Gender After Gender In Consumer Culture

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Gender After Gender in Consumer Culture

Elisabeth Tissier-Desbordes,Luca M. Visconti
Gender After Gender in Consumer Culture Book PDF

Author : Elisabeth Tissier-Desbordes,Luca M. Visconti
Publisher : Routledge
Page : 174 pages
File Size : 42,8 Mb
Release : 2020-12-23
Category : Business & Economics
ISBN : 9781000289022

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Gender After Gender in Consumer Culture by Elisabeth Tissier-Desbordes,Luca M. Visconti Pdf

Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions. Sex, the biological distinction male/female, and gender, which refers to a person’s sense of being male, female, or any other combinations of these, inform issues as varied as personal identity, social interactions, and market behaviours. First, contributions account for the increasing fluidity and/or fragmentation of gender positions, which reshape the interplay between consumers and marketers. Second, they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities, taken both individually and jointly (e.g., at the intersection of ethnicity or positions of market marginalisation). Third, chapters question the role of gender in granting personal and societal well-being, as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender, this book allows the reader to trace the links among cultural categories (e.g. masculinity, femininity, gender identity), social phenomena, and market (dis)functioning. The chapters in this book were originally published as a special issue in the journal Consumption Markets & Culture.

Gender, Culture, and Consumer Behavior

Cele C. Otnes,Linda Tuncay Zayer
Gender Culture and Consumer Behavior Book PDF

Author : Cele C. Otnes,Linda Tuncay Zayer
Publisher : Taylor & Francis
Page : 484 pages
File Size : 55,5 Mb
Release : 2012-04-27
Category : Business & Economics
ISBN : 9781136463488

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Gender, Culture, and Consumer Behavior by Cele C. Otnes,Linda Tuncay Zayer Pdf

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

The Gender and Consumer Culture Reader

Jennifer R. Scanlon,Jennifer Scanlon
The Gender and Consumer Culture Reader Book PDF

Author : Jennifer R. Scanlon,Jennifer Scanlon
Publisher : NYU Press
Page : 401 pages
File Size : 41,5 Mb
Release : 2000-08
Category : Business & Economics
ISBN : 9780814781319

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The Gender and Consumer Culture Reader by Jennifer R. Scanlon,Jennifer Scanlon Pdf

In this consumer culture studies anthology, 23 reprinted essays (1934-98) consider both the empowering and disempowering elements of consumerism. In her introduction, Scanlon (women's studies, Plattsburgh State U. of New York) views consumer culture as a collaborative process, not simply a matter of perpetrators and victims. The themes the essays address are: stretching the boundaries of the domestic sphere; you are what you buy; the message makers; and sexuality, pleasure and resistance in consumer culture. The book features bandw illustrations promoting the cults of domesticity and identity through proper consumption. It lacks an index. c. Book News Inc.

Handbook of Research on Gender and Marketing

Susan Dobscha
Handbook of Research on Gender and Marketing Book PDF

Author : Susan Dobscha
Publisher : Edward Elgar Publishing
Page : 352 pages
File Size : 46,5 Mb
Release : 2019
Category : Electronic
ISBN : 9781788115384

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Handbook of Research on Gender and Marketing by Susan Dobscha Pdf

Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.

Crime, Gender and Consumer Culture in Nineteenth-Century England

Tammy C. Whitlock
Crime Gender and Consumer Culture in Nineteenth Century England Book PDF

Author : Tammy C. Whitlock
Publisher : Routledge
Page : 256 pages
File Size : 55,5 Mb
Release : 2016-09
Category : Electronic
ISBN : 1138251429

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Crime, Gender and Consumer Culture in Nineteenth-Century England by Tammy C. Whitlock Pdf

Whilst the actual origins of English consumer culture are a source of much debate, it is clear that the nineteenth century witnessed a revolution in retailing and consumption. Mass production of goods, improved transport facilities and more sophisticated sales techniques brought consumerism to the masses on a scale previously unimaginable. Yet with this new consumerism came new problems and challenges. Focusing on retailing in nineteenth-century Britain, this book traces the expansion of commodity culture and a mass consumer orientated market, and explores the wider social and cultural implications this had for society. Using trial records, advertisements, newspaper reports, literature, and popular ballads, it analyses the rise, criticism, and entrenchment of consumerism by looking at retail changes around the period 1800-1880 and society's responses to them. By viewing this in the context of what had gone before Professor Whitlock emphasizes the key role women played in this evolution, and argues that the dazzling new world of consumption had beginnings that predate the later English, French and American department store cultures. It also challenges the view that women were helpless consumers manipulated by merchants' use of colour, light and display into excessive purchases, or even driven by their desires into acts of theft. With its interdisciplinary approach drawing on social and economic history, gender studies, cultural studies and the history of crime, this study asks fascinating questions regarding the nature of consumer culture and how society reacts to the challenges this creates.

Gender and Consumption

Lydia Martens,Emma Casey
Gender and Consumption Book PDF

Author : Lydia Martens,Emma Casey
Publisher : Routledge
Page : 256 pages
File Size : 47,8 Mb
Release : 2016-04-15
Category : Social Science
ISBN : 9781317130789

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Gender and Consumption by Lydia Martens,Emma Casey Pdf

Drawing upon anthropological, sociological and historical perspectives, this volume provides a unique insight into women’s domestic consumption. The contributors argue that domestic consumption represents an important lens through which to examine the everyday production and reproduction of socio-economic relations. Through a variety of case studies (such as gambling, wedding day consumption and bedroom décor), the essays explore and reconsider the nature of public and private spaces, and the subsequent nature of domestic space - often by challenging traditional notions of what constitutes ’the domestic’. The volume demonstrates the broad range of experiences that domestic consumption offers women and reveals some of the complex meanings and motivations underpinning women’s consumption practices.

The Sex of Things

Victoria De Grazia,Ellen Furlough
The Sex of Things Book PDF

Author : Victoria De Grazia,Ellen Furlough
Publisher : Univ of California Press
Page : 442 pages
File Size : 43,7 Mb
Release : 1996
Category : Business & Economics
ISBN : 0520200349

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The Sex of Things by Victoria De Grazia,Ellen Furlough Pdf

"A rare pleasure. Rooting gender and consumption in the actions of people making their own history, these brilliant essays move from nineteenth-century pinups to the formation of gendered modernity. Once you've savored this volume, you'll never think of modern life in the same way again."--Temma Kaplan, author of Red City, Blue Period

His and Hers

Roger Horowitz,Arwen Mohun
His and Hers Book PDF

Author : Roger Horowitz,Arwen Mohun
Publisher : University of Virginia Press
Page : 260 pages
File Size : 48,5 Mb
Release : 1998
Category : Business & Economics
ISBN : 0813918022

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His and Hers by Roger Horowitz,Arwen Mohun Pdf

This volume will be of interest to historians in a wide range of fields.

Gendering Theory in Marketing and Consumer Research

Zeynep Arsel,Kirsi Eräranta,Johanna Moisander
Gendering Theory in Marketing and Consumer Research Book PDF

Author : Zeynep Arsel,Kirsi Eräranta,Johanna Moisander
Publisher : Routledge
Page : 198 pages
File Size : 40,7 Mb
Release : 2018-10-03
Category : Business & Economics
ISBN : 9781315300733

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Gendering Theory in Marketing and Consumer Research by Zeynep Arsel,Kirsi Eräranta,Johanna Moisander Pdf

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.

Purchasing Power

Donica Belisle
Purchasing Power Book PDF

Author : Donica Belisle
Publisher : University of Toronto Press
Page : 278 pages
File Size : 45,5 Mb
Release : 2020
Category : History
ISBN : 9781442629110

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Purchasing Power by Donica Belisle Pdf

Why do Canadians consume? This book explores the meanings of consumption in early-twentieth-century Canada, demonstrating that many Canadians have long viewed consumer goods as central to their visions of belonging, identity, and citizenship.

Consumption and Gender in the Early Seventeenth-Century Household

Jane Whittle,Elizabeth Griffiths
Consumption and Gender in the Early Seventeenth Century Household Book PDF

Author : Jane Whittle,Elizabeth Griffiths
Publisher : Oxford University Press
Page : 288 pages
File Size : 45,5 Mb
Release : 2012-03-01
Category : History
ISBN : 9780191623639

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Consumption and Gender in the Early Seventeenth-Century Household by Jane Whittle,Elizabeth Griffiths Pdf

Lady Alice Le Strange of Hunstanton in Norfolk kept a continuous series of household accounts from 1610-1654. Jane Whittle and Elizabeth Griffiths have used the Le Stranges' rich archive to reconstruct the material aspects of family life. This involves looking not only at purchases, but also at home production and gifts; and not only at the luxurious, but at the everyday consumption of food and medical care. Consumption is viewed not just as a set of objects owned, but as a process involving household management, acquisition and appropriation, a process that created and reinforced social links with craftsmen, servants, labourers, and the local community. It is argued that the county gentry provide a missing link in histories of consumption: connecting the fashions of London and the royal court, with those of middling strata of rural England. Recent writing has focused upon the transformation of consumption patterns in the eighteenth century. Here the earlier context is illuminated and, instead of tradition and stability, we find constant change and innovation. Issues of gender permeate the study. Consumption is often viewed as a female activity and the book looks in detail at who managed the provisioning, purchases, and work within the household, how spending on sons and daughters differed, and whether men and women attached different cultural values to household goods. This single household's economy provides a window into some of most significant cultural and economic issues of early modern England: innovations in trade, retail and production, the basis of gentry power, social relations in the countryside, and the gendering of family life.

The Aftermath of Feminism

Angela McRobbie
The Aftermath of Feminism Book PDF

Author : Angela McRobbie
Publisher : SAGE
Page : 192 pages
File Size : 46,9 Mb
Release : 2008-11-20
Category : Social Science
ISBN : 9781446200346

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The Aftermath of Feminism by Angela McRobbie Pdf

In this trenchant inquiry into the state of feminism, Angela McRobbie breaks open the politics of sexual equality and 'affirmative feminism' and sets down a new theory of gender power. Challenging the most basic assumptions of the 'end' of feminism, this book argues that invidious forms of gender re-stabilisation are being re-established. Consumer and popular culture encroach on the terrain of so-called female freedom, appearing supportive of female success, yet tying women into new post-feminist neurotic dependencies. With a scathing critique of 'women's empowerment', McRobbie has developed a distinctive feminist analysis that she uses to examine socio-cultural phenomena embedded in contemporary women's lives: from fashion photography and the television 'make-over' genre to eating disorders, body anxiety and 'illegible rage'. A turning point in feminist theory, The Aftermath of Feminism will set a new agenda for gender studies and cultural studies.

Gender Issues and Consumer Behavior

Janeen Arnold Costa
Gender Issues and Consumer Behavior Book PDF

Author : Janeen Arnold Costa
Publisher : SAGE Publications, Incorporated
Page : 258 pages
File Size : 41,6 Mb
Release : 1994-08-17
Category : Business & Economics
ISBN : UCSC:32106018404670

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Gender Issues and Consumer Behavior by Janeen Arnold Costa Pdf

Why, how and to what extent does gender influence consumer behaviour? Beginning with a general introduction to gender and consumer behaviour, this volume addresses a range of topics including: gender as a cultural construct; comparison of self to advertising models; gender socializations; and changing gender roles. Each chapter begins with a discussion of the current issues and literature in psychology, sociology, history and anthropology, then proceeds to a presentation of current research on the interaction between gender, consumer behaviour and marketing.

Gender & Pop Culture

Adrienne Trier-Bieniek
Gender Pop Culture Book PDF

Author : Adrienne Trier-Bieniek
Publisher : Springer Science & Business Media
Page : 208 pages
File Size : 49,5 Mb
Release : 2014-04-03
Category : Education
ISBN : 9789462095755

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Gender & Pop Culture by Adrienne Trier-Bieniek Pdf

Gender & Pop Culture provides a foundation for the study of gender, pop culture and media. This comprehensive, interdisciplinary text provides text-book style introductory and concluding chapters written by the editors, seven original contributor chapters on key topics and written in a variety of writing styles, discussion questions, additional resources and more. Coverage includes: - Foundations for studying gender & pop culture (history, theory, methods, key concepts) - Contributor chapters on media and children, advertising, music, television, film, sports, and technology - Ideas for activism and putting this book to use beyond the classroom - Pedagogical Features - Suggestions for further readings on topics covered and international studies of gender and pop culture Gender & Pop Culture was designed with students in mind, to promote reflection and lively discussion. With features found in both textbooks and anthologies, this sleek book can serve as primary or supplemental reading in undergraduate courses across the disciplines that deal with gender, pop culture or media studies. “An important addition to the fields of gender and media studies, this excellent compilation will be useful to students and teachers in a wide range of disciplines. The research is solid, the examples from popular culture are current and interesting, and the conclusions are original and illuminating. It is certain to stimulate self-reflection and lively discussion.” Jean Kilbourne, Ed.D., author, feminist activist and creator of the Killing Us Softly:Advertising’s Image of Women film series “An ideal teaching tool: the introduction is intellectually robust and orients the reader towards a productive engagement with the chapters; the contributions themselves are diverse and broad in terms of the subject matter covered; and the conclusion helps students take what they have learnt beyond the classroom. I can’t wait to make use of it.” Sut Jhally, Professor of Communication, University of Massachusetts at Amherst,Founder & Executive Director, Media Education Foundation Adrienne Trier-Bieniek, Ph.D. is currently an assistant professor of sociology at Valencia College in Orlando, Florida. Her first book, Sing Us a Song, Piano Woman: Female Fans and the Music of Tori Amos (Scarecrow, 2013) addresses the ways women use music to heal after experiencing trauma. www.adriennetrier-bieniek.com Patricia Leavy, Ph.D. is an internationally known scholar and best-selling author, formerly associate professor of sociology and the founding director of gender studies at Stonehill College. She is the author of the acclaimed novels American Circumstance and Low-Fat Love and has published a dozen nonfiction books including Method Meets Art: Arts-Based Research Practice. www.patricialeavy.com

A History of American Consumption

Terrence H. Witkowski
A History of American Consumption Book PDF

Author : Terrence H. Witkowski
Publisher : Routledge
Page : 354 pages
File Size : 43,6 Mb
Release : 2017-09-14
Category : Business & Economics
ISBN : 9781317385424

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A History of American Consumption by Terrence H. Witkowski Pdf

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads. These threads recount the assignment of meaning to possessions and consumption, the gendered ideology and allocation of consumption roles, and resistance through anti-consumption thought and action. Brief but scholarly, this book provides a thought provoking, introduction to the topic of American consumption history informed by research in consumer culture theory. By examining and explaining the core phenomenon of product consumption and its meaning in the changing lives of Americans over time, it provides a valuable contribution to the literature on the subjects of consumption and its causes and consequences. Readable and insightful, it will be of interest to scholars and advanced students in consumer behaviour, advertising, and marketing and business history.