Global Marketing Management System

Author : Basil Janavaras,Suresh George
Publisher : World Scientific Publishing Company
Page : 340 pages
File Size : 49,6 Mb
Release : 2017-04-25
Category : Business & Economics
ISBN : 9789813201095

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Global Marketing Management System by Basil Janavaras,Suresh George Pdf

This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities. The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice. More about GMMSO GMMSO4 Student User Guide (2 MB) What is GMMS? For Professors (2 MB) What is GMMS? For Consultants and SMEs (2 MB) Contents:The Global Marketing Management System:Introduction:Globalization and the Need for a Global Business EducationProject-based Learning and GMMSOUnderstanding the Firm's Strategic Position:Information ScanningPerforming a Firm Level Strategic AnalysisSummaryThe Search for Global Markets:The Decision Making ProcessPreliminary Screening of MarketsThe Process of Screening Countries Using Three Separate Screening Matrices Performing an in-Depth Market Analysis of the Two Best MarketsMarket and Company Sales PotentialAnalyzing Market/Country Specific Competitive AnalysisIdentification of Country-entry Conditions for the FirmAnalysis of Financial and Market Entry ConditionsCreating an Entry Strategy into a Selected Market:Selecting an Entry Mode into the Target MarketThe Business Environment of the Selected MarketCreating a Marketing Plan with Its Firm Specific Goals and ObjectivesDeveloping a Product StrategyDeveloping a Pricing StrategyCreation of a Promotional StrategyDeveloping of a Distribution StrategyCreation of a Financial StrategyCreating the Organizational Structure for the New MarketUnderstanding Exit Strategy and ScenariosSummaryThe GMMSO4 Software System:GMMSO4:What Is GMMSO?Bridge the GapBenefitsBackground to the Development of the Online Version of the GMMS MethodLearning OutcomesCase Study:Lafkiotis Winery Entry into United States: A Report Created by Using the GMMSO4 SystemLafkiotis Winery's Strategic AnalysisThe Search for Global MarketEntry Strategy into the US Market Readership: Students, instructors, researchers and professionals working in the fields of marketing management, global strategy and international business.

Author : Basil J. Janavaras
Publisher : Unknown
Page : 73 pages
File Size : 44,7 Mb
Release : 1995-11-01
Category : Export marketing
ISBN : 0962422991

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The Global Marketing Management System by Basil J. Janavaras Pdf

Author : JANAVARAS
Publisher : Addison Wesley Publishing Company
Page : 104 pages
File Size : 44,5 Mb
Release : 1998-03-01
Category : Electronic
ISBN : 0201357259

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Global Marketing by JANAVARAS Pdf

Author : Brian Toyne,Peter George Pakenham Walters
Publisher : Allyn & Bacon
Page : 776 pages
File Size : 51,6 Mb
Release : 1989
Category : Empresas internacionales
ISBN : UCSD:31822004023651

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Global Marketing Management by Brian Toyne,Peter George Pakenham Walters Pdf

Author : Warren J. Keegan
Publisher : Unknown
Page : 664 pages
File Size : 49,9 Mb
Release : 1999
Category : Export marketing
ISBN : UCSD:31822026406082

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Global Marketing Management by Warren J. Keegan Pdf

Global Marketing Management, Sixth Edition, continues to be one of the most widely used graduate-level case texts in international marketing and a popular reference for practitioners as well. This edition focuses on the opportunities and challenges of global markets and on the threat of global competition across a broad spectrum of industries.

Author : Gustavo Morales
Publisher : Scientific e-Resources
Page : 324 pages
File Size : 53,9 Mb
Release : 2018-07-02
Category : Electronic
ISBN : 9781839473128

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Global Marketing Management by Gustavo Morales Pdf

Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by technology, the Internet, and new manufacturing processes. "e;Mass Customization"e; has now taken the place of "e;Mass Production."e; In today's world, the customer does not always respond to a "e;one size fits all"e; approach. Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment. Global marketing management is of great importance to a company that is looking to offer its product in an international market. This book will give a high level overview of the planning and organization marketing leaders must address when considering a new country to sell its product in.

Author : Masaaki (Mike) Kotabe,Kristiaan Helsen
Publisher : John Wiley & Sons
Page : 802 pages
File Size : 50,7 Mb
Release : 2022-10-04
Category : Business & Economics
ISBN : 9781119888765

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Global Marketing Management by Masaaki (Mike) Kotabe,Kristiaan Helsen Pdf

An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility

Author : Warren J. Keegan,Mark C. Green
Publisher : Unknown
Page : 656 pages
File Size : 53,7 Mb
Release : 2002
Category : Export marketing
ISBN : UCSD:31822031086655

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Global Marketing Management by Warren J. Keegan,Mark C. Green Pdf

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.

Author : Kiefer Lee,Steve Carter
Publisher : Oxford University Press
Page : 605 pages
File Size : 45,9 Mb
Release : 2012-03-29
Category : Business & Economics
ISBN : 9780199609703

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Global Marketing Management by Kiefer Lee,Steve Carter Pdf

'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.

Author : Warren J. Keegan
Publisher : Unknown
Page : 0 pages
File Size : 49,7 Mb
Release : 2014
Category : Export marketing
ISBN : 0136157394

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Global Marketing Management by Warren J. Keegan Pdf

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

Author : P. Candace Deans,Kirk R. Karwan
Publisher : IGI Global
Page : 600 pages
File Size : 45,7 Mb
Release : 1993-12-31
Category : Business & Economics
ISBN : 1878289217

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Global Information Systems and Technology by P. Candace Deans,Kirk R. Karwan Pdf

Many of the technological and managerial challenges of operating in the international environment are being addressed through global IT applications at the functional level of the organization. Global Information Systems and Technology: Focus on the Organization and Its Functional Areas provides a forum for identifying the specific impacts of IT in each of these areas and for understanding how the various challenges and solutions in the functional areas are being integrated via information technology. With a total of 27 chapters, this book examines several functional areas -- marketing, financial services, accounting, manufacturing and logistics, research and development, human resources -- all within the context of today's international business enterprise.

Author : Warren Keegan
Publisher : Unknown
Page : 128 pages
File Size : 50,6 Mb
Release : 1991
Category : Electronic
ISBN : OCLC:1042919207

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Global Marketing Management by Warren Keegan Pdf

Author : Warren J. Keegan,Bodo B. Schlegelmilch
Publisher : Pearson Education
Page : 636 pages
File Size : 45,5 Mb
Release : 2001
Category : Business & Economics
ISBN : 0138418268

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Global Marketing Management by Warren J. Keegan,Bodo B. Schlegelmilch Pdf

This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations.

Author : Warren J. Keegan,Fritz Herman Rolf Seringhaus
Publisher : Scarborough, Ont. : Prentice-Hall Canada
Page : 644 pages
File Size : 49,6 Mb
Release : 1998-10
Category : Business & Economics
ISBN : 0139235663

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Global Marketing Management by Warren J. Keegan,Fritz Herman Rolf Seringhaus Pdf

Appropriate for upper-level college and university courses in international and global marketing. The Second Canadian Edition addresses the need to understand the global marketplace from a Canadian perspective, without being ethnocentric. It puts into practice the principal tenet of the global marketer: benefit from the similarities across diverse markets, but heed the differences. Bringing a managerial orientation to global marketing, the book covers small and large companies alike, and takes an analytical approach when necessary. Topical Canadian research findings are included to illustrate current management practice and behaviour.

Author : Kiefer Lee,Steve Carter
Publisher : Oxford University Press, USA
Page : 628 pages
File Size : 46,8 Mb
Release : 2005
Category : Business & Economics
ISBN : IND:30000100601495

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Global Marketing Management by Kiefer Lee,Steve Carter Pdf

Providing coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business and corporate social responsibility.