Global Perspectives In Marketing For The 21st Century

Author : Ajay K. Manrai,H. Lee Meadow
Publisher : Springer
Page : 505 pages
File Size : 41,7 Mb
Release : 2015-06-09
Category : Business & Economics
ISBN : 9783319173566

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Global Perspectives in Marketing for the 21st Century by Ajay K. Manrai,H. Lee Meadow Pdf

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Ajay K. Manrai,H. Lee Meadow
Publisher : Unknown
Page : 128 pages
File Size : 53,8 Mb
Release : 2015
Category : Marketing
ISBN : 331917357X

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Global Perspectives in Marketing for the 21st Century by Ajay K. Manrai,H. Lee Meadow Pdf

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : P. Kitchen
Publisher : Springer
Page : 218 pages
File Size : 52,9 Mb
Release : 2003-02-04
Category : Business & Economics
ISBN : 9780230599857

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The Future of Marketing by P. Kitchen Pdf

This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.

Author : Frank-Martin Belz,Ken Peattie
Publisher : John Wiley & Sons
Page : 354 pages
File Size : 55,9 Mb
Release : 2012-10-29
Category : Business & Economics
ISBN : 9781119966197

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Sustainability Marketing by Frank-Martin Belz,Ken Peattie Pdf

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

Author : Monle Lee,Carla Johnson
Publisher : Psychology Press
Page : 458 pages
File Size : 53,9 Mb
Release : 2005
Category : Business & Economics
ISBN : 0789023008

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Principles of Advertising by Monle Lee,Carla Johnson Pdf

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Author : Erdener Kaynak
Publisher : Praeger
Page : 0 pages
File Size : 50,5 Mb
Release : 1985-10-15
Category : Business & Economics
ISBN : 9780275902100

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Global Perspectives in Marketing by Erdener Kaynak Pdf

Author : David A. Aaker,Damien McLoughlin
Publisher : John Wiley & Sons
Page : 369 pages
File Size : 54,5 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780470689752

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Strategic Market Management by David A. Aaker,Damien McLoughlin Pdf

Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

Author : Gwynyth Overland,Arnfinn J. Andersen,Kristin Engh Førde,Kjetil Grødum,Joseph Salomonsen
Publisher : Cambridge Scholars Publishing
Page : 483 pages
File Size : 52,9 Mb
Release : 2018-11-02
Category : Social Science
ISBN : 9781527520882

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Violent Extremism in the 21st Century by Gwynyth Overland,Arnfinn J. Andersen,Kristin Engh Førde,Kjetil Grødum,Joseph Salomonsen Pdf

This anthology provides insights into processes of violent extremism, both locally and globally, questioning how and why it arises and what can be done about it. The book will be relevant for policy makers, post-graduates and researchers in the social and political sciences, religious studies, law, psychology, medicine and education, as well as practitioners in direct contact with targeted individuals or vulnerable groups. The anthology contributes models, analyses and practical tools helpful for first-liners who are well placed to both see and prevent incipient extremism and to rehabilitate: to aid those who have been extremists in returning to society and finding a life worth living. In addition to chapters focusing on work in Norway, Denmark and Sweden, there are contributions from North America, Africa, Australia, the Middle East and Europe.

Author : Bruce D. Keillor,Vijay R. Kannan
Publisher : Bloomsbury Publishing USA
Page : 1025 pages
File Size : 46,7 Mb
Release : 2011-05-04
Category : Business & Economics
ISBN : 9780313379499

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International Business in the 21st Century by Bruce D. Keillor,Vijay R. Kannan Pdf

This comprehensive, three-volume set covers every aspect of international business operations and offers a detailed discussion of important issues looming on the horizon. Covering an array of topics critical to today's business leader, International Business in the 21st Century is comprised of three volumes. The first volume, Are You Ready? Preparing for International Operations, covers issues related to establishing an international business, including assessing your export readiness and finding financing. Volume two, Going Global: Implementing International Business Operations, is about actually getting your business up and running. Volume three, Staying on Top: Crucial Issues for International Business in the 21st Century, discusses the many things that impact anyone doing business in the international arena, from cultural differences to the challenges of international threats and terrorism. Bridging the gap between the business world and the academic world, the set provides a comprehensive breakdown of the specific topic areas associated with firm preparedness, improving efficiencies, and the often-overlooked areas of operational risk. With this set in hand, business leaders will better understand how to get involved and how to stay ahead of the curve in international markets.

Author : Alan Zimmerman,Jim Blythe
Publisher : Routledge
Page : 713 pages
File Size : 54,7 Mb
Release : 2017-09-25
Category : Business & Economics
ISBN : 9781317190073

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Business to Business Marketing Management by Alan Zimmerman,Jim Blythe Pdf

Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.

Author : Bruce D. Keillor
Publisher : Bloomsbury Publishing USA
Page : 1127 pages
File Size : 42,7 Mb
Release : 2007-07-30
Category : Business & Economics
ISBN : 9780313086434

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Marketing in the 21st Century by Bruce D. Keillor Pdf

Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. From branding to public relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers the full spectrum of marketing-related issues, in their business and cultural contexts. Written by leading academic thinkers and business practitioners, the four volumes highlight emerging and innovative practices, illustrated through examples from around the world. Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe. Volume 2, Interactive and Multi-Channel Marketing, explores the impact of new technologies on acquiring and retaining customers, including discussion of direct and interactive marketing techniques, customer data analysis, and ethics in marketing. Volume 3, Company and Customer Relations, deals with such issues as reputation and trust building, relationship marketing, sales management, and customer privacy. Volume 4, Integrated Marketing Communication, covers consumer demographics, multi-media communication strategies, and micromarketing. Collectively, these volumes represent the state of the art in the field. They are an essential resource for anyone studying, teaching, researching, or practicing the art and science of marketing.

Author : Cecilia Schultz
Publisher : Nova Science Publishers
Page : 190 pages
File Size : 52,6 Mb
Release : 2016
Category : Social Science
ISBN : 1536102652

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Poverty by Cecilia Schultz Pdf

Poverty in modern societies has been of utmost importance and always is considered as a global issue. Most economic policies of governments have direct impacts on reducing or increasing the number of poor people in the society. However, a significant number of people in developing countries still live in poverty. This book reviews global perspectives, challenges and issues of the 21st century that poverty poses

Author : Harold Chee,Rod Harris
Publisher : Financial Times/Prentice Hall
Page : 404 pages
File Size : 50,5 Mb
Release : 1993
Category : Business & Economics
ISBN : UOM:39015032942388

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Marketing by Harold Chee,Rod Harris Pdf

Provides an introduction to marketing and international marketing taking an applied approach wherever possible. The text relates theory to practice, looks in detail at issues in marketing, services, exporting and points out the full implications of adopting a market-led strategy for organizations.

Author : Bronis Verhage
Publisher : Unknown
Page : 750 pages
File Size : 41,6 Mb
Release : 2014
Category : Marketing
ISBN : 1408064936

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Marketing by Bronis Verhage Pdf

Author : John Sibley Butler,David V. Gibson
Publisher : Edward Elgar Publishing
Page : 433 pages
File Size : 42,5 Mb
Release : 2011-01-01
Category : Technology & Engineering
ISBN : 9781849809788

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Global Perspectives on Technology Transfer and Commercialization by John Sibley Butler,David V. Gibson Pdf

As we move further into the 21st century, increasing emphasis is being placed on the importance of technology transfer. Through new research and practices, scholars, practitioners and policymakers have made great strides in broadening our understanding and ability to implement technology transfer and commercialization processes. The fruit of that research is collected in this timely volume. Technology transfer is a dynamic area of study that examines traditional topics such as intellectual property management, the management of risk, market identification, the role of public and private labs, and the role of universities. This volume reflects on how government, business and academia influence technology transfer in different countries and how the infrastructure of a country enhances technology and contributes to each country s overall economy. Interpreting and adopting the processes of technology transfer and commercialization or, building innovative ecosystems is critical to seeing success in this digital age. Those leading the surge toward building innovative ecosystems for technology transfer are the fellows of the Institute for Innovation Creativity and Capital (IC2 Institute) at The University of Texas at Austin. Global in its scope of solving market economy problems, for this volume the Institute has focused its lens on accelerated knowledge-based development. Here, scholars from 13 countries come together to critique technology transfer from each of their respective nations. The results of their contributions lend innovative insight to exactly how different nations are working to maximize technology transfer and commercialization in uncertain times. Those with an interest in commercialization and technology transfer, from students to scholars, practitioners to policymakers, will find this important collection of great value.