Gender And Public Relations

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Gender and Public Relations

Christine Daymon,Kristin Demetrious
Gender and Public Relations Book PDF

Author : Christine Daymon,Kristin Demetrious
Publisher : Routledge
Page : 280 pages
File Size : 55,7 Mb
Release : 2013-08-15
Category : Business & Economics
ISBN : 9781136758560

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Gender and Public Relations by Christine Daymon,Kristin Demetrious Pdf

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations’, it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experiences of people working in the occupation of public relations. There are many previously unexplored areas within and through public relations which the book examines. These include: the production of social meaning and power relations advocacy and activist campaigns for social and political change the negotiation of identity, diversity and cultural practice celebrity, bodies, fashion and harassment in the workplace notions of managing reputation and communicating policy. In extending the field of inquiry, this edited collection highlights how gender is accomplished and transformed, and, thus how power is exercised and inequality (re)produced or challenged in public relations. The book will expand thinking about power relations and privilege for both women and men and how these are affected by the interplay of social, cultural and institutional practices. Winner of the Outstanding Book PRide Award, awarded by the National Communication Association (NCA).

Women in Public Relations

Larissa A. Grunig,Linda Childers Hon,Elizabeth L. Toth
Women in Public Relations Book PDF

Author : Larissa A. Grunig,Linda Childers Hon,Elizabeth L. Toth
Publisher : Routledge
Page : 452 pages
File Size : 44,8 Mb
Release : 2013-09-13
Category : Business & Economics
ISBN : 9781135467746

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Women in Public Relations by Larissa A. Grunig,Linda Childers Hon,Elizabeth L. Toth Pdf

The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; the challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap; the glass ceiling; and how to foster solutions on individual, organizational, and societal levels. This volume is an essential read for both educators and practitioners in public relations. It can be used as a course text in graduate research seminars, and also as a supplemental text in courses addressing gender issues in PR. It serves as a useful guide for young practitioners entering the profession, and provides critical insights for public relations managers.

The Future of Feminism in Public Relations and Strategic Communication

Linda Aldoory,Elizabeth L. Toth
The Future of Feminism in Public Relations and Strategic Communication Book PDF

Author : Linda Aldoory,Elizabeth L. Toth
Publisher : Rowman & Littlefield
Page : 239 pages
File Size : 49,6 Mb
Release : 2021-06-18
Category : Business & Economics
ISBN : 9781538128251

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The Future of Feminism in Public Relations and Strategic Communication by Linda Aldoory,Elizabeth L. Toth Pdf

Aldoory and Toth present a socio-ecological model for understanding and building a feminist future public relations. This approach acknowledges previous gaps in scholarship and practice caused by ideological, societal, mediated, and organizational factors constructing norms and expectations for gender and race.

PR Women with Influence

Juan Meng,Marlene S. Neill
PR Women with Influence Book PDF

Author : Juan Meng,Marlene S. Neill
Publisher : Peter Lang Us
Page : 220 pages
File Size : 44,8 Mb
Release : 2020-12-22
Category : Electronic
ISBN : 1433165104

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PR Women with Influence by Juan Meng,Marlene S. Neill Pdf

PR Women with Influence: Breaking Through the Ethical and Leadership Challengesmakes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women's perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals. Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR. Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today's public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.

Women in PR History

Anastasios Theofilou
Women in PR History Book PDF

Author : Anastasios Theofilou
Publisher : Routledge
Page : 196 pages
File Size : 49,5 Mb
Release : 2020-12-29
Category : Business & Economics
ISBN : 9781000335972

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Women in PR History by Anastasios Theofilou Pdf

The history of PR has received limited attention over the years, and especially the role of women in PR has been an ‘untold’ story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR. This book explores the field in a way that will offer insight of the significance that women had in the evolution of PR, with diverse chapters that provide rich perspectives on women’s contributions to PR throughout the years and across the globe. It opens with an overview of women in public relations. Later chapters focus on the case of Turkey, which seems to have a rich history of women in public relations, then on specific cases from Oceania (Australia), Europe (Spain), Asia (Malaysia and Thailand) and America (United States). The final chapter deals with the case of Inez Kaiser, who was the first African- American women to open a US public relations agency. This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching. Practitioners will also find the book extremely relevant for training, short courses and professional practice.

The Routledge Handbook of Critical Public Relations

Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra
The Routledge Handbook of Critical Public Relations Book PDF

Author : Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra
Publisher : Routledge
Page : 590 pages
File Size : 45,9 Mb
Release : 2015-08-11
Category : Business & Economics
ISBN : 9781317918851

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The Routledge Handbook of Critical Public Relations by Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra Pdf

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Feminization in Public Relations

Marlena Bräu
Feminization in Public Relations Book PDF

Author : Marlena Bräu
Publisher : GRIN Verlag
Page : 7 pages
File Size : 45,9 Mb
Release : 2013-04-15
Category : Business & Economics
ISBN : 9783656409786

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Feminization in Public Relations by Marlena Bräu Pdf

Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of Westminster, language: English, abstract: Back in the 1960s, women formed only 10 per cent of the American PR field. Only 20 years later, in the mid-80s, this percentage had increased to 50 per cent. This phenomenon, called the “Gender Switch”, initialized the quantitative feminization of public relations (Dozier, 1988, p.8). In 1986 Mathews wrote: “A women`s place is no longer in the home. It seems to be in the communication department.” (Matthews, 1986, p.28). At the end of the 1990s, according to the US Department of Labor, two thirds of PR specialists were women (Grunig, Toth & Hon, 2001, p.5).

Women in Public Relations

Larissa A. Grunig,Elizabeth Lance Toth,Linda Childers Hon
Women in Public Relations Book PDF

Author : Larissa A. Grunig,Elizabeth Lance Toth,Linda Childers Hon
Publisher : Guilford Press
Page : 424 pages
File Size : 55,5 Mb
Release : 2001-01-16
Category : Business & Economics
ISBN : 1572306262

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Women in Public Relations by Larissa A. Grunig,Elizabeth Lance Toth,Linda Childers Hon Pdf

The last 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination, how public relations stacks up against other professions on gender-related issues, challenges facing women managers and entrepreneurs, the experiences of ethnic minority professionals, the salary gap, the glass ceiling, and how to foster solutions on individual, organizational, and societal levels. This volume is an essential resource for public relations professionals, scholars, and educators. Students of public relations, mass communication, organizational sociology, management, and women's studies will find it an informative and accessible text.

Gender Relations in Public and Private

E. Stina Lyon,Lydia Morris
Gender Relations in Public and Private Book PDF

Author : E. Stina Lyon,Lydia Morris
Publisher : Springer
Page : 278 pages
File Size : 46,5 Mb
Release : 2016-07-27
Category : Political Science
ISBN : 9781349245437

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Gender Relations in Public and Private by E. Stina Lyon,Lydia Morris Pdf

This collection of papers from the 1993 BSA `Research Imaginations' conference explores the interpenetration of the public and private spheres. The book comprises two sections, one dealing with aspects of employment and finance, the other with domesticity and intimacy. Topics covered include the changing emotional geography of workplace and home, the gendering of aspects of employment and organisation, marital finance and gendered inheritance, the management of food and domestic labour, researching the emotions, and understanding intimate violence.

Women’s Work in Public Relations

Elizabeth Bridgen,Sarah Williams
Women s Work in Public Relations Book PDF

Author : Elizabeth Bridgen,Sarah Williams
Publisher : Emerald Group Publishing
Page : 289 pages
File Size : 51,8 Mb
Release : 2024-03-25
Category : Business & Economics
ISBN : 9781804555385

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Women’s Work in Public Relations by Elizabeth Bridgen,Sarah Williams Pdf

Reconceptualising human experience through a holistic feminist approach, this book takes us behind the scenes to connect with women navigating the problems and contradictions of everyday working life.

Experiencing Public Relations

Elizabeth Bridgen,Dejan Vercic
Experiencing Public Relations Book PDF

Author : Elizabeth Bridgen,Dejan Vercic
Publisher : Routledge
Page : 226 pages
File Size : 48,9 Mb
Release : 2017-09-28
Category : Social Science
ISBN : 9781351803090

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Experiencing Public Relations by Elizabeth Bridgen,Dejan Vercic Pdf

Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world. Chapters feature work from some of the world’s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media on this medium and a study of ‘dirty work’ within the PR industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, Norway, New Zealand, Poland, Russia, Slovenia, Spain, South Africa, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the ‘frontstage’ scholarship of public relations to bring together stories of PR in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.

How Propaganda Became Public Relations

Cory Wimberly
How Propaganda Became Public Relations Book PDF

Author : Cory Wimberly
Publisher : Routledge
Page : 275 pages
File Size : 55,6 Mb
Release : 2019-11-07
Category : Philosophy
ISBN : 9781000753530

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How Propaganda Became Public Relations by Cory Wimberly Pdf

How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.

Popular Culture and Social Change

Kate Fitch,Judy Motion
Popular Culture and Social Change Book PDF

Author : Kate Fitch,Judy Motion
Publisher : Routledge
Page : 201 pages
File Size : 53,7 Mb
Release : 2020-10-29
Category : Business & Economics
ISBN : 9781351788243

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Popular Culture and Social Change by Kate Fitch,Judy Motion Pdf

Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice. This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts – from fashion and fortune telling to race activism and aesthetic labour – in order to better understand the (often subterranean) societal influence of public relations activity.

Gender Equality and Public Policy

Paola Profeta
Gender Equality and Public Policy Book PDF

Author : Paola Profeta
Publisher : Cambridge University Press
Page : 231 pages
File Size : 53,8 Mb
Release : 2020-04-16
Category : Business & Economics
ISBN : 9781108423359

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Gender Equality and Public Policy by Paola Profeta Pdf

This book offers a comprehensive and in-depth overview of how public policy is shaping gender equality in Europe.

Introduction to Strategic Public Relations

Janis Teruggi Page,Lawrence J. Parnell
Introduction to Strategic Public Relations Book PDF

Author : Janis Teruggi Page,Lawrence J. Parnell
Publisher : SAGE Publications
Page : 910 pages
File Size : 54,8 Mb
Release : 2017-11-30
Category : Language Arts & Disciplines
ISBN : 9781506358055

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Introduction to Strategic Public Relations by Janis Teruggi Page,Lawrence J. Parnell Pdf

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.