Gaining Influence In Public Relations

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Gaining Influence in Public Relations

Bruce K. Berger,Bryan H. Reber
Gaining Influence in Public Relations Book PDF

Author : Bruce K. Berger,Bryan H. Reber
Publisher : Routledge
Page : 288 pages
File Size : 50,5 Mb
Release : 2006-08-15
Category : Business & Economics
ISBN : 9781135605308

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Gaining Influence in Public Relations by Bruce K. Berger,Bryan H. Reber Pdf

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.

Gaining Influence in Public Relations

Bruce K. Berger,Bryan H. Reber
Gaining Influence in Public Relations Book PDF

Author : Bruce K. Berger,Bryan H. Reber
Publisher : Routledge
Page : 291 pages
File Size : 41,6 Mb
Release : 2006-08-15
Category : Business & Economics
ISBN : 9781135605315

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Gaining Influence in Public Relations by Bruce K. Berger,Bryan H. Reber Pdf

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.

PR Women with Influence

Juan Meng,Marlene S. Neill
PR Women with Influence Book PDF

Author : Juan Meng,Marlene S. Neill
Publisher : Peter Lang Us
Page : 220 pages
File Size : 55,5 Mb
Release : 2020-12-22
Category : Electronic
ISBN : 1433165104

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PR Women with Influence by Juan Meng,Marlene S. Neill Pdf

PR Women with Influence: Breaking Through the Ethical and Leadership Challengesmakes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women's perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals. Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR. Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today's public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.

Intercultural Public Relations

Lan Ni,Qi Wang,Bey-Ling Sha
Intercultural Public Relations Book PDF

Author : Lan Ni,Qi Wang,Bey-Ling Sha
Publisher : Routledge
Page : 340 pages
File Size : 51,7 Mb
Release : 2018-06-12
Category : Language Arts & Disciplines
ISBN : 9781317280903

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Intercultural Public Relations by Lan Ni,Qi Wang,Bey-Ling Sha Pdf

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publics Relationship management Conflict resolution These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today’s global public relations environment.

The SAGE Handbook of Public Relations

Robert L. Heath,Robert Lawrence Heath
The SAGE Handbook of Public Relations Book PDF

Author : Robert L. Heath,Robert Lawrence Heath
Publisher : SAGE
Page : 793 pages
File Size : 41,8 Mb
Release : 2010-07-29
Category : Business & Economics
ISBN : 9781412977807

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The SAGE Handbook of Public Relations by Robert L. Heath,Robert Lawrence Heath Pdf

This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics.

The Future of Excellence in Public Relations and Communication Management

Elizabeth L. Toth
The Future of Excellence in Public Relations and Communication Management Book PDF

Author : Elizabeth L. Toth
Publisher : Routledge
Page : 656 pages
File Size : 52,8 Mb
Release : 2009-03-04
Category : Business & Economics
ISBN : 9781135250690

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The Future of Excellence in Public Relations and Communication Management by Elizabeth L. Toth Pdf

The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.

Public Relations Leaders as Sensemakers

Bruce K. Berger,Juan Meng
Public Relations Leaders as Sensemakers Book PDF

Author : Bruce K. Berger,Juan Meng
Publisher : Routledge
Page : 365 pages
File Size : 54,8 Mb
Release : 2014-05-23
Category : Language Arts & Disciplines
ISBN : 9781317938194

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Public Relations Leaders as Sensemakers by Bruce K. Berger,Juan Meng Pdf

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.

Strategic Public Relations Leadership

Anne Gregory,Paul Willis
Strategic Public Relations Leadership Book PDF

Author : Anne Gregory,Paul Willis
Publisher : Routledge
Page : 164 pages
File Size : 49,9 Mb
Release : 2013-07-18
Category : Business & Economics
ISBN : 9781135946661

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Strategic Public Relations Leadership by Anne Gregory,Paul Willis Pdf

Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation. This short textbook is suitable for aspiring practitioners, MBA and other masters qualifications in public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations.

Public Relations Ethics

Marlene S. Neill,Amy Oliver Barnes
Public Relations Ethics Book PDF

Author : Marlene S. Neill,Amy Oliver Barnes
Publisher : Business Expert Press
Page : 140 pages
File Size : 48,7 Mb
Release : 2017-12-05
Category : Business & Economics
ISBN : 9781947098657

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Public Relations Ethics by Marlene S. Neill,Amy Oliver Barnes Pdf

Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as “speaking truth to power” can have serious consequences for someone’s career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.

Content Marketing for PR

Trevor Young
Content Marketing for PR Book PDF

Author : Trevor Young
Publisher : Digital Citizen
Page : 384 pages
File Size : 55,7 Mb
Release : 2019-09-16
Category : Business & Economics
ISBN : 9780648669616

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Content Marketing for PR by Trevor Young Pdf

Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.

Trust, Power and Public Relations in Financial Markets

Clea Bourne
Trust Power and Public Relations in Financial Markets Book PDF

Author : Clea Bourne
Publisher : Routledge
Page : 176 pages
File Size : 45,8 Mb
Release : 2016-12-08
Category : Business & Economics
ISBN : 9781317963943

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Trust, Power and Public Relations in Financial Markets by Clea Bourne Pdf

The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be ‘trust strategists’. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.

Public Relations

Jacquie L'Etang
Public Relations Book PDF

Author : Jacquie L'Etang
Publisher : SAGE
Page : 304 pages
File Size : 41,9 Mb
Release : 2007-11-21
Category : Business & Economics
ISBN : 9780857020338

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Public Relations by Jacquie L'Etang Pdf

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L'Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

Public Relations

Chiara Valentini
Public Relations Book PDF

Author : Chiara Valentini
Publisher : Walter de Gruyter GmbH & Co KG
Page : 630 pages
File Size : 44,8 Mb
Release : 2021-02-08
Category : Language Arts & Disciplines
ISBN : 9783110552607

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Public Relations by Chiara Valentini Pdf

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

Managing Public Relations

Peter M. Smudde
Managing Public Relations Book PDF

Author : Peter M. Smudde
Publisher : Taylor & Francis
Page : 392 pages
File Size : 45,5 Mb
Release : 2023-03-02
Category : Business & Economics
ISBN : 9781000832495

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Managing Public Relations by Peter M. Smudde Pdf

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints" Expanded content on strategic planning, budgeting, and financial statements Detailed commentary on topics relevant to the modern workplace, including remote management Consideration of diversity, inclusion, equity, and access within PR Additional content on the use of analytics and measuring return on investment (ROI) Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.

Social Media and Crisis Communication

Lucinda L. Austin,Yan Jin
Social Media and Crisis Communication Book PDF

Author : Lucinda L. Austin,Yan Jin
Publisher : Taylor & Francis
Page : 462 pages
File Size : 48,8 Mb
Release : 2017-06-27
Category : Language Arts & Disciplines
ISBN : 9781317607977

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Social Media and Crisis Communication by Lucinda L. Austin,Yan Jin Pdf

Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions. Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.