISBN : 9780071381307

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From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand by Serge Timacheff,Douglas Rand Pdf

Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility onto the Internet. Yet, as Walmart and many other brick-and-mortar brands have discovered, extending their brand out into the unfamiliar reaches of cyberspace is a tricky business, at best, involving new technologies and revolutionary new branding strategies. Written by two of the world’s most sought-after experts on Web brand development, From Bricks to Clicks arms managers and executives at established brick-and-mortar brands with a proven five-step approach to successful online branding. With the help of case studies and interviews, the authors acquaint readers with the full range of important issues surrounding Web branding and get them up to speed on the latest technologies for creating greater brand differentiation online. Then, step-by-step, they walk them through the process of transplanting their company’s brand recognition into the digital marketplace for business success online.

Author : John F. Sherry,Eileen M Fischer
Publisher : Routledge
Page : 310 pages
File Size : 43,5 Mb
Release : 2017-05-25
Category : Business & Economics
ISBN : 9781317190523

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Contemporary Consumer Culture Theory by John F. Sherry,Eileen M Fischer Pdf

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen in disciplines seeking to understand consumer culture, and speed both the diffusion of ideas and possibility of collaboration across frontiers. Contemporary Consumer Culture Theory begins with a re-evaluation of some of the fundamental notions of consumer behaviour, such as self and other, branding and pricing, and individual vs. communal agency then continuing with a reconsideration of role configurations as they affect consumption, examining in particular the ramifications of familial, gender, ethnic and national aspects of consumers’ lived experiences. The book move on to a reappraisal of the state of the field, examining the rhetoric of inquiry, the reflexive history and critique of the discipline, the prospect of redirecting the effort of inquiry to practical and humanitarian ends, the neglected wellsprings of our intellectual heritage, and the ideological underpinnings of the evolving construction of the concept of the brand. Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline and altered consumption-scapes by some of its prime movers.

Author : Serge Timacheff
Publisher : John Wiley & Sons
Page : 465 pages
File Size : 47,6 Mb
Release : 2011-05-23
Category : Photography
ISBN : 9781118079270

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Canon EOS Digital Photography Photo Workshop by Serge Timacheff Pdf

Veteran professional photographer Serge Timacheff walks you through the features of the Canon EOS DSLR camera; selecting, understanding, and using lenses and accessories; and caring for your equipment. You'll also get professional insight into protecting your gear and building your skill set. Once you understand how to build a photography system that meets your needs and discover which filters and accessories are best for you, you can begin to embrace all the Canon EOS camera system has to offer. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Author : Micael Dahlen,Fredrik Lange,Terry Smith
Publisher : John Wiley & Sons
Page : 613 pages
File Size : 43,5 Mb
Release : 2009-12-21
Category : Business & Economics
ISBN : 9780470319925

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Marketing Communications by Micael Dahlen,Fredrik Lange,Terry Smith Pdf

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***

Author : Anonim
Publisher : Unknown
Page : 652 pages
File Size : 46,5 Mb
Release : 2001-03
Category : Accounting
ISBN : NWU:35556035613645

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Management Des Stratégies À Découvrir by Anonim Pdf

Author : David R. Laube,Raymond F. Zammuto
Publisher : Stanford University Press
Page : 556 pages
File Size : 51,6 Mb
Release : 2003
Category : Business & Economics
ISBN : STANFORD:36105112969477

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Business-driven Information Technology by David R. Laube,Raymond F. Zammuto Pdf

That every manager needs to know in order to use information technology effectively. Business professionals will value the book because it covers a range of important areas that few know completely. University students will find the book a valuable source of necessary information for technology and management courses. Rarely is so much diverse expertise brought together and focused in a single book. Book jacket.

Author : Anonim
Publisher : Unknown
Page : 654 pages
File Size : 42,5 Mb
Release : 2002-07
Category : African American businesspeople
ISBN : WISC:89076717321

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Black Enterprise by Anonim Pdf

Author : Rose Arny
Publisher : Unknown
Page : 1422 pages
File Size : 45,6 Mb
Release : 2001-08
Category : American literature
ISBN : UOM:39015046820406

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Forthcoming Books by Rose Arny Pdf

Author : Arthur James Wells
Publisher : Unknown
Page : 1190 pages
File Size : 40,6 Mb
Release : 2002
Category : Bibliography, National
ISBN : UOM:39015079755636

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The British National Bibliography by Arthur James Wells Pdf

Author : Anonim
Publisher : Unknown
Page : 2740 pages
File Size : 46,7 Mb
Release : 2001
Category : Books
ISBN : STANFORD:36105111051640

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American Book Publishing Record by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 2576 pages
File Size : 44,9 Mb
Release : 2002
Category : American literature
ISBN : STANFORD:36105025417838

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Books in Print Supplement by Anonim Pdf

Author : Eleonora Pantano,Bang Nguyen,Charles Dennis,Sabine Gerlach
Publisher : Taylor & Francis
Page : 342 pages
File Size : 54,8 Mb
Release : 2016-12-08
Category : Business & Economics
ISBN : 9781317378778

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Internet Retailing and Future Perspectives by Eleonora Pantano,Bang Nguyen,Charles Dennis,Sabine Gerlach Pdf

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.

Author : Barton A Weitz,Robin Wensley
Publisher : SAGE
Page : 618 pages
File Size : 51,7 Mb
Release : 2006-08-11
Category : Business & Economics
ISBN : 1412921201

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Handbook of Marketing by Barton A Weitz,Robin Wensley Pdf

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.

Author : Deanie French
Publisher : Trafford Publishing
Page : 242 pages
File Size : 54,8 Mb
Release : 2003
Category : Computers
ISBN : 9781553697756

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Online Teaching Competency by Deanie French Pdf

Blended Learning is designed for individuals who want to improve current skills or develop online teaching skills gradually as they begin to add web skills and resources to enhance their current teaching repertoire. Many leaders from a variety of backgrounds have contributed chapters to make this book a valuable resource. The depth and range of experts include, but are not limited to Dr. Deanie French whose publications include Web Accessibility Applications: Seniors, Healthcare, and Higher Education (Institute:2002) and Internet Based Learning: An Introduction and Framework for Higher Education and Business (Stylus Publishing: 99); Dr. Barbara Lyman, author of "Holistic Learning Model for On-line Adults," a chapter in Internet Based Learning; Dr. Bruce Landon, senior advisor with the Western Cooperative for Educational Telecommunications (WCET); Dr. Gene Martin, Director of Extended and Distance Learning at Southwest Texas State University (He has performed an active role in the advancement of technology education in the United States and has served as Chair for the National Commission for Technology Education); Dr. Karen Middleton, senior project coordinator for the Western Cooperative, managing a Hewlett funded project, "E-learning Technologies: Web Resource for Comparisons;" Dr. Cyndi Rowland, Director of the national project, Keeping Web Accessibility in Mind (WebAIM); Dr. Phil Vardiman, human resource development expert with fortune 500 companies and Leo Valdes, Managing Director of Vision Office, a training and web consulting firm based in Vancouver, British Columbia, Canada. (He has delivered presentations related to Internet accessibility to the United Nations and representatives of South-East Asia, Latin America, the Caribbean, and Central and Eastern Europe.) For more information please visit www.e-linkagesglobal.com

Author : Hossein Bidgoli
Publisher : John Wiley & Sons
Page : 980 pages
File Size : 40,5 Mb
Release : 2004
Category : Business & Economics
ISBN : 047122202X

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The Internet Encyclopedia by Hossein Bidgoli Pdf

The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.