Getting Business To Come To You

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Getting Business to Come to You

Author : Paul Edwards,Sarah A. Edwards,Laura Clampitt Douglas
Publisher : TarcherPerigee
Page : 500 pages
File Size : 52,5 Mb
Release : 1998
Category : Business & Economics
ISBN : 087477845X

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Getting Business to Come to You by Paul Edwards,Sarah A. Edwards,Laura Clampitt Douglas Pdf

Describes practical and inexpensive marketing techniques.

Get Lucky

Author : Thor Muller,Lane Becker
Publisher : John Wiley & Sons
Page : 230 pages
File Size : 50,9 Mb
Release : 2012-03-09
Category : Business & Economics
ISBN : 9781118276938

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Get Lucky by Thor Muller,Lane Becker Pdf

A guide to getting luck on your side As the pace of change accelerates and the volume of information explodes, we're under great pressure to connect just in time with the people and ideas we need to thrive. But we can no longer plan our way to success—there will always be factors beyond our control. This uncertainty, however, cultivates one of today's key drivers of success: serendipity. More than blind luck, serendipity can produce quantifiable results: breakthrough ideas, relationships that matter, effortless cooperation, synchronized market timing, and more. Get Lucky shows businesses how to succeed by fostering the conditions for serendipity to occur early and often. Distills planned serendipity into eight key elements: preparedness, motion, activation, attraction, connection, commitment, porosity, and divergence Features stories of serendipity in action at well-known companies including Avon, Target, Steelcase, Google, Facebook, Walmart, and more Written by serial entrepreneurs and cofounders of Get Satisfaction, a breakout platform for online customer service communities with over 100,000 clients Planned serendipity is not an abstract, magical notion, but a practical skill. Get Lucky is the indispensable resource for anyone who wants to learn this skill and to make serendipity work for them.

Get More Fans: The DIY Guide to the New Music Business

Author : Jesse Cannon,Todd Thomas
Publisher : Jesse Cannon
Page : 704 pages
File Size : 48,7 Mb
Release : 2012-11-25
Category : Juvenile Nonfiction
ISBN : 9780988561311

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Get More Fans: The DIY Guide to the New Music Business by Jesse Cannon,Todd Thomas Pdf

How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com

Get Your Business to Work!

Author : George Hedley
Publisher : ReadHowYouWant.com
Page : 386 pages
File Size : 42,6 Mb
Release : 2011-01-22
Category : Business & Economics
ISBN : 9781459609501

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Get Your Business to Work! by George Hedley Pdf

George Hedley owns a $50 million construction and real estate development business as well as HARDHAT Presentations. Over the last five years, as a much-requested popular professional speaker, George speaks 50 times per year to business audiences, conventions, associations and at company meetings. As many as 25,000 people see him present keynote speeches or seminars every year. George is based in Costa Mesa, Calif.

Sell Or Be Sold

Author : Grant Cardone
Publisher : Greenleaf Book Group
Page : 281 pages
File Size : 50,9 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781608322909

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Sell Or Be Sold by Grant Cardone Pdf

Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.

In Business As in Life, You Don't Get What You Deserve, You Get What You Negotiate

Author : Chester L. Karrass
Publisher : Unknown
Page : 425 pages
File Size : 49,5 Mb
Release : 1996
Category : Negotiation in business
ISBN : 0965227499

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In Business As in Life, You Don't Get What You Deserve, You Get What You Negotiate by Chester L. Karrass Pdf

Whether negotiating a critical agreement, closing a deal, or advancing one's goals, almost every interaction involves some kind of negotiation, yet so few understand the process.

This Is Marketing

Author : Seth Godin
Publisher : Portfolio
Page : 208 pages
File Size : 48,7 Mb
Release : 2018-11
Category : Electronic
ISBN : 0241370140

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This Is Marketing by Seth Godin Pdf

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketingto Purple Cowto Tribesto The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

Get Your Business Funded

Author : Steven D. Strauss
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 43,9 Mb
Release : 2011-06-28
Category : Business & Economics
ISBN : 9780470928110

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Get Your Business Funded by Steven D. Strauss Pdf

Explore the many options available to get the money you need for your business Whether your business is a new start-up, an established company attempting to grow, or somewhere in between, Get Your Business Funded gives you the full range of options for raising capital in today's challenging economy. Covering everything from bank loans to angel investors to equity financing to more unorthodox methods, this complete guide uses clear, easy-to-understand language to explain each approach. Divided into two sections: "Sources and Funding" and "What You Need to Know" Explains such unorthodox financing sources as peer-to-peer lending, online grants, business plan competitions, and the "friends and family plan" Reveals untapped funding streams available through the government Follows on the success of the author's previous work The Small Business Bible Pick up this reader-friendly guide and discover the many ways you can Get Your Business Funded right now.

Getting Past No

Author : William Ury
Publisher : Bantam
Page : 210 pages
File Size : 43,5 Mb
Release : 2007-04-17
Category : Business & Economics
ISBN : 9780553903645

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Getting Past No by William Ury Pdf

We all want to get to yes, but what happens when the other person keeps saying no? How can you negotiate successfully with a stubborn boss, an irate customer, or a deceitful coworker? In Getting Past No, William Ury of Harvard Law School’s Program on Negotiation offers a proven breakthrough strategy for turning adversaries into negotiating partners. You’ll learn how to: • Stay in control under pressure • Defuse anger and hostility • Find out what the other side really wants • Counter dirty tricks • Use power to bring the other side back to the table • Reach agreements that satisfies both sides' needs Getting Past No is the state-of-the-art book on negotiation for the twenty-first century. It will help you deal with tough times, tough people, and tough negotiations. You don’t have to get mad or get even. Instead, you can get what you want!

Oversubscribed

Author : Daniel Priestley
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 48,8 Mb
Release : 2015-05-11
Category : Business & Economics
ISBN : 9780857086198

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Oversubscribed by Daniel Priestley Pdf

Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed: Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched

Every Business Needs an Angel

Author : John May,Cal Simons
Publisher : Crown Currency
Page : 161 pages
File Size : 49,6 Mb
Release : 2001-12-18
Category : Business & Economics
ISBN : 9780609504475

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Every Business Needs an Angel by John May,Cal Simons Pdf

What’s the biggest problem most entrepreneurs face? Raising money: Without cash, you can’t get a business off the ground or keep it running. However, many entrepreneurs have a problem. On one hand, the traditional sources of financing—family, friends, personal savings, the local bank—are often inadequate. On the other, the venture capitalists who have played such an important role in the high-tech industry are interested only in investing much higher sums than most entrepreneurs need. Enter angels: a new type of investor looking to invest between $100,000 and $1,000,000 in a company. There are about three million angel investors, and there’s a huge market of entrepreneurs and would-be entrepreneurs who want to learn how to attract angels’ interest—and their money. John May and Cal Simmons are at the forefront of this trend. Not only do they have years of experience in advising, managing, and investing in early-stage companies, they are also the originators of The Dinner Club, a Washington, D.C.–based group of successful businesspeople who hear pitches by entrepreneurs seeking funding and then decide whether to invest their own or the club’s money in those entrepreneurial ideas. Every Business Needs an Angel offers a fly-on-the-wall look at how angel investors evaluate new entrepreneurial ideas, and provides a wealth of practical advice and insight for the countless entrepreneurs seeking help in their quest to find investors for their businesses. The book covers all phases of the process of finding angels and persuading them to invest, drawing on many examples of real-world companies that have pitched angels successfully—as well as unsuccessfully. These entrepreneurs are in a broad range of industries—from high-technology companies to more traditional businesses as diverse as breweries and concierge services—some quite well-known, like Nantucket Nectars and Preview Travel, whose founders had their own guardian angels. For entrepreneurs who need money and advice on how to find it, the authors offer enormous insight into this new breed of investor. As the title says, every business needs an angel; this book tells you how to find one.

Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months

Author : Robert Skrob
Publisher : Entrepreneur Press
Page : 385 pages
File Size : 50,8 Mb
Release : 2011-03-29
Category : Business & Economics
ISBN : 9781599184104

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Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months by Robert Skrob Pdf

Generate Quick, Sustainable Wealth Why do some business owners get rich while others struggle to get by? Because success is not a result of working harder than everyone else—it’s about building a business that enables you to accumulate wealth. Step into the world of information marketing, where people package their passion and interests into a business, creating an extraordinary income and lifestyle! Personally coached by Robert Skrob, the president of the Information Marketing Association, uncover the secrets to create your own information marketing empire. Five ways to quickly launch a business that creates quick, sustainable wealth How to get paid to create your first information product and leverage it many times over How to build a million-dollar business without spending a penny in advertising The business plan to generate $1 million on one weekend How to quadruple the price you can charge for your products How to use “sugar daddies” to deliver customers to your business The single most profitable marketing tool any business can use to make its marketing generate a profit How to sell paper printed from your computer for thousands of dollars How to follow in the footsteps of 12 successful info marketers—case studies inside Discover exactly what you need to do to launch your business, generate sales, and deposit money into your checking account before the end of TODAY.

How to Get Inside Someone's Mind and Stay There

Author : Jacky Fitt
Publisher : Business Expert Press
Page : 184 pages
File Size : 44,9 Mb
Release : 2018-04-09
Category : Business & Economics
ISBN : 9781948198462

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How to Get Inside Someone's Mind and Stay There by Jacky Fitt Pdf

Exploring and demystifying content marketing and providing proven and practical strategies for promotion and profit, How to Get Inside Someone's Mind and Stay There is for business owners, managers, and anyone with a need to market a product, a service, or even themselves! In this book, you will learn: how to identify your ideal customer; how to identify and create your key marketing messages; the right way to be remembered; and how to write for impact, engagement, and action.

Get Seen

Author : Steve Garfield
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 41,7 Mb
Release : 2010-01-14
Category : Business & Economics
ISBN : 9780470606421

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Get Seen by Steve Garfield Pdf

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe? The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer. Examines success stories of how companies have used online video Presents a series of plans and tools that businesses can follow as they expand onto the social web Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need.

Use What You Have to Get What You Want

Author : Jack Nadel
Publisher : Jnj Publisher
Page : 0 pages
File Size : 55,8 Mb
Release : 2011-02
Category : Business
ISBN : 0984628207

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Use What You Have to Get What You Want by Jack Nadel Pdf

Use What You Have to Get What You Want introduces 100 ideas that mean business. When these ideas are read, understood, and put into operation, success is in the grasp of every reader. You can retool your mind so that all the knowledge and ability you have can be put to work. The 100 Basic Ideas That Mean Business are the result of sixty-five years of success in the markets of the world. The author, Jack Nadel, started his career as an American entrepreneur in 1946 with a high school education and no money. He believes that the rules keep changing and we must constantly reinvent ourselves. Most people must retool their thinking to succeed in the twenty-first century. Our strength is in our power to think and react. Jack provides the rules, defines them, illustrates how they work, and tells you how to bring them into your system and thought process.