Gamification For Innovators And Entrepreneurs

Author : Henning Breuer,John Bessant,Sune Gudiksen
Publisher : Walter de Gruyter GmbH & Co KG
Page : 224 pages
File Size : 46,7 Mb
Release : 2022-10-03
Category : Business & Economics
ISBN : 9783110725582

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Gamification for Innovators and Entrepreneurs by Henning Breuer,John Bessant,Sune Gudiksen Pdf

Gamification for Innovators and Entrepreneurs is about an exciting, still emerging superpower. One that empowers you to use, repurpose and create games that will help solve the great societal and organisational challenges that companies, startups and nonprofits are facing today – games that are explicitly designed and can be iteratively improved to engage stakeholders, facilitate experimentation and actually drive innovation. What makes gamification a superpower is its use of powerful methods and techniques from diverse disciplines and traditions – like futures studies, user experience, agile management, design thinking or business design – in a new, action-oriented and engaging framework. Each game world is a safe, playful space, where groups are free to experiment in innovative and inclusive forms of collaboration. Gamification for Innovators and Entrepreneurs builds on insights and knowledge from over 150 leading experts in the field. It provides a rich collection of materials for innovators, entrepreneurs and game designers that allows you to dive deep into innovation and entrepreneurship, into games and gamification. You can build on 36 gamification design patterns – like dilemma solving, experiential learning, innovation markets and storytelling – and use a game design canvas to create your own innovation games. Or you can customize some of the 70+ games featured in the book that are already in use by innovators, entrepreneurs and professional trainers. Additional resources are provided for teachers and game facilitators. The superpower of gamification does not yield simplistic solutions – but the resources from Gamification for Innovators and Entrepreneurs will provide you with the means and the confidence to tackle some of the great challenges we are all facing today. An easily accessible and comprehensive overview on gamification and games in the context of innovation and entrepreneurship Draws on several collaborative research projects involving partners such as Lego, Deutsche Telekom, Lufthansa Systems, 3M, Danske Bank, and Nokia Systems. Extensive experience of the authors in the facilitation of games, their role as an enabler of learning and their potential to facilitate transformation. 36 reusable gamification design patterns, a five-step process and a game design canvas to create one’s own innovation games Summaries and references of more than 70+ customizable games that are already in use by innovators, entrepreneurs and professional trainers Educational materials for teachers, trainers and game facilitators

Author : Sune Gudiksen,Jake Inlove
Publisher : Kogan Page Publishers
Page : 321 pages
File Size : 52,9 Mb
Release : 2018-12-03
Category : Business & Economics
ISBN : 9780749484330

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Gamification for Business by Sune Gudiksen,Jake Inlove Pdf

Gamification for Business shows how games and game-based design can be used to effectively tackle business challenges and improve organizational performance. From siloed working and information overload to the clash between ongoing operations and innovation, this book shows how to identify what type of game is best suited to each business issue. With guidance on online games, simulations, event-based games and gamified training, this book ensures that business leaders and senior decision makers feel confident in their ability to assess the opportunities of each type of gamification for their business. Including case studies from more than 20 organizations who have implemented a game-based solution, this book outlines the business issue in each company and the aim of the game, the impact the game had and key learning points to help readers implement a similar type of game in their own business. Based on extensive research into the effectiveness of games and real-world examples from companies who have experienced the benefits of serious games and design thinking, Gamification for Business is essential reading for all business professionals looking to improve employee motivation, boost engagement, create a cohesive team environment and facilitate innovation in their company for improved business performance.

Author : Henning Breuer,John Bessant,Sune Gudiksen
Publisher : Unknown
Page : 300 pages
File Size : 43,7 Mb
Release : 2022-07-29
Category : Electronic
ISBN : 3110725541

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Gamification for Innovators and Entrepreneurs by Henning Breuer,John Bessant,Sune Gudiksen Pdf

Innovation matters - more than ever at this time of crisis. Economies depend on organizations continuing to provide new products, services and business models to grow their markets and adopting new processes in order to enhance productivity. Start-ups are seen as powerful engines of change, and as potential sources of future employment. The public sector institution faces similar challenges needing to cope with resource constraints and expanding demand, whilst the world of social innovation is driven by a desire to make the world a better place through new ideas. But innovation won't just happen - it requires skills and capabilities to enable and drive the process. The field of teaching and coaching innovation is wide and growing. It comes with the need to look at different approaches to delivering content and building such capabilities. Games and gamification are becoming increasingly popular approaches to facilitate learning across a wide range of subjects. Watch any child at play and you'll get a crash course reminder of the power of games as a way of learning. Structured play helps in many ways - for example facilitating 'safe' experimentation, generating shared experiences, training and rehearsing responses and enabling interactive exploration. Not surprisingly games have become an indispensable part of the toolkit used by innovation managers, teachers and coaches in a variety of settings. So can it be used to help people learn about and to manage innovation, and to develop their skills and capabilities in that field? And if so, how? What are the available approaches and why do they work? Which games work best under what conditions? Exploring these questions is the theme of this book. Our focus is on facilitating innovation and entrepreneurship (I&E) and the ways in which learning around this can be supported by the use of games. We have a strong background in both I&E and the use of games in learning support and the book draws particularly on a 3-year research programme involving a number of European universities and institutions together with companies like 3M, Lufthansa, Deutsche Telekom, Danske Bank and Generali Insurance. Contains a review of experiences in using games in this context, a typology of learning games and a model for introducing elements of games into existing and future course design. Extensive use of examples including games specifically designed within the context of the project and insights from these developments. It also provides signposting and links to a companion website containing a library of games for use in different situations. Offers the reader: an overview of the field an understanding of how games can work in the innovation/entrepreneurship space insight into how and where they might be used andguidance on how to access and configure games and how to develop them

Author : Ina Goller,John Bessant
Publisher : Taylor & Francis
Page : 383 pages
File Size : 50,7 Mb
Release : 2023-07-28
Category : Business & Economics
ISBN : 9781000909029

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Creativity for Innovation Management by Ina Goller,John Bessant Pdf

Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship. The text provides a range of opportunities to explore innovative and creative processes and develop them via activities linked to relevant tools and techniques, as well as real-life case studies. By working through key competence areas at personal and then team levels, the book demonstrates to students how to build entrepreneurial practices, strong, innovative teams, and organisations that encourage and facilitate innovative thinking. This second edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management. This textbook is ideal for postgraduate students of Innovation and Creativity and Entrepreneurship, as well as professionals who want to excel by developing and applying their own creativity at work. Online resources complement the book, with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, to support learning and teaching.

Author : Fenja Franke,Avo Schönbohm
Publisher : BWV Verlag
Page : 123 pages
File Size : 55,5 Mb
Release : 2016-05-26
Category : Gamification
ISBN : 9783830536512

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Gamification in Business Innovation by Fenja Franke,Avo Schönbohm Pdf

Fenja Franke & Avo Schönbohm Gamification in Business Innovation Quasi-Experimental Research Results on Gamified Idea Generation

Author : Bill Aulet
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 51,7 Mb
Release : 2013-08-12
Category : Business & Economics
ISBN : 9781118692288

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Disciplined Entrepreneurship by Bill Aulet Pdf

24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

Author : Helen Routledge
Publisher : Springer
Page : 215 pages
File Size : 54,6 Mb
Release : 2016-01-26
Category : Business & Economics
ISBN : 9781137448989

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Why Games Are Good For Business by Helen Routledge Pdf

By tapping into the same psychology that keeps gamers glued to Minecraft or World of Warcraft, innovative organizations are creating their own engaging and flexible learning experiences. They're called Serious Games. This is a practical toolkit for those who want to learn about more serious games and how to apply them in the workplace.

Author : Gabe Zichermann,Joselin Linder
Publisher : McGraw Hill Professional
Page : 257 pages
File Size : 42,5 Mb
Release : 2013-03-29
Category : Business & Economics
ISBN : 9780071808323

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The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition by Gabe Zichermann,Joselin Linder Pdf

THE REVOLUTION WILL BE GAMIFIED MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHIND Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty. With The Gamification Revolution you'll learn how top companies: Recruit and retain the best talent from the gamer generation and beyond Train employees and drive excellence with noncash incentives Cut through the market noise and ignite consumer sales growth Generate unprecedented customer loyalty without breaking the bank Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--the authors reveal the secrets of market leaders that you can apply immediately to your business. As a bonus, the book gives you full access to The Gamification Revolution app--a great way to optimize and enhance your experience with videos, tips, and social tools, including the ability to easily share the best ideas with your colleagues and workgroup. You'll learn the new rules of engagement that are guaranteed to generate excitement and enthusiasm--in your employees and your customers. You'll understand how game designers predict and motivate behaviors--and how you can get the results you want. You'll also find a winning selection of fascinating case studies, best practices, and game-ready tools of the trade you can easily apply to your specific needs. It's all here in one ready-to-use strategy guide filled with the best ideas and pitfalls you can avoid. If you're going to play the game, this is how you play it. To win. Praise for The Gamification Revolution: "For consumer-facing businesses today, nothing matters more than delivering a great user experience and creating lasting engagement with your consumers and employees. The Gamification Revolution will show you how leaders have reached for the top and won." -- ALEXANDRA WILKIS WILSON, Cofounder, Gilt Groupe, and author of the New York Times bestseller By Invitation Only "In today's fast-paced world, people are more distracted than ever. To stand out, you'll need to cut through the noise and get them engaged. The Gamification Revolution will teach you the essential building blocks for achieving long-term success and growth." -- JESSE REDNISS, SVP, USA Network/NBCU "From engaging customers to retaining a team, The Gamification Revolution will provide you with tactics that generate results. I know. Gabe's wisdom has helped the Founder Institute expand to every inhabited continent and change thousands of lives." -- ADEO RESSI, CEO, Founder Institute "Zichermann and Linder propose a pragmatic approach to gamification that will provide breakthrough results. Sales is the last bastion of corporate innovation, and this spectacular read is a must for any sales leader." -- HI LEVA, Senior VP Sales Operations, Clear Channel Outdoor

Author : Oscar Bernardes,Vanessa Amorim,Antonio Carrizo Moreira
Publisher : Engineering Science Reference
Page : 450 pages
File Size : 48,8 Mb
Release : 2021-11-30
Category : Games
ISBN : 1668442914

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Handbook of Research on Gamification Dynamics and User Experience Design by Oscar Bernardes,Vanessa Amorim,Antonio Carrizo Moreira Pdf

Currently, it is essential for organizations to create strategies to engage their audiences through innovative game-like experiences. It is, therefore, necessary to highlight the contribution of digital technologies that enable organizations to affect their audiences. Before gamification can be used for this purpose, however, there are many features that must be put into the game design. This essential reference discusses the dynamics of gamification, and the ways games may be designed with an emphasis on user experience. Covering topics such as user engagement, design principles, user motivations, gamification artifacts, and more, this book is an ideal reference for game developers, interdisciplinary researchers, technology developers, and academicians.

Author : Dr Kenneth A. Grant and Dr Sean Wise
Publisher : Academic Conferences and publishing limited
Page : 440 pages
File Size : 51,7 Mb
Release : 2016
Category : Reference
ISBN : 9781910810866

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ICIE 2016 Proceedings of the 4th International Conference on Innovation and Entrepreneurship by Dr Kenneth A. Grant and Dr Sean Wise Pdf

Author : George Kesselman
Publisher : John Wiley & Sons
Page : 263 pages
File Size : 46,9 Mb
Release : 2024-01-03
Category : Business & Economics
ISBN : 9781394228010

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The Power of Play by George Kesselman Pdf

Level-up employee productivity, creativity, and inspiration at your workplace In The Power of Play: The Game Design Approach to Transforming Employee Engagement, the Managing Director for Willow Ventures —a global insurance innovation leader—George Kesselman, delivers a one-of-a-kind and exciting take on employee productivity and engagement. He dives deep into increasing divergence between work and how we approach motivation, and moving beyond the gamification of work, exploring the motivational and behavioural elements behind the “fun” kind of problem solving we find in games and showing you how to apply them to your workplace. In the book, you’ll discover how to apply the principles of game design to the professional environment so you can realize higher levels of motivation, productivity, and creativity from your teams. You’ll also find: Strategies to make your workplace more enjoyable and improve talent recruitment and retention Practical insights into tapping into your employees’ intrinsic motivations to create a more satisfying work experience Discussions of how to identify core motivations, combine them with clever design, and help your employees achieve “flow states” of extraordinary productivity Perfect for managers, executives, directors, entrepreneurs, founders, and other business leaders, The Power of Play is also a can’t-miss resource for human resources and other people professionals seeking effective strategies to retain, motivate, and inspire their team members.

Author : Gabe Zichermann,Joselin Linder
Publisher : Wiley
Page : 288 pages
File Size : 54,7 Mb
Release : 2010-02-18
Category : Business & Economics
ISBN : 9780470618684

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Game-Based Marketing by Gabe Zichermann,Joselin Linder Pdf

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

Author : Kris Duggan,Kate Shoup
Publisher : John Wiley & Sons
Page : 323 pages
File Size : 45,9 Mb
Release : 2013-01-23
Category : Business & Economics
ISBN : 9781118466940

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Business Gamification For Dummies by Kris Duggan,Kate Shoup Pdf

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model. How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment How to build a successful gamification program How to entice and retain customers using gamification How to drive employee behavior inside your organization Real-world illustrations of gamification at work If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.

Author : David Cutler
Publisher : McGraw-Hill Education
Page : 288 pages
File Size : 54,9 Mb
Release : 2022-03-22
Category : Business & Economics
ISBN : 1264257481

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The GAME of Innovation: Gamify Challenges, Level Up Your Team, and Play to Win by David Cutler Pdf

As a leader, how do you facilitate breakthrough opportunities? Gamify challenges. Level up your team. And play to WIN. Unveiling a comprehensive approach to extraordinary problem-solving, The GAME of Innovation offers all you need to meet challenges head on and seize the competitive edge. Conceived by a super-creative quartet of top-tier business consultants, The GAME of Innovation builds upon a novel premise: What if you framed problems as if they were games of profound significance? How might you design something new or reimagine the old, particularly when competition increases, technology disrupts, change accelerates, money tightens, and the rules of success are constantly evolving? It then shares a flexible methodology for designing powerhouse innovation GAMEs (Guidelines, Arena, Materials, Experience), aligning teams with 5 problem-solving “lenses,” building consensus behind change, and leading/managing the process. This uncommon, easy-to-read, visual book is packed with actionable strategies that will help you and your community thrive when playing The GAME of Innovation.

Author : João Leitão
Publisher : Unknown
Page : 127 pages
File Size : 40,7 Mb
Release : 2019
Category : BUSINESS & ECONOMICS
ISBN : 3319912836

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Open Innovation Business Modeling by João Leitão Pdf

This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge - a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.