Fundamentals Of Public Communication Campaigns

Author : Jonathan Matusitz
Publisher : John Wiley & Sons
Page : 580 pages
File Size : 40,7 Mb
Release : 2022-09-13
Category : Language Arts & Disciplines
ISBN : 9781119878070

Get Book

Fundamentals of Public Communication Campaigns by Jonathan Matusitz Pdf

The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.

Author : Ronald E. Rice,Charles K. Atkin
Publisher : SAGE
Page : 393 pages
File Size : 54,9 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781412987707

Get Book

Public Communication Campaigns by Ronald E. Rice,Charles K. Atkin Pdf

In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the ...

Author : Ronald E. Rice,Charles K. Atkin
Publisher : SAGE
Page : 444 pages
File Size : 46,8 Mb
Release : 2001
Category : Business & Economics
ISBN : 0761922067

Get Book

Public Communication Campaigns by Ronald E. Rice,Charles K. Atkin Pdf

This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.

Author : Regina M. Luttrell,Luke W. Capizzo
Publisher : SAGE Publications
Page : 521 pages
File Size : 46,9 Mb
Release : 2018-02-05
Category : Language Arts & Disciplines
ISBN : 9781506332536

Get Book

Public Relations Campaigns by Regina M. Luttrell,Luke W. Capizzo Pdf

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.

Author : Anonim
Publisher : Unknown
Page : 328 pages
File Size : 55,5 Mb
Release : 1984
Category : Electronic
ISBN : OCLC:1072367149

Get Book

PUBLIC COMMUNICATION CAMPAIGNS by Anonim Pdf

Author : Mark Sheehan,Robina Xavier
Publisher : Oxford University Press, USA
Page : 262 pages
File Size : 54,8 Mb
Release : 2009
Category : Mass media and business
ISBN : PSU:000066116448

Get Book

Public Relations Campaigns by Mark Sheehan,Robina Xavier Pdf

Public Relations Campaigns guides current and aspiring practitioners through the campaign planning, development and implementation process. Each chapter focuses on a specific element of a campaign and shows how this step can be implemented in the various disciplines of PR, including media relations, crisis management, risk communication, community relations, employee relations, marketing public relations, international public relations, political and government relations and financial relations. Offering the knowledge of an experienced team of contributors, both academics and practitioners, as well as case studies of real life scenarios, this is the perfect text to cultivate the creativity, flexibility and organisational skills that are required to create and run a successful public relations campaign. Book jacket.

Author : Ron Smith
Publisher : Routledge
Page : 278 pages
File Size : 45,8 Mb
Release : 2013-08-15
Category : Business & Economics
ISBN : 9781135089672

Get Book

Public Relations: The Basics by Ron Smith Pdf

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

Author : D F du Plessis
Publisher : Juta and Company Ltd
Page : 164 pages
File Size : 52,5 Mb
Release : 2000
Category : Business & Economics
ISBN : 0702155578

Get Book

Introduction to Public Relations and Advertising by D F du Plessis Pdf

Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.

Author : Ronald E. Rice,Charles K. Atkin
Publisher : SAGE Publications, Incorporated
Page : 424 pages
File Size : 42,5 Mb
Release : 1989-06
Category : Language Arts & Disciplines
ISBN : STANFORD:36105038573643

Get Book

Public Communication Campaigns by Ronald E. Rice,Charles K. Atkin Pdf

In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns.This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs. Copyright © Libri GmbH. All rights reserved.

Author : Anonim
Publisher : Unknown
Page : 428 pages
File Size : 50,9 Mb
Release : 2000
Category : Advocacy advertising
ISBN : 1452233268

Get Book

Public Communication Campaigns (Third Edition). by Anonim Pdf

This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.

Author : Randy Bobbitt,Ruth Sullivan
Publisher : Unknown
Page : 0 pages
File Size : 53,7 Mb
Release : 2012-07
Category : Internet in public relations
ISBN : 0205066720

Get Book

Developing the Public Relations Campaign by Randy Bobbitt,Ruth Sullivan Pdf

A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process--the PIE chart--that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations

Author : Deborah A. Silverman,Ronald D. Smith
Publisher : Taylor & Francis
Page : 686 pages
File Size : 42,8 Mb
Release : 2024-03-14
Category : Business & Economics
ISBN : 9781003849513

Get Book

Strategic Planning for Public Relations by Deborah A. Silverman,Ronald D. Smith Pdf

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .

Author : Judith S. Trent,Robert V. Friedenberg
Publisher : Rowman & Littlefield
Page : 452 pages
File Size : 48,6 Mb
Release : 2008
Category : Political Science
ISBN : 0742553035

Get Book

Political Campaign Communication by Judith S. Trent,Robert V. Friedenberg Pdf

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.

Author : Hans-Dieter Klingemann,Andrea Römmele
Publisher : SAGE Publications Limited
Page : 194 pages
File Size : 43,5 Mb
Release : 2002-02-05
Category : Language Arts & Disciplines
ISBN : 0761964320

Get Book

Public Information Campaigns and Opinion Research by Hans-Dieter Klingemann,Andrea Römmele Pdf

Political modernization via the advent of mass communications has served to produce unprecedented levels of communication skills between executive, legislative and administrative elites and modern citizens. This Handbook draws on multidisciplinary insights and the experiences of campaign practitioners to provide a comprehensive guide to planning, implementing and measuring public information and communication campaigns using survey research. Part 1 outlines the basic theoretical approaches. Parts 2 draws on examples of national campaigns and Part 3 shifts the focus to international campaigns. In each instance different cases are used to illustrate methods of research, the role of different actors like,

Author : Alison Theaker,Heather Yaxley
Publisher : Routledge
Page : 357 pages
File Size : 45,6 Mb
Release : 2017-10-12
Category : Social Science
ISBN : 9781317192725

Get Book

The Public Relations Strategic Toolkit by Alison Theaker,Heather Yaxley Pdf

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include: definitions of key terms contemporary case studies interviews with practitioners handy checklists practical activities and assignments. By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.