Globish How English Became The World S Language

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Globish

Author : Robert McCrum
Publisher : Anchor Canada
Page : 354 pages
File Size : 41,8 Mb
Release : 2011-05-10
Category : Language Arts & Disciplines
ISBN : 9780385663762

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Globish by Robert McCrum Pdf

A small island in the North Atlantic, colonized by Rome, then pillaged for hundreds of years by marauding neighbours, becomes the dominant world power in the 19th century. As its power spreads, its language follows. Then, across the Atlantic, a colony of that tiny island grows into the military and cultural colossus of the 20th century. These centuries of empire-building and war, international trade and industrial ingenuity will bring to the world great works of literature and extraordinary movies, cricket pitches and episodes of Dallas, the printing press and the internet. But what happens next is quite unprecedented. While the global dominance of Anglo-American power appears to be on the wane, the English language has acquired an astonishing new life of its own. With a supra-national momentum, it is now able to zoom across time and space at previously unimaginable speeds. In Robert McCrum's analysis, the cultural revolution of our times is the emergence of English, a global phenomenon as never before, to become the world's language. In the 21st century English + Microsoft = Globish. Globish takes us on a riveting and enlightening journey of the spread of a global English, from the icy swamps of pre-Roman Saxony to the shopping malls of Seoul, from the study of 'Crazy English' TM in China to crowds of juvenile wizards mobbing bookshop tills across the world. Along the way it gives new meaning to a faded old brown parchment (the Magna Carta), a 272 word presidential speech (the Gettysburg address) and a scratchy black and white film of a couple of men in space suits.

Globish: How English Became the World's Language

Author : Robert McCrum
Publisher : W. W. Norton
Page : 0 pages
File Size : 40,6 Mb
Release : 2011-05-09
Category : Language Arts & Disciplines
ISBN : 0393339777

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Globish: How English Became the World's Language by Robert McCrum Pdf

“A fascinating study not only of the roots and growth of our own language but of its future.”—Bloomsbury Review It seems impossible: a small island in the North Atlantic, colonized by Rome, then pillaged for hundreds of years by marauding neighbors, becomes the dominant world power in the nineteenth century. In this provocative new look at the course of empire, Robert McCrum shows how the language of the Anglo-American imperium has become the world’s lingua franca. In the twenty-first century, writes the author, English + Microsoft = Globish.

Globish

Author : Robert McCrum
Publisher : Doubleday Canada
Page : 353 pages
File Size : 45,9 Mb
Release : 2010-05-25
Category : Language Arts & Disciplines
ISBN : 9780307374578

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Globish by Robert McCrum Pdf

A small island in the North Atlantic, colonized by Rome, then pillaged for hundreds of years by marauding neighbours, becomes the dominant world power in the 19th century. As its power spreads, its language follows. Then, across the Atlantic, a colony of that tiny island grows into the military and cultural colossus of the 20th century. These centuries of empire-building and war, international trade and industrial ingenuity will bring to the world great works of literature and extraordinary movies, cricket pitches and episodes of Dallas, the printing press and the internet. But what happens next is quite unprecedented. While the global dominance of Anglo-American power appears to be on the wane, the English language has acquired an astonishing new life of its own. With a supra-national momentum, it is now able to zoom across time and space at previously unimaginable speeds. In Robert McCrum's analysis, the cultural revolution of our times is the emergence of English, a global phenomenon as never before, to become the world's language. In the 21st century English + Microsoft = Globish. Globish takes us on a riveting and enlightening journey of the spread of a global English, from the icy swamps of pre-Roman Saxony to the shopping malls of Seoul, from the study of 'Crazy English' TM in China to crowds of juvenile wizards mobbing bookshop tills across the world. Along the way it gives new meaning to a faded old brown parchment (the Magna Carta), a 272 word presidential speech (the Gettysburg address) and a scratchy black and white film of a couple of men in space suits.

English as a Global Language

Author : David Crystal
Publisher : Cambridge University Press
Page : 227 pages
File Size : 49,8 Mb
Release : 2012-03-29
Category : Foreign Language Study
ISBN : 9781107611801

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English as a Global Language by David Crystal Pdf

Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.

How English Became the Global Language

Author : D. Northrup
Publisher : Springer
Page : 277 pages
File Size : 40,7 Mb
Release : 2013-03-20
Category : Language Arts & Disciplines
ISBN : 9781137303073

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How English Became the Global Language by D. Northrup Pdf

In this book, the first written about the globalization of the English language by a professional historian, the exploration of English's global ascendancy receives its proper historical due. This brief, accessible volume breaks new ground in its organization, emphasis on causation, and conclusions.

Global Writing for Public Relations

Author : Arhlene A. Flowers
Publisher : Routledge
Page : 711 pages
File Size : 44,9 Mb
Release : 2015-12-07
Category : Language Arts & Disciplines
ISBN : 9781317683865

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Global Writing for Public Relations by Arhlene A. Flowers Pdf

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

Globish the World Over

Author : Jean-Paul Nerriere,David Hon
Publisher : Unknown
Page : 184 pages
File Size : 47,9 Mb
Release : 2009
Category : Foreign Language Study
ISBN : 0578028794

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Globish the World Over by Jean-Paul Nerriere,David Hon Pdf

"I must congratulate you on GLOBISH THE WORLD OVER. It's a pioneering text of great importance, full of enthralling insights for native and non-native English users alike." -- Robert McCrum, author, The Story of English and Literary Editor, London Observer. Globish, as a concept, takes to task the world hegemony of arrogant English-speakers. Hence the landmark book Don't Speak English - Parlez Globish became a best-seller in French, and other languages, but it never appeared in English. GLOBISH THE WORLD OVER is the first book written in Globish-English. Non-native English speakers from non-Anglophone countries use English better between themselves than with any native English speaker. Globish codifies their very efficient "similar limitations." The word Globish may strike English-speakers as an "odd" way to rename their English. However billions of speakers in Brazil, Russia, India and China will be the new "owners" of what the world is now calling Globish. The implications are far-reaching. GLOBISH THE WORLD OVER discusses this phenomenon, and demonstrates that Globish - as a deliberate and sufficient subset of English for international communication - is limited more by a person's communication ability than by mere words.

Multilingual Subjects

Author : Daniel DeWispelare
Publisher : University of Pennsylvania Press
Page : 344 pages
File Size : 51,5 Mb
Release : 2017-05-08
Category : Language Arts & Disciplines
ISBN : 9780812249095

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Multilingual Subjects by Daniel DeWispelare Pdf

Daniel DeWispelare documents how many varieties of English became sidelined as "dialects" as Standard English became dominant throughout an ever-expanding English-speaking world, while asserting the importance of both multilingualism and dialect writing to eighteenth-century anglophone culture.

Pedro and Ricky Come Again

Author : Jonathan Meades
Publisher : Unbound Publishing
Page : 574 pages
File Size : 50,9 Mb
Release : 2021-03-18
Category : Literary Collections
ISBN : 9781783529513

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Pedro and Ricky Come Again by Jonathan Meades Pdf

This landmark publication collects three decades of writing from one of the most original, provocative and consistently entertaining voices of our time. Anyone who cares about language and culture should have this book in their life. Thirty years ago, Jonathan Meades published a volume of reportorial journalism, essays, criticism, squibs and fictions called Peter Knows What Dick Likes. The critic James Wood was moved to write: ‘When journalism is like this, journalism and literature become one.’ Pedro and Ricky Come Again is every bit as rich and catholic as its predecessor. It is bigger, darker, funnier, and just as impervious to taste and manners. It bristles with wit and pin-sharp eloquence, whether Meades is contemplating northernness in a German forest or hymning the virtues of slang. From the indefensibility of nationalism and the ubiquitous abuse of the word ‘iconic’, to John Lennon’s shopping lists and the wine they call Black Tower, the work assembled here demonstrates Meades's unparalleled range and erudition, with pieces on cities, artists, sex, England, concrete, politics and much, much more.

Deterritorializing Language, Teaching, Learning, and Research

Author : Anonim
Publisher : BRILL
Page : 251 pages
File Size : 52,6 Mb
Release : 2019-12-16
Category : Education
ISBN : 9789004420939

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Deterritorializing Language, Teaching, Learning, and Research by Anonim Pdf

Drawing on the conceptual repertoire of French philosophers Gilles Deleuze and Félix Guattari, new lines of thoughts are generated in this book on how research and educative practices can be transformed to reimagine second language teaching, learning, and research.

Forms of Reduced English

Author : Massimo Laganà
Publisher : Cambridge Scholars Publishing
Page : 166 pages
File Size : 41,8 Mb
Release : 2023-12-15
Category : Foreign Language Study
ISBN : 9781527529434

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Forms of Reduced English by Massimo Laganà Pdf

This book illustrates the objectives and assumptions—as well as the construction techniques and the structure—of some of the most interesting forms of reduced English, including Basic English, Special English, Plain English, Simplified English, Easy English, Specialized English, Nuclear English, Globish, and Basic Global English. Although they have different cultural approaches and are aimed at communication purposes which are not always homogeneous and are sometimes divergent, all the studies underpinning these projects share a common goal: bearing in mind the globalization processes of the contemporary world, their primary aim is to use English as a starting point from which to build a language tool to be employed as a lingua franca for effective and adequate international communication in economic, scientific, and cultural fields. The book is primarily intended for students and scholars interested in the various attempts that have been made to simplify the English language in order to make it universally available for a simple, effective and global communication.

Long Live Latin

Author : Nicola Gardini
Publisher : Macmillan + ORM
Page : 223 pages
File Size : 45,9 Mb
Release : 2019-11-12
Category : Literary Criticism
ISBN : 9780374717049

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Long Live Latin by Nicola Gardini Pdf

A lively exploration of the joys of a not-so-dead language From the acclaimed novelist and Oxford professor Nicola Gardini, a personal and passionate look at the Latin language: its history, its authors, its essential role in education, and its enduring impact on modern life—whether we call it “dead” or not. What use is Latin? It’s a question we’re often asked by those who see the language of Cicero as no more than a cumbersome heap of ruins, something to remove from the curriculum. In this sustained meditation, Gardini gives us his sincere and brilliant reply: Latin is, quite simply, the means of expression that made us—and continues to make us—who we are. In Latin, the rigorous and inventive thinker Lucretius examined the nature of our world; the poet Propertius told of love and emotion in a dizzying variety of registers; Caesar affirmed man’s capacity to shape reality through reason; Virgil composed the Aeneid, without which we’d see all of Western history in a different light. In Long Live Latin, Gardini shares his deep love for the language—enriched by his tireless intellectual curiosity—and warmly encourages us to engage with a civilization that has never ceased to exist, because it’s here with us now, whether we know it or not. Thanks to his careful guidance, even without a single lick of Latin grammar readers can discover how this language is still capable of restoring our sense of identity, with a power that only useless things can miraculously express.

Internationalists in European History

Author : Jessica Reinisch,David Brydan
Publisher : Bloomsbury Publishing
Page : 359 pages
File Size : 40,6 Mb
Release : 2021-01-28
Category : History
ISBN : 9781350107373

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Internationalists in European History by Jessica Reinisch,David Brydan Pdf

Representing a crucial intervention in the history of internationalism, transnationalism and global history, this edited collection examines a variety of international movements, organisations and projects developed in Europe or by Europeans over the course of the 20th century. Reacting against the old Eurocentricism, much of the scholarship in the field has refocussed attention on other parts of the globe. This volume attempts to rethink the role played by ideas, people and organisations originating or located in Europe, including some of their consequential global impact. The chapters cover aspects of internationalism such as the importance of language, communication and infrastructures of internationalism; ways of grappling with the history of internationalism as a lived experience; and the roles of European actors in the formulation of different and often competing models of internationalism. It demonstrates that the success and failure of international programmes were dependent on participants' ability to communicate across linguistic but also political, cultural and economic borders. By bringing together commonly disconnected strands of European history and 'history from below', this volume rebalances and significantly advances the field, and promotes a deeper understanding of internationalism in its many historical guises. The volume is conceived as a way of thinking about internationalism that is relevant not just to scholars of Europe, but to international and global history more generally.

Story of English

Author : Robert McCrum,William Cran,Robert MacNeil
Publisher : Unknown
Page : 496 pages
File Size : 52,6 Mb
Release : 1993-06-30
Category : English language
ISBN : 0571171427

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Story of English by Robert McCrum,William Cran,Robert MacNeil Pdf

Making World English

Author : Michael G. Malouf
Publisher : Bloomsbury Publishing
Page : 432 pages
File Size : 54,9 Mb
Release : 2022-01-27
Category : Literary Criticism
ISBN : 9781350243873

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Making World English by Michael G. Malouf Pdf

Uncovering the role of literature, late imperialism, and the rise of new models of internationalism as integral to the invention of Global English, this book focuses on three key figures from the “Vocabulary Control Movement” - C.K. Ogden, Harold Palmer, and Michael West - who competed for market share for their respective language teaching systems - Basic English, the Palmer Method, and the New Method - through battles over word lists and teaching methods in the 1920s and 30s. Drawing on archives from the Carnegie Corporation and considering language teaching in eight global sites, this book analyzes how a series of conferences in New York and London resolved their conflicts and produced a consolidated, international standard form of English. As a postcolonial approach to the development of the field of English Language Teaching, it reveals how these language debates were proxy battles over an idealized global subject: an urban, secular, consumer moving seamlessly between the tribal and global, speaking both mother tongues and an international lingua franca, Global English. Featuring analysis of the primary texts of each of the three key figures in this book as well as close readings of their readers, which featured adaptations of well-known literary texts from writers like Poe, Dickens, Wordsworth, Milton and Wells, it recovers a neglected history of English as it was redefined as an international language through anti-colonial resistance in the peripheries and transatlantic power struggles in the metropole during the interwar period.