Global Content Marketing How To Create Great Content Reach More Customers And Build A Worldwide Marketing Strategy That Works

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Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

Pam Didner
Global Content Marketing How to Create Great Content Reach More Customers and Build a Worldwide Marketing Strategy that Works Book PDF

Author : Pam Didner
Publisher : McGraw Hill Professional
Page : 224 pages
File Size : 40,6 Mb
Release : 2014-12-19
Category : Business & Economics
ISBN : 9780071840989

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Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by Pam Didner Pdf

Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling

Customer Engagement Officer (CEO): Content Marketing and the Realities of Executive Blogging

Mark Hillary
Customer Engagement Officer CEO Content Marketing and the Realities of Executive Blogging Book PDF

Author : Mark Hillary
Publisher : Lulu.com
Page : 157 pages
File Size : 40,6 Mb
Release : 2015-02-18
Category : Computers
ISBN : 9781326185381

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Customer Engagement Officer (CEO): Content Marketing and the Realities of Executive Blogging by Mark Hillary Pdf

Mark Hillary has worked on words for astronauts, ambassadors, politicians and business leaders. In particular, his expertise in blogging has been utilized by several Chief Executives across the world. They want to be seen on the social networks, blogging and creating great content for their business, but they don't have the time. In this book, Mark recounts the failures and successes of working with many of these senior executives on what has now become known as 'content marketing' - or ghost-blogging for CEOs. Mark uses social networks and interesting content as tools to help executives reach the influencers and customers in their line of business. Based on years of personal experience, Mark outlines what works and doesn't work when executives start blogging and how marketing teams can create an effective blogging strategy for their executives. He also explores how blogs have become an important part of what we used to call 'the news' and therefore are more important than ever.

Essentials of Marketing

Jim Blythe,Jane Martin (Lecturer in marketing)
Essentials of Marketing Book PDF

Author : Jim Blythe,Jane Martin (Lecturer in marketing)
Publisher : Pearson UK
Page : 487 pages
File Size : 40,6 Mb
Release : 2019
Category : Electronic books
ISBN : 9781292298801

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Essentials of Marketing by Jim Blythe,Jane Martin (Lecturer in marketing) Pdf

Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.

Sustainable Energy for Smart Cities

João L. Afonso,Vitor Monteiro,José Gabriel Pinto
Sustainable Energy for Smart Cities Book PDF

Author : João L. Afonso,Vitor Monteiro,José Gabriel Pinto
Publisher : Springer Nature
Page : 133 pages
File Size : 54,6 Mb
Release : 2023-05-29
Category : Computers
ISBN : 9783031339790

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Sustainable Energy for Smart Cities by João L. Afonso,Vitor Monteiro,José Gabriel Pinto Pdf

This book constitutes the refereed post-conference proceedings of the 4th EAI International Conference on Sustainable Energy for Smart Cities, SESC 2022, held in Braga, Portugal, in November 2022. The 10 revised full papers were carefully reviewed and selected from 29 submissions. They present multidisciplinary scientific results toward answering complex technological problems of emergent Smart Cities. The subjects related to sustainable energy, framed with the scope of smart cities and addressed along with the SESC 2022 conference, are crucial to guarantee an equilibrium among economic growth and environmental sustainability, as well as to contribute to reducing the impact of climate change.

Content Marketing

Gavin Turner
Content Marketing Book PDF

Author : Gavin Turner
Publisher : Erwin Ronel Cruz
Page : 136 pages
File Size : 43,9 Mb
Release : 2019-05-17
Category : Business & Economics
ISBN : PKEY:6610000204281

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Content Marketing by Gavin Turner Pdf

If you want to create content like BuzzFeed that turns a simple click into a money making sale for your business, then keep reading... Did you know, in just the first 60 seconds of your day... -87,500 tweets are posted on Twitter -3.8 Million Google searches are typed -1 Million people are logging into Facebook That ́s how big content is being consumed each minute every single day of people ́s lives. As the saying goes: "Content is King." Now the big question is how can you leverage content to make people buy from you? This is where the newest marketing approach known as Content Marketing comes in. Content Marketing uses strategic planning and posting content that sells and engages your audience which spells the difference between customer retention and missed sales. All you need to know is how to shoot your message like an arrow that your audience can ́t take off their chest. Gary Vee breaks it down: "You need to spend all of your time and energy on creating something that actually brings value to the people you're asking for money!" According to Pew Research, 77% of US Adults go online daily. This means you can reach 77% of a whole nation in one day... if you know how. It is time to discover the right roadmap to present your content and get the exposure you need to turn even a farmers shop into a worldwide company like Whole Foods Market. Author Gavin Turner knows what your audience wants and soon you will, too. In this complete step-by-step guide, Content Marketing: Proven Strategies to Attract an Engaged Audience Online with Great Content and Social Media to Win More Customers, Build your Brand and Boost your Business, you will discover: -Successful online content marketing strategies that big AAA companies use everyday -How one simple marketing step can rally your audience behind your mission and vision -Shortcuts to becoming an expert who can write content that sells and persuades -Quick start action steps that will instantly improve your content marketing results -The one concept you have to master to create more shares and likes than any other -Easy-to-implement step by step processes to keep you in control of your online footprint -Roadmaps and guidelines to building winning content marketing plans that no one else will ever tell you ...and much, much more! Added BONUSES: - Bonus 1: Includes a Bonus Chapter on how to create an effective 2-way marketing combination to leave all competitors behind - Bonus 2: Book preview on how to effectively promote your content on online platforms being used by more than 3 billion people Whether your business is small or big, a start-up or an established venture, the strategies contained in this book will make your companies name stick in everyone's head. Content marketing is the only marketing type for everyone. All it requires is your personal DNA, passion and a message to share. Scroll up and click the "Buy Now" button to instantly increase your sales by choosing the right content for your customer.

Content Marketing In A Week

Jane Heaton
Content Marketing In A Week Book PDF

Author : Jane Heaton
Publisher : Teach Yourself
Page : 128 pages
File Size : 54,8 Mb
Release : 2016-03-10
Category : Business & Economics
ISBN : 9781473608269

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Content Marketing In A Week by Jane Heaton Pdf

***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online. In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing. - Sunday: Adopt a content marketing mindset - Monday: Understand the different types of content - Tuesday: Develop your content marketing strategy - Wednesday: Get started with content planning - Thursday: Create compelling content - Friday: Get ready to share - Saturday: Learn how to measure success

Content Marketing

Joe Wilson Schaefer
Content Marketing Book PDF

Author : Joe Wilson Schaefer
Publisher : E.C. Publishing via PublishDrive
Page : 96 pages
File Size : 41,5 Mb
Release : 2018-11-13
Category : Business & Economics
ISBN : PKEY:6610000164424

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Content Marketing by Joe Wilson Schaefer Pdf

Would you like your business to hit its Online Marketing goals and profit margins this year? Would you like to know a special marketing approach that's built strategically to boost today's business? If yes, read on... Studies have shown that in just the first 60 seconds of your day, Facebook receives over 4 million likes and about 350,000 tweets are posted on Twitter. That's how big content is being consumed each minute, hour and day of our lives. As the saying goes: Content is King. And yet what businesses often fail to acknowledge is that content can actually be leveraged so that one's products and services can be promoted using the strategic marketing approach known as Content Marketing. But how can this be achieved and how can we actually monetize content? It is important to find a reliable resource which would show you every step of the way how to better understand the strategies in order to drive profitable customer action. In this complete step-by-step guide, Content Marketing: Essential Guide to Learn Step-by-Step the Best Content Marketing Strategies to Attract your Audience and Boost Your Business, you will discover: - Eight proven ways on how to effectively monetize the content that you use when promoting your products and services - How to dramatically shift your thinking into the right Content Marketing mindset in properly leveraging its advantages to get ahead in your business - A comprehensive list of more than 40 website links and video resources to get you started right way with Content Marketing - Six reasons why Content Marketing is critical to your business or company's success - A step-by-step plan on how to connect your target niche with your Content Marketing for business success - How to effectively learn about your target audience for better Content Marketing - Nine strategic places to place your content online for your target audience to easily access - A comprehensive Content Marketing Plan for Successful Campaigns outlined in easy steps and complete detail Additional information that you'll discover: - Five Content Marketing Strategies for better customer reach and bigger profit opportunities - Seven critical mistakes to avoid in Content Marketing in order to save you time, money and online resources - Eight Secret Strategies on What Makes Great Content which leads to profit ...and much, much more! Added BONUS: - Includes a Bonus Chapter: "Integrating Content Marketing with Social Media Marketing" With easy-to-follow techniques and step-by-step details on each chapter to help you get results - even if you have basic knowledge of Content Marketing or Online Marketing or have never sold a product or service before using this approach, you will find strategies in this book that are both simple and practical to do to help your business or company reach that next level to achieve marketing success and increased profits. So if you want to promote your products and services using this effective Online Marketing approach that leverages content and aims to boost your business today, simply click on the "Buy Now" button to get started.

Content Marketing Course

Brian Smith
Content Marketing Course Book PDF

Author : Brian Smith
Publisher : THE PUBLISHER
Page : 85 pages
File Size : 48,7 Mb
Release : 2024-03-05
Category : Business & Economics
ISBN : 8210379456XXX

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Content Marketing Course by Brian Smith Pdf

This content marketing course provides a comprehensive guide to creating and implementing an effective content marketing strategy. The course covers various topics, starting with an introduction to content marketing and its history, as well as the benefits it can bring to a business. The importance of understanding your audience is emphasized, with chapters dedicated to creating buyer personas, analyzing audience behavior, and identifying audience needs. The course also covers strategies for creating engaging content, such as storytelling and utilizing visual and interactive elements. Distribution strategies, including social media marketing, email marketing, and SEO/SEM, are explored to ensure that the content reaches the target audience effectively. To measure the success of the content marketing efforts, key performance indicators and analytics tools are discussed, allowing for data-driven decision making and iterating based on performance. Building a content marketing plan is addressed, covering setting goals and objectives, creating a content calendar, and budgeting. SEO and content optimization techniques are also explained, including keyword research and optimization, on-page and off-page SEO, and maintaining freshness and relevance of content. The course delves into various tools and resources available for content marketing, including content management systems, content creation tools, and analytics platforms. It also explores leveraging social media for content curation, community engagement, and influencer collaborations. Best practices for content marketing, such as consistency, quality, audience targeting, and adapting to market trends, are highlighted. Specific strategies for content marketing in e-commerce and crafting compelling headlines and copy are discussed in dedicated chapters. The course also emphasizes ethics and transparency in content marketing, covering topics like disclosures and disclaimers, avoiding misleading content, and protecting consumer privacy. Differences between content marketing for B2B and B2C audiences are addressed, along with strategies for building trust in each context and utilizing different content formats. Finally, the course explores scaling the content marketing strategy by outsourcing content creation, expanding to new platforms, and considering international content marketing.

Content Marketing

Rick Ramos
Content Marketing Book PDF

Author : Rick Ramos
Publisher : CreateSpace
Page : 120 pages
File Size : 51,6 Mb
Release : 2013-07-10
Category : Business & Economics
ISBN : 1490563210

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Content Marketing by Rick Ramos Pdf

**** Amazon #1 Best Seller in Marketing in 2013 **** The Internet has changed marketing for good. People no longer wait to be told what to buy. Instead consumers proactively do research online to make their final purchasing decisions. The best way to reach this new consumer is to provide them with that key information. You need content that will educate, engage, and entertain your consumer about your products and services to make the sale. Content Marketing: Insider's Secret to Online Sales & Lead Generation is a step by step guide that will teach you the correct way to start and run a content marketing program. It will show you how to attract new customers and keep them engaged with your brand. "Content marketing is the only way to become a true thought leader. This book provides all the fundamentals of how to think about, generate, distribute, and measure the results of great content. There is no substitute for a well-executed content marketing strategy, especially for B2B and SAAS businesses. Rick Ramos spells out everything you need to build a great content foundation." Peter Hamilton, CEO of HasOffers.com "Rick Ramos has created a concise, step-by-step guide for marketers that explains how brands can create and leverage content to increase leads and generate sales. A must-read for any marketer navigating today's content-fueled media landscape." Steve Hall, Adrants.com - Editor and Publisher “This book is about more than just content marketing. It's about making your business become a part of the conversation. Through this book you learn how to inform your customers to make intelligent decisions. I think that every business should adopt the strategies that it outlines.” Clark Landry, Co-founder and Chairman at SHIFT.com

Inbound Content

Justin Champion
Inbound Content Book PDF

Author : Justin Champion
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 55,9 Mb
Release : 2018-04-24
Category : Business & Economics
ISBN : 9781119488958

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Inbound Content by Justin Champion Pdf

Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content creation framework Create great content, promote it, measure it, and analyze its performance Extend your content’s value, become a more effective writer, and develop a growth mentality Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Joe Pulizzi
Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less Book PDF

Author : Joe Pulizzi
Publisher : McGraw Hill Professional
Page : 368 pages
File Size : 55,9 Mb
Release : 2013-09-27
Category : Business & Economics
ISBN : 9780071819916

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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi Pdf

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

Robert Rose,Joe Pulizzi
Managing Content Marketing The Real World Guide for Creating Passionate Subscribers to Your Brand Book PDF

Author : Robert Rose,Joe Pulizzi
Publisher : CMI Books, Division of Z Squared Media, LLC
Page : 180 pages
File Size : 50,7 Mb
Release : 2011-08-01
Category : Business & Economics
ISBN : 0983330719

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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Robert Rose,Joe Pulizzi Pdf

Perhaps no function in the business organization has been as fundamentally revolutionized as marketing. The social and mobile Web has completely changed the speed, efficiency, and ease with which consumers can engage with each other and has had a tremendous impact on brands. This new engagement of the consumer with keen awareness of their relationships and emerging social networks now correlates to every single aspect of our business. So, yes, marketing has changed. The question is what are we going to do about it?Content and Subscription: The New Marketing OpportunityAs growth of the social and mobile Web changes the methods of communication, the old lines of hierarchical relationships between business and consumer blur substantially. As consumers publish and share their opinions (both good and bad) with increasing ease, they can become more persuasive than even the company's voice itself. Every one of these groups becomes a powerful ally or enemy depending on what we do. All of them will be constantly in flux developing levels of trust and requiring varying levels of transparency to filter content and determine buying decisions. They will expand and collapse with great velocity, and it will all happen with or without our participation.Content marketing has been around for hundreds of years. But the application of a specific strategic process around content marketing is still new. The amount of budget that is allotted for new content creation is going to become a significant part of your "new media" budget. And subject matter experts in the organization are going to have new responsibilities. It's a transformative new process and it won't happen overnight. But it can, and should, happen. Get Content Get Customers showed us the light but there's been no book to show us the way. There is an ancient Chinese proverb that says a "crisis" is simply an "opportunity riding the dangerous wind." As marketers we now have the opportunity to develop new processes with our marketing strategy, power them with content, and ultimately keep that wind at our back.Successful programs will focus on creating a thoughtful strategy and process to foster this content marketing. This book is a detailed "how-to" to build that successful content marketing process.

Content Marketing Revolution

Dane Brookes
Content Marketing Revolution Book PDF

Author : Dane Brookes
Publisher : Unknown
Page : 292 pages
File Size : 42,8 Mb
Release : 2015-08-18
Category : Electronic
ISBN : 0993369707

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Content Marketing Revolution by Dane Brookes Pdf

Content Marketing Revolution boldly guides you through five proven steps that will help your business to attract more customers, close more sales and excite brand loyalty. Whether you're a marketing manager, an entrepreneur or an S&P Index CEO, this book provides a step-by-step guide to planning, executing and monitoring a killer content marketing strategy. Gone are the days when traditional marketing messages had critical power on buying decisions. Instead, customers now want to make empowered decisions based on useful information, valuable engagements and brand affinity. This book will help you to quickly adapt to the demise of traditional marketing and position your brand as a market leader in the 'content age'. Content marketing expert, Dane Brookes, shares his secrets and battle tactics, along with everything you need to know to seize control of your market by giving your customers exactly what they want, before they even realise it. Entertainingly written, this book is packed with practical tips, proven strategies, and case studies that demonstrate how some of the most successful brands in the world like Red Bull, Four Seasons and Open University are nurturing customers with highly-relevant content. The book also includes contributions from leading content experts, including Olivier award-winning writer, Mark Davies Markham and Philips' Digital Editor in Chief, Matt Warnock (Foreword). It's time to declare war on your competitors and revolutionise your place in the market. Expert reviews: "Dane Brookes inspiringly guides you through the five key steps to success. This book is a must for marketers of all levels." - Mark Langshaw, Journalist at Digital Spy "Dane Brookes is amongst the new breed of true content marketers. By following his advice in this book, you'll be able to devise a solid content strategy, with insights into how you can test, measure and improve." - Matt Warnock, Digital Editor in Chief at Philips "Content Marketing Revolution is the new bible for business owners. If you want to dominate your market, this is your starting point." - Debora Fougere, Emmy & Peabody Award-Winning TV Producer "If you're looking to build a marketing strategy that actually works, this book contains the instructions." - Jo Banks, Author & Business Consultant

Content Marketing For 2020 Workbook

Paula Isaiah Panganiban
Content Marketing For 2020 Workbook Book PDF

Author : Paula Isaiah Panganiban
Publisher : Digital Street Academy
Page : 128 pages
File Size : 53,8 Mb
Release : 2020-03-31
Category : Business & Economics
ISBN : 8210379456XXX

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Content Marketing For 2020 Workbook by Paula Isaiah Panganiban Pdf

This workbook will guide you towards creating an Online Content Marketing positioning for your brand and business. You’re here because you want to apply content marketing concepts to your business, turning yourself into a lean and mean content-marketing machine. To start, what is Content Marketing? Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly-defined audience and, ultimately, drive profitable customer action. When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with you when they’re ready to make a purchasing decision. Your content should attract the right people to your site, convert those people into leads, and nurture and help close them into customers. But it doesn’t stop there — your content should always delight your customers, turning them into promoters of your brand. In a nutshell, content marketing is really just the art of communicating with your prospects and customers without having to sell to them. What You’ll Learn in This Workbook he activities and readings in this workbook will help you fine-tune and grow your content marketing capabilities. Apply what you learned to your business. If you need help, feel free to send an email at [email protected]. Lastly, follow or like my page on facebook (https://www.facebook.com/digitalstreetagency/) and feel free to ask questions. Let me help you as you work through your content marketing transformation. **Please keep this workbook once accomplished. This way your progress will be saved correctly as you complete each section.** About the Author Paula was a Digital Content Producer and Lead Content Specialist and Strategist for SAYS Malaysia (a sister company of Mashable SEA) and Stripe Reputation and Scenic Figure (owned by Edelman Digital’s former Senior VP Craig Kronenberger) -- and local news companies here in the Philippines (GMA and ABS-CBN). Presently, she is the resident Digital Content and Digital Marketing Trainer and Data Analyst (for predictive, descriptive and prescriptive analysis) of Star News Group, a 100-year-old news producer in Melbourne, Australia. She is the manager of the Digital Marketing Agency Star Media Platform in Melbourne and the main trainer for Target Social a digital consulting company in Australia that trains Journalists the best practices for digital from Content Marketing to SEO. She published two books under Digital Street Academy, particularly the Social Media 101 Workbook (A Beginner’s Workbook to Applying Social Media to Your Business) and the Content Marketing 101 Workbook (Step-By-Step Guide in Creating Content Marketing Strategy for Your Brand & Business).

Optimize

Lee Odden
Optimize Book PDF

Author : Lee Odden
Publisher : John Wiley & Sons
Page : 259 pages
File Size : 54,9 Mb
Release : 2012-03-28
Category : Business & Economics
ISBN : 9781118239575

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Optimize by Lee Odden Pdf

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.