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Author : Ram Swaroop Dixit
Publisher : Concept Publishing Company
Page : 172 pages
File Size : 54,6 Mb
Release : 1990
Category : Business & Economics
ISBN : 8170222729
Author : Hari Mohan Saxena
Publisher : Unknown
Page : 172 pages
File Size : 51,8 Mb
Release : 1984
Category : Commercial geography
ISBN : UOM:35128000907822
Author : Ram Swaroop Dixit
Publisher : Unknown
Page : 224 pages
File Size : 43,7 Mb
Release : 1992
Category : Mahoba (India)
ISBN : UCAL:B3874609
Case study of Mahoba, India.
Author : Virendra Kumar Shrivastava
Publisher : Concept Publishing Company
Page : 512 pages
File Size : 40,9 Mb
Release : 1999
Category : Business & Economics
ISBN : 8170227798
Contributed articles presented at the IGU Regional Symposium on the Ganga Basin held in 1990 at the Dept. of Geography, University of Gorakhpur.
Author : Pooja Saxena
Publisher : Unknown
Page : 232 pages
File Size : 52,9 Mb
Release : 2002
Category : Marketing
ISBN : UOM:39015052173534
This Book Provides A Geo-Economic Analysis Of Marketing And Sustainable Development And In Particular It Traces The Growth Of Marketing/Markets And Ecological Complex As Well As Patterns Of Urban, Rural And Agricultural Marketing. The Behavioural Pattern Of Market-Place Participants Has Been Explained In Detail And Analysing The Impact Of Marketing Activity On The Environment, The Book Also Looks Into The Problems Of Marketing And Finally Put Forth A Strategy For Development Which Is Ecologically Sustainable.
Author : V. V. Sople
Publisher : New Age International
Page : 13 pages
File Size : 48,6 Mb
Release : 2004-12
Category : Marketing
ISBN : 9788122415261
The book covers Indian laws, which influence the marketing decision-making process in the business organizations. The provisions of the laws are explained and supported by the court judgments in the form of cases at the end of each chapter, keeping in view the requirements of DBM, PGDBA, MMS and MBA students specializing in marketing management. This book is designed to prepare the students of marketing to understand the legal implications of their day-to-day or strategic decisions in product or service marketing. He need not be a legal expert, but he should have enough knowledge about the laws of the land to avoid two things, one falling into the legal trap and two to face the consequences like imprisonment, penalty or defamation for himself and for the organization he is representing.The book starts with chapters on basics of law, various Indian Acts influencing marketing and consumer rights. The major Acts like Consumer Protection Act, Competition Acts, Sales of Goods Act, Hire Purchase Act, Contract Act and Negotiable Instruments Act are covered in details. A chapter on Intellectual Property Rights (i.e. patents, copyrights, trademarks, designs and geographical indications) covers various Indian Acts for protecting these rights in light of TRIPS provisions enforced through WTO (World Trade Organization) in the member countries. Separate chapters are devoted to each of the 4Ps of marketing (i.e. product, price, promotion and place) to cover the provisions of various Acts to curb the prevailing unfair and restrictive trade practices in marketing of goods and services. The book covers the e-Marketing legislation to curb the fraudulent practices in cyberspace. The book ends with a discussion on 'marketing abuses with some ethical question marks' in the last chapter.In nutshell the text presents a comprehensive treatment of legal provisions in various Indian Acts and its implications in marketing decision-making process. The book provides guidelines for marketers, to formulate and implement marketing strategies within the legal boundaries of the law of the land.
Author : Kyllikki Ruokonen,Manohar Lal
Publisher : Concept Publishing Company
Page : 244 pages
File Size : 46,5 Mb
Release : 1992
Category : Business & Economics
ISBN : 8170224373
Subject bibliography of selected reference sources.
Author : Ashok Kumar Sinha
Publisher : Unknown
Page : 264 pages
File Size : 45,9 Mb
Release : 2000
Category : Magadh Division (India)
ISBN : UOM:39015052860619
The society and the economy of India largely operates through rural marketing systems. Rural markets and urban centres represent the cross profile of rural India. India is a country of villages and its real soul lives in her villages with 71% of its total population. Roughly 70% of India's population still draws its succour from agricultural activity and some 45% of its national income still accrues from agricultural sector. Actually agriculture is the stage on which the drama of economic development is enacted and rural marketing thus is intimately bound up with the process of economic development. Rural periodic marketing system are common throughout the less developed countries including India. In the present book the author creditably outlines the cross-section of Indian farmer to reflect country's rural markets and urban centres. Hundreds or even thousands aggregate on a convenient sector for a fraction of a day to exchange their earning an wants to function as a miniature hub of collecting and distributing commodities. The book is an exhaustive study of rural markets and urban centres, whose importance cannot be over emphasised in the rural development and planning in our country. The present book embodies the merit of compliance with the recent trend of studies and research in the discipline of Geography. The spirit of the writing relates in its era and theme coverage the fundamental thrust on aspect s of spatial organisation; the extent and the intensity of interconnection and interdependence among elements of physical and cultural landscape. In this book, Dr Ashok Kumar Sinha presents his pains taking study on field work, original collection of data and assimilation of rural markets an urban centres of the Magadh administrative division of Central Bihar which has a background of ancient history and rich cultural heritage having 91% of its population as rural. His original and methodical interpretation makes it more worthy. An attempt has been made to unroll historical setting of Magadh Division from unknown past to the current century before projecting profile of the project. There are eight meaningful, logical and well balanced chapters, eighty two cartographically sound maps and diagrams, thirty five selected tables, valuable appendices and admirable bibliography which explain geo-economic landscape of the country, various bases of theory and review of hierarchy of rural markets and urban centres, spatio-temporal characteristics, functional and behavioural characteristics of market, analysis of urban centres, micro-geography of sample markets, marketing an rural development. At last in summary and conclusion the author is of the view that marketing and rural development are interlinked without which their projected profiles fail to trace similarity of evolution and development. The zone of research has to be carefully traversed to fathom traders performance. Rural markets not doubt, function as levers of growth. To portray rural markets in their poly-phase, it is essential to balance markets, traders, consumers, goods movement and complexities. Marketing is the biggest problem ever faced by advancing rural industrial sector. A creation of an effective marketing infrastructure is needed to produce products of rural industries. If agriculture function as the heart of economy, rural industries will act as its lungs to balance production of commodities. And their sale on fair price in markets. This book is useful for geographers, sociologists, planners, economists and students of geography and regional studies.
Author : Virendra Kumar Shrivastava
Publisher : Concept Publishing Company
Page : 538 pages
File Size : 46,7 Mb
Release : 1988
Category : Business & Economics
ISBN : 8170221943
Author : Anonim
Publisher : Unknown
Page : 386 pages
File Size : 50,9 Mb
Release : 1997
Category : Geography
ISBN : UCLA:L0080821010
Author : Dr. S. L. PATIL
Publisher : Lulu.com
Page : 148 pages
File Size : 50,8 Mb
Release : 2024-06-13
Category : Electronic
ISBN : 9781365923692
Author : Dr. Ramesh Shayamrao Dhanushwar
Publisher : Lulu.com
Page : 220 pages
File Size : 42,6 Mb
Release : 2024-06-13
Category : Electronic
ISBN : 9781794714496
Author : D.G. Brian Jones,Mark Tadajewski
Publisher : Routledge
Page : 464 pages
File Size : 48,5 Mb
Release : 2016-01-29
Category : Business & Economics
ISBN : 9781134688685
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Author : Anonim
Publisher : Unknown
Page : 408 pages
File Size : 46,9 Mb
Release : 2005
Category : India
ISBN : UOM:39015064098299
Author : Anonim
Publisher : Unknown
Page : 408 pages
File Size : 55,9 Mb
Release : 2003
Category : India
ISBN : UVA:X004723159