Generation Ageless

Author : J. Walker Smith,Ann S. Clurman
Publisher : Harper Collins
Page : 324 pages
File Size : 55,7 Mb
Release : 2009-10-13
Category : Business & Economics
ISBN : 9780061744150

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Generation Ageless by J. Walker Smith,Ann S. Clurman Pdf

Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else. Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless, Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments—Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists—to provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group. Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age–less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years. Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age–less Boomers expect another twenty or thirty years of impact and influence—albeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill.

Author : Alex Zhavoronkov
Publisher : St. Martin's Press
Page : 256 pages
File Size : 45,7 Mb
Release : 2013-07-02
Category : Science
ISBN : 9781137356550

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The Ageless Generation by Alex Zhavoronkov Pdf

Over the past 20 years, the biomedical research community has been delivering hundreds of breakthroughs expected to extend human lifespan beyond thresholds imaginable today. However, much of this research has not yet been adopted into clinical practice, nor has it been widely publicized. Biomedicine will transform our society forever by allowing people to live longer and to continue working and contributing financially to the economy longer, rather than entering into retirement and draining the economy through pensions and senior healthcare. Old age will become a concept of the past, breakthroughs in regenerative medicine will continue, and an unprecedented boom to the global economy, with an influx of older able-bodied workers and consumers, will be a reality. A leading expert in aging research, author Alex Zhavoronkov provides a helicopter view on the progress science has already made, from repairing tissue damage to growing functional organs from a single cell, and illuminates the possibilities that the scientific and medical community will soon make into realities. The Ageless Generation is an engaging work that causes us to rethink our ideas of age and ability in the modern world.

Author : Brent Green
Publisher : iUniverse
Page : 301 pages
File Size : 43,8 Mb
Release : 2010-09-23
Category : Business & Economics
ISBN : 9781450255349

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Generation Reinvention by Brent Green Pdf

Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity. Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage theyve experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens youll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby Boomer men, including: Historical, technological, social, and cultural touchstones; Underdeveloped ways to combine gender and generational nuances; New segmentation research about the Boomer male cohort. The next few chapters of western society will include Boomers as influential protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has significant monetary implications for numerous industries. Some choose to see problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing. He is also author of Marketing to Leading-Edge Baby Boomers. He lives and reinvents himself in Denver, Colorado.

Author : Josh Tickell
Publisher : Simon and Schuster
Page : 288 pages
File Size : 55,8 Mb
Release : 2018-09-18
Category : Political Science
ISBN : 9781501146114

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The Revolution Generation by Josh Tickell Pdf

From the activist and Sundance Award-winning filmmaker of Fuel and Kiss the Ground comes an ambitious book showcasing the captivating stories of Millennial change-makers in order to empower and motivate today’s young adults to rise up to their potential for greatness. With eye-opening research and inspiring interviews, The Revolution Generation is the first in-depth exploration of the world-changing activism and potential of people born between 1980 and 2000. Labeled Generation Y or Millennials, theirs is the first digitally fluent generation. From sex and dating, to parental relationships, to jobs and the economy, Millennials live within a dynamic interplay of technological advances and real world setbacks. Their connectivity and global awareness have created astonishing new opportunities, but have also come at a time of peril. According to the United Nations, today’s youth face the ten largest global crises in human history (including the sixth major species extinction, a rapidly changing climate, and a worldwide refugee crisis). In no uncertain terms, the future of humanity rests on their shoulders. While these challenges may be daunting, Millennials are part of the largest, most educated, most digitally plugged-in generation to date and The Revolution Generation elucidates their often-overlooked strengths and shows how they can build a brighter, more sustainable and democratic future for themselves—and all of humanity. The Revolution Generation is also soon to be a full-length documentary featuring Bernie Sanders, Shailene Woodley, Rosario Dawson, and more.

Author : Mary Barnes Brown
Publisher : Christian Faith Publishing, Inc.
Page : 123 pages
File Size : 50,5 Mb
Release : 2022-11-03
Category : Family & Relationships
ISBN : 9781098042226

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Reconstruction for the Next Generation by Mary Barnes Brown Pdf

Through my day-to-day living, I saw a concerning development within our societal sphere. My concern is on a break among the generations that runs deeper than the normal trends of the younger generations being technologically savvy and the more mature generations talking about the aEURoeold days.aEUR We look at the greatest generation that faced the Great Depression as children then World War II as young adults. We look at the baby boomers as they ushered in an era of a strong work ethic and resourcefulness. The Gen X expanded technology. The millennials show their street smarts and are avid consumers. Then we see how the Gen Z develops their social media consumption habits and how they are always wired. This writing is to construct a new generation for looking forward to a change in our present-day generations. I hope my perspective will bring about some insight as to why we, as a generation, have been disconnected and why it is important to reconnect with all generations. The discussions here are the causes of the generational divide and some methods on how to bridge the gap among the generations. In the early stage of any writing, I examine how Martin Luther King Jr. sought to bridge the gap between the races to bring about a more perfect union. My goal is to bridge the generational gap to bring about a more harmonious people. Now is the time for us to evaluate and reevaluate our focus toward the goal of recovering our connection with all generations.

Author : Frederick R. Lynch
Publisher : Univ of California Press
Page : 286 pages
File Size : 40,5 Mb
Release : 2011-06-20
Category : Medical
ISBN : 9780520256538

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One Nation Under AARP by Frederick R. Lynch Pdf

"Lynch provides a fresh and comprehensive look at the potential for politically mobilizing the large Boomer generation. He successfully mixes anecdotes, scholarship, and statistics to present an entertaining and informative analysis of a timely topic. Anyone desiring to effect change in public policy will welcome this book."—William H. Frey, The Brookings Institution “Fred Lynch has written a nuanced and marvelously comprehensive examination of the state of the Boomer Nation. This book offers an in-depth look at the economic challenges facing Boomers as well as a colorful account of how AARP has tried to rebrand itself to attract the generation that once celebrated the free spirit and hated the ‘establishment’.”—Neil Howe, co-author of The Graying of the Great Powers "A timely and important study of one of the most powerful lobbying groups in America as it redefines its mission and its message to confront the generational challenges of the twenty-first century." —Steve Gillon, author of Boomer Nation and Resident Historian of the History Channel "Fred Lynch's interpretation is an illuminating and much needed empirical corrective to the confusing and misleading cant that dominates so much of the debate. His scholarship deftly distinguishes between the organization's marketing to an aging society and the diverse realities of that population demographic." —Ted Marmor, author of Fads, Fallacies, and Foolishness in Medical Care Management and Policy and The Politics of Medicare

Author : J. Walker Smith,Ann Clurman
Publisher : HarperBusiness
Page : 0 pages
File Size : 43,8 Mb
Release : 2007-10-02
Category : Business & Economics
ISBN : 0061128988

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Generation Ageless by J. Walker Smith,Ann Clurman Pdf

Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else. Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless, Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments—Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists—to provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group. Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age–less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years. Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age–less Boomers expect another twenty or thirty years of impact and influence—albeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill.

Author : Keith A. Haemmelmann
Publisher : The Pilgrim Press
Page : 162 pages
File Size : 40,5 Mb
Release : 2012-11-01
Category : Religion
ISBN : 9780829819816

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Growing Older, Thinking Younger by Keith A. Haemmelmann Pdf

Baby Boomers are maturing, more Boomer than baby, and this generation redefines what it means to age gracefully. Growing Older, Thinking Younger Ministry to Boomers helps church leaders to define this generation within the life of their church community. Discover what successful ministry with aging members of your congregation looks like. Clergy will learn how the church can reach out to this large segment and adapt to their needs as they move into retirement. Haemmelmann reveals to readers what boomers look like, what is important to them and how church fits into their everyday lives. He illustrates for readers how to propel your ministries with older adults forward as they enter their golden years.

Author : Donald VanDeVeer,Tom Regan
Publisher : Jones & Bartlett Publishers
Page : 454 pages
File Size : 50,6 Mb
Release : 1987
Category : Bioethics
ISBN : 9781449657383

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Health Care Ethics by Donald VanDeVeer,Tom Regan Pdf

Author : Curtis Coats,Monica M. Emerich
Publisher : Bloomsbury Publishing
Page : 291 pages
File Size : 52,8 Mb
Release : 2015-11-19
Category : Religion
ISBN : 9781474223171

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Practical Spiritualities in a Media Age by Curtis Coats,Monica M. Emerich Pdf

We live in a media age where technologies become the sites and sources of our practices and beliefs, including those deeper values that guide decisions about how we should live. Practical Spiritualities in a Media Age explores how and why media become the site and source of spiritual expressions that address the mundane or everydayness of our lives. Including international case studies and essays from leading scholars such as Stewart Hoover and Graham Harvey, the book examines the ways and the places in which people have employed media and information technologies to weave spiritual meaning throughout the demands and pastimes of their lives. Topics range from food and sex to spiritual tourism. In doing so, the volume takes up a call from Paul Heelas' seminal work, Spiritualities of Life, to provide more examples, more richness and more depth to the variety of spiritual practices that exist in late modernity. Providing critical, scholarly explorations of the complexities and contradictions of late-modern spiritual practices, Practical Spiritualities in a Media Age is a must-read for anyone working in the intersection of media, religion or spirituality, and culture.

Author : Graeme Codrington
Publisher : Penguin Random House South Africa
Page : 311 pages
File Size : 49,9 Mb
Release : 2012-10-01
Category : Family & Relationships
ISBN : 9780143529118

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Mind the Gap by Graeme Codrington Pdf

The way you parent, the clothes you buy, your relationships with your boss and your daughter, your attitude to money and sex, are, to an extraordinary extent, defined by the era into which you were born. Parents, the church, teachers and employers think they understand youngsters because they, too, were young once. But adults no longer live in the world that existed when they were teenagers. We may occupy the same space, home, classroom or office but we live in different worlds. And these worlds often collide. We've moved in one century from a 'built to last' to a 'throwaway' society. No wonder age differences are so vast. In this book you will discover your generation and those of the people who make up your life. Once you understand what makes them, and you, tick, the 'gen gap' begins to shrink. Fasten your seatbelt for a generational roller coaster ride - you may never think the same way again! In this book you'll understand why: your boss insists on endless meetings and conferences; your 20-something student doesn't want a 50-something computer teacher; you're in your 40s but still trying to prove yourself to Mom and Dad; your teacher should be learning from you.

Author : Stephen F. Baca
Publisher : Dorrance Publishing
Page : 472 pages
File Size : 45,6 Mb
Release : 2019-12-09
Category : Philosophy
ISBN : 9781647022013

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Absurdities of the Gods of the New Morality (PB) by Stephen F. Baca Pdf

Absurdities of the Gods of the New Morality By: Stephen F. Baca The art on the front cover represents the twelve supreme Greek deities; displayed from left to right they are Demeter, Hermes, Hephaestus, Aphrodite, Ares, Hera, Zeus, Poseidon, Athena, Apollo, Artemis, and Dionysius. This book strikes a parallel between the character and behavior of these supreme mythical gods and that of today’s elite nihilists. Just like the current gods of the new morality, the Greek gods were not noble; they were absurd, decadent, and powerful. Absurdities of the Gods of the New Morality is unique in that it identifies, specifically, those who were primarily responsible for the declension of virtue in our society. It is a complete, comprehensive, and exhaustive exposure of the negative enculturation of America by elitist Boomer activists. There was a decline of morality and virtue in our country, precipitated by Boomer activists starting in the 1960s, when Boomers first started reaching age 18 and went off to college, where they were proselytized by socialistic professors. Sound ethics, morality, and virtue are essential elements of any orderly society, and we are headed in the wrong direction. The solution is a return to virtue and decency.

Author : Haydn Shaw
Publisher : Tyndale House Publishers, Inc.
Page : 385 pages
File Size : 54,6 Mb
Release : 2020-10-01
Category : Business & Economics
ISBN : 9781496448224

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Sticking Points by Haydn Shaw Pdf

Updated with new findings on Gen Z! With five generations in the workplace at once, there’s bound to be some sticking points. This is the first time in American history that we have five different generations working side-by-side in the workplace: the Traditionalists (born before 1945), the Baby Boomers (born 1946–1964), Gen X (born between 1965–1980), Millennials (born 1981–2001) and Gen Z (born 1996–present). Haydn Shaw, popular business speaker and generational expert, has identified 12 places where the 5 generations typically come apart in the workplace (and in life as well). These sticking points revolve around differing attitudes toward managing one’s own time, texting, social media, organizational structure, and of course, clothing preferences. If we don’t learn to work together and stick together around these 12 sticking points, then we’ll be wasting a lot of time fighting each other instead of enjoying a friendly and productive team. Sticking Points is a must-read book that will help you understand the generational differences you encounter while teaching us how we can learn to speak one another’s language and get better results together.

Author : Haydn Shaw
Publisher : NavPress
Page : 433 pages
File Size : 49,7 Mb
Release : 2016-10-01
Category : Religion
ISBN : 9781496422736

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Generational IQ for the Workplace and Home Collection by Haydn Shaw Pdf

This collection bundles 2 of popular author Haydn Shaw’s books together in one e-book, for a great value! Sticking Points This is the first time in American history that we have had four different generations working side-by-side in the workplace: the Traditionalists (born before 1945), the Baby Boomers (born 1945-1964), Gen X (born 1965-1980), and the Millennials (born 1981-2001). Haydn Shaw, popular business speaker and generational expert, has identified 12 places where the 4 generations typically come apart in the workplace (and in life as well). These sticking points revolve around differing attitudes toward managing one’s own time, texting, social media, organizational structure, and of course, clothing preferences. If we don’t learn to work together and stick together around these 12 sticking points, then we’ll be wasting a lot of time fighting each other instead of enjoying a friendly and productive team. Sticking Points is a must-read book that will help you understand the generational differences you encounter while teaching how we can learn to speak one another’s language and get better results together. Generational IQ Why is my daughter drifting from God? Why can’t I explain my life choices to my parents? When will my son get a real job? Within the last several decades, the world has shifted dramatically. The cracks of this fundamental shift appear everywhere: in our economy, in our cultural debates, in our political landscape, and, most important, in our churches. The problem is we tend to overreact to these changes, fearing that Christianity is dying. We need better Generational IQ, so we can respond to the changes but not be terrified by them. We need a wise generational coach. Haydn Shaw is that generational expert, showing us the roots of this generational shift and how it affects every one of us. Each generation, whether it’s the aging Boomers or the young Millennials, approaches God with a different set of questions and needs based on the times in which they grew up. Haydn walks you through these generational differences and paints a vision of hope for the future.

Author : Sandra M. Levy-Achtemeier
Publisher : Wipf and Stock Publishers
Page : 278 pages
File Size : 42,5 Mb
Release : 2016-11-10
Category : Religion
ISBN : 9781498225120

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The Fiction of Our Lives by Sandra M. Levy-Achtemeier Pdf

We are the author of our own lives. We create, re-create, and co-create our stories over the lifetime we have been given in order to make something of ourselves in the process. Blending new findings from brain science and psychology with spiritual and theological insights, Sandra Levy-Achtemeier has written a readable work translating complex scientific and spiritual categories into practical terms that can inform our everyday selves. From our evolutionary roots that equip us to sing meaning into our living, to the cultural menus we now draw from to script new meaning into our days, she has given us an incredible wealth of wisdom to inform the rest of our life journeys. Underneath it all, Levy-Achtemeier makes the case that God's Spirit and call are at the center of our story--from our brain synapses to the historical circumstances that impinge on our lives.