Fundamentals Of Marketing For B Com Sem 4 According To Nep 2020

Author : R.C. Agarwal, Dr. N. S. Kothari
Publisher : SBPD Publishing House
Page : 264 pages
File Size : 49,5 Mb
Release : 2023-04-27
Category : Business & Economics
ISBN : 9789392208881

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Fundamentals of Marketing For B.Com. Sem.-4 (According to NEP-2020) by R.C. Agarwal, Dr. N. S. Kothari Pdf

Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.

Author : Anonim
Publisher : SBPD Publishing House
Page : 235 pages
File Size : 48,8 Mb
Release : 2023-05-11
Category : Business & Economics
ISBN : 9789392208904

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Digital Marketing For B.Com. Sem.-4 (According to NEP-2020) by Anonim Pdf

Table of Content:- 1. Basics of Marketing 2. An Introduction to Digital Marketing 3. An Introduction to Websites 4. Search Engine Optimisation 5. Google Ads 6. Customer Relationship Management 7. Introduction To Web Analytics 8. Social Media Marketing 9. Introduction to Youtube 10. E-Mail Marketing 11. Budgeting in Digital Marketing. Frequently Asked Questions ● Digital Marketing Glossary More Information:- The authors of this book is Riya Bansal.

Author : Prof. R.C. Agarwal
Publisher : SBPD Publishing House
Page : 248 pages
File Size : 48,5 Mb
Release : 2023-04-29
Category : Business & Economics
ISBN : 9789392208898

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Fundamentals of Entrepreneurship For B.Com. Sem.-4 (According to NEP-2020) by Prof. R.C. Agarwal Pdf

Table of Content:- 1. Entrepreneurship : Meaning, Concept, Characteristics, Need, Functions 2. Theories of Entrepreneurship 3. Entrepreneur : Meaning, Characteristics, Qualities, Functions and Types 4. Entrepreneurship Development Programmes 5. Women Entrepreneur 6. Promotion of a Venture (Business) 7. Project : Concept, Classification And Identification 8. Project Formulation and Report 9. Project Appraisal/Resource Assessment (Financial and Non-Financial) 10. Raising of Funds 11. Venture Capital and Documentation Requirements 12. Plant Layout 13. Selection of Product 14. Location of an Enterprise 15. Choice of Organisation 16. Facilities and Technologies For Starting Enterprise 17. Small Scale Industries in India 18. Institutional Finance to Entrepreneurs 19. Legal Requirements For Establishment of a New Unit 20. Institutions For Entrepreneurial Development. More Information:- The author of this book is Dr. O.P. Gupta. Dr. O.P. Gupta is the ex-reader of Deptt. of Commerce in PGDAV College, University of Delhi, Delhi.

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 167 pages
File Size : 40,9 Mb
Release : 2023-10-29
Category : Business & Economics
ISBN : 8210379456XXX

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NEP Fundamentals Of Human Resource Management [B. Com. Ist Sem (Group-C (Minor))] by Dr. F. C. Sharma Pdf

1. Introduction to Human Resource Management, 2. Human Resource Policies, Procedure, 3. Human Resource Planning, 4. Job Analysis, Description and Specification, 5. Recruitment, 6. Selection, 7. Placement and Placement Introduction, 8. Job Changes : Transfers and Promotions, 9. Training, 10. Executive Development Programme, 11. Performance Appraisal, 12. Job Evaluation, 13. Remuneration.

Author : Dr. Vidhu Grace Noel,Dr. Sadaf Athar
Publisher : Thakur Publicatoin Private Limited
Page : 280 pages
File Size : 45,7 Mb
Release : 2023-03-03
Category : Education
ISBN : 9789357550024

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Fundamentals of Marketing (English Edition) by Dr. Vidhu Grace Noel,Dr. Sadaf Athar Pdf

Buy E-Book of Fundamentals of Marketing (English Edition) Book For B.Com 4th Semester of U.P. State Universities

Author : Dr. R L Madan
Publisher : S. Chand Publishing
Page : 496 pages
File Size : 53,7 Mb
Release : 2024-07-01
Category : Science
ISBN : 9789355016928

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Chemistry for B.Sc. Students Semester II (Theory | Practical) Fundamentals of Chemistry-II: NEP 2020 Universities of Uttarakhand by Dr. R L Madan Pdf

This textbook has been conceptualized for B.Sc. Second Semester students of Chemistry as per common minimum syllabus prescribed for all Uttarakhand State Universities and Colleges under the recommended National Education Policy (NEP) 2020. Maintaining the traditional approach to the subject, this textbook comprehensively covers two papers, namely Fundamentals of Chemistry II and Chemical Analysis II. Important topics such as Chemical Bonding II, Salient Features of s- and p-Block Elements, Alkanes and Cycloalkanes, Alkenes, Alkynes, Aromatic Compounds, Chemical Kinetics and Catalysis, Thermodynamics-I, Laboratory Hazards and Safety Precautions, Volumetric Analysis— Acid-Base Titrations, Differentiation between Alkanes, Alkenes and Alkynes are aptly discussed. Practical Part covering Chemical analysis II has been presented systematically to help students in achieving solid conceptional understanding and learn experimental procedures.

Author : Dr. S. K. Singh, ,Dr. R.U. Singh
Publisher : SBPD Publications
Page : 400 pages
File Size : 53,8 Mb
Release : 2023-11-17
Category : Business & Economics
ISBN : 8210379456XXX

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NEP Financial Accounting [B. Com. Ist Sem] by Dr. S. K. Singh, ,Dr. R.U. Singh Pdf

UNIT - I 1. Introduction to Accounting, 2. Accounting Principles : Concept and Conventions, 3. Indian and International Accounting Standards, UNIT - II 1.Preparation of Journal, Ledger and Trial Balance , 2. Preparation of Subsidiary Books (i) Cash Book (ii) Other Subsidiary Books, UNIT - III 1.Accounting for Depreciation , 2. Valuation of Inventory (Stock) , 3. Accounting of Non-Trading or Not-For-Profit Organisations/Institutions, 4. Single Entry System or Accounting from Incomplete Records.

Author : Gary M. Armstrong,Stewart Adam,Sara Marion Denize,Michael Volkov,Philip Kotler
Publisher : Unknown
Page : 128 pages
File Size : 42,9 Mb
Release : 2018
Category : Customer relations
ISBN : 1488620105

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Principles of Marketing by Gary M. Armstrong,Stewart Adam,Sara Marion Denize,Michael Volkov,Philip Kotler Pdf

An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.

Author : John F. Tanner, Jr.,Mary Anne Raymond,Camille Schuster
Publisher : Ingram
Page : 128 pages
File Size : 49,5 Mb
Release : 2024-07-01
Category : Electronic
ISBN : 193612629X

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Principles of Marketing by John F. Tanner, Jr.,Mary Anne Raymond,Camille Schuster Pdf

Author : Jain
Publisher : Tata McGraw-Hill Education
Page : 0 pages
File Size : 41,6 Mb
Release : 2006-07
Category : Arithmetic
ISBN : 0070620482

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Business Statistics For B.Com (Hons) by Jain Pdf

Author : J C Aggarwal
Publisher : Unknown
Page : 128 pages
File Size : 48,9 Mb
Release : 2009-11
Category : Electronic
ISBN : 812592793X

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Teaching Of Commerce: A Practical Approach, 2E by J C Aggarwal Pdf

This Book Has Been A Favourite With Students And Teachers Alike Since It Was First Published In 1996. It Makes A Comprehensive And Critical Exposition Of All Facets Of Teaching Commerce. It Essentially Offers A Learner-Oriented Text, Whereas The Approach Is Strictly Utilitarian So It Serves As A Reliable Guide In The Classroom, And Provides Practical Suggestions For Making The Teaching-Learning Process Effective, Inspirational And Interesting. To Make The Subject Interesting, The Text Has Been Suitably Supplemented With Diagrams, Figures And Tables. By Virtue Of Its Extensive And In-Depth Coverage Of The Subject The Book Has Been Useful To Students Preparing For Teacher Training Courses, Not Only In India But Also In The Middle-East And South-East Asian Countries. It Has Also Served As A Reliable Handbook For In-Service Teachers. Revision Of The Book Became Necessary Following The Changes In The Syllabus In Accordance With The National Curriculum Framework 2005. Thus, Chapters On Suggestive Lesson Plans In Accountancy, Pedagogic Analysis Of The Subject, And Multiple Choice Questions Have Been Included For The Second Edition.

Author : Damian Ryan,Calvin Jones
Publisher : Kogan Page Publishers
Page : 304 pages
File Size : 48,7 Mb
Release : 2012-03-03
Category : Business & Economics
ISBN : 9780749464288

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Understanding Digital Marketing by Damian Ryan,Calvin Jones Pdf

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Author : Dr. H.C. Mehrotra, Dr. S.P. Goyal
Publisher : Sahitya Bhawan Publications
Page : 616 pages
File Size : 50,9 Mb
Release : 2020-07-01
Category : Business & Economics
ISBN : 9789351738633

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Income Tax Law & Practice Assessment Year 2020-21 by Dr. H.C. Mehrotra, Dr. S.P. Goyal Pdf

About Income Tax Law & Practice Book Largest Selling Book since 1964 and over the last 56 years of its existence, the book has established a reputation for itself as the most definitive work on the subject of income tax. Incorporating the provisions of the Finance Act, 2019; the Finance (No. 2) Act, 2019; the Taxation Laws (Amendment) Act, 2019 and the Finance Act, 2020 as applicable to Assessment Year 2020-21. Provisions of the Taxation and other Laws (Relaxation of Certain Provisions) Ordinance, 2020 dated 31.3.2020 have been incorporated in the book. A simplified, systematic approach to the understanding of a complex subject written in a unique, simple and easy to understand language. Each topic, after a theoretical exposition, is followed by illustrations to facilitate the students to master the practical application of Income Tax Law. User-friendly examination-oriented style facilitating easy comprehension of each topic. Solved Illustrations and Questions for exercise are largest in number in comparison to other books on income tax. Unsurpassed for over 56 years. The book is trusted and relied upon for accuracy and reliability. Mistakeless printing on paper of superior quality at a moderate price. Questions from the latest Examination Papers of various universities have been included in the revised edition of the book. At the end of each chapter, Short Answer, Objective Type and Short Numerical Questions have been added with answers.

Author : Anonim
Publisher : Sultan Chand & Sons
Page : 20 pages
File Size : 47,6 Mb
Release : 2023-02-07
Category : Business & Economics
ISBN : 9789391820404

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Investment Management : Theory and Practice by Anonim Pdf

Investment Management has been written to meet the need of the students taking B.Com (H.) and other Undergraduate Courses in Finance in the light of NEP 2020. The Scope of investment decision-making has substantially widened with new concepts appearing on the horizon. Appropriately, the Syllabi of different courses have been modified and updated. Consistent with the objective, this book present analytical framework of the related subject matter in the light of SEBI Rules, Regulations and Guidelines. Numerical examples and illustrations have been used extensively to explain the applications of different concepts.

Author : Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes
Publisher : Psychology Press
Page : 1892 pages
File Size : 44,5 Mb
Release : 2018-12-07
Category : Psychology
ISBN : 9781136676208

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Handbook of Consumer Psychology by Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes Pdf

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.