Fundamentals Of Business Marketing Research

Author : Richard E Plank,David A Reid,J David Lichtenthal
Publisher : Routledge
Page : 314 pages
File Size : 51,9 Mb
Release : 2020-07-24
Category : Business & Economics
ISBN : 9781000156829

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Fundamentals of Business Marketing Research by Richard E Plank,David A Reid,J David Lichtenthal Pdf

Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including: business marketing strategy organizational buying behavior and purchasing management business marketing research methodology products/services pricing management issues distribution/logistics and supply chain management promotion Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.

Author : Scott M. Smith,Gerald S. Albaum
Publisher : SAGE
Page : 910 pages
File Size : 43,9 Mb
Release : 2005
Category : Business & Economics
ISBN : 0761988521

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Fundamentals of Marketing Research by Scott M. Smith,Gerald S. Albaum Pdf

Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.

Author : Michael Kleinaltenkamp,Wulff Plinke,Ian Wilkinson,Ingmar Geiger
Publisher : Springer
Page : 330 pages
File Size : 50,5 Mb
Release : 2015-03-02
Category : Business & Economics
ISBN : 9783319124636

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Fundamentals of Business-to-Business Marketing by Michael Kleinaltenkamp,Wulff Plinke,Ian Wilkinson,Ingmar Geiger Pdf

​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

Author : SAGE Publications, Incorporated
Publisher : Unknown
Page : 128 pages
File Size : 51,7 Mb
Release : 2005-08-11
Category : Electronic
ISBN : 1412915279

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Fundamentals of Marketing Research by SAGE Publications, Incorporated Pdf

Author : Marjolein Visser,Berend Sikkenga,Mike Berry
Publisher : Routledge
Page : 809 pages
File Size : 55,8 Mb
Release : 2019-11-04
Category : Business & Economics
ISBN : 9781000035322

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Digital Marketing Fundamentals by Marjolein Visser,Berend Sikkenga,Mike Berry Pdf

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html

Author : Geraldine McKay,Paul Hopkinson,Lai Hong Ng
Publisher : Goodfellow Publishers Ltd
Page : 246 pages
File Size : 53,5 Mb
Release : 2018-03-06
Category : Business & Economics
ISBN : 9781910158999

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Fundamentals of Marketing by Geraldine McKay,Paul Hopkinson,Lai Hong Ng Pdf

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

Author : Gerald Zaltman,Philip Burger
Publisher : Unknown
Page : 776 pages
File Size : 46,9 Mb
Release : 1975
Category : Business & Economics
ISBN : UOM:39076005230292

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Marketing Research by Gerald Zaltman,Philip Burger Pdf

Author : W. G. Leader,N. Kyritsis
Publisher : Nelson Thornes
Page : 306 pages
File Size : 44,6 Mb
Release : 1994
Category : Business & Economics
ISBN : 0748703888

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Fundamentals of Marketing by W. G. Leader,N. Kyritsis Pdf

Author : R. Rajagopal
Publisher : Unknown
Page : 0 pages
File Size : 47,7 Mb
Release : 2018
Category : Marketing research
ISBN : 153613029X

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Marketing Research by R. Rajagopal Pdf

This book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between international consumers and cultural norms that affect marketing initiatives, and several factors for consideration in international marketing research. This book argues that the right marketing research supports faster decisions lowering the risk with the measurable parameters and drives competitive sustainability among companies in the rapidly growing international marketplace. This book not only addresses those limitations but also presents new research designs and breakthroughs in managing marketing information for assuring business gains in terms of increasing market share, augmenting profit, and building market competitiveness. Research-driven companies stand out in their ability to continuously anticipate market opportunities and develop the ability to respond before their competitors. The market learning processes in consumer-centric companies are distinguished by open research inquiries, widespread information analysis to ensure relevant facts for strategy formulation, and developing business analytics models to guide competitive strategies. This book addresses the approaches towards overcoming the above organizational learning disabilities and enhancing market-learning competency to enable companies to stay abreast of the market environment through appropriate periodical market research analysis. The book explains how to refresh consumer value with small changes in marketing policy to larger and sustainable research effects in the threshold markets, and how to help companies gain competitive advantages using methodical marketing research and its implications. The linear path of marketing research in guiding companies to do business in the international marketplace has been illustrated in the book through logical market behavior analysis; it describes how marketing research guides the companies to build sustainable strategies in the competitive marketplace. This book introduces the concept of market transitions, marketing research, and strategic business management. It covers complex elements of the marketing research and discusses the contemporary research designs, tools, and techniques in reference to management, behavioral theories, and applications. The broad foundation of this book is laid on the conceptual discussions and applied arguments of marketing research in reference to the business sustainability of companies. This book significantly contributes to the existing literature and serves as an essential compendium for students, researchers and business managers.

Author : Marilyn A Stone
Publisher : Routledge
Page : 774 pages
File Size : 54,9 Mb
Release : 2007-01-24
Category : Business & Economics
ISBN : 9781134197439

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Fundamentals of Marketing by Marilyn A Stone Pdf

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool. The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing. Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. Visit the Companion website at www.routledge.com/textbooks/9780415370974

Author : Stephen J. Skripak
Publisher : Unknown
Page : 442 pages
File Size : 49,9 Mb
Release : 2016-07-29
Category : Electronic
ISBN : 0997920114

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Fundamentals of Business (black and White) by Stephen J. Skripak Pdf

(Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.

Author : Bonita M. Kolb
Publisher : Routledge
Page : 104 pages
File Size : 42,6 Mb
Release : 2021-12-28
Category : Business & Economics
ISBN : 9781000523348

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Absolute Essentials of Marketing Research by Bonita M. Kolb Pdf

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan. Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.

Author : Edward Russell
Publisher : Bloomsbury Publishing
Page : 192 pages
File Size : 55,5 Mb
Release : 2017-11-02
Category : Business & Economics
ISBN : 9781350034624

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The Fundamentals of Marketing by Edward Russell Pdf

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.

Author : S. S. Purohit
Publisher : Unknown
Page : 360 pages
File Size : 52,6 Mb
Release : 2009-07-01
Category : Marketing
ISBN : 8188818488

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Fundamentals Of Marketing Research by S. S. Purohit Pdf

Author : Lawrence S. Silver,Robert E. Stevens
Publisher : Routledge
Page : 366 pages
File Size : 50,5 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780415899291

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The Essentials of Marketing Research by Lawrence S. Silver,Robert E. Stevens Pdf

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.