From Starting Small To Winning Big

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From Starting Small to Winning Big

Author : Shishir Mishra
Publisher : Business Expert Press
Page : 111 pages
File Size : 43,8 Mb
Release : 2020-05-06
Category : Business & Economics
ISBN : 9781951527877

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From Starting Small to Winning Big by Shishir Mishra Pdf

Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.

Fail Fast Or Win Big

Author : Bernhard Schroeder
Publisher : Amacom Books
Page : 208 pages
File Size : 47,6 Mb
Release : 2015
Category : Business & Economics
ISBN : 0814434789

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Fail Fast Or Win Big by Bernhard Schroeder Pdf

Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is not only outdated-it's costly. There's no point to building a business in a bubble. Today's entrepreneurs must embrace the idea of "failing fast." They need to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether. Fail Fast or Win Big shows entrepreneurs how to: Create a rapid prototype of their product or service * Develop a business model instead of a business plan * Test it repeatedly with customers so they can spot failure early * Continue to refine the model based on customer interactions * Leverage their network and resources in order to run lean The longer it takes to launch a company, the more changes there will have been in the market place. Featuring real-life examples of entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off.

Fail Fast or Win Big

Author : Bernhard Schroeder
Publisher : AMACOM
Page : 192 pages
File Size : 54,6 Mb
Release : 2015-02-18
Category : Business & Economics
ISBN : 9780814434796

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Fail Fast or Win Big by Bernhard Schroeder Pdf

With today’s marketplace changing at lightning speed, how can entrepreneurs spend the traditional several months perfecting their business plans and finding investors before finally launching their business? They can’t! Because the truth is, the longer they take to launch their company, the more changes there will be in the marketplace--causing their business to be outdated before it even begins!Today’s entrepreneurs must avoid the temptation to play it safe and launch a business in a bubble. Instead, they need to embrace the idea of “failing fast.” Almost upon genesis of the idea, it is detrimental for the entrepreneur to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether.In the groundbreaking, tell-it-like-it-is Fail Fast or Win Big, entrepreneurs will learn how to: • Create a rapid prototype of their product or service• Develop a business model instead of a business plan• Test it repeatedly with customers so they can spot failure early• Continue to refine the model based on customer interactions• Leverage their network and resources in order to run leanComplete with real-life examples of entrepreneurs who set out to fail fast and ended up winning big, Fail Fast or Win Big is the business plan you didn’t study in college. But just like the marketplace, those outdated concepts have changed too!

Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
Page : 370 pages
File Size : 55,8 Mb
Release : 2021-03-30
Category : Business & Economics
ISBN : 9780593137024

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Why Startups Fail by Tom Eisenmann Pdf

If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

How to Start Day Trading with $500

Author : D. Thrader
Publisher : Unknown
Page : 194 pages
File Size : 41,5 Mb
Release : 2024-05-23
Category : Electronic
ISBN : 8210379456XXX

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How to Start Day Trading with $500 by D. Thrader Pdf

Every new day trader has to start somewhere in the trading business and to become successful you must have the right information from the very first day if you want become rich from doing this business. If you are on a limited budget as a brand new trader you can learn only the basics and begin day trading with $500 to get your trading business up and trading and by the time you are done reading the information in How to Start Day Trading with $500 you will be enabled to do that. The good news is you don’t need to know everything about day trading all at one time nor could you. The even better news is that you don’t have to learn how to day trade every asset class and how to become an expert in every conceivable aspect of trading, you should concentrate on becoming a specialist versus being a generalist and How to Start Day Trading with $500 will empower you to get started on your journey to doing that. How to Start Day Trading with $500 gives you clear concise information it would take you years to find out on your own before you could begin to have any chance at making a real income from the live markets. The live markets are not for the weak minded, untrained or underfunded and should you decide to go in there underfunded, unprepared or under prepared as a beginner retail trader only one thing will happen, you’ll get FUBAR, don’t be that trader!

The Progress Principle

Author : Teresa Amabile,Steven Kramer
Publisher : Harvard Business Press
Page : 270 pages
File Size : 40,5 Mb
Release : 2011-07-19
Category : Business & Economics
ISBN : 9781422142738

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The Progress Principle by Teresa Amabile,Steven Kramer Pdf

What really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work lives—consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly. As Teresa Amabile and Steven Kramer explain in The Progress Principle, seemingly mundane workday events can make or break employees’ inner work lives. But it’s forward momentum in meaningful work—progress—that creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary entries provided by 238 employees in 7 companies, the authors explain how managers can foster progress and enhance inner work life every day. The book shows how to remove obstacles to progress, including meaningless tasks and toxic relationships. It also explains how to activate two forces that enable progress: (1) catalysts—events that directly facilitate project work, such as clear goals and autonomy—and (2) nourishers—interpersonal events that uplift workers, including encouragement and demonstrations of respect and collegiality. Brimming with honest examples from the companies studied, The Progress Principle equips aspiring and seasoned leaders alike with the insights they need to maximize their people’s performance.

Navigating the New Normal

Author : Rodd Mann
Publisher : Business Expert Press
Page : 161 pages
File Size : 43,8 Mb
Release : 2021-03-08
Category : Business & Economics
ISBN : 9781637420218

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Navigating the New Normal by Rodd Mann Pdf

This book is primarily focused on the post-pandemic Gen Z and Millennial business opportunities, most of which didn’t even exist a generation ago. No one will forget the year 2020. The year that a pandemic shut down social, work, and public contact. There are two particular changes that have had a pronounced effect on business and finance, which this book will provide the guidance currently lacking in traditional business school texts. The first is the change from commuting to work to sheltering-in-place, with students and professionals on videoconferencing apps such as Zoom. Likely a lasting change, we can expect many office spaces will remain empty and many businesses will stick with the new work-from-home change. The second change is that the younger generation is the first to suffer a setback in terms of the standard of living compared to their parents. Not only do more than half of Americans have less than $1,000 in savings, but they eschew traditional corporate cubicles, preferring instead to juggle multiple and new ‘hustles and side gigs.’ This book is primarily focused on the post-pandemic Gen Z and Millennial business opportunities, most of which didn’t even exist a generation ago.

Dream Small, Win Big

Author : Kazuo Inamori
Publisher : PHP研究所
Page : 180 pages
File Size : 53,6 Mb
Release : 2022-03-25
Category : Self-Help
ISBN : PKEY:56900000210117780005

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Dream Small, Win Big by Kazuo Inamori Pdf

Do you have a dream? Do you know how to make it come true? It is simple: Always do the right thing. The author, Kazuo Inamori is a global entrepreneur who founded Kyocera and KDDI and lifted Japan Airlines out of bankruptcy to solid profitability as its chairperson. However, Inamori had not always been so successful. As an adolescent, he failed both the middle school and university entrance exams. After graduation, the only company that was willing to hire him was teetering on the brink of bankruptcy. In spite of his misfortunes, he focused on achieving what he could given his circumstances. Instead of becoming discouraged, he tried to love his work, to experiment with new ideas, and to remain optimistic. This may sound simple, but the challenge is to bring this mindset to work every single day. This was the key to Inamori's success. This book contains no shortcuts or get-rich-quick tips. Rather, it is a testament to the power of perseverance and positivity, and its readers will gain a new appreciation of the importance of hard work, routine, and maintaining growth mindset. ※『君の思いは必ず実現する』を英訳し、電子書籍として配信いたします。 【PHP研究所】

Dead Fish Don't Swim Upstream

Author : Jay J. Silverberg,Bruce E. McLean
Publisher : Business Expert Press
Page : 282 pages
File Size : 53,5 Mb
Release : 2021-11-22
Category : Business & Economics
ISBN : 9781637421581

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Dead Fish Don't Swim Upstream by Jay J. Silverberg,Bruce E. McLean Pdf

Business academia offers an excellent entrepreneurial foundation. Then reality sets in. This book bridges the gap between academia and real business, to counsel by example, and to deliver timely, actionable recommendations to capitalize on opportunities, or to sidestep hidden business grenades. Advice is best delivered by those who have successfully walked the entrepreneurial trail, but not without incurring some scars along the way. That’s us. For the university instructor or professor, this book adds another dimension to what is being taught, and facilitates the lecturers’ ability to convey important business lessons in bite-size morsels.

Smart Partners

Author : Jim Burba,Bob Hayes
Publisher : SelectBooks, Inc.
Page : 183 pages
File Size : 45,5 Mb
Release : 2016-09-06
Category : Business & Economics
ISBN : 9781590793763

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Smart Partners by Jim Burba,Bob Hayes Pdf

Most people want partners in their personal lives, and many businesses start with some form of partnership structure. Yet so many personal and professional partnerships disintegrate, sometimes quickly. That’s one reason why our own partnership seems so amazing, even miraculous, to people who know us. “How do you do it?” they constantly ask. “How have you spent so many years living and working together 24/7 without killing each other?” A general business/how-we-did-it-book, Smart Partners outlines the methods and thinking we’ve used to achieve financial success while also keeping our personal partnership alive and interesting. Drawing on our unique experiences both personally and professionally, we present principles for building, sustaining, and growing not merely serviceable relationships in business and life, but true partnerships. Partnerships are a big deal—not just specific partnerships, but the very idea of partnership. That’s why, from the very inception of a relationship, partners should proceed slowly, cautiously, thoughtfully, going “all in,” and doing whatever they can to keep the relationship vibrant and healthy. They should honor their relationship at every turn, and with all their strength. No matter what business you’re in you can transcend your sense of “me” to create a very powerful “we.” It’s a matter of concentrating on partnership, committing to it, and embracing the right practices—such as choosing your partner well, negotiating proper roles, planning for your mutual success, and adjusting so as to overcome challenges as they arise. Fundamentally, it’s about looking beyond yourself so as to share business and life with another person. None of this is easy, of course, but it’s so worth it. Read our stories, learn our partnership principles, and apply them to your life. We think you’ll discover what we have long known: We is better than me. And the truth is, anyone can be a smart partner.

Surviving a Startup

Author : Steven S. Hoffman
Publisher : HarperCollins Leadership
Page : 336 pages
File Size : 49,7 Mb
Release : 2021-04-20
Category : Business & Economics
ISBN : 9781400223213

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Surviving a Startup by Steven S. Hoffman Pdf

Steve Hoffman, CEO of Founders Space, prepares entrepreneurs to avoid mistakes, overcome obstacles, and master the skills necessary to make the right choices along their path to success. The fact is, over 90 percent of all new startups fail. Every entrepreneur must face this harsh reality and learn to master it if they hope to survive and wind up on top. In Surviving a Startup, Hoffman brings readers on a wild ride, sharing with them the tumultuous journey of launching a venture-funded startup and revealing what it takes to make it. In this one-of-a-kind guide, you will learn: A deep analysis and insights into the major challenges every entrepreneur faces when launching a business. How to make the best possible decisions and deal with crisis situations. Strategies for raising capital and growing a business, even when it seems impossible. Secrets on how to manage difficult employees, demonstrate leadership, and overcome disasters. Essential traits that enable startup founders to survive and succeed. The best way to develop innovative products, conduct guerilla marketing campaigns, obtain PR, and outmaneuver competitors. How to recruit the best talent, manage highly efficient teams, and motivate employees, even with little to no money. The steps necessary to transform an idea into a robust, rapidly growing business. As the captain of one of the world's leading startup incubators and accelerators, Steve knows what it's like to be on the front lines, how tough it can get when the battle turns against the entrepreneur, and what it takes to taste victory and overcome seemingly impossible odds. Surviving a Startup is a must read for entrepreneurs considering taking the best first steps for a new venture.

The Analytic Hospitality Executive

Author : Kelly A. McGuire
Publisher : John Wiley & Sons
Page : 436 pages
File Size : 40,9 Mb
Release : 2016-09-06
Category : Business & Economics
ISBN : 9781119129981

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The Analytic Hospitality Executive by Kelly A. McGuire Pdf

Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.

Summary: Fail Fast or Win Big

Author : BusinessNews Publishing
Publisher : Business Book Summaries
Page : 20 pages
File Size : 47,7 Mb
Release : 2016-07-20
Category : Business & Economics
ISBN : 9782511040966

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Summary: Fail Fast or Win Big by BusinessNews Publishing Pdf

The must-read summary of Bernhard Schroeder's book: "Fail Fast or Win Big: The Start-Up Plan for Starting Now". This complete summary of the ideas from Bernhard Schroeder's book "Fail Fast or Win Big" shows that the traditional approach to business plans used by entrepreneurs is outdated, as markets evolve too quickly nowadays. This means it is necessary to have a business plan that is being constantly adapted to suit the current market. The author explains the "LeanModel Framework", which is based on customer truth. This framework requires you to get feedback from customers in an ongoing cycle to avoid being left behind with an outdated business model. If you are an entrepreneur in the process of writing your business plan, this summary will give you all the information you need to adapt your approach and stay ahead of the game. Added-value of this summary: • Save time • Understand key concepts • Develop your business knowledge To learn more, read "Fail Fast or Win Big" and discover a new approach to writing your business plan; you'll never look back!

The Founder's Dilemmas

Author : Noam Wasserman
Publisher : Princeton University Press
Page : 490 pages
File Size : 44,9 Mb
Release : 2013-04
Category : Business & Economics
ISBN : 9780691158303

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The Founder's Dilemmas by Noam Wasserman Pdf

The Founder's Dilemmas examines how early decisions by entrepreneurs can make or break a startup and its team. Drawing on a decade of research, including quantitative data on almost ten thousand founders as well as inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, Noam Wasserman reveals the common pitfalls founders face and how to avoid them.

Winning in Tough Hold 'em Games

Author : Nick Grudzien,Geoff Herzog
Publisher : Two Plus Two Publishing LLC
Page : 364 pages
File Size : 41,9 Mb
Release : 2007-04
Category : Games & Activities
ISBN : 1880685388

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Winning in Tough Hold 'em Games by Nick Grudzien,Geoff Herzog Pdf

The recent boom of Texas hold 'em has forever changed the way the game is played. Many more people know how to play this game well. Even the "loose" players who come to gamble have become far more aggressive, making them more difficult to play against. So a basic tight and patient strategy will no longer guarantee that you can make a significant amount of money in games at the higher stakes. This is especially true short-handed, which have become increasingly popular in the online poker rooms. This text is the first to tackle the complex issues presented when playing short-handed and high-stakes limit hold 'em. But even if you happen to only play in softer games, many of the key concepts presented will still help you against the other good players in your game. Winning in Tough Hold 'em Games includes an examination of pre-flop play, covering issues at a depth of sophistication which have never appeared in print before including discussions of blind stealing, re-stealing, isolating a loose player, big blind and small blind defense, and blind versus blind play. Also covered are thorough sections on playing heads-up post flop and semi-bluffing. In addition, over 50 hands, taken from high stakes online games which were played by "Stoxtrader," are presented along with appropriate discussion of the strategy involved. Book jacket.